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economic trends in the apparel industry
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Apparel Industry in India2012
Table of content
Introduction
Determinants Of Demand
Determinants Of Supply
Competition
Market Players
Market shares
Import-Export
Determinants of DemandFashionStatusPriceIncomeSubstitutesLifestyleBollywoodFuture ExpectationsTastes and PreferencesE-commerce
There are 3 critical times in fashion apparel industry:
Time-to-MarketTime-to-ServeTime-to-React
Consumer Income and Expenditure
2008 2009 2010 2011 2012
Annual Disposable Income (US$ million)
1,073,243.40 1,095,398.60 1,356,096.40 1,511,001.30 1,591,714.30
2006 2007 2008 2009 2010 2011
Consumer Expenditure on Garments
1,317,037.701,356,321.6
01,472,639.9
01,615,952.1
01,923,446.
002,230,70
0.20
Misery Index 2006-2011
Trend in Consumer Expenditure
Purchasing Power Parity
Shirts , Suits ,
Trousers
Ethnic , Sari ,
Western
Kids , Wear , Unifor
m
Trends in Apparel Exports
Year Export ( US $ Million )
1962 1.8
1970 39
1980 696
1990 2,236
2000 5,586
Demand Drivers
Growing private final consumption expenditure
Low per capita fibre consumption Growing preference for ready-to-wear
apparels Increasing penetration of organised
retail Changing consumer habits Growing consumer class Growing spread of plastic money Increasing trend towards urbanization Younger populace Exports (Rise in global GDP & New
Trading Partners)
Monopolistic CompetitionCharacteristics :Product differentiationMany firmsFree entry and exit in the long runIndependent decision makingMarket Power
Market PlayersFuture GroupShopper’s StopMaxANDKazo109fAllen SolleyRaymondetc
Companies 2010 2011Aditya Birla Nuvo Ltd 1 1.1Pantaloon Retail Ltd 0.7 0.7Provogue Ltd 0.3 0.4Raymond Ltd 0.6 0.6Benetton India Pvt Ltd 0.3 0.3Zodiac Clothing Co 0.3 0.3Shopper's Stop ltd 0.1 0.1Koutons 0.5 0.4Rupa & co 0.2 0.2Others 96 959Total 100 100
Market Share
Supply Determinants• Raw material• Labor Availability• Government Policies• Number of sellers• Technological changes
Prerana MajmudarAnkit AroraAnkit MehtaSmriti SudishNirali ShahRucha Asolkar