“WING”- Women Rise Together

Date: 17th-18th February 2020

Venue: NIST, BERHAMPUR

Time: 9:30 hrs-17:30 hrs

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CONTENTS

Introduction

Participants profile

Session Details &Speakers

Summary of the session

Feedback

Photos

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Introduction

Participant’s profile

Course Btech, BCom, Pharmacy, Science graduate

Course year 2nd year

College NIST, Berhampur, Chikiti College, RCPHS, ROLAND

No .of participants 60

Sessions & Speaker

The day started with the induction of the program by lightening of the lamp and Welcoming address to

the students by Dr Sukant K Mohapatra, Chairman, NIST, Berhampur.

Sl.no. Session content Speaker

1 Session on Module1 Problem Identification/ Idea/Product Validation

Saumyajit Guha, Vice President, Pad up ventures, Gurugaon

2 Module 2 – Company formation & Statutory compliances

Namrata Tatiya, Legal and Financial Advisor, Acculegal Services Pvt Ltd

3 Module 3- Protecting your idea (Patenting & IP)

Dr P Karthigeyan, Manager, CTTC-IPFC Centre, Bhubaneswar

4 Module 4- Design your business plan(Hands on workshop)

Saumyajit Guha, Vice President, Pad up venture

5 Module5- Financial & Digital Literacy Namrata Tatiya, Legal and Financial Advisor,

Acculegal Services Pvt Ltd

6 Module6 – My Journey to success Ms. Smaranika Jena, Founder, Mindbound Creatives

Rashmi Rani Panda, Cofounder-Udiyate

Technologies Pvt Ltd.

7 Module7-Insight into incubation ecosystem & Startup Support Schemes

Ms. Sanjukta Badhai & Mr. Smaran Ranjan Satpathy, KIIT TBI

8 Module 8- Market & Marketing Prof. Abid Ali Khan, Professor (Marketing) Program Director, A Foundation

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Synopsis of the Program

The WING program hosted by NIST, Berhampur started with a warm welcome by the students

of NIST followed by a brief introduction about WING program, incubation support and schemes

by the speakers from KIIT TBI. Around 68 participations were there, mostly students and few

innovators. The hosting and organization of the program was mostly students driven and very

much organized. The guests speaker as provided in the list delivered the talks on their respective

profiles and modules. In the second day a pitching session was organized where around 50 ideas

were screened and top 15 were selected for pitching. All the participants pitched well and

competed for the final selection. Finally, 3woman ambassadors were selected to get on boarded.

The session started with Saumyajit Guha, Vice President, Pad up venture. An MBA in

Entrepreneurship & Innovation from Exeter University and have 18 years of experience with

recognized proficiency in: Startup Ecosystem Development, Investment management, Angel

Investing, Startup Acceleration & Incubation, Incubator Management, Research & Analysis,

Team Management, Process Migration, Operations, Business Analysis. Saumyajit is currently

responsible for the Incubator and E Cell of IMT Ghaziabad. . He has also worked at Indian

Institute of Management Calcutta (IIMC) and the Start Up Incubator at Indian Institute of

Technology, Kharagpur. Saumyajit has been in UK for 5 years where he has worked for

Chartered Development as IT Project Campaign Manager and with Secure Source as Business

Analyst.

He took introductory session and spoke about the basic concept of Product and idea validation.

The session threw knowledge about the various steps of how to create an idea and convert it into

an enterprise. Along with the identification of the idea, he also helped the students to design a

business plan. It was a hands-on workshop where the students did activities and worked on their

own ideas and started structuring their process to validate their ideas and take it to a level higher.

The next session was taken by Namrata Tatiya, Legal and Financial Advisor, Acculegal Services

Pvt Ltd . She spoke on Company formation & Statutory compliances and Financial & Digital

Literacy on both the days .She gave real time examples and was able to solve the queries raised

by the participants related to the Company formation and the Financial and digital literacy. She

covered the importance of social media for raising fund as well as highlighting of one’s

company. She spoke about the basic fundamentals of finance and money management and the

essential formats for maintaining financial documents for ease of accounting and review.

The next session was taken by Dr P Karthigeyan, Manager, CTTC-IPFC Centre, Bhubaneswar

on Protecting your idea (Patenting and IP). Dr. P. Karthigeyan is currently Working as IPR

Manager at CTTC- MSME Technology Centre ,Ministry of MSME ,Govt. of India, at Odisha.

He holds a Doctorate in the field of Intellectual Property Rights as his area of specialization

includes filing of Patent, Design, Trademark, Copyright, Geographical Indication, Patent

drafting, Patent prior art Search- Novelty search / Freedom to operate search, IPR Infringement/

Prosecution / Litigation analysis , Technology landscape- competitive Intelligent analytics- IP

Technology Licensing & Commercialization. Before joing CTTC, has has worked as Former

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Research Scientist , IPR & Incubation Division , I.I.T. Madras.

He explained to the young minds the importance of patenting and the different aspects of

patenting. He gave real life examples of product like the ingredients of coke is a trade mark and

cannot be copied by anyone. He walked them through the process and time line of patenting. He

spoke about the concepts of trademark and copyright and the differential elements of each while

providing real time examples for clarity in understanding. He gave example of Water bottle

companies like Bisleri and Bilseri, who copied and made duplicate products. The session

proceeded with the questions answer round among the speaker and the students.

An interaction with two of the successful women entrepreneurs-Smaranika Jena, Founder

Mindbound Creatives and Rashmi Rani Panda, Cofounder-Udiyate Technologies Pvt Ltd.

Smaranika Jena is an experienced brand & communication strategist capable of offering brand

positioning recommendations. Her ability to define the tone and elements of a brand as well as

develop marketing strategies through in-depth analysis of existing market trends and data has

enabled me to deliver outstanding branding and advertising solutions to clients from diverse

industries. She is responsible for creating animated and live-action videos for corporates and

SMBs. She is in charge of finding creative ideas to create holistic branding experience backed by

extensive research, industry knowledge and client suggestions. As an exceptional storyteller, she

focus on unearthing actionable insights and formulating as well as presenting strategies during

brand ideation sessions. She also coordinate and collaborate with the creative team at Mindbound

to create impactful and quality content that enables clients to gain instant brand recognition,

while also improving their brand’s market performance.

Rashmi Rani Panda, Cofounder-Udiyate Technologies Pvt Ltd, has completed her M.Tech and

have 13 years of teaching experience. She was highly popular among her students, but still she

always loves to remain as a student and keeps learning. At UTPL she takes cares of Algorithm

design and Coding. Apart from Herbio project, she is currently designing a web crawler and

crowd sourcing App for save people from crimes and criminals. She has also own Faculty

Excellence Word for the year 2013 from Infosys.

They both shared their experience regarding their journey as an entrepreneur. They motivated the

young minds to build on their skills and talents and be methodical, focused, and perseverant in

the field of entrepreneurship and to convert their ideas to enterprise. They also shared the

importance of correct guidance and mentorship for taking their ideas forward and creating

sustainable enterprises.

Ms. Sanjukta Badhai, COO, KIIT-TBI spoke about entrepreneurship, its role in the current day

society, and the various support schemes that are provided by incubators in general and about

KIIT-TBI in particular. She shared the different support programs that exist for ideator and early

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stage innovators/ entrepreneurs at KIIT-TBI and how the interested Individuals can apply for the

same. She also spoke about the various networking platforms and support program that are being

provided by Startup India, especially for the Women Entrepreneurs. A brief outliner about the

funding support provided by the state start up cell was also given to the participants. She

provided an overview of the programs executed so far and shared some interesting

entrepreneurial journeys for the students to connect and instill the desire to translate their nascent

ideas to crystallized products.

The last session was taken by Prof. Abid Ali Khan . Prof. Abid is having both M.Sc and

PGDBM into his professional educational account. Having more than twenty years of rich

Industry experience at different management levels both in India and abroad. Worked in MNC

companies like Novartis Consumer Health Inc. & GlaxoSmithKline. Served as a Brand Manager

for Middle East countries. Looking after few international brands like Oral B, Anchor, Kraft,

Twinning Tea and Royale.

Since, last seven years he is working as a Professor (Marketing)-cum-Dean (Training) in "A"

ranked reputed B-school i.e BIITM, Bhubaneswar. He is a freelance trainer to many Indian and

foreign organizations on customized module both in India and abroad. Served as a part time

trainer at Arabian East Training Centre (AETC) at Kingdom of Bahrain.

He spoke about the sectors of market and its segmentation. He helped the participant design a

broad framework for the nascent ideas that they had so that they got hands on experience about

the process to be followed. He also told them the importance to study the target market properly

for the better creation of the idea, about where to implement their idea so that they can help the

target of that particular segment of the market for their product.

The two day session culminated with a pitching session where the participants presented their

ideas and amongst whom the top three potential women entrepreneurs were designated as

women ambassadors were selected to stay connected with the group and for the dissemination of

the value added services.

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