“Wine Kingdom” THE WINE KINGDOM · selection and subsequent purchase of these brands. For this reason, simply placing your wine’s background information in “Wine Kingdom”

THE WINE KINGDOM

J A P A N E S E W I N E M A G A Z I N E

Inquiries on this matter THE WINE KINGDOM Publishing Inc.,Tsukiji Front bldg. 5 F, 2 -2 -7, Tsukiji, Chuo-ku,TOKYO 104 - 0045 , JAPANTel. +81- 3 - 3541- 3553 Fax. +81- 3 - 3541-2662

Number of circulation,50,000The Advantages of Placing Ads in

“Wine Kingdom”Reach opinion formers in all walks of life – directly.“Wine Kingdom” is both the company executive and regular man’s wine bible in addition to being a ‘trade’ magazine for those involved in the wine industry, restaurants, hotels, ryokan, liquor shops and food stores.

Restaurant (24%)

Hotel / Ryokan (6%)

Food Shop / Liquor Shop (8%)

Business People (42%)

Housewife (6%)

Student (2%)

Others (12%)

[Readers]

THE WINE KINGDOM PRICE LIST OF AD

Space Page Colar Advertising Price (Yen) Size

Cover4 1Page Colar ¥1,500 ,000 215×280

Cover2 2Page Colar ¥1,600 ,000 450×297

Cover3 1Page Colar ¥800 ,000 225×297

Inside 1Page Colar ¥700 ,000 225×297

Inside 1 /3Page Colar ¥250 ,000 65×290

Inside 1Page Black&White ¥400 ,000 225×297

Inside 1 /2Page Black&White ¥240 ,000 225×145



The power of “Wine Kingdom”? “Wine Kingdom” is one of the best wine magazines in Japan, the largest consumer of wine in Asia. “Wine Kingdom” aims to be read all over Asia, not only in Japan.Today the magazine is almost a bible for general Japanese and Hong Kongese consumers when they purchase wine. “Wine Kingdom” has led and will continue to lead the Japanese market and looks like it will do the same for the rest of Asia.

The best marriage of wines and dishes by the topnotch sommelier First-class sommelier’s choice of wines by blind tasting

“Wine Kingdom” is a source of highlighted information by utilizing the personal connections of our editors.“Wine Kingdom” has an editorial policy of offering only the most useful knowledge to readers who like to drink wine.

W ine Kingdom is the bible for all who eojoy wine.

“Wine Kingdom” is a source of highlighted information by utilizing the personal connections of our editors.“Wine Kingdom” has an editorial policy of offering only the most useful knowledge to readers who like to drink wine.

J apanese consumers really seek “My Favorite Wine.”

According to research, the average reader of “Wine Kingdom” purchases 130 bottles of wine at a total charge of 207,110 yen per annum. Compared to the average number of bottles bought by the average Japanese at just 4 , it can be presumed that the influence of “Wine Kingdom” over its readers is powerful to say the least. Furthermore, presuming our readers act as authorities on wine for their friends and acquaintances, the content of the magazine does indeed have a huge impact on the national wine market.

T he Readers of “Wine Kingdom” are among themostinfluentialwineconsumersinAsia.

It is said that wine is enjoyed using five senses. The taste of wine comes not only through the tongue, but also through the remaining senses to enable you to appreciate wine from every perspective. Arousing a consumers’ intellectual curiosity helps them to memorize a brand. Seeing that information in the print media is a proven necessity in aiding in their selection and subsequent purchase of these brands. For this reason, simply placing your wine’s background information in “Wine Kingdom” is the shortest and easiest route to getting your brand recognized in the Asian marketplace.

T o appeal the charm of wine, printing media is favorable and "Wine Kingdom" is the best.

Over the years, ”Wine Kingdom” has built up the strongest connections with some of the best known and topnotch of sommeliers due to both our position as the top ranking print media in the wine industry and also our being the most influential publication in this field.

W ine Kingdom” has strong links with world-class sommeliers.

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“Wine Kingdom” publishes a Hong Kong edition (10,000 copies) in addition to the Japanese edition ( 5 0 , 0 0 0 copies).As the wine market in China has increased by 10% year-on-year, and given that the Asian market is expected to grow by 37 . 1 % between 2 0 0 4 and 2 010 , “Wine Kingdom” will start publishing a Shanghai edition, and is looking at further Asian editions in locations such as Taiwan, Guangzhou, Beijing, Seoul and Singapore.In Hong Kong,“Wine Kingdom” is the only specialist wine magazine at present and has a strong influence over wine buffs in the region as well as the culinary conscious and wealthier of Hong Kongese. The Hong Kong edition will therefore be published with the same features as the Japanese edition making the original “Wine Kingdom” articles available to the wider wine loving public around Asia.

W ine Kingdom” has established a publishing system that will cover the whole of Asia

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With the popularity of “Wine Kingdom” among readers therefore, publishing articles on your products in the magazine will lead to an increase in sales. Furthermore, as other editions are published to help cover the whole of Asia, the placing of your ads in “Wine Kingdom” will bring about the opportunity to reach large numbers of wine lovers around the continent.

Wine Kingdom” is the simplest yet most effective method of dominating the wine market in Asia.

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Articles in “Wine Kingdom” that introduce specific products are also used as POP (Point of Purchase Advertising) in shops around Japan. Through these points,“Wine Kingdom” could have much biggger impact on national market that it's number of circulation, 50 ,000.

W he contents of “Wine Kingdom” are connected with distributors.

Brand’s stories : analyses of wineries covered locally

What exactly is “Wine Kingdom”?

General Consumer Needs & SalesOpportunities.

Documents

“Wine Kingdom” THE WINE KINGDOM · selection and subsequent purchase of these brands. For this reason, simply placing your wine’s background information in “Wine Kingdom”