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“Tankyu” Concept at KIC
Graduate School of Information Technology
Kobe Institute of Computing Toshiki Sumitani
探究 Social Innovation by IT & Yourself!
“Tankyu” means Inquiry-based Learning,
Social Value
EconomicValue
“Japan is the forerunner of emerging problems”
Dr. Komiyama, former President of Tokyo Univ.
Value MatrixSocial Value
Economic Value
Sucker
Trickster
Knowledge & Experience in Development
Issues
Knowledge& Experience
in ICT
Tankyu Practice
3 Expertise Acquired in KIC
6
Copyright Toshiki Sumitani, KIC, 20147
1. Identifying Social Issues in the real world
2. Developing and applying your strengths to solve the issues Technical Experience Human abilities
3.Implementing a solution for the issues Hypothesis building
Testing them with trials and errors
3 Components of “Tankyu” Practice at KIC
Copyright Toshiki Sumitani, KIC, 2014
Solution Hypothesis
Tankyu Practice Flow: Build hypothesis and verify them with field research
Verification 1 Customer
Satisfaction
Verification 2Originality &
Competitiveness
Verification 3Budget Balance
Implementation
Identifying Issues
8
Copyright Toshiki Sumitani, KIC, 20149
Tankyu Hypothesis Structure
Social issues to be solved: current situation
/problems
Issues Identified Possible Solutions
Solution Hypothesis: Value to people
Goal to be achieved
Solution EnablersBusiness Model Technologies Human Resources
Budget balance Who will pay?Sustainable?
Which technology? Cost effective?
Core leaders Supporters
Service providers
10
Tankyu Chart of M-PESA
No bank accountsBanks too far
Dangerous to carry Cash
Issues Identified Possible Solutions
Can send a small amount of money
with mobile phones
Solution EnablersBusiness Model Technologies Human Resources
SafaricomVodafone
British Government
SMS-based application
Network of agents, who handlecash with customers
11
Poor agricultural information dissemination mechanisms that
leads to low agricultural production
Readily available information on: markets, best
farming practices, weather and knowledge
transfer leading to increased productivity
Issues Identified Possible Solutions
Solution EnablersBusiness Model Technologies Human Resources
Existing Mobile telephone infrastructure
Public private partnership (PPP)
Farmers
Telecom companies, Agricultural experts, IT
experts
Tankyu Hypothesis Example: Agricultural Information in Nigeria
Source: JICA Tankyu Training in Kobe, Feb-Mar,2012
12
Rescue operation tend to be delayed due to traffic
jam and lack of information
Issues Identified Possible Solutions
Trained bike rescue team provide quick rescue operation
with right information
Solution EnablersBusiness Model Technologies Human Resources
Publicly Funded NPO
GPS technologyMobile network
/android application
Amateur ridersCollaboration with
Government
Tankyu Hypothesis Example: Bike Emergency Response Team
Copyright Toshiki Sumitani, KIC, 201413
1.Customer Satisfaction Are people willing to receive the service you are providing? Do they feel value?
2.Originality and Competitiveness Is the service more cost effective than existing or other possible services?
3.Budget Balance What is the budget plan? Who will pay for what? Will revenue and cost balance? What are the risks and how to overcome them?
Hypothesis should be verified from 3 perspectives
Copyright Toshiki Sumitani, KIC, 201414
Whether it be learning or technology, everything in this world is nothing more than a means to serve people. I think the most important thing of all is to have love for people.
By Soichiro Honda Founder of Honda Corporation
Copyright Toshiki Sumitani, KIC, 201415
Identifying Issues(Theme setting)
Copyright Toshiki Sumitani, KIC, 201416
Issues could be identified from various perspectives
People
Otherorganiza
-tions
My organiza
-tionPassion (Dream)
My own experience
Social Trend People’ s Complaints
Utilizing resources/technology/infrastructure
Best practice Cases
Perspectives to find social issues
Copyright Toshiki Sumitani, KIC, 201417
Hypothesis Building
Copyright Toshiki Sumitani, KIC, 2014
NTTDoCoMo developed iMode business platform
Business Example: NTT DoCoMo’s iMode Business (Japan, 2000)
Mobile phones are expensive and not easy to use
Potential Needs/Problems New Value provided
You can send money, play game or music
on mobile phones easily
Solution Enablers
Business model Technologies Human resources
Contents providers get more than 90% of contents revenue,
while DoCoMo gets revenue from data communication
2nd generation Mobile communication
technologies
Developing content providers, both major and
venture companies
18
Copyright Toshiki Sumitani, KIC, 201419
Apple provided unique value with iPod+iTunes
Expensive and inconvenient to copy music to CD/MD media
which carries only 12 tunes
Easy to download music files and copy them to
iPod, which carries more than 10,000 tunes
Seamless collaboration between hardware, software
and infrastructure builteasy-to use platform for users
Small hard disksCompression technologies
Security technologies
Steve Jobs persuaded famous musicians
to provide their tunes to iTunes
Potential Needs/Problems New Value provided
Solution Enablers
Business model Technologies Human resources
Business Example: Apple’s iPod + iTunes (USA,2001 )
Copyright Toshiki Sumitani, KIC, 201420
DELL provided direct sales of custom-made PC’s
PC’s are expensive because they are equipped with more
functions than I need
You can order custom-made
PC via Fax or Net, with cheaper price
Direct sales model without agents
Custom-made supply chain enabled by ICT
Michael Dell’s Leadership No conflict with agents
because DELL was new venture
Potential Needs/Problems New Value provided
Business Example: Dell’s direct sales model (USA, 1996)
Solution Enablers
Business model Technologies Human resources