Media

& M

ark

eti

ng G

uid

e 2

019

“Keeping Business in Stride with Success”

Regional Lifestyle Publication

Available in Print & Digital Formats.

The Carolinas Equestrian (TCE) magazine is a quarterly regional, lifestyle magazine

that captures the spirit, essence and passion for the land, the environment, the

people, their interests and the common denominator that brings them all together …

the horse. TCE is a unique publication that also features home decor, accessories,

food, travel and art; focusing on the equestrian lifestyle in the Carolinas.

The Carolinas Equestrian ...

• is an eye-appealing vibrant, full-color publication. Our team is committed to

providing each issue in the highest quality. TCE’s team can customize a media

program for your organization.

• leverages a broad array of communication tools to connect your business with

this community via print advertising, web, Facebook, Instagram and Twitter as

well as www.thecarolinasequestrian.com.

• is delivered to readers throughout the region and more broadly through various

distribution means. Hard-copy issues are delivered directly to subscribers, or

available to readers in a complimentary fashion through our advertisers that

include equestrian businesses, boutiques and shows/events.

• features a variety of disciplines in each issue. These disciplines include, but are

not limited to, eventing, dressage, show hunter, show jumping, racing, endurance,

fox hunting, side saddle, reining, roping, barrel racing, rodeo, polo, mounted

shooting, trail, vaulting, Pony Club, natural horsemanship, therapy programs and

more.

Benefits to advertising with The Carolinas Equestrian include:

Market awareness:

· Introduce your product or services to new customers

· Introduce new products and services

· It motivates / stimulates people to contact you and/or buy your product or service

Increase sales:

· It allows you to expand into new markets or customer groups

· It can promote new features

Maintain sales:

· It helps maintain brand/organizational awareness

Improve your position against competitors:

· Helps maintain your current customer base by reminding them of your product/services

· Top of mind

Recognize / thank current clients:

· Promotes good-will within the market (supporter of the group’s passion)

· Improves reputation

· Provides additional connections between you and the consumer

Build / improve client relationships and educate the consumer

Issue Deadlines New Ads/

Revisions*

Camera Ready

No. 1 Spring - March, April, May February 15 February 20

No. 2 Summer - June, July, August May 15 May 20

No. 3 Fall - September, October, November August 15 August 20

No. 4 Winter - December, January, February November 15 November 20

$30 per Email Blast ______________________ -550 email list -Client provides content – article/photo/logo

Signature Date

Sally Kay

704.756.4611

kaydence123@outlook.com

Shannon Habenicht

704.779.6502

thecarolinaseqsch@gmail.com

Instagram - CarolinasEquestrianMag

Facebook - The Carolinas Equestrian Magazine

Twitter - TheCarolinasEq

More Marketing Opportunities: Select Email Blast or Facebook Post

$50 per Facebook Post __________________________

Payment is required prior to publishing online advertising, email blasts and Facebook posts. Check, cash or credit card payments accepted.

The Carolinas Equestrian is proudly printed in the Carolinas.

The Carolinas Equestrian 2019 Article Schedule

Featured in each issue*:

Equestrian Style – Equestrian based apparel and home decor Ask the Expert – Articles ranging from pasture management to equine insurance How Great Thou Art – NC or SC based equine artists, a range of mediums Vet Check – Veterinarians cover a variety of equine health related topics In Her/His Own Words – Written by a rider or trainer about their riding career Meet the Breed – Highlights on various horse breeds Food for Thought – Recipes, restaurants and events throughout the region *Issue topics are subject to change

Circulation Information

The Carolinas Equestrian website reaches over 11,000 regional, national and

international users annually. The 4 quarterly print issues have a readership of

approximately 8,000 per issue.

Please CIRCLE ad size and duration. Please submit all materials — InDesign, Illustrator, PSD With Layers, TIF, JPG and PDF files

300 dpi at actual size or 1MB or higher — electronically to kaydence123@outlook.com.

Per Issue 4x Discount

FULL PAGE

Vertical 7.5” x 10”

(Bleed 8.75” x 11.25” for 8.5” x 11” trim)

OPEN Placement $800 $725

PREMIUM Placement $1000 $900

Inside Front Cover (sold)

Page 3 (sold) , Page 4 or Page 5

Inside Back Cover (sold) Back Cover (sold)

TWO - FULL PAGE Spread $1500 $1100

HALF PAGE $400 $350

Horizontal 7.5” x 4.875”

HALF PAGE $400 $350

Vertical 3.625” x 10”

QUARTER PAGE $300 $250

Vertical 3.625” x 4.875”

BUSINESS CARD $150 $100

Horizontal 3.5” x 2”

Starting Issue ________________ _____

Ad Format Camera Ready _____ Design Help* __________

*$100 with two revisions

Terms & Conditions

1. Advertiser agrees to pay to TCE all amounts due according to

each advertisement invoice to TCE, P. O. Box 472833, Charlotte

NC 28247. Advertiser agrees to pay all invoiced amounts

upon receipt of invoice. Any balance deemed past due (30

days from initial invoice) will accrue a 1.5% interest charge per

month. Additionally, all accounts that are past due will

revert to the one issue rate without exception.

2. The multiple issue rate is available only to advertisers with a

signed advertisement contract on file with TCE and accounts in

good standing. Advertisers carrying unpaid invoices will not be

included in following issues and any advertisement may also be

subject to removal from any issue not yet published. Payment

for invoiced advertisements shall remain due, payable and

subject to collection by TCE through any and all legal means.

Advertiser shall be liable for all unpaid amounts, including but

not limited to attorneys’ fees and costs incurred by TCE in the

collection.

3. Advertisements appear in consecutive issues of TCE,

Advertiser agrees to communicate artwork changes no later

than each issue ad deadline. If Advertiser fails to communicate

artwork changes by said deadline, Advertiser acknowledges and

agrees that Advertiser’s original advertisement will continue to

run in the given TCE issue.

4. Advertiser (and any affiliates, subsidiaries, or other necessary

party) agrees to hold TCE, TCE’s Publisher, and TCE’s owners,

employees, and contractors harmless for any misrepresentation,

infringement, and/or violation of any laws or other party’s

rights, arising from Advertiser’s advertisement. Advertiser

expressly represents and agrees that Advertiser has full rights to

use any and all advertisement material provided to TCE.

5. TCE’s waiver of and/or delay in enforcing of any of these terms

and conditions or Advertiser’s obligations hereunder shall not

prevent enforcement at any later date or waiver of any other

term.

6. Check, cash or credit card payments accepted.

Contact Name ______________________________________________________________________________________________________________

Business Name _____________________________________________________________________________________________________________

Billing Address _____________________________________________________________________________________________________________

Phone ________________________________________________________ Email _______________________________________________________

Website _____________________________________________________________________________________________________________________

Social Media ________________________________________________________________________________________________________________

Advertising Year ______________2019_____________

Today’s Date ______________________________________

____________________________________ ______________________________________

Advertiser Signature Date The Carolinas Equestrian (TCE) Date

P. O. Box 472833 Charlotte NC 28247