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Case Study Volkswagen: Headquartered in Germany and one of the worlds largest automotive manufacturers. VW is recognized a one of the most innovative brands in the world when it comes to marketing their cars.

“Unmatched customerexperience drives car sales”

THE SITUATION

German car manufacturer Volkswagen was designing andbuilding their first retail concept forthe Bullring Shopping Center inBirmingham, England.

A clear focus on meeting customers’changing needs was central in thedesign and development of the store.VW wanted to create an experiencethat made the process of buying andowning a car as easy andstraightforward as possible.

To meet those changing needs VWlooked to utilize iPads throughoutthe store for customers and salesassociates to use. The tablets alsohad to be able to withstand the dailyabuse they would experience in amall environment.

THE SOLUTION

Volkwagen was shown InVue’sCT100 solution by the design firmbuilding the store environment. Thefirm felt that CT100 offered thecomplete solution Volkswagen waslooking for.

Case Study

InVue’s CT100, part of theirCommercial Solutions product line,enables customers to browse andresearch while waiting for a VW rep.Once they are engaged, the CT100allows the customer to detail andvirtually build their own spec car.Along with offering a high customerexperience the CT100 offers securityand power for the iPads.

“The CT100 protects the iPads from any abuse and keeps them charged up and always ready.” Mark Scamber

WHAT’S NEXT:

This is the first shopping center pilotfor Volkswagen, but if it provessuccessful VW will look to expand theconcept. InVue will continue tosupport the expansion as well andoffer expanded solutions andinnovations.

“InVue’s iPad stands are a really great product. Around 40% of customers use them to check info and shop the wider range.”

- Mark Scamber Retail Customer Account Manager

rev. 08/20/17