2

● portrait layout

● with plain background – Light Grey (apparel) , White (product)

● in JPEG format

● minimum 762pixel x 1100pixel and 300dpi in image size and resolution – original image

- this is to ensure image is not pixelated

● Size of file: 2MB maximum / per file

● clear and sharp images only

- products are presented as the main focus of the image

- products are presented in a neat and tidy manner

● does not contain any other brand’s logo/name

● no watermarks

* Images that fail to meet these requirements will automatically be rejected

GENERAL IMAGE REQUIREMENTS

06/2015 – Image Sequence & Crop Guidelines

APPAREL CLICK REPORT - BACKGROUND

0.65% CTR 0.99% CTR + 0.34%

CLICK THROUGH RATE

Report shows that images with plain

background and good lighting encouraged higher click rates – crucial

for sales conversion

*Images and data comparison is

based on the same brand

> >

APPAREL CLICK REPORT – IMAGE QUALITY

0.43% CTR 1.17% CTR + 0.74%

CLICK THROUGH RATE

Report shows that better quality images

& content will strengthen average CTR –

crucial for sales conversion

Better quality image & content includes:

Model choice, hair & makeup,

photography and product content

details

*Images and data comparison is

based on the same brand

> >

5

PLAIN BACKGROUND

(PREFERRED)

Studio lighting is recommended in order for product and model to be presented professionally

Product and model is bright and attractive

Overall image does not look dull and cluttered

Model’s skin tone looks healthy & radiant

Image must be clear and sharp

APPAREL – REQUIRED STANDARD

Very light and soft grey background

Front view Back view Full view Detail view

PRODUCTS - REQUIRED STANDARD

First image should be frontal

view of product presented in a

tidy manner

Front view

Second image should show the

back view of product presented

in a tidy manner

Back view

Third image should show the

side view of product presented

in a tidy manner

Side view

Fourth image should show the

detail of product presented in a

tidy manner

Detail view

Main image of product should be presented in a tidy manner on a white background.

1 2 3 4

White background

BACKGROUND COLOR

WHAT COLOR SHOULD YOUR BACKGROUND BE – APPAREL ?

Main image’s background must be in shades of light grey. Dark tones will be rejected. Elaborated below:

ACCEPTED COLOR TONES REJECTED COLOR

TONES

9

WHAT COLOR SHOULD YOUR BACKGROUND BE – PRODUCT ?

Main image’s background must be in shades of light grey. Dark tones will be rejected. Elaborated below:

ACCEPTED COLOR TONES REJECTED COLOR TONES

BACKGROUND COLOR

BACKGROUND COLOR

Main image’s background must be in very light & cool

neutral tones only

Color scheme must be closer to grey & white Example of images with non neutral & dark color schemes

11

OUTDOOR

12

WALLS

NEUTRAL

BACKGROUND

LIGHT COLORED

PLAIN BACKGROUND

MINIMAL BACKDROP

NON-DISTRACTING

BACKGROUND

NON CLUTTERED

13

WALLS

COLORED WALL

HEAVILY TEXTURED

WALL

PLAIN WALL WITH

DISTRACTING DÉCOR

DUAL TONES

14

ON THE

STREETS

NEUTRAL

BACKGROUND

GOOD LIGHTING

MINIMAL CLUTTER

NO DARK AND

DISTRACTING

OBJECTS

NO OTHER HUMANS &

LOGOS

DESATURATED &

BLURRED

BACKGROUND

ON THE

STREETS

Background with:

• Colorful items

• Dark furnishing

• Dirty background

• Distracting

landscape and

trees

• Non-desaturated

background

• Vivid and messy

props

• Other humans

• Bad lighting

16

INDOOR

NEUTRAL

BACKGROUND

GOOD LIGHTING

PROFESSIONAL

MODELLING

MINIMAL CLUTTER

NO DARK AND

DISTRACTING

OBJECTS

NO OTHER HUMANS &

LOGOS

DESATURATED &

BLURRED

BACKGROUND

17

INDOOR

>50% Dark

background / Props

Distracting display

Bright colored

backdrop

Messy furniture

display

Dark lighting

HOW TO

MAKE YOUR IMAGES

WORK?

1. Make sure the

background is 90%

acceptable

2. Crop off parts that

is distracting and

against guideline

3. Make sure

cropping is

according to

guideline –

• 762 x 1100 px fully

filled frame

• 300 dpi

• Image is still clear

and sharp

PRODUCTS

WHITE BACKGROUND

PORTRAIT DIMENSION

NO FOREIGN OBJECTS

NO PRODUCTS ON

MODEL (AS MAIN

IMAGE)

20

IMAGE CLARITY & CROPPING

CLARITY

• Zoomed in image must be clear & sharp

• Customers are able to have good understanding of

the fabric/material/cut/design of the product

Approved

• Zoomed in image is blur and pixelated.

• Customers would not be able to have a good

shopping experience – lack of product clarity

Reject

CLARITY

MAKE SURE YOUR IMAGES ARE:

Note: If your original picture’s size and dpi is smaller than these requirements, please replace with an appropriate picture. Increasing or blowing up the original size dimension and DPI will result in blurry image (rejection)

CLARITY

• Images in the right frame dimension and

product/model in the right original size

Approved

• Stretched and distorted images

Reject

Distorted Stretched

CROPPING

• Images must be in the right frame dimension

• Background must fill up the whole frame

• Image must be in portrait

• 762 x 1100 px

• Landscape images will be rejected

• Images that does not fill up the full frame will be

rejected • Images with white borders will be rejected

• Background of image must fill up 762 x 1100 px

Background does

not fill up the frame

White border around

The image

Landscape

Background

does not fill up

the frame