Summer 05 • Issue 3

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Lifestyles PERSONAL BEST

Last fall, Cindy Wade was a finalist in oneof the year’s most exciting salon industrycontests. But her friends and colleagueswere sure she’d never get to the competi-tion in New York City.

This notion had nothing to do with her talent.After 30 years as a hairdresser, Cindy is anextremely popular stylist at Antonino Salonand Spa-Commerce. She’s known for herenthusiasm about every aspect of her workand for educating her clients in achievinggreat looks at home.

It’s just that every time Cindy was supposedto fly to the Big Apple for a major show,something always seemed to come up – like the 2003 blackout that grounded millions of people.

But this time was the charm: Cindy made itto New York City with only a few minorglitches. And she took home the competi-tion’s top prize.

The contest was sponsored by Intercoiffure,one of the world’s most elite salon industryorganizations. Stylists from salons acrossNorth America were invited to submit photosof “makeover” models to demonstrate howthey could transform someone’s look.Cindy was among 10 finalists chosen topresent a model during a two-day show inNew York, where they had to create a glamorous look for their model from clothingto hair and makeup.

Cindy’s prize for winning the competitionwas the opportunity to create total looks fora photo shoot in South Beach in Miami, Fla.,sponsored by a hair color company. In additionto being featured in the company’s marketingmaterials, the photos are expected to be published in salon industry trade maga-zines. Cindy also stayed an extra day withAntonino’s Anthony Marsalese to participatein a second photo shoot for publication instyle books found in hair salons.

“The whole thing was such an amazingexperience,” says Cindy. “Everyone hereseems to get an opportunity like this atsome point, and I’m so grateful to work at asalon that makes these kinds of experiencespossible.”

New Looks, New Beginnings Do you know someone whose life could be transformed by a complete makeover?Antonino Salon and Spa can make it happen – with a new makeover giveawayfeature we’re introducing in HairSay.

Maybe it’s your best friend who just wentthrough a divorce, or a child starting a firstcareer. It could even be yourself – just tell uswhy a makeover could make a difference.We’ll select the most compelling stories,and winners will receive a free makeover –including hair cut, color and other services– courtesy of Antonino Salon and Spa. Plus,their stories and photos will be featured inupcoming issues.

Send your nominations to: HairSay Makeover Antonino Salon and Spa39590 14 Mile Road, Commerce, MI 48390

Before After

Inner Beauty SPA TREATMENTSBRING OUT THE BEST IN EVERY BODY

Antonino Salon and Spa believes thatbeauty is more than skin deep. That’s whyboth locations offer an array of spa servicesthat can bring forth an inner glow by erasingthe effects of stress and daily living – leavingclients revived, refreshed and renewed.

“Looking good and feeling good go hand-in-hand, which is why we created the spa andjoined with Townsend Street Pilates down-stairs,” says Anthony Marsalese of AntoninoSalon and Spa. “We’ve brought together atalented team of professionals, and theresponse from our clients has been excellent.”

Spa services — including skin care, waxing andmassage — are available at both Antonino-Commerce and Antonino-Birmingham. Indesigning the salons’ dedicated spa areas,the goal was to create a therapeutic, relaxingatmosphere.

The Look of Love SUMMER’SSTYLES ARE SOFT AND ROMANTIC

For curls and waves, the glory days arehere. More than ever before, curly, wavyhair with plenty of natural movement is thelook of the season.

According to Anthony Marsalese ofAntonino Salon and Spa, today’s stylescombine looks from two decades – the1940s and the 1980s – to create luscious,full, gently shaped hair.

“If you were to take the more structuredstyles of the ‘40s and loosen them up, that’sthe look right now,” he explains. “Hair isromantic and long with very soft edges.”

Even for naturally curly hair, curling ironsare a popular option for creating super-lushlooks. Anthony recommends a ceramiccurling iron for best results and less stresson hair. Ponytails are hot this summer, asare hair accessories such as silk flowersworn at the top of the ponytail.

The feminine, romantic looks seen in clothing and hair fashion are echoed intoday’s freshest makeup looks. Green andkhaki eyes are popular, as are faces featuring metallic tones or lavender androse shades.

A terrific hair cut and color – such as blendedtone-on-tone copper or golden shades – areessential to achieving this season’s styles.But so are styling and conditioning products designed to maximize and controlnatural curl or promote more curls whenstyling.

“You want to use those products to makethe hair look really finished,” says Anthony.“And treatment products are really impor-tant if your hair is colored or you spend a lotof time in the sun or chlorine. They’ll keepyour hair in good condition so it holdsstyling and color better.”

Antonino Salon and Spa offers a variety ofstyling and treatment products (see “HotProducts” sidebar) and also provides in-salon conditioning and shine treatmentsthat can be added to any salon service.

Hot ProductsThese products available at AntoninoSalon and Spa are perfect for achievingthis season’s styles and keeping hairlooking its best:

la tête – Conditional LoveSérie Expert – Shine CurlKérastase – Soleil and Nutritive product lines TIGI – Catwalk: Curls Rock

Stellar PerformersAntonino Salon and Spa-Birminghamwelcomes two talented new additions tothe staff:

Janie Minchella, massage therapist,chose her career because, “Massagetherapy can make a difference in thehealth of a person’s mind, body and spirit,”she says. Through her studies in a varietyof techniques, Janie gained in-depthknowledge of anatomy and physiology –all the way to the cellular level – and howmassage works as a complement to traditional Western medicine that candecrease blood pressure, anxiety, tensionand depression. Massage therapy canalso increase endorphins (the “feel-good” hormones), circulation, lymphflow and range of motion while relaxingmuscles. “Massage is my favorite all-occasion present for myself and others,”she says, “and I think everyone can benefitfrom the massage experience at Antonino.”

Veronique Guillem, eyebrow specialistand makeup educator, recently moved toDetroit after working in L.A. as a makeupartist for the TV show “AmericanDreams” and for celebrities includingMariah Carey and Adrien Brody. In addition to expert shaping of eyebrows –which Veronique considers the mostimportant part of the face – she will offerhands-on makeup application classes atAntonino for women and teenagers.“The first thing you show people is yourface,” she says, “so by learning to applyyour makeup correctly you will lookbeautiful and feel more confident.” Othernew services she is introducing includetemporary henna tattoos and compli-mentary makeup application/eyebrowconsultation sessions.

For more information, contact a reservationist at Antonino Salon and Spa-Birmingham.

Body and SoulA sampling of soothing spa treatmentsavailable at Antonino Salon and Spa:

FACIAL AND SKIN TREATMENTS Professional skin treatments cleanseand nourish skin, improving its texture,tone and appearance.

Custom European FacialAnti-Oxidant Anti-Aging FacialSkin Fitness for MenClean Teen FacialAloe Vera Alpha Hydroxy PeelRadiant Microderm Treatment

MASSAGESkilled massage therapists use healingtouch to relieve stress and muscle acheswhile pampering the body and spirit. For clients with tight schedules, chairmassages can be added to any salon orspa service for just $1 per minute.

Full Body Massage Hot Stone Therapy MassageReflexology Deep Tissue Massage

product lines are used in skin caretreatments and are available forpurchase at Antonino Salon andSpa. Pat points out that La BellaDonna mineral makeup, availableat Antonino-Birmingham, is a goodcomplement to holistic skin carebecause it doesn’t contain mineraloil or talc that can clog pores andcause breakouts.

Antonino-Commerce features Sothysskin care products, favored bydoctors because it’s pH-balancedto skin – an important attribute

in good skin care. Used in spatreatments and available for

purchase, Sothys productscater to people with specific skin problemsand needs.

During every treatment,Antonino’s aestheticiansconsult with and edu-

cate their clients on properskin care. For example,

Antonino recently introduceda facial for teenagers that

emphasizes good lifelong cleans-ing and skin care habits.

“We make sure we understand each client’sunique needs so we can customize theirtreatment,” says Pat. “It’s important to givethem a cleansing and care program that willreally work for them at home.”

And when taking good care of your skin,don’t forget your feet. According toElizabeth Kurkowski, a nail technician atAntonino-Birmingham, a spa pedicurepampers feet and legs with special servicessuch as exfoliation and a leg mask.

“A pedicure is part of a total groomingpackage that should be done once a month,”she says. “It’s not just for summer whenpeople see your feet – it should be some-thing you do for yourself all year round.”

Antonino Salon and SpaBirmingham: 248.258.5990Commerce: 248.669.0900

At Antonino-Birmingham, the nurturing environment isenhanced by the spa’s R.N. aesthetician, Pat Chomet, whospent 30 years as a nurse beforebecoming an aesthetician trainedin all aspects of European skin careand machine facials.

“There will always be an element of nursingcare that I bring to my job as an aestheti-cian,” says Pat. “I use the same holistic,hands-on approach that I did as a nurse, andI think people feel good knowing I’m meticulous in my techniques and procedures.”

Antonino Salon and Spa uses two lines ofholistic, plant-based skin care products:Jurlique and Jelene. Both product lines aremade with natural products that are healthyfor your skin and rich in antioxidant properties.

“Antioxidants are one of the major benefitsof using these products,” Pat explains.“Antioxidants counteract the effect of freeradicals in the environment and also helpstabilize the collagen layer, which is whatgives our skin its firmness and keeps uslooking younger.”

What’s more, Jurlique and Jelene productscontain no artificial additives such as fragrance or color that can irritate skin. Both

The Latest and GreatestANTONINO NEWS

This spring, Anthony Marsalese ofAntonino Salon and Spa was elected for atwo-year term as president of Americoif ofDetroit, a leading industry association.

Also active with Americoif of Detroit thisyear are two stylists at Antonino-Commerce: Cindy Wade is assistant stylesdirector and Deirdre Suarez is on the stylescommittee. In April, Cindy and Deirdreserved on the fashion committee to createan avant-garde hair presentation for theAmericoif Press Show.