Anti aging school - product briefing

Product Briefing

Masters in Anti-aging,

Aesthetics and Regenerative

Medicine

Dr Marjan Sadat Seghayat

School of Anti-aging, Aesthetics and Regenerative Medicine

Anti-aging medicine

New and Fastest growing medical specialty

Anti-aging medicine is a medical specialty

founded on the application of advanced

scientific and medical technologies for:

Early detection, prevention, treatment, and

reversal of age-related dysfunction,

disorders, and diseases

Anti-aging medicine

It is a healthcare

model promoting

innovative science

and research to:

Prolong the healthy

human lifespan

Ages 25 to 35: Hormone levels start to decrease.

Environmental pollution, poor diet, and stress cause free radical formation and cellular damage not visible to the naked eye.

A person may look or feel good, but internal cellular damage is already happening.

Ages 35 to 45: Production of many hormones has fallen by more than 25%, and biomarkers are beginning

to show signs of aging.

Decreased visual acuity, graying of the hair, increased pigmenting of the skin, and decreased strength and energy are making their presence felt on the outside.

On the inside, cellular damage by free radical continues, where the rate of damage depends on your lifestyle.

Ages 45 and above: Most hormone production continues to decline, rate of decline accelerates as we get older

until age 70 or thereabouts. Outwardly, the skin is further dehydrated and thinned as collagen fibers break down causing wrinkles. Arthritis, fatigue and loss of energy sets in. Chronic illnesses such as hypertension and diabetes become very apparent as organs begin to fail. Inwardly, as our cells succumb to assaults, mutation and cancer can arise. Cancer has now overtaken heart disease as the number one cause of death.

Anti-aging Medicine is a

multidisciplinary approach

Anti-aging

Medicine

Precision

Anti-

Aging

Exercise

Balanced

Anti-

Aging

Diet

Natural

Hormone

Enhance

ment

Anti-Aging

Stress

Reduction

Technique

s

Optimal

Anti-

Aging

Supplem

entation

Anti-aging medicine Definition

The phrase "anti-aging" is, as such, a

euphemism for the application of

advanced biomedical technologies

focused on the early detection, prevention,

and treatment of aging-related disease.

Anti-aging medicine is the

following:

evidence-based

well-documented by peer-reviewed journals

scientific

The Booming

Aesthetics Industry

Aesthetic Medicine

All medical procedures in the field of Aesthetics excluding invasive surgical procedures

Beauty salons, medical spas and GP clinics are focusing on intense treatments that make a significant improvement to the individual‟s appearance, without the down-time associated with more invasive procedures.

Examples Lasers and intense pulsed light technology

Medical microdermabrasion, photofacials, Botox and Juvéderm injections, medical peels and other medical-aesthetic procedures.

used for skin tightening, permanent hair removal, wrinkle reduction, acne treatment and the fading of brown spots, freckles, pigment irregularities, rosacea and redness.

Cosmetic dermatologists and plastic surgeons have gone from holding a virtual monopoly on cosmetic procedures ten years ago, to actually becoming a minority in this rapidly expanding and evolving market.

Regenerative Medicine

Regenerative medicine is a medical specialty

that applies advanced biomedical

technologies for the purposes of renewing

body tissues with the goal of maintaining the

human body in normal-to-peak function for a

prolonged period of time.


Key subjects in regenerative medicine

include:

Stem cell therapeutics

Therapeutic cloning

Genetic engineering and genomics

Nanotechnology

Taken collectively, the advancements

offered by anti-aging and regenerative

medicine to improve the quality of,

and/or extend the length of, the

human lifespan, are the single most

potent emerging biomedical

technologies today.

Anti – Aging, Aesthetics and


Industry

Market Size & Growth

Anti-aging Market Size



The global Anti-aging market was at

USD 122.3 billion in 2013 and is

expected to grow at CAGR of 7% from

2013 to 2019, to reach an estimated

value of USD 191.7 billion in 2019.

American Academy of

Anti-Aging Medicine

(A4M)

Largest organization in Anti-aging

Medicine in world

American Board of Anti-aging

and Regenerative Medicine

22,000 A4M-certified doctors

A4M‟s tax returns confirm the boom. The income from fees charged to those seeking board certifications from A4M more than doubled from $544,845 in 2005 to $1.2 million in 2006

85% membership are physicians (MD, DO, MBBS)

12% are scientists, researchers, and health practitioners

3% are governmental officials, members of the working press and general public

www.worldhealth.net

American Academy of Anti-

Aging Medicine (A4M)

The disciplines of the physician members are roughly as follows:

Family Practice, 23%

General Medicine, 15%

Endocrinology, 11%

Internal Medicine, 8%

Dermatology, 8%

Plastic Surgery, 6%

Cardiology, 8%

Doctors of Osteopathy (D.O.), 6%

OB-GYN, 5%

Sports Medicine, 4%

Orthopedics, 2%

Emergency Medicine, 2%

Doctors of Chiropractic (D.C.), 2%

Society of Anti-aging, Aesthetics and

Regenerative Medicine Malaysia

(SAAARM)

Nearly 700 members

200-300 delegates per annual conference

0

100

200

300

400

500

600

700

2004 2005 2006 2007 2008 2009 2010

Members of Society of Anti-aging,

Aesthetics and Regenerative

Medicine Malaysia

Competition

Board Certified Physician in Anti-aging &


American Academy of Anti-aging and


World‟s largest professional organization dedicated to this specialty.

It trains over 50,000 physicians, health practitioners and scientists annually

It represents over 12,500 physicians from 105 nations

2 part examination

1st part – Diploma – written examination held in centers such as KL, Bali, Dubai and Thailand.

2nd part viva examination – held in USA during anti-aging conferences

USD 1720 (for each part). Other costs include participation in conferences, travel and accommodation costs to USA

Board Certified Physician in Aesthetic

Medicine

American Academy of Aesthetic Medicine

AAAM is recognized worldwide for its Board Certification Program

More than 5,000 physicians have participated in AAAM‟s Courses and Congresses worldwide

AAAM Board Certified physicians have completed the Level 1 Certificate and Level 2 Diploma Courses. Additionally, they have successfully passed a written exam and an oral presentation to senior AAAM faculty.

Board Certified Physician in Aesthetic

Medicine

American Academy of Aesthetic Medicine

Fee

One 3-day Level 1 Certificate Course in Aesthetic Medicine worth US$2,200

One 5-day Level 2 Diploma Course in Aesthetic Medicine worth US$3,800

One Level 3 Board Certification in Aesthetic Medicine worth US$3,300

Masters Degree in Anti-aging &


Udayana University School of Medicine,

INDONESIA

First educational institution in the world to offer a Masters Degree in Anti-Aging and Regenerative Medicine.

2-year government approved program under University‟s Department of Biomedical Sciences

Dr. Goldman and Dr. Klatz, A4M Chairman and President, respectively, each serve as Visiting Professors to this unique Masters Degree program.

Number of students per intake: 40 students per intake

Fees: USD 5000

Type of students: All local students

Masters of Science in Anti-aging and


School of Anti-aging and Regenerative

Medicine;

Mae Fah Luang University, Thailand

M.Sc and Ph.D.

M.Sc the course duration is for 2 years with total 36 credit hours (maximum 5 years)

One intake every year. The course is limited to 35 persons each intake.

M.Sc per programme: 468,000 Baht (RM47,907)

Ph.D. per programme: Thesis: 858,000 Baht (RM 87,830)

Coursework:1,092,000 Baht (RM 111,783)

Masters of Science in Preventative

Medicine, including Anti-aging and


Dresden International University, Germany

Started in September 2007 in cooperation with the German Society of Anti-Aging Medicine (GSAAM)

Students can join the course at any time.

1St year: 5 day tutorials held in any of these teaching sites i.e. Monte-Carlo, Monaco, Paris and Dresden.

In the second year teaching is held exclusively in Dresden University.

Modules can be joined at any time and can be done separately.

2 years

Fees

Complete Master study 28,300 EUR

Single Module 3500 EUR

Masters of Science

Manipal Institute of Regenerative Medicine

(MIRM)

For local and international students

Admissions are done on the basis of rank in the Manipal University Entrance Test conducted at MIRM, Bangalore

2 years

Fees

Complete Master study USD 29,100

Others Asia Aesthetic medicine

Academy of cosmetic medicine and

sciences(ACMAS)

MSc in tissue engineering in governmental

universities such as UKM, UM

Society for Anti-Aging, Aesthetic and

Regenerative Medicine Malaysia (SAAARMM)

Conferences

Some short courses that offered by individual

anti-aging experts

Our Master Programme

Our Master Programme

Master of Science in Anti-Aging, Regenerative Medicine and Medical Aesthetic

3 uptake per year

2 years programme

6 semesters

The programme in total has 43 credit hours

Involves lectures, tutorials, webinars and practical sessions by local and international experts, access to latest publications, studies and research, continuing medical education, training and support.

Entry requirements

Local candidates:

Medical degree (at least 1 year after full MMC

registration) and valid Annual Practicing Certificate

Foreign candidates:

Medical degree with valid practicing certificate issued

by their own medical council

Have at least IELTS Band 6 or TOEFL 550 if the first

degree is from a university where English is not a

medium of instruction OR pass an English proficiency

test approved by the university

Modules

Medical Ethics & Communication

Research methodology for Scientists

Anti-aging Modules

Aesthetic Modules

Regenerative Medicine Modules

Master research project – Anti-aging,

Aesthetics and Regenerative Medicine

Masters Programme Fee

• RM 900 per credit hour for local students

• RM 950 per credit hour for international students

• The complete tuition fee for the programme is:

• RM38700 (RM41400 in total) for local students

• RM 40850 (RM43550 in total) for international students.

Training Facilities

The training will be based at the Laurent Bleu Skin

Science Centre, UCSI North Wing Campus.

The training hall in the topmost floor and has a open and

spacious concept which can easily cater for 30-45

students at a time.

Practical aesthetic training will be done at the treatment

rooms in the floors below.

MARKETING

Unique Selling Point

First in Malaysia to provide such a

program

Our school syllabus offer structured

programme for master in three different fast

growing fields of contemporary medicine

anti-aging, aesthetics & regenerative

medicine in one programme.


First in Malaysia to provide such a

program

Our school syllabus offer structured

programme for master in THREE different

fast growing fields of contemporary

medicine anti-aging, aesthetics &

regenerative medicine IN ONE programme.


Although this programme is master of

sciences, it has some COMBINATION OF

CLINICAL and RESEARCH WORKS, too.


This programme contain proper lectures,

tutorials, practical and demonstration that

present by national and international

recognized keynote lecturers with wide

ranges of expertise and backgrounds


In “Expert series” very well known

international speakers and specialist, share

their experiences with our students and

during open questions and answers panels

our students can discuss their cases.


It provides hands-on such as Aesthetic

practical session and laboratory for


It conducted only once in a month and during

weekends, although, it is a full-time

programme. Hence, it is suitable for working

doctors.


There are online revisions and assignments

that provide our student opportunity to

complete them base to their personal

schedule.

Graduates are trained and practice in

accordance to Malaysian aesthetic guidelines


The only anti-aging programme in

Malaysia that is Malaysian Qualification

Agency approved programme in

consultation with Ministry of Health

Reasonable price for more lectures and

teaching hours in comparison to our

competitors

Target Group

GPs

Medical Officers

New doctors who have not yet chosen their

field of specialization

CAREER OPPORTUNITIES

FOR DOCTORS

Doctors will be competent to practice Anti-aging, Aesthetics and Regenerative medicine without supervision within his or her medical specialty

Doctors can expand and enhance their medical services to include anti-aging therapies and aesthetics.


FOR DOCTORS

Doctors can explore a new market and increase their credibility and marketability to both local and international patients

Doctors can participate in the booming medical tourism industry to increase and tapping new revenue streams


FOR DOCTORS

Doctors will learn how to develop and market a successful and profitable practice.

Doctors will be able to establish a modern, efficient and integrated anti-aging, wellness and aesthetic facilities

Doctors will learn new practice building and management techniques and skills how to market and brand themselves efficiently to the patients.


FOR DOCTORS

Business - medical advisor/director of

wellness centers , product companies ,

Aesthetic centers

Education - trainer/lecturer/speakers in

universities/product companies/public


FOR DOCTORS

Research - researcher in

universities/research centers - on Anti-

Aging, Aesthetics and Regenerative

Medicine

Practice - Aesthetics and Anti-Aging

practitioners in clinics and wellness

centers. Open up own wellness centre or

Aesthetic clinic

WE HAVE TO HIT THE RIGHT

SPOT WITH THE DOCTORS

One stop centre, single point entry (theory, practical

and the market) for all with multifocal opportunities

Access to world renowned seminars, workshops,

associations, networks, hubs, leading associations

Acknowledged and recognized by leading anti-aging

organizations with A4M.

Collaboration with St Elizabeth University, Bratislava

which would allow students to participate in world

class research with opportunity to publish in

international journals

Strong alumni and networking benefits worldwide

Marketing Plans

Increase visibility

Work on getting the interest of doctors – right

marketing kits and tools

Promotions coinciding with International events

PR work – interviews with media – print and

electronic

Forums

Participation in workshops

Briefing sessions

Conference participation

It is very important to disseminate information about our program at other world wide events for promotion of our program.

Doctors attending such conferences are those who are particularly interested in this field.

There are a number of ways we can advertise our school. University name and logo on lanyards worn by all delegates

Booth in premier location

Advertisement in show guide or program booklet

University name and logo emblazoned on pens and notepads provided to all delegates

Brochure stand located in registration area

Logo on dedicated „Sponsors Page‟ of show guide

Logo on conference website – homepage, with direct link to our website

University logo on congress bags and entrance signage

University logo on banners in both the exhibition hall and registration area

Leaflet inserts in all delegates bags

Direct mail campaign: logo on printed invitation to delegates

Email campaign: insertion of logo + link to the website on all email blasts

Direct Mail

To all doctors in Malaysia and South East Asia

region registered under Society of Anti-aging and

Regenerative Medicine (SAAARM) and American

Academy of Anti-aging Medicine.

List of all the members are available on their website

A list of all the doctors and their addresses who are

currently practicing in Malaysia is present on the

Malaysia Medical Council website.

List of all GP‟s obtained from Jabatan Kesihatan

Negeri

Email campaigns

Regular updates will be sent to targeted

group of doctors.

Email campaigns can be done before intakes

or informing about the doctors on the latest

news and activities of the school of Anti-

aging.

Media relations

Press releases and information sent out on a

regular basis to relevant regional and

international contacts

Newspaper and magazine advertisements

Regular anti-aging column in the local

newspaper or health magazine

Face-to-face meetings

Dedicated team meets with regional medical

professionals to promote Masters Program.

Participation in Malaysian Medical

Association meetings and workshops

Hospital cme‟s to target medical officers

Road shows targeting final year medical

students of all universities to create

awareness of this masters program.

Website

Dedicated website with information about the

masters program, workshops, latest news

about anti-aging, aesthetics and regenerative

medicine.

Online registration/payments

Highlight collaborations and endorsements

Latest research projects

Electronic media

American Board of Anti-aging Medicine

website – Infoblast, attract foreign students

Society of Anti-aging, Aesthetics and

Regenerative Medicine Malaysia (SAAARM)

website

UCSI University website

Links to other relevant websites

Print Media

Advertisements in newspapers and relevant magazines

Regular write ups on latest news on Anti-aging and Aesthetics Medicine to educate the public and also as a branding exercise for our school of anti-aging

Brochures

Flyers

Marketing tool kit

Documents

Anti aging school - product briefing