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“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 2 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
BONUS REPORT: THE 3 MISTAKES...
Valerie will be sharing her wealth of expertise at
the Austin Advanced Hypnotherapy Conference –
September 2013 (more information on this event
can be found at the end of this report).
Valerie is the author of the best-selling
relationship book, ‘Hypnosex’, and creator of the
first relationship hypnotherapy diploma. Valerie is
probably best known for her ‘Stop Smoking in
One Hour’ technique.
She has trained over 2,000 hypnotherapists to use her sophisticated technique,
who have achieved the same incredible success rates her therapy is known for.
Here, Valerie talks about the 3 MOST COMMON MISTAKES hypnotherapists
make when trying to set up and run a successful practice.
“I smoked 20 a day for four years. Val hypnotised me into stopping with
just one session. She’s incredible!” New York Post
“There is no question. Val’s technique really does work; try it!” Sunday Magazine
“Val is the guru of self-hypnosis” The Independent
“Valerie Austin is a remarkable woman... And more remarkable when you
watch her work. The strange workings of the brain reveal themselves
each time she takes a client into hypnosis or regressions. Not many will
be able to see Austin personally but I think her work is like looking under
a stone. Once you do, there is a world you may not have seen waiting." Karen Jones, City Wealth Magazine
Valerie Austin is a world-renowned expert in the field of
hypnotherapy. Her list of accomplishments would rival any
expert in this field.
An international consultant hypnotherapist, trainer, keynote
speaker, and also a revered lecturer and author of 6 best-
selling major published books—including ‘Self-Hypnosis’
and the original ‘Stop Smoking in One Hour’..
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 3 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
Words of Appreciation for Valerie Austin
“Without Frills or Psychobabble
Whatever your reason for considering hypnotherapy, I recommend the Valerie Austin course most highly.
Over many years, Valerie has developed techniques that I can only describe as ‘back to basics’. Her
methods are without frills or ‘psychobabble’. Simple basic techniques but incredibly effective in treating a
wide variety of client issues.”
David Samson, Avanti Hypnotherapy
“I can’t imagine utilizing any other technique
When people come to me now, I have complete confidence in my ability to truly help them overcome their
addiction to nicotine for good. Thank you Valerie for allowing me to be part of a growing team of
hypnotherapists who are really making a difference in people’s lives!”
Shayn Cutino, HHP, CCht, Anja Health Center
“Harley Street’s best kept secret
What a difference!! Having completed Valerie’s course, not only do I feel that I can deal with almost any
problem a client throws at me, I know I can. Austin technique’s practical, no nonsense approach means I
can now give my clients the best possible opportunity to fix their problems permanently.”
Katie Glen, The London Hypnotherapy Partnership
“The demonstrations are dazzling
Valerie Austin’s empathic abilities inspire, encourage and touch. Change work is demonstrated with
effortless ease. The course offers profound personal development and opportunities for growth both in the
here and now and for the future.”
Deborah Marshall-Warren, author of Mind Detox
“The backup that I have received after the course has been amazing
The content and the pace of the course was excellent and very inspiring. And I would have no hesitation in
recommending this course to anyone who has an interest in hypnotherapy.”
Jenny O’Kelly, The Fertility Concept
“DO THIS COURSE – you will learn everything you will ever need and more!
The most ‘effective’ use of hypnosis I have ever seen! It is lightning fast and gets straight to the heart of the
problem, without any useless information that gets in the way usually. Every topic of interest to the would-
be hypnotherapist is covered and many myths are laid to rest, once and for all. Never before had hypnosis
been presented in such a clear, precise way as well as being an enjoyable but life changing experience!”
Duncan Campbell, Scotland
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 4 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
FREE BONUS REPORT
HOW TO CREATE A SUCCESSFUL
HYPNOTHERAPY PRACTICE
THE TOP 3 MOST
COMMON MISTAKES
REVEALED!
by Valerie Austin
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 5 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
Dear Fellow Therapist,
There are 3 main areas where working wisely and effectively
will absolutely transform any practice; especially if you are a
hypnotherapist or thinking of training to become one.
WHY DO I NEED THIS REPORT?
To learn the top mistakes hypnotherapists make when it comes to their
‘business’ skills ... and how to avoid them
To learn how to have the correct mindset to succeed in this highly
competitive industry
To learn how to improve your business skills to help you make more
money and help more people.
HOW WILL I USE IT?
I have gathered so much information over the years; not only from my own
hypnotherapy practice and training school, but also from other specialists in the
industry, that I have decided to bring together the most important mistakes in
one report.
This will save you time, money and heartache; because by learning the
mistakes that many hypnotherapists have made before you – people who now
own and run successful hypnotherapy practices and training schools (including
myself) – you can save years of wasted time.
This Report will provide you with...
AWARENESS
TIPS AND TOOLS
YOUR NEXT STEPS
SO, WHAT IS INVOLVED?
This report is designed to give you the most important information to help
you create a successful hypnotherapy business with a steady stream of full
paying clients.
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 6 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
WHY DO I CARE?
I am passionate about hypnotherapy, and passionate about people and
success. I feel we are all responsible for the worldwide reputation of hypnosis. I
believe it is so important to be the best that we can be when it comes to the
hugely important role of hypnotherapy within today’s society.
“Each hypnotherapist is an ambassador for hypnosis” – Your clients deserve the
best you can be and you deserve to be paid for your life changing expertise.
WHY DO PEOPLE WANT TO BECOME HYPNOTHERAPISTS?
There are several reasons why people train to become hypnotherapists; some
to help friends and relatives, others to work occasionally or on a part-time basis,
and those who intend to make it their full-time career.
However, if you want to make hypnotherapy your main business, then you
MUST take it seriously with a business and mindset for success.
Read on and see if any of the mistakes that I talk about relate to you and your
hypnotherapy practice. I am sure that some of the tips provided in this report will
be very useful even for the more successful hypnotherapists. There are always
improvements we can make in our practice as your priorities, skills and the
economy changes.
Learning and growing is all part of a continued professional development ethic;
whatever area of hypnosis you’re in.
It would be great to receive feedback so feel free to email me at:
To your continued success...
Valerie Austin
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 7 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
HOW TO CREATE A SUCCESSFUL
HYPNOTHERAPY PRACTICE
THE TOP 3 MOST
COMMON MISTAKES
REVEALED!
If you know that it is time for you to take responsibility for the
continued success of your hypnotherapy business then this
report will definitely help.
It will provide some great insights to enable you to be well on your way to
making important changes that will help you to become more successful within
your hypnotherapy practice.
I am going to summarise the 3 TOP MISTAKES that have come to my
attention over the years and give you some tips to use immediately. And if
this taster has encouraged you to step up with your hypnotherapy practice, then
I will be covering all these topics and more with the VERY BEST IN THE
HYPNOTISTS in the world today in London at ‘Austin Advanced Hypnotherapy
Conference’ September 14th and 15
th 2013’... more about that at the end
of this report.
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 8 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
MISTAKE NUMBER ONE BUSINESS & MARKETING SKILLS
The first major mistake is made when it comes to the very
foundations of creating a successful hypnotherapy practice it
concerns BUSINESS SKILLS!
If you’re serious about running a successful hypnotherapy practice, my No. 1
piece of advice is to RUN IT AS A BUSINESS! In other words, do what few
therapists bother with — mastering the skills of business marketing.
One of the main issues with any business is trading your time and expertise for
money, and not actually producing something tangible in return for payment, is
that other people may not take you seriously and possibly think you have all the
time in the world to use your skills for little or no money. The secret to
overcoming this belief in others is not believing it yourself. The old saying ‘teach
people how to treat you’ is very important and needs to begin with you by not
giving away your time at a low or no cost.
There have always been hypnotherapists that charge very low
prices, but that should not interfere with your pricing. In fact,
research has shown that low prices affect success rates and
encourage time-wasters. This is because clients may not fully
commit to the therapy or have the correct belief structure in
place... the therapy becomes WORTHLESS
Hypnotherapy is a vocation that needs to be taken very seriously by both the
hypnotherapist themselves and the people around them. It is a profession, not a
hobby. You are potentially saving peoples’ lives and or many years of distress –
this is serious business. If you treat it like a hobby then potential clients, friends
and family will do so as well!
Building up a successful hypnotherapy practice is like any business where you
work for yourself. It can be hard work and if you want to earn a good living from
it, then you will need support.
Make sure you do it right. Learn from the most common mistakes I’ve see over
and over again, and some essential tips I’ve picked up over the last 20 years.
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 9 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
A ‘bad’ therapist can make excellent money if they are skilled at marketing, but a
‘good’ therapist has little chance of bringing the business in to survive if they
don’t have any business sense.
If you want your practice to survive and thrive, you have no option but to learn
about marketing and business.
INVESTING IN YOUR BUSINESS & MARKETING SKILLS
Business and marketing skills are
most definitely worth investing time
and money in.
Many people become hypnotherapists
because it is a vocation and they are
very good at it, but neglect other skills
that are equally as important if they
are to succeed.
I have just picked 3 areas that are
important and given you a few tips to
get you started. There are, of course,
many other areas within sales and
marketing that are worth investigating.
We will be covering this very important area at the Austin Advanced
Hypnotherapy Conference 2013 with my hand-picked marketing specialists;
they will most definitely be able to help you fast-track your success.
For now, let’s take a look at...
“The initial setting up takes time and a huge amount of effort which
needs to be kept up if the practice is to grow and flourish. The
majority of hypnotherapists may be technically good at their therapy,
but do not have any business experience. Running a practice is no
different to any other business - it needs to be branded, promoted
and marketed. I am always shocked (by many hypnotherapists) at
the lack, not only of expertise but sometimes basic common sense.”
David Samson, Avanti Hypnotherapy.
Useful advice from one of my extremely successful therapists who commutes
between his home in the South of France and his busy practice in Harley Street.
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 10 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
>>> THE WRONG LOOK VS. PROFESSIONAL IMAGE
A wrong ‘look’ can spoil an otherwise well constructed advert and waste your
money. You may like the picture of yourself you have chosen or the attractive
waterfall etc. but it’s just not bringing the clients in. You should think about a
head and shoulders picture with a neat hairstyle (which can still be attractive)
and a classic suit with a white shirt or blouse. People will feel comfortable with
the professionalism and respond to the advert.
When I was in full practice in at the beginning of my
career I would wear my business suit (black with
white shirt) even when I was socialising for a drink
after work. I looked the part of a therapist and people
would feel comfortable at asking me for advice and
many times book in for therapy. This is what I would
call “no cost advertising”.
One of my highly successful therapists was very
good at advertising her therapy, but she decided to
include a very nice picture on her marketing
materials that she particularly liked. It was very
flattering, but the clothes were too casual. When I
suggested she make it more professional, the results were astounding. She had
a third more calls each week, just with a simple change.
TOP TIPS
A more formal head and shoulders picture of you is important,
with a neat hairstyle and a classic suit with a white shirt or
blouse. People will respond if you present yourself
professionally. You need to look the part.
Invest in having a professional photograph taken with your hair
and makeup to compliment the look you want to achieve.
A professional photo is important for both men and women.
When the photos are being taken, imagine your busy practice
and the smiling faces of the clients you will be helping. You will
be surprised how this comes across on your marketing
materials. Energy that you cannot see, but projects through the
photos, will bring the clients in.
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 11 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
>>> THE WRONG PLACE: NEWSPAPERS AND INTERNET ADVERTISING
Although the internet is a large part of promotion, you can still use newspaper
advertising. Believe it or not, some people don’t
have computers! It all depends on who your target
clients are.
You should check it out by placing 6 ads in the
same publication, rather than one or two. It takes
repetition and commitment for people to get used
to you and feel confident. Building a brand takes
time and investment - it is a shame to pull out too
early and not give advertising a chance.
Be careful where you place your ads. It is no use putting your advert in the
classified section of your local paper with the sexy masseurs. Always go for the
women’s page and stay away from the TV page - that is usually a dead loss.
Also beware of adverting in magazines or on TV at doctors surgeries. I have not
found any magazines to be too successful unless it includes a well written
feature about your therapy.
TOP TIPS
On the Internet you will have to do your homework on how to
get traffic, although we will have experts to help you at
September’s conference.
Watch out for the numerous companies promising to do this for
you. Many companies claim to represent Google or Facebook,
however they don’t. There are some good companies, but they
are hard to find. If you do decide to use one, make sure they are
a trusted recommendation. However, a lot of the ways you can
use to help drive traffic to your website are free, such as article
marketing and social media.
SEO and social media is something you can do yourself. There
is plenty of information available on the internet about getting
people to your site. And I am bringing some experts on this area
to September’s conference, who will be sharing some great free
and low cost traffic-driving ideas with you.
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 12 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
>>> THE POWER OF PR
Paid for advertising is not the only way to get into the press.
PR IS AN INCREDIBLE WAY TO BOOST BOOKINGS, TRAFFIC TO YOUR
WEBSITE AND YOUR CREDIBILITY.
Articles and stories on your work,
illustrated by real life case studies
can really help put your business on
the map.
The most successful way is to contact
the press regularly. This takes
confidence and guts. But that is what
hypnosis is for, so practice what you
preach and have some therapy for it.
Just phoning up a few news papers and not getting anywhere is not what I
mean. You need a consistent approach. Make friends with the local
journalist and call when you have something interesting that will match a current
story in the paper. For example, someone famous using hypnosis to lose
weight, stop smoking or clear a phobia. Do not delay on this as waiting a day to
call will make it old news. So keep a watchful eye on the news.
THE IMPORTANCE OF CONTACT DETAILS!
If you ever get interviewed or provide an article make sure that your contact
details are in the paper, or magazine your feature is appearing in! Don’t just
take the journalist’s word; make it a ‘stipulation’. If they say they cannot do
it, remind them that they are getting a free editorial and that all the main papers
will allow you to put your contact details in. A telephone number is still very
important, as it may be an impulse call. However, your website is also important,
but you need at least one way of contacting you.
If you get on well with the journalist they will try to get both of your contact
details in the article. But even so, A CALL TO REMIND THEM NEARER THE
TIME of publication is prudent. I was a journalist and published my own
magazines, and so I know how easy it is to forget to put the contact details in.
I had my first article in the major newspaper with the headline, “I Can Stop You
Smoking in one Hour” and had 168 bookings in the first day it was published.
Moreover, that one article eventually lead to over 500 bookings, and kept me
busy for the rest of the year.
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 13 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
This is how I made £100,000 in my first year in 1990. That was considered a
lot of money at the time - a ‘very’ high salary was £50,000. Today it would
probably be worth in the region of £350,000, so you can see the impact of a
small mistake. If they hadn’t printed my telephone number there would have
been few calls - if any. Remember in 1990 there was no internet for people to
Google my name and get my details.
Without the details, you can lose an awful lot of business. When my book,
‘Hypnosex’ was released, the Daily Mirror printed their 3-page spread complete
with phone-in promotion 2 weeks early. It was a disaster, the book had not yet
been released and I was in Malaysia at the time. This was before email and
internet access and my agent had lost my Mayalsian contact details. I later
found out there were over 6,0000 CALLS FOR THE PHONE-IN AND
ESTIMATED LOSING ABOUT £250,000 ON THAT MISTAKE.
The press can make or break your career. I personally have had over 70
major articles in my hypnosis career. And I have made it part of my 7-day
diploma hypnotherapy course, to show you how you can too.
There is so much more to learn, but this at least will help you prepare yourself
for not missing out on the press.
TOP TIPS
You could have a superb double-page spread in the media, but
if your contact details are not included you could lose thousands
of pounds. You do not want a feature where nobody knows how
to contact you.
If you are not prepared and do not have the phones manned in
case your telephone number IS included in your feature, you
could also lose many bookings. This is often an area that is
overlooked. A missed call is a missed opportunity for earnings.
Make sure you keep in contact with the journalist, as they are
only human and very busy. They may forget the promise of
including your contact details in their rush to meet the deadline,
so make sure you contact them in time and casually remind
them. Also, by being helpful you’ll move up their list for who to
contact when a hypnosis story comes in.
If it is the main press there may be a delay in publication and
you may get caught out. Generally they can give you an idea of
when it’s due to be published, but be prepared for any
eventualities.
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 14 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
MISTAKE NUMBER TWO MINDSET
The second mistake that I want to talk about is ‘Mindset’.
One important thing that determines a hypnotherapist’s success, if not ‘the’ most
important thing is SELF-CONFIDENCE. Deep-seated problems that haven’t
been resolved can erode self-confidence.
Poor self-confidence can destroy the client’s
belief system in the therapy and in you.
Once the client is in a state of hypnosis,
there needs to be complete rapport with the
hypnotherapist. The heightened sensitivity
enables the client to read the hypnotherapist
more easily, which doesn’t occur in a
conscious state. It is highly likely that the client will pick up on any ‘baggage’ that
maybe undermining the skill and technique to create any successful results.
If the therapist has problems with lack of self-esteem, guilt, feelings of
inadequacy, it will definitely affect the image they project. They can’t expect the
client to put their full confidence and trust into someone who doesn’t fully believe
it themselves and their own ability as a hypnotherapist.
This lack of worth or self-confidence may reflect in the price they charge
and can cause resentment when they see other therapists charging higher
fees. This will only serve to further undermine their own self-worth.
Every business has to have customers, even
hospitals, and like any other business there has to be
revenue. The nurses and doctors maybe super caring
but they need money to pay their bills as well. They
have a basic salary to take care of their living
expenses. When it comes to your ‘value versus your
income’ then life is far simpler for someone on a
regular salary. But for anyone who makes that
decision to work for themselves they leave the luxury
of a regular salary from an employer behind.
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 15 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
Hypnotherapists are self-employed and have to fend for themselves. They have
to constantly bring in clients and earn enough money to see them through the
weeks when business is slow or even non-existent.
NO CLIENTS = NO INCOME
A big mistake that hypnotherapists often make, and I have put this under
‘mindset’ for a reason, is their inability to ‘value’ what they do and to have
the confidence to charge a proper fee for their services.
A doctor or nurse doesn’t feel bad about being paid. If they are promoted
they expect a decent rise. The payment is a level of their worth. Incredibly I
have had CEO’s and top executives who have trained
on my courses charging a minimal amount for very
skilled hypnotherapy. It is something that is
unexplainable, but this is the NUMBER ONE
REASON why a large percentage of hypnotherapists
end up having to leave their love of hypnosis and get
a regular job.
If you are short of money you may spend valuable
(client) time on worrying, which affects your ability to
get clients and do good therapy. Conversely you may
be charging too low prices and, or seeing too many
clients in a week, resulting in ‘burn out’. This means
neither your clients or you are happy with the results.
Hypnotherapy is a profession that stands alone. Generally, most training
courses do not prepare you to find clients, and so there is little money coming in.
You may feel guilty about charging a substantial amount for your therapy, but
perhaps after reading this report I hope that you come away with at least one
change in mindset and this is your real value as a hypnotherapist.
>>> “GO ON THEN, I’LL LET YOU HYPNOTISE ME”
How many times have you talked to people at length at a social occasion or a
workshop? They have been fascinated at what you do only to say to you “Go on
then, I’ll let you hypnotise me”. My stock answer is, “Yes, I can but I’m
expensive.” This would quickly let them know I was in a serious practice and it
isn’t a free service, then I would give them my card. I always have my picture
on my business card so they would remember who I was and the picture helps
as a reminder.
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 16 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
Remember! Be careful not to bore people in a social environment or
you won’t be very popular, so timing is as important as confidence.
Just one final thought when it comes to your self-confidence when it comes to
your hypnotherapy practice. Hypnotism was originally called ‘mesmerism’ and it
was in existence over a hundred years before psychology even became an
academic discipline. So mesmerists and hypnotists were treating and curing
people and performing anaesthesia for painless surgeries before psychology
came on the scene. It is only in fairly recent times that the term hypnotherapy
has been used (rather than hypnotist which just means therapy in hypnosis).
>>> AN AURA OF CONFIDENCE
Old-style hypnotists were pictured with an aura of ‘power’ (even with compulsive
wide-eyed stares!). In reality this is only an aura of absolute self-confidence
projected onto the client. You must
project an aura of confidence both
before and during the hypnosis. Any
stray negative thoughts that could
affect your self-confidence, even whilst
using the best techniques, can ruin the
therapy and your success rates will
drop considerably. It is, therefore,
important to work on your mindset and
self-confidence which of course is
easy with the help of self-hypnosis.
Remember! Take care when you are looking to improve your skills;
whether hypnotherapy techniques or marketing and business skills. It is
important to learn from someone who is well-known for offering quality and
results. In this way, your self-belief will increase and along with it your
confidence
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 17 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
MISTAKE NUMBER THREE SKILL SET
Many hypnotherapists start out by experiencing hypnosis as a client. When they
first researched it, with the intention of training, they probably found it was very
easy to find affordable courses. Cheap and quick courses are advertised all
over the place with some offering diplomas after only a weekend, while others
offering on-line training. This may work with
other disciplines, but with hypnosis it’s the
equivalent of taking a driving test on-line.
Be sure that you have researched the course
and the credentials of the trainers carefully. If
you are not properly trained, then this will only
serve to undermine your progression as a
competent and qualified hypnotherapist.
You are often going to deal with clients who are in a vulnerable state. You owe it
to yourself and to them to make sure your qualifications are of the very highest
standards. When choosing your training school, make sure your do your
homework on your trainer’s background.
TOP TIPS FOR CHOOSING A TRAINING SCHOOL – ASK...
How long has your trainer been teaching for?
Have they had their own successful practice?
How years were they in full practice before becoming a trainer?
Have they written books published by major publishers? (Beware of self or small publishers)
What research backs-up your trainers techniques?
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 18 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
Clients often consider hypnosis as a ‘last resort’ after trying other interventions,
including medication and years of traditional psychiatry or psychology. Phobias
for example, generally cannot be ‘cured’ using conscious reasoning. They are
generally rooted in the subconscious and only hypnosis can dig deep enough to
find the deep-seated cause of the problem.
When trained correctly you can see a remarkable change in a client after just
one session. Learning and growing your skills as a hypnotherapist delivers
tremendous personal rewards. You feel you’ve made a real difference with your
work. Even having a smoker going from 20-a-day to not wanting to light up is an
amazing achievement.
>>> MY RECOMMENDATION
My first years were very busy and I would have at least 4 new clients a week
that were referrals. The real secret of my therapy
(apart from ’Stop-Smoking-In-One-Hour’) is using
the wonderful hypnotic tool of age regression to
get to the root of the problem. And in my courses I
teach the skill, which is in the form of a set
protocol. It is what I call ‘idiot proof’ and I feel that
my practitioners finish the course as a specialists
in hypnosis with this tremendous skill at their
fingertips.
If any therapist, or worse any trainer, says that they don’t believe you need
regression then it is usually because they themselves cannot do it, or they have
tried it and failed due to clumsy methods or even worst they were taught badly.
Regression is the purest form of permanent change with a high success rate,
which is simply not possible with other types of hypnosis and has been used in
hypnosis for over 100 years.
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 19 – www.austinhypnotherapytraining.com
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The one thing that I have found is with very good training you have maximum
enthusiasm, and it lasts throughout your career. You still, of course, need all the
marketing and business skills as well!
When enthusiasm and passion is combined with
excellent therapy and marketing skills, you can create a
very lucrative practice and give your clients the very
best. You can also afford the best training by being
successful, so it becomes a self-fulfilling cycle of
achievement and success.
For a regression therapist an ideal number of clients is
around 15 a week at the beginning of your business
and then scaling down to around 12. This would earn
sufficient income to have a happy and healthy life, whilst giving the maximum
attention to your clients.
TOP TIP FOR CHOOSING THE RIGHT COURSE
Make sure your training includes excellent regression therapy or you will not see the transformations that my therapists and I see with all our clients. Sometimes, people go through their whole lives plagued by unfathomable problems that no amount of conscious therapy can resolve. They visit an Austin-trained hypnotherapist skilled in regression and the root of the problem is identified and the problem disappears.
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 20 – www.austinhypnotherapytraining.com
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IN CONCLUSION ...
I want to finish off this free report by talking to you about the most fantastic
opportunity to come to the UK with regards to hypnosis and hypnotherapy. I
have created a fantastic opportunity for all hypnotherapists here in the UK; an
event where you would not normally have access to the calibre of confirmed
guest speakers and access to their in-depth training. I have been able to entice
the best of the best to come and share their deep wealth of knowledge,
expertise and success.
‘The Austin Advanced Hypnotherapy Conference’
London - September 14th
and 15th
2013
WHY YOU SHOULD BOOK A SEAT AT THE HYPNOTHERAPY CONFERENCE?
This is a superb opportunity to up-skill in all the areas I have outlined in this
report. Most importantly I have hand-picked every speaker attending this event.
You will have the opportunity to hear from the best of the best during this
fantastic and unique weekend.
Every expert has reached a very high status in their area of expertise.
REPUTATION, REPUTATION, REPUTATION – PROOF, PROOF, PROOF
Reputation is often a good indication of quality. Just like good therapists, people
recommend trainers according to the results they get from the training.
However, sometimes this can work in reverse. There have been some really
good hypnosis trainers with a bad reputation through terrible business practices.
As I said before, longevity is also a factor to consider. Good trainers are
normally well established in the marketplace and have years and years of
practical experience with clients before turning their hand to training; but there is
no need to worry about any of this just attend the conference on 14th and 15th
September 2013 and you will be able to learn from the very best!
I have bought together THE BEST in the field of hypnotherapy to give you
and INCREDIBLE IN-DEPTH TRAINING all under one roof over one
weekend!
So, can you afford to miss out?
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 21 – www.austinhypnotherapytraining.com
www.austinhypnotherapyconference.com
ABOVE ALL ELSE
What if … your marketing and business skills improved so
much that your ability to create income was improved 100%? What if…your techniques were improved sufficiently to in-
crease your fees to a level you have only ever dreamed off? What if…your self-confidence and self-worth improves so
much that you could easily take your business and your life-style to the next level?
THEN GO TO:
www.austinhypnotherapyconference.com
to find out more and book your ticket today!
In closing I hope to see you at the conference in September, but in the
meantime I hope you have enjoyed this free report and it has given you plenty
to think about and some great actions to take to improve your hypnotherapy
business.
To Your Success!
Valerie Austin
“How to Create a Successful Hypnotherapy Practice - Top 3 Mistakes Revealed!” By Valerie Austin
©Copyright Valerie Austin 2013 – Page 22 – www.austinhypnotherapytraining.com
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www.austinhypnotherapyconference.com