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it’s a viable resource guide that provides a cultural map to each city. It helps provide direction and connects the dots between the who, what, where, why, when and how to navigate the metropolitan landscape. Antidote is a vehicle for clarity. We strive to amplify the most relevant voice, yours. Antidote provides an alternative perspective that promotes diversity over the monoculture of the mainstream. By highlighting the experiences that have often been overlooked by the mad pace of contemporary urban life.
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Spring Summer 2011 | antidotemag.comMedia Kit & Rates
Media Kit & Rates
Spring | Summer | 2011
Spring Summer 2011 | antidotemag.comMedia Kit & Rates
From ground-breaking features and
celebrity interviews to technology,
music, travel, fashion or politics,
this is the Antidote. Stay informed,
empowered and inspired.
Antidote has a wide range of
followers from the online elite
and digerati to the flesh-n-blood
style-setters and trend-makers.
And every one of them is a man
or woman who craves style and
design – and they’re people you
should want to know.
So. Get to know them.
Make a connection.
THE 5-POINT PERFECT CONNECT There are plenty of perfect kisses. Follow these simple rules and make it your own:
1. Smile. They’ll feel it.
2. Touch. A little goes a long way.
3. Tilt. Don’t weave. Dizzy ain’t helpful.
4. Moisten. For Chrissakes, be subtle about it.
5. Retreat. Breathe. Repeat.
Now, make it your own and try to contol yourself.
Remember to leave ‘em wanting more.
1
2
3
45
Get close: Couples that kiss goodbye each morning live five years longer than those who don’t.
Spring Summer 2011 | antidotemag.comMedia Kit & Rates
In a time where lacklustre, one-dimensional mass appeal dominates the mainstream culture...
Antidote Magazine was born.
Providing a clear-cut map of your city’s
overlooked and captivating culture,
we show you the most interesting
events, places, people, and activities
guaranteed to excite and enrich
your life. This is your Antidote: A
fresh, concise and original source for
exploring your unseen city.
Eat. Drink. Do. More.
SOCIAL’S FOIE GRAS BURGER Ground Alberta beef burger, salt cured Quebec foie gras, grillled onion, Kate’s chili chutney.
Hey tastebuds... You’re welcome.
$28
au naturel: Facial hair isn’t about trends. It’s about your face. Pick the right one and stick with it.
is the antidote.
Spring Summer 2011 | antidotemag.comMedia Kit & Rates
UNATTACHEdYoung, single, living or not living at home. Few Financial assets
Fashion opinion leaders.
Heavy recreation.
Buy basics i.e: furniture, cars,
vacations, dating, etc.
NEWLY MARRIEdYoung. No Rugrats. Financially sound and secure.
High purchase of durable items, cars
refrigerator, sensible furniture
nicer vacations (Hostels are hostile!)
FULL NEST ONEYoung Children (Youngest under 6 years old ) Household item purchase peak.
Strive to save money.
Innovators.
Respond to advertising
Buy i.e: washers & dryers, baby
Supplies, toys, medicine, etc.
Demographically speaking.
w+m
w
m
w+m----j
Status (Men & Women ( 21 –51 ) Buying & Behavioral Pattern
‘SUP?
SEX?
SUPPER?
“I TOLd YOU IKEA ON SATURdAY WAS A BAd
IdEA!”
“OOOH, NICE BAG! (SLUT)”
“I LOVE THIS SONG! LET’S dANCE”
“SHOTS! RACK ‘EM!”
WILL SHE SLEEP WITH YOU? These 3 indicators say: NO.
Are you ever alone with her, or does she always include other people? If she wants you to herself, she’ll keep you to herself.
Has she said how much she values your friendship? Women thrive on mystery in a relationship. Stating your role? No mystery.
She shares her dating history with you and asks for your advice. What’s next? Trying on jeans together and baking cupcakes?
Wrap it up. The only ‘poke’ you’ll get is on facebook. Sorry.
burn, baby, burn: Dancing burns approximately 316 calories per hour for an average person. If you’re Justin Bieber, less so.
Spring Summer 2011 | antidotemag.comMedia Kit & Rates
Full Page 1/2 Page 1/3 page 1/4 page Business Card
7 x 9 7 x 4.5 7 x 3 3.5 x 3.5 3.5 x 2
SIzE MATTERS
THE FINE PRINT For single issue advertising, full payment is required upon signing
For multiple issue advertising, a 25% deposit is required upon signing the contract.
The balance can be paid in full or in increments divided equally between the amounts of issues paid for (maximum of 6 issues).
Each incremental balance is due on the release date of each issue paid for.
All deposits are non-refundable
It is the advertisers responsibility to provide all pertinent graphics and text by the stated deadlines.
Distribution
15,000 Units
10,000 Units
10,000 Units
To infinity and beyondAntidote has no interest in stopping just in our own backyard. We think BIG.
TorontoProvince Ontario
AREA
• City 630 km2 (243.2 sq mi)
• Urban 1,749 km2 (675.3 sq mi)
• Metro 7,125 km2 (2,751 sq mi)
POPULATION
• City 2,503,281 (1st)
• Density 3,972/km2 (10,287.4/sq mi)
• Urban 4,753,120 (1st)
• Metro 5,113,149 (1st)
• Demonym “Torontonian”
OttawaProvince Ontario
AREA
• City 2,778.64 km2 (1,072.9 sq mi)
• Urban 512.29 km2 (197.8 sq mi)
• Metro 5,318.36 km2 (2,053.4 sq mi)
POPULATION
• City 812,129 (4th)
• Density 292.3/km2 (757.1/sq mi)
• Metro 1,130,761 (4th)
•Demonym “Ottawan”
MontréalProvince Québec
AREA
• City 365.13 km2 (140.98 sq mi)
• Urban 1,677 km2 (647 sq mi)
• Metro 4,259 km2 (1,644 sq mi)
POPULATION
- City 1,620,693 (2nd)
- Density 4,439/km2 (11,496/sq mi)
- Metro 3,635,571 (2nd)
- Demonym “Montrealer”
HEY..
Media Kit & RatesSpring | Summer | 2011
Andrew Carter
Publisher/Founder613 322 [email protected]
Nana Sechere
Executive Director613 276 [email protected]
