Apa Kmuit 20070322-Final

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Capgemini Telecom & Media

Vienna, 22 March 2007

Telecom operators meeting IT demands in

the small and medium enterprise segment

DI Michael Bartz (Sector ManagerCapgemini Telecom & Media, Eastern Europe)[email protected], Mobile +43-(0)664-621 86 18

7/28/2019 Apa Kmuit 20070322-Final


CE v5.6

©2007 Capgemini - All rights reserved

APA_KMUIT_20070322-FINAL.PPT2

The IT and communication service scope of medium and small enterprisesis large and already complex to manage even in many small enterprises

IT and communication service scope

Small enterprises(excluding SoHo)

Largeenterpr.

• Applications

– ERP

– CRM

– DWH/BI, etc.• WAN

• LAN

• Security

• Storage/data center

• Desktop Management• Fixed line telephony

• Mobility

• IT governance

Scope of IT and communications services

Medium

enterprises

(Up to 50 employees)

(50 to 250 employees)

7/28/2019 Apa Kmuit 20070322-Final


CE v5.6

©2007 Capgemini - All rights reserved


Outsourcing and managed services are even more important to SME’sthan to large enterprises

IT outsourcing affinity

High

M e d i u m

H i g h

Complexity of the IT infrastructure

A f f i n i t y t

o o u t s o u r c e I T

Medium

SME IT Management needs and rationale

•50% of medium size enterprises considerselective outsourcing of IT services1

•20 to 30% of small size enterprisesconsider selective outsourcing of ITservices1

•Driver behind this is the strong need forcore business focus in the SME segment

•In addition, “ one stop shopping” is moreimportant to small and medium sizeenterprises than to large enterprises inorder to reduce complexity and minimisecost by means of service bundling

IT complexity versus affinity to outsourcing

Mediumenterpr.

Largeenterprises

Smallenterpr.

SME =Small and medium enterprises

Telekom operators play an important role in the service portfolio of SME’s and have the potential

to embrace a wider service scope.1 Source: Edmund Haberbusch, „Ausgliedern steigert Kernkompetenzen“, Die-Wirtschaft

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BusinessConsulting

Systemintegration

Out-sourcing

TV and

videoInternet

Mobile

telephonyand dataservices

Fixedline

telephony

Whole-

sale

Telecom operators across Europe are extending their value chain in thearea of IT services, going for system integration and outsourcing

Telecom operator value chain

Network

operation

Corporatedata

Internet

Mobile

telephonyand dataservices

Fixedlinetelephony

Residential segment (including SOHO)

Enterprise segment

M a n a g e m e n t &

A d m i n i s t r a t i o n

Integrated Telecom Operator

IT services

=Extension of the value chain

Examples in the group of medium size Telecom operators

• KPN• Belgacom

• Telecom Austria

- Marketing Solutions

- Productivity Solutions

- Stability Solutions

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Extend the business in the IT services area is certainly a challenge for theTelecom industry

Challenges and strength

Challenges

•Especially for incumbents: Still the journey towards “service orientation”

•Adapt the new business model, i.e. system integration and outsourcing

- Develop a comprehensive portofolio of service offerings

- Develop and fully adapt best practice tools, methodologies and work processes

- Make the next step into “Consulting”

Strength

•Advantage of having IT and communication services in the portfolio

•Excellent access to the SME market

•Critical mass of resources

Documents

Apa Kmuit 20070322-Final