Anthony Schinck CEO, City of Ballarat

You can find me at:

@ASchinckBall 

@CityofBallarat

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The role of social media in managing the social contract

The role of social media in managing the social contract

➜ Facebook 27000 Across 15 Pages

➜ Primary Council Page 15,576

➜Twitter : 4612

➜Instagram 2152

The Results City of Ballarat on Social Media | 2012-2015

@CityofBallarat

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Creating an independent media channel in Ballarat Changing traditional media landscape: declining audience, reduced newsrooms

Negative media focus on local governmentTell the stories that were being missed = Focus on developing and strengthening City of Ballarat social media.

Motivation for Change – City of Ballarat 2013

Greater understanding of local government programs and services Appreciation of where and how rates are spent

Sharing the small but valuable neighbourhood stories – new footpaths, playgrounds etc.

Opportunity for groups and individuals to ‘like’ our work

Achievements of City of Ballarat Social Media

Building pride in our city and our people A positive community voice

#loveballarat, photos competitions, community events and celebrations

Support local agencies and groups eg. business community, not for profits

Achievements of City of Ballarat Social Media

Increasing government transparency and collaboration All community engagement promoted on social media

Post the good, the bad and the ugly. It’s all facts.

Provide the central forum for conversation with transparent feedback Case Study: GovHack

Achievements of City of Ballarat Social Media

Achievements of City of Ballarat Social Media

Peeling back bureaucratic layers to create a more participative

democracy 

Achievements of City of Ballarat Social Media

Sample of ONE post 20,632 People Reached688 Actions255 Photo Clicks191 Link Clicks23 Page Likes155 Post Likes55 Comments9  Shares

Social Media Cost : $309

WEEK 1Inform

WEEK 2Consult

WEEK 3Update/Consult

WEEK 5Inform

WEEK 4Decision Process

2015/16Budget PriorityProjects

Achievements of City of Ballarat Social Media

All business areas on the

ground

3 WeeklyDivisional

Activity Reports

myTownHallWeb

Social Media

myBallarat Magazine

Councillors“in the loop”

UniformedFactual

Messaging

Feedback& opinions

Media Team

Creating new internal communications

 Drawing out the best stories

and making the news

@CityofBallarat

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