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Trends and Challenges- Generic Drugs in Malaysia

Marhalis Hasan

Group Chief PharmacistGroup Chief Pharmacist

KPJ HEALTHCARE BERHADKPJ HEALTHCARE BERHAD

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Pharmaceutical Drug - Overview

Year 2014

Global pharmaceutical market : USD $1.1 trillion (IMS Health)

Year 2014

Malaysias pharmaceutical market : USD $1.82 billion (Frost & Sullivan)

Prescription drugs : 75%

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Generic Drug Business

- OverviewYear 2009

Global pharmaceutical market : USD $84 billion

Year 2014

Global pharmaceutical market : USD $168.7 billion

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Generic Drug Business

- Overview

Year 2010

Malaysias pharmaceutical market : USD $1.46 billion (Frost &Sullivan)

Spending on generic drugs : 21.7% (IMS Health)

Spending on patented drugs : - 0.7% (IMS Health)

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Malaysia: Proprietary vs Generic Drugs

70% of total market: Patented drug

234 drug manufacturers registered with DCA.

67 are licensed to produce prescription medicines

Relies heavily on imported patented drugs

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Current Trends in Generic market

Penetration into oversea market

- South East Asia, Middle East countries (eg. Halal-certified

Diversification into Nutraceutical & Food supplements

Emphasize on R&D discovery of new actives from naturalproducts, drug delivery and processing method

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Generic Drug Business

- Current trends in KPJ Hospitals

Growth per year : 0.2%

2011 usage (estimation) : RM13.9 million

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127.8144

157.3

120

140

160

180

YEARLY USAGE (RM'000)PATENT vs GENERIC

10.8 12.4 13.9

0

20

40

60

80

2009 2010 FORECAST 2011

PATENTGENERIC

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Factors affecting the selection

of Generic Drugs

Efficacy

CLINICIAN Efficacy

PATIENT

Efficacy

Safety

Patients choice

Patients choice Inventory

management

HOSPITAL

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PERCEPTIONPERCEPTIONPERCEPTIONPERCEPTIONof genericof genericof genericof generic

drugsdrugsdrugsdrugs

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Familiar with the term Generic Drug : 29%

Stated that quality of Generic drug is inferior : 39%

Stated that Generic drug causes more side effects : 32%

Understand that Generic drug is cheaper : 64%

A pilot survey on perception and knowledge of generic medicines among consumers in Penang

(Al-Gedadi, Hasali, Shafie, Pharmacy Practice 2008 Apr-June, 6 (2): 93-97)

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Generic Drug Business

- Current trends in KPJ Hospitals

Approval of generic drugs via recommendation from Pharmacyand Therapeutic Committee

(Bioavailability study, efficacy, safety, price)

o up ca on: gener c rug a any one me

Near future

Priority to Bio-equivalence certified drug

Halal-certified drugs (JAKIM)

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Moving forward

- Add new products in the pipeline and increasemarket share

- Enter niche market in sectors with low competition eg.Anti-smoking drugs

- Targeting on specialist- driven therapy eg. oncology

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Moving forward

- Conduct bio-equivalent tests to establish qualityacknowledgement

- AWARENESS and PERCEPTIONS - Generic drugs

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THANK Y U