Appendix 05 - Welcome Pack

Welcome to Dunfermline Delivers

IntroductionDunfermline Delivers is delighted to welcome you to Dunfermline’s Business Improvement District (BID).As Dunfermline’s BID company we are committed to collectively investing in the city centre with the aim of creating a brighter future for our businesses.

In this welcome pack you will find information about what we do and how we can support you and your business.

We know that you will be busy with your new business but please do contact us soon to arrange a meeting so that we can learn more about you and your business and talk about how we may be able to support you with marketing and promotional activity as well as Going Green, Safer Towns and Procurement initiatives.

For more information about Dunfermline Delivers please visit our website www.connectingwithyou.co.uk

We look forward to meeting you.

Kind regards

Maggie MitchellChief ExecutiveDunfermline Delivers

E: [email protected]: 01383 732226

CONTENTS

About Dunfermline Delivers

Invest In

Business Plan

Dunfermline Map

Fife Council Contacts


DUNFERMLINE DELIVERS01

Dunfermline Delivers is your local Business Improvement District (BID) company run by, and for, local businesses and levy payers who are trading in the BID area; people who are passionate about Dunfermline and equally passionate about its future. Dunfermline Delivers was established, following a period of consultation and a ballot, in 2009.

The Board of Directors consists of:

area and represent business sectors currently trading within the area

What is a BID company?A BID (or Business Improvement District) is a business-led body formed with the sole objective to invest collectively in a defined commercial area with the aim of creating a brighter future for the business environment. BID funds support activities aimed at improving the city centre environment; the activities are additional to and do not replace services currently carried out by the local authority and other statutory agencies.

What are the benefits of having a BID company?DUNFERMLINE DELIVERS

working on behalf of BID Members, for the economic development of Dunfermline

encouraging inward investment and in developing the city as a visitor destination

networking opportunities to support business activities and initiatives

raised by and affecting members

CONTENTS


Activity Highlights 02

More BID Information

Vision for Dunfermline 04

Board observers include:

05

What We Do 07

Why Dunfermline 09

DUNFERMLINE DELIVERS 02

Activity HighlightsIMAGE AND PERCEPTION

BUSINESS GROWTH/SUPPORTING MEMBERS

MARKETING & PROMOTION


Maggie Mitchell

[email protected]

Susan De Swarte BID Member Support Manager [email protected]

Alun Black

Street [email protected]

Marc BlakeDigital Strategy [email protected]

OUR TEAM Where do we get our funding from? Dunfermline Delivers is funded by two main

is collected from the 400 or so commercial properties within the Dunfermline BID area.

Why BIDS are important?In summer 2009 businesses voted in favour of creating a business improvement district, one of the first to be established in Scotland. BIDs are

projects and promotional initiatives that they carry out.


Ancient capital, aspiring future

A city that offers opportunities and encouragement, that has a can do attitude where businesses are supported and valued, visitors are welcomed and cherished and residents feel safe and respected, a city where our remarkable history and heritage is acknowledged and treasured.

VALUES

MISSION

and effect economic returns for our members and partners

for Dunfermline through actively seeking inward investment

destination

a place:

that has a vision for the future and plans to achieve it

where businesses, organisations and community groups work together

where innovation and development is welcomed

where regeneration is visible and measurable

where clean, green and safe is a prerequisite and environmental sustainability championed

that is a vibrant, interesting and must invest in or go to destination

that offers art & culture, great shopping and terrific night-life

that provides accessible and affordable outdoor and leisure activities


asked businesses to suggest the type of projects they felt would most improve the business environment.

key themes as the priorities for the BID area:

INCREASED RETAIL MIXYou said you would like to see the current retail offering increased

PERCEPTION AND IMAGEYou told us you would like to create a more a positive image of Dunfermline locally, nationally and internationally and to build

ACCESSIBILITYYou identified the need to promote awareness of good transport access, to improve signage in the BID area and to make the area easier to navigate.

MARKETING AND PROMOTION

and promotional activity to boost visitor numbers in the BID area.

WORKING TOGETHERYou felt it was important to act as a collective voice to identify issues and solutions for businesses and to represent them to all key stakeholder organisations.

Activity overview Since Dunfermline Delivers was launched in 2009 the company has taken steps to improve the local business environment. Activity has been structured around three strategic objectives; focussing on improving the perception and image of Dunfermline, promoting business growth around the city centre and creating effective marketing and promotion of the city as a whole.

Dunfermline Delivers has progressed on many of the key issues raised during the last consultation and ballot.

What you asked the BID to do in 2009


WORKING TOGETHER

partnerships with local businesses, stakeholders and community groups and actively participates in and with a number of sector or

city centre steering and city centre strategic partnerships groups, cruise project, safer towns and community safety groups and

Much work has been undertaken and continues to be developed in encouraging and facilitating businesses to get involved in projects and promotional events, business marketing packs are provided for key activities. A number of business forums were scheduled and an

Small Businesses.

AGM to newsletters, surveys, project information leaflets, emails and event marketing packs aimed at encouraging businesses to get the most out of activity and enhance their business offering during periods of increased footfall.

A proactive digital approach has been taken with a focused website that lists all BID Members, providing details about and a locator to the business, the website is supported by social media and on-line advertising.

MARKETING AND PROMOTION

and events are supported by national leafleting, central belt radio advertising, posters, bus advertising and digital promotion.

respondents saying they would like to see events such as the

about Dunfermline, its attractions and activities to encourage visitors to spend more time in the city.

A range of strategic and seasonal shop local posters are provided to retailers and these are supported by digital promotional activity and press advertorials.

ACCESSIBILITYSignificant progress has been made in the signage of and to Dunfermline city centre with the installation of orientation boards at key points throughout the city. A directional signage plan has been approved and is in the process of implementation and digital signage promoting businesses, attractions and activities

IMAGE & PERCEPTIONSeveral projects are in process to positively enhance the perception of Dunfermline. Dunfermline Delivers has pioneered Dunfermline as a safer, greener place to live. Working towards achieving

Awards improving community and civic pride as well as working

considered one of the best in Scotland with crime rates continuing

scape and increase civic pride in our beautiful city. Going Green is a project to encourage businesses in the BID area to recycle and to assist them in meeting forthcoming legislation and plays an important part in the overall positive perception and image of Dunfermline.

RETAIL MIXDunfermline offers a good range of shopping from multiple outlet

However, we have seen significant change in our high street and in the economic climate over the last five years and whilst an

look to other uses for high street properties to include residential, service businesses and cultural opportunities. Leisure outlets including bars, cafes and restaurants are also an important part of

WHAT WE DID WRONG?Dunfermline Delivers has not got everything right and has like most

raised. We are continually working towards improving what we do and meeting the on-going needs of our members and ask that businesses feedback to us on a regular basis what is working and what is not so that we can better meet their needs.

What has been delivered:


FESTIVALS AND EVENTSDunfermline Delivers has continued to run a variety of popular,

successful with the combined gross economic impact of the Bruce

As well as the economic benefit of these events, the festivals we organise have been a key factor in our marketing and promotional activity which aims to enhance the perception and image of Dunfermline as a festival destination both to residents as well as people from elsewhere in Scotland and internationally. BID Member

repeated.

Dunfermline Delivers has also been working alongside BID Members to create more frequent events that can run throughout the year and keep visitors coming back. We have held events such

at promoting what Dunfermline has to offer in terms of good food and drink.

We plan to develop many more themed weeks, which will include promoting Dunfermline as a wedding destination, in the future to encourage trade, support retailers and give consumers what they want.

PROJECTSSeveral projects are in process to positively enhance the perception of Dunfermline. Dunfermline Delivers has pioneered Dunfermline as a safer, greener place to live. Working towards achieving

Awards improving community and civic pride as well as working

delivery is considered one of the best in Scotland with crime rates

streetscape and increase civic pride in our beautiful city.

installed in empty shop windows and we have encouraged a reduction of for sale boards to enhance the visual appearance of the centre of the city. We are addressing dilapidated properties and property maintenance as well as organising smaller initiatives such as litter clean ups to improve the appearance of the BID area.

new digital signage for the BID area aimed at encouraging visitors to get around the town and to promote visitor attractions and

improved directional and orientation signage to assist visitors in their navigation to and around Dunfermline.

re-illuminate our wonderful buildings and attractions including the


MARKETING

advertising, promotional leaflets and posters, social and digital media, public relations, advertorials promoting members, on-line advertising and the connectingwithyou.com website. Marketing packs for festivals and events are provided to encourage members to get the most out of this type of activity.

Work is underway to cross-promote events and to include additional information to encourage visitors to stay longer in Dunfermline, when attending festivals and events, and to visit our attractions, shops, cafes, bars and restaurants whilst here. Dunfermline Delivers is currently working on promotional videos and blogs targeting the international visitor. BUSINESS GRANTS AND INWARD INVESTMENT

activities have seen a number of grants being awarded from assisting with premise improvement, developing new business

businesses in Dunfermline.

in the BID area to potential purchasers or tenants, actively seeking inward investment to develop projects and working creatively to develop other uses for buildings and shop units.

MEMBER SUPPORTDunfermline Delivers works closely with all BID Members to support them wherever possible. We currently offer promotion of all businesses through our website and social media outlets, logo and advert design services, procurement deals, promotional videos, shop local promotions as well as lobbying for non-domestic rates reduction and re-evaluation.

We produce regular communications from the AGM to newsletters, surveys, project information leaflets, emails and event marketing packs aimed at encouraging businesses to get the most out of our activity and enhance their business offering during periods of increased footfall.

We have an “open door” approach and actively encourage all businesses to get involved in our activities and keep us up to date with events and promotional offers that they run to see if there are

forums were scheduled and we aim to continue this activity over the coming months.

these workshops.

with queries, street-scape issues and general information. Support staff are available to help members with marketing and promotional queries as well as a variety of other topics and issues.

Dunfermline Delivers has actively lobbied on behalf of BID Members for the non-domestic rates review to be brought forward, to attract

individual BID Members.

BUILDING RELATIONSHIPS

partnerships with local businesses, stakeholders and community groups and actively participates in and with a number of sector or

Small Businesses.


Business support

Why Dunfermline?Dunfermline is a vibrant and growing city where businesses want to invest and where people want to visit, it truly has something for everyone. With its unique


Dunfermline Delivers has a vision for Dunfermline

A place where positive perception and image, reputation

and environmental sustainability is championed. We aim to deliver a clear, cohesive and positive image for Dunfermline that entices visitors and residents alike to visit and dwell in the city; to create a reputation for Dunfermline as the city at

A place that has continuous and vibrant marketing activity promoting key messages that support our tourism, culture & arts, lifestyle, heritage, shopping, pubs, cafes, restaurants and service businesses leading to increased footfall and visitor spend in our city and a more engaged residential and business community that spends more time and resources in Dunfermline.

A place where business growth, development and investment is encouraged and attainable, physical regeneration is visible and measurable, and improvement of the street scape is on-going and maintained.

We aim to attract inward investment for capital projects

encouraging growth and innovation.

Dunfermline Delivers

[email protected]

Dunfermline: Ancient capital, aspiring future

CONTENTS

The place to invest 01

The place for on-going investment 02

The place for business 03

The place to live 04

The place with connections 05

Our vision 06

DUNFERMLINE: ANCIENT CAPITAL, ASPIRING FUTURE01

As Scotland’s ancient capital, Dunfermline brings together a unique history with a contemporary lifestyle and a bright and promising future; it is easy to see why Dunfermline is truly at the centre of Scotland’s story.

Dunfermline’s City Centre is formed around several historical buildings including Dunfermline Abbey and Palace, Abbot House Heritage Centre and the Andrew Carnegie Birthplace Museum. At the west end of the High Street is Pittencrieff Park where visitors and residents can enjoy over 80 acres of spectacular green space and well maintained gardens. The City Centre is accessible, negotiable and compact.

During the day Dunfermline offers a good mix of retail options from the modern Kingsgate Shopping Centre to the independent shops located on the traditional High Street.

Dunfermline boasts two theatres, the Alhambra and Carnegie Hall, offering a great choice of entertainment from pantomime to comedy, music and musicals to ballet and drama.

Dunfermline is proud to be part of a Safer Town initiative to maintain and continue its trend of below average and declining crime rates. Its safe and welcoming city centre attracts a wide range of

The place to invest…Dunfermline is an ambitious city located in the South West of the Kingdom of Fife, with important and accessible transport links to Edinburgh and beyond. Major employers who have chosen to invest in the area include Amazon, BSkyB, Lloyds Banking Group, Nationwide and FMC Technologies.

demographics from both local and surrounding areas, as well as national and international visitors.

There is a good choice of licensed premises including traditional pubs, music venues and wine bars, as well as a wide selection of restaurants. Nighttime entertainment includes various cultural events and nightclubs.

Dunfermline continues to work towards excellence and much regeneration work has been undertaken. Cobbled streets have been laid near Dunfermline Abbey and Cross Wynd leading up the renovated bus station at Queen Anne Street. Enhancements have been made to those closes emanating from the High Street with adequate, secure car parking available close by.

Our city is becoming renowned as a festival destination attracting tens of thousands of locals and visitors into the City Centre to be part of events such as Dunfermline Live, the Bruce Festival and the Winter Festival.

We believe that Dunfermline is a great place to do business, to live and to visit.

DUNFERMLINE: ANCIENT CAPITAL, ASPIRING FUTURE 02

for opening in 2015

centre

Street

2014

The place for on-going investment


FIFE: A GREAT PLACE TO LIVE, WORK, VISIT AND INVEST

The place for businessAs the commercial centre in the


Dunfermline boasts a high concentration of families

group in the catchment area, accounting for 11% of the local population

categories - over 60% have access

The place to live… Living in Dunfermline offers a great quality of life. There is an abundance of facilities in the City Centre and with good transport links, both to the rest of Fife as well as Edinburgh, Glasgow and the Central Belt of Scotland.

Fife College encourages an enterprising and pioneering attitude amongst 15,000 students who choose to study there. It offers a range of courses and runs partnership degrees in Business Management, Multimedia Technology and Network Computing with Edinburgh’s Napier University

Fife is a world-class visitor destination. It is home to some of the world’s finest golf courses, including the Old Course in St Andrews. Fife’s coastline offers some of excellent walking and wildlife watching. With a fabulous natural larder and award-winning restaurants and accommodation, including Michelin Star dining, it’s easy to see how Fife delivers an exceptional visitor experience, whatever your pleasure.

An additional benefit of Fife as a location is that both wages and rental levels are lower than those in the centre of Edinburgh. Due to the high number of people who commute from Fife into Edinburgh, companies located in Fife can offer an economic wage structure in exchange for the benefit of being located closer to employees’ homes.


ROAD

RAILDunfermline has two stations on the central Fife circle rail network, linking

BY AIR

BUS

LOCAL DRIVE TIME INFORMATION

Drive TimeDistance

23 mins 15

15

Glenrothes 30 mins

34 mins 21

Falkirk 30 mins

32 mins

Stirling 34 mins 23

The place with connections


a place that:

night-life

activities

together

A PLACE THAT DELIVERS A GREAT EXPERIENCE FOR ALL

MISSION

ancient capital

investment

Destination

VALUES

Ancient capital, aspiring future

Business support


connectingwithyou.co.uk

at the centre of Scotland’s story


Business Plan 1 July 2014 - 18 June 2019

We would like to

count on your support

In June 2009, businesses in Dunfermline city centre voted in favour of creating a Business Improvement District (BID) and to pay an annual contribution through the BID Levy to help fund projects, services and events that would improve the local environment for the benefit of businesses, employees and visitors alike.

Since then, the BID has successfully delivered a range of initiatives that reflect the needs of levy payers as outlined in the original 2009-2014 business plan. This proposal highlights some of our key achievements during our first five year term and our plans, drawn up in consultation with city centre businesses, for 2014-2019.

From 7th May to 18th June 2014 businesses will be invited to decide whether they wish to continue making a positive contribution to the commercial and social welfare of the city centre through the work of Dunfermline Delivers BID.

Only by securing a majority ‘yes’ vote in the renewal ballot will we be able to build on our achievements to date and work with key stakeholders and you, our BID Members to make Dunfermline a better place to do business, visit, live and work.

Please take time to read the contents of this business plan and find out how your organisation can benefit in the future.

Dunfermline Delivers Business Plan 2014-2019 01

over 400 BID membersDunfermline Delivers BID represents over 400 BIDMembers including well-known brands, public sector and a wide range of independent organisations in retail, office, leisure and hospitality.

We are an independent, not-for-profit company limited by guarantee. All the projects and services we deliver are additional to – not in place of – those already provided by Fife Council, Police Scotland and VisitScotland. These services are safeguarded through ‘Baseline Agreements’ that set out an agreed level of service to be provided in the BID area. A summary of the baseline services are available in more detail on our website www.connectingwithyou.co.uk/BIDbusinessproposal

What is a BID?Business Improvement Districts like ours are business-led organisations set up in defined areas by like-minded business people who seize the initiative to work together to positively improve their local trading environment.

BIDs can only be created or renewed if theyare sanctioned through a formal ballot ofbusinesses operating in the BID area. A majority of votes both by number and byaggregate rateable value is required for asuccessful YES vote.

All businesses contribute and share in the benefitsBIDs are funded by a compulsory annual business levy based on the rateable value of all eligible businesses in the BID area. This means that, irrespective of how a business votes in the ballot, it is legally obliged to contribute to the BID levy if a majority vote in favour.

The levy income is ring-fenced for specifically improving the BID area, this means that all contributing businesses share in the benefits derived. The better we work together and with partner organisations the better the outcomes and returns for businesses and Dunfermline.

Being ProactiveBIDs drive change and improvement and because the level of anticipated income is generally known in advance, it means that BIDs are well-placed to put appropriate short, medium and long-term projects in place.

Introduction IFCAbout Dunfermline Delivers BID 01Chairman’s Foreword 02Chief Executive’s Statement 03Five Years of achievement 04Business benefits 06Your Top Four Priorities 07Aspiring Future 08Vision 09Strategic Themes: Marketing & Promotion 10 Festivals & Events 12 Image & Perception 14 Business Growth & Support 16Case Study 18Managing Your BID 19The BID Levy 20BID Budget IBCMeeting the Challenges Ahead BCKey dates BC


Welcoming to

BusinessesOver the last five years, Dunfermline Delivers has delivered on the key objectives of the original business plan to ensure that the city centre is welcoming to businesses, employees, residents, visitors and shoppers alike.

By working with partners, local businesses, Fife Council and Police Scotland, the BID has worked successfully, in difficult economic times, to promote the city centre offer.

Through the BID, partners and businesses have invested nearly £2 million in a series of initiatives and projects that have achieved visible and measurable outcomes.

These strong partnerships will be essential as we continue to work to the goal of the regeneration of our beautiful city and its promotion as a destination for visitors and businesses.

Our aim is to build on the progress to date as well as directly respond to new challenges.From 7th May to 18th June 2014 businesses have the opportunity to vote on whether the BID will continue for a further five years.

Only with your support through a “yes” vote can the plans set out in this document be implemented. Please consider this business plan carefully and vote YES to return your BID for a further five year term.

Bill Williamson Chairman

I am delighted to introduce our Business Plan for the term 2014-2019 which reflects the up to date priorities of city centre businesses - you, our members.

Chairman’s Foreword

The Dunfermline Delivers BID area

© Crown copyright and database rights 2014 Ordnance Survey 100023385


Dunfermline as a

Cultural Destination

Dunfermline has the potential to attract more investment, employment and visitors.

Dunfermline, the ancient capital of Scotland and centre of a growing geographical presence, is often said not to have achieved its potential. I believe that this is changing and that Dunfermline can advance and is already advancing.

In the past few years Dunfermline has become recognised as an emerging cultural destination with its growing night-time economy, music scene, two theatres and variety of pubs, clubs, cafés and venues. Providing the evidence to support Dunfermline as a cultural destination is the recently awarded Purple Flag, a prestigious accreditation that recognises a safe and vibrant night-time economy. Dunfermline was the first in Scotland, alongside Aberdeen, to achieve this high standard.

The development of our festivals and events programmes, street theatre, micro-breweries,

creative initiatives and the new museum and art gallery, will help secure and cement Dunfermline’s position as the place to be.

contribute to Dunfermline’s growth, offering day-time activities and providing significant and diverse local employment opportunities. In future years we anticipate seeing a return to city living bringing life back into the city and adding a new dimension to Dunfermline’s make-up.

Looking to the future, Dunfermline has the potential to attract more investment, employment and visitors. It is a key component of our vision which supports the strengthening of the existing business community and promotion of its diversity. Discussions are already taking place with developers and investors.

We plan to play a significant part in the general development of tourism in Fife. This will include the promotion of Fife’s diverse offering of heritage, coastal walks & pilgrimage trails, golf,

food & drink and to ensure that Dunfermline has an aspiring future as part of these plans. With this in mind it is proposed that Dunfermline works towards City Status and with partners in the international promotion of our offering as a cultural destination.

Dunfermline is well placed to benefit from the proposed world heritage status for the

generate.

I, and many others, believe that Dunfermline’s prospects are strong and that now, as we see the first signs of a turn in the economy, is the right time to build on what has been achieved and realise our full potential as a great place to do business, live and visit. Our unique characteristics provide us, the local business community, with the opportunity to create and manage an environment which is good for business, our customers, visitors, staff and local residents.

This business plan sets out the objectives that have been developed in consultation with you. I urge you to carefully consider them and Vote YES. Only in this way, working together, can we bring about change for the better in Dunfermline and achieve the potential of all of our component parts.

Maggie Mitchell Chief Executive

Chief Executive’s Statement


Marketing & Promotion

Festivals & Events

Wi-Fi 17,210 users 75% businesses - positive effect

Digital Signage 74% businesses improved image and perception

Win the Window 5,750 entries £10,690 air time value 125,000 radio listeners 65% businesses - campaign had positive impact

Fireworks 20,000 visitors 95% businesses want event repeated 41,800 digital media 99,000 radio listeners

Winter Festival 50% positive business impact 93% businesses want event repeated 81,156 social media 340,000 radio listeners

Easter 42,600 social media 97% businesses want event repeated

22,939 social media £6,884 in kind prize value

Communications 24,908 website annual unique visits 100,245 page views 61% new visitors 2,917,300 social media reached over year

Public Relations Exposure £174,356 value 1353% return on investment 3,958,672 reach

Shop Local/Advertorials 65% businesses - campaign has positive impact

Bruce Festival £470,000 gross economic impact 391,100 social media 147,109 radio listeners 18,000 visitors

Dunfermline Live 648,700 social media with 81,156 on the first day 63,000 radio listeners 80% businesses involved showed increased trade over the weekend

Alive After Five 16 bands in 5 venues throughout June/July 13

years of Achievement


Business Growth & Support

Image & Perception

Invest In current Interest in key city centre site

Shop Front Graphics 82% businesses believe project has had positive impact

Business Grants £113,994 BID member/commercial investment 14 businesses have benefited from £47,193 grants 3 new businesses have started because of the grant

Supporting Businesses £12,727 business utilities savings free digital media training courses

Visitors 82% think Dunfermline is clean and attractive 93% think Dunfermline is safe 95% think Dunfermline is easy to get around 100% of visitors surveyed enjoyed their visit

Safer Towns Purple Flag Accreditation perceptions of safety have improved and crime is falling

Image & Perception Wayfinding around the city centre has improved Attractive the city centre is cleaner and perceptions improved

Going Green 80 businesses signed up £45,000 zero waste funding

Dunfermline in Bloom Beautiful Scotland 2 Silver Medals

Beautiful Fife 1 Silver Medal

Safer Towns Purple Flag Accreditation first in Scotland with Aberdeen 211,658 times Taxi Marshal system has been used City of Lights 77% businesses surveyed think project has improved perception and image

Marketing & Promotion communications reached over 4 million people £757,000 bid levy received £1,975,972 total income spent in BID area

Festivals & Events Positive economic return Increased visitor numbers

Business Growth & Support Improved access to business grants BIDs projects business savings achieved

Business benefitsThe retail sector

A safer, cleaner and more pleasant environment for customers

Increased footfall due to improved perceptions of the area

Increased footfall arising from targeted marketing and events

Free promotion of offers and events through the website, digital signage and social media

Fewer stock losses and reduced costs due to reductions in business crime

The office and professional services sectors• An improved working environment to aid

recruitment and retention of employees and minimise recruitment costs

• Improved client perceptions arising from a more positive experience of the area

• Information and networking events to open up new business opportunities

Leisure and tourism Sectors Increased footfall due to improved perceptions and targeted marketing activity

Targeted operations focused on night time economy issues and anti-social behaviour

A safer, cleaner and more pleasant environment for customers

Free promotion of offers and events through social media, digital signage, website, maps and guides

Increased footfall arising from targeted marketing and events

All Sectors• A strong representative voice on issues that

matter to you

• A fast and efficient ‘one stop shop’ for dealing with issues such as litter and graffiti

• Free business directory listing on BID website & digital signage

• Opportunities for wider business engagement and networking

• Business support through grants and training

• Promotion of Dunfermline as the place to do business, invest, visit and live

A ‘Yes’ vote would mean: BID levy received to be spent in city centre BID levy match funding raised BID additional funding raised BID pubwatch radios BID taxi marshals BID member specific promotion BID business focused marketing BID lobbying on businesses behalf BID joint voice for businesses BID member safer town’s initiatives BID festivals & events BID quick response to fabric issues BID networking opportunities BID projects initiated BID focused place marketing BID member shop local campaigns BID member individual business listing



Your Top PrioritiesResponding to your feedback


Heritage, Cultural, Village and Shopping Quarters Create a strategy to develop, brand and promote geographical areas within Dunfermline to define their individual characteristics and attract footfall into the areas. Areas that will prove attractive to entrepreneurs and innovators with new and creative business ideas that can cover sectors from traditional industries such as linen and weaving to artisan producers, arts and cultural, service business and community hubs as well as traditional retail.

It is envisaged that these quarters will complement each other, adding to the shopping and visitor experience and helping to regenerate areas of the city where businesses have closed. Vacant shop units can provide natural showcases for transient exhibitions

Business Growth & Support

City Centre Regeneration and a Business Development Support Programme Work with partners on initiatives to regenerate the city centre

to businesses and the BID will continue to work with partners on regeneration projects and to actively market Dunfermline to shoppers and visitors, potential investors and businesses. The business development support programme of grants for new and existing businesses has worked positively for businesses and your BID will continue to work with Fife Council through Business Gateway to deliver this funding to its best advantage for BID members and Dunfermline. You have asked for your BID to be a strong voice to lobby on issues affecting BID Businesses to continue and expand what we do in this area. Lobbying for city centre rates reductions, free parking initiatives and on other key issues.

Image & PerceptionFestivals & Events

Active Streets Develop and deliver a strategy to bring Dunfermline’s streets to life. A strategy that encourages musicians and performers into the city centre adding visual and audio interest. Bringing the stage area at the Louise Carnegie Gates into action as an on-going performance area. Facilitating exhibitions and displays on street and in empty units - these can range from galleries for local and Scottish artists, pop-up deli’s promoting local food & drink to larger themed exhibitions.

Cultivate dynamic cultural and active trails through Dunfermline’s historical town centre and designated quarters depicting our diverse history, points of interest and our place as the ancient capital of Scotland, together with the development of City of Lights, Floral and Christmas trails to high-light seasonal activities. Complement these activities with more active cycling and walking trails and working with partners, linking into pilgrim routes. Enhancing benefits to businesses through the development of theme linked trails, for example, a wedding trail that would take in retail and venues.

Responding to what you told usIn developing our proposal for 2014 –2019 we consulted with BID Members viawritten questionnaire, meetings, one-to-onediscussions and telephone interviews to gain your feedback and to understand what yourpriorities are for the next five years.

Development of Dunfermline as a Cultural Destination BID Members are supportive of the development of Dunfermline as a cultural destination – we will progress initiatives that support this aim. Dunfermline Delivers believe that there are key opportunities that we need to embrace and exploit over the next five years,

and the new Museum and Art Gallery in 2016. We need to work together with partners to raise awareness of our offering and place Dunfermline on national and international stages. We need to continue work to make Dunfermline a more accessible, attractive and safer place to visit and to businesses.


Ancient Capital Aspiring Future

A823

B9156

A823

Creative promotion of Dunfermline Heritage, Traditional, Village and Cultural Quarters

Village

Cultural

Traditional

We have an ambitious vision for the shape, style and image of the city centre to attract developments, businesses and attractions that benefit the local economy and community.

circa 3,000 students and staff into the town centre on a daily basis. The site location in the Glen Bridge car park was specifically chosen in an effort to regenerate the bottom end of the town.

The ‘Mind the Gap’ scheme aims to increase domestic dwellings in the town centre. The example shown closes the gap to the entrance of the Bridge Street car park.

parks in St Margaret’s Street. This site has been chosen to complete the heritage quarter and to help bring visitors to the town.

(Carnegie College) campus, boutique hotel and Mind the Gap schemes as shown in these artist impressions are examples of what is trying to be achieved.


a place that delivers a great experience for all

Vision

Our vision for Dunfermline is for it to be a city:

that offers opportunities and inspiration

that has a ‘go for it’ attitude where businesses are supported and valued

where visitors are welcomed and cherished

where residents feel safe and respected

where our remarkable history and heritage is acknowledged and treasured

Mission

Deliver positive economic impact and effect economic returns for our members and partners

Be the voice of the area and advocate for all who invest, work, visit and live in Scotland’s Ancient Capital

Encourage growth, success and prosperity for Dunfermline through actively seeking inward investment

Inspire all and develop Dunfermline as a cultural destination

Values

Openness, honesty and integrity

Passion and enthusiasm

Focus, positive outcomes and measurement

Innovation and imagination

a city that:

has a vision for the future and plans to achieve it

is a vibrant, interesting and a ‘must invest in’ or ‘go to’ destination

offers art & culture, great shopping and terrific night-life

provides accessible and affordable outdoor and leisure activities

a city where:

businesses, organisations and community groups work together

centres of excellence and achievements are recognised

innovation and development is welcomed

regeneration is visible and measurable

clean, green and safe is a prerequisite and environmental sustainability championed

positive perception and image, reputation and civic pride exist


Strategic Theme

Marketing &

PromotionDevelop a place marketing strategy for Dunfermline. Create a strategy to develop, brand and promote geographical areas (quarters) within Dunfermline to define their individual characteristics and attract footfall.

Areas that will prove attractive to entrepreneurs and innovators with new and creative business ideas that can cover sectors from traditional industries such as linen and weaving to artisan producers, arts and cultural, service business and community hubs as well as traditional retail.

It is envisaged that these quarters will complement each other adding to the shopping and visitor experience and regenerate areas of the city where businesses have closed.

Vacant shop units can provide natural showcases for transient exhibitions that

Expanding our regional marketing activities to include national & international stages, promoting and encompassing – Ancient

Andrew Carnegie and so much more that we have to offer, capitalising on our twinned city and American links.

Increasing after five activities and late night shopping initiatives to bring a real ‘city’ feel to Dunfermline, that brings visitors and residents into the centre, increases the time they spend here and encourages repeat visits.

Working towards future aspirations and opportunities such as the potential for attaining City status and Dunfermline becoming a city of culture. Ensure that marketing and promotional activities engage and benefit BID Members.

Place

Promoting

Action Key performance indicator

Deliver a place marketing plan to develop Dunfermline as a tourist/cultural destination that attracts both visitors and residents

Completion/implementation of place marketing plan with attributed successful funding application(s)

Create and implement branding for

Traditional and Village

Creation, branding, establishment and promotion

Utilisation of vacant properties

Development of Dunfermline Live ‘theme’ as an overall approach to promote festival & events activities reflecting ‘quarter’ characteristics

Creation of Branding and Positioning of Festivals and Events under Dunfermline Live umbrella


Work with partners to expand local, national and international marketing in the generic�promotion of Fife and in the specific�marketing and promotion of Dunfermline as part of that activity

Evidence of international marketing activity and twinned city promotion

Developing Alive After Five activities to bridge the gap between the day and night-time economies

Increased visitor dwell timeImproved perception and image based on 2013 visitor survey

Engage with businesses to ensure full benefit from promotional activity

Marketing Packs for Festivals and Events are made available to businesses�

There is a strong support from the BIDs team, particularly online, where they help to bring customers to each of the business locations throughout the year.

As head of a professional services organisation with existing utilities supplier contracts in place, we haven’t yet used the consumer facility services offered by BID, I see its value in supporting the economic vibrancy of the town.

David Austin,

Ian Condie, Condies


Dunfermline is positioned as a great destination and experience for both business and visitors

Our aim is to ensure that locals and visitors are made aware of what Dunfermline has to offer; through tailored local, national and international advertising.

Ensuring our offering is known – for all sectors, on all streets, to the benefit of BID Members. That advertising is cohesive, continuous and woven in to activities delivered under other themes alongside generic promotion.

Consistent messages that promote Dunfermline as the place to be for locals, visitors and businesses alike.

Attract shoppers and visitors that frequent nearby cities and towns and prevent “leakage” of customers to Edinburgh and other neighbouring towns.

Dunfermline Delivers will devise a number of initiatives including shop local and seasonal posters and campaigns, supported by advertorials and consumer offers promoted via social media.

BID will continue to devise innovative promotions like Win the Window and make use of emerging technology to better and regularly communicate with locals and visitors to create loyalty to Dunfermline.

Develop loyalty promotions that attract people to and retain their custom in Dunfermline.

Perpetuate

Patronage


Development and implementation of regional�advertising campaign(s)

Businesses onboard with campaigns: 70% satisfaction rate

Development and implementation�of digital and social media national and�international�marketing campaign(s)

Digital and social media interaction numbers increased by 15%

must go to destination for residents, visitors and business

Increased audience reach and value of coverage based on 2013 data


Specific activity to retain existingcustomer base and encourage locals into Dunfermline

Creation of campaign targeting Eastern and Western expansion

Shop local campaigns to include posters, advertorial, editorial, social media and city centre dressing

At least 3 themed campaigns, e.g. ‘Shop Local this Christmas’

Develop promotional opportunities for businesses through digital media and technology, loyalty marketing, partner activities, on-going advertising initiatives, festivals and events

Creation of pick ‘n’ mix business support/promotional booklet for BID Businesses Footfall levels maintained or increased based on 2013 data

BID has given me invaluable practical support and I have made savings from the Dunfermline Delivers procurement packages - I will be supporting BID.Susan Cowan, The Sweet Shop



Increase footfall and dwell-time in city centre via a programme of ‘live’ festivals and events

Increase in dwell-time from benchmark research

Development of themed festivals to support Dunfermline as a cultural destination

Working with partners to create 1 additional annual event

Development of mini-events to highlight BID Member businesses and attractions

Business satisfaction rate of 70% or above with at least a 5% improvement over next two years

Festival &

EventsDevelopment of an active streets strategy to bring Dunfermline’s streets to life. A strategy that encourages musicians and performers into the city centre adding visual and audio interest.

Bring the stage area at the Louise Carnegie Gates into action as an on-going performance area.

Facilitate exhibitions and displays on street and in empty units. These can range from galleries for local and Scottish artists, pop-up deli’s promoting local food & drink to larger themed exhibitions.

Dunfermline Delivers festivals and events attract a mix of local, national and international visitors. Whichever the audience, it is all about bringing people into the city and enhancing their Dunfermline visitor experience. You told us that you wanted more events that we can build on year on year.

BID aims to build on existing festivals and to establish more events in the heart of the town centre to complement the city and its offering; especially ones that will cover costs and help us develop strategic partnerships to support the city centre.

We will use our events to promote different parts of the city centre, proposed quarters and day/night economies.

Entertainment

Events


Develop and implement a ‘Dunfermline Live’ strategy

At least 3 events held annually under the Dunfermline Live theme

Develop and implement a ‘DunfermlineLive’ active street strategy

At least 3 activities under the Dunfermline Live theme

Encourage and facilitate use of vacant units for exhibitions and displays

Minimum of 2 exhibition displays annually

Strategic Theme

There is a real sense of community spirit in Dunfermline and I think alongside the work of Dunfermline Delivers, the town is aspiring day on day to be a great place to live and do business.Emma Pauley, Miss Pauley’s


Dunfermline is positioned as great venue where there is always something happening

footfall levels generate a higher spend andhave a better quality of retail offer.

We aim to deliver this by ensuring that Dunfermline is promoted as a cultural destination with a good variety of activities that are enticing to prospective visitors.

We will constantly monitor our impact and the health of the town to ensure that the city centre meets the requirements and expectations of visitors delivering a welcoming and entertaining package.

Enticing visitors and residents into the city centre as a place where something is always happening and then encouraging them to dwell with our offering, working with businesses through workshops and forums to continually improve that offering.

Cultivate dynamic cultural and active trails through Dunfermline’s historical town centre, and designated quarters depicting our diverse history, points of interest and our place as the ancient capital of Scotland.

Development of City of Lights, Floral and Christmas trails to high-light seasonal activities. Complement these activities with more active cycling and walking trails and working with partners, linking into pilgrim routes.

Enhancing benefits to businesses through the development of theme linked trails, for example, a wedding trail that would take in retail and venues.

Our plans are to expand themed festivals to include food and drink, fashion, music, and flowers.

We aim to develop a Taste Trail that incorporates our fledgling brewing industry and will look at developing a Lantern Parade to complement our winter illuminations.

Enticing

Enchanting


City centre health check and monitoring Carry out bench marking health check

Ensure festivals and events have varied themes and appeal to diverse, local and non-local audiences acting as footfall drivers

Carry out consumer research to gauge appeal of event type(s)

Spot check research and assessment to ensure Dunfermline and its offering is meeting visitor expectations

Visitor satisfaction rates of 70% or higher


Create, working with partners and local groups Dunfermline heritage trails

Creation of minimum of 2 trails incorporating city centre

Create, working with partners and localgroups Dunfermline cultural trails

Create Illumination and Floral trails

Create and promote themed trails in the city centre that benefit DIB Members

Create Food & Drink and Shopping trails

Having an independent organisation focused on the promotion of Dunfermline is good for all businesses – that is why I am supporting BIDs.

Devon McHugh,


Image &

PerceptionProgress initiatives that support the development of Dunfermline as a cultural destination.

Dunfermline Delivers believe that there are key opportunities that we need to embrace and exploit over the next five years, amongst

2016.

We need to work together with partners to raise awareness of our offering and place Dunfermline on national and international stages via digital media and experiential marketing channels such as a ‘taste’ of Dunfermline promotional activity at Edinburgh airport.

We know first impressions matter and ‘the welcome’ is all important. This includes everything from floral displays, Christmas decorations, to shop fronts, window displays and the greeting on arrival.

When customers arrive, we want to ensure they have the best experience ever.

Projects like Dunfermline in Bloom, Safer Towns including Purple Flag and the Christmas Lights all add together to make Dunfermline an inviting and welcoming place to visit. Going Green and getting waste bins off our streets complement activity.

International

Inviting


Work with businesses to ensure a warm welcome for visitors to include Purple Flag for the night-time economy

Provide ‘Welcome Visitor’ training and Dunfermline information packs to businesses

Continue to develop and expand projects such as City of Lights, Dunfermline in Bloom, Going Green that make the city centre more attractive for businesses, locals and visitors

Maintain Purple Flag accreditationImprove Beautiful Scotland and Beautiful Fife Award levelsImprove City Centre recycling levels by 10% over 5 years based on 2013 data

Expand activity to work more closely with businesses and the community

Facilitate day/night-time economy working groupDevelop ‘Youth Guide’ project

Strategic Theme

We look forward to working with BIDs to create a Dunfermline ‘Youth Guide’ and to developing Dunfermline visitor support initiatives, building on work already completed…Angela Harris, Create@Cloud/synchronicity volunteers and


Improve perceptions to create ‘must visit’ destination to piggy back on nearby tourism

Benchmark current visitor perception and aim to improve by 5% over 3 years based on 2013 visitor survey

Ensure that Dunfermline is linked to

as the Ancient Capital of Scotland and a cultural destination

Dunfermline information available to visitors via website and social media, SEO achieved on key search words Working with VisitScotland and Fife Council ensure that visitor information guides are available

Promote our offering on the internationalstage to those that are planning to visitScotland and to visitors that are already here

Increase international website traffic by 20% Increase Social Media reach by 20%, based on 2013 data


Dunfermline has so much to offer locals and visitors - a good selection of independent shops and high street anchor stores. Amazing history and heritage. Great cafés, restaurants and venues including two theatres.

We need to ensure that visitors, current and prospective, are aware of the offering.

Make information about Dunfermline available and easy to access.

That businesses are aware of offering and training opportunities.

It is vital that Dunfermline Delivers makes it as easy as possible for people to access the city centre and ensure that they are informed about and aware of the business and leisure offering.

Working with Fife Council, clearer street signs and improved visitor information facilities are already in place. This now needs to be linked with improved signage to the city centre and easier parking or parking payment.

Allowing visitors to discover Dunfermline, stay longer, spend more money and wish to revisit our historical city. Promoting the perception and image of a great place to visit, that is easy to navigate with a user friendly parking policy.

Interesting

Immediate


Work with businesses to ensure an informed welcome for locals and visitors

Provision of ‘Welcome Visitors’ training courses x2

Develop the tourism information, navigation and guides section of the website

Development of at least 2 Visitor Guides to Dunfermline

Ensure that businesses have access to and display visitor guides and information

Provision of Guides and information to businessesMonthly checks to ensure display


Liaise with Fife Council to improve city centre accessibility and signage to city centre and city centre attractions

Lobby Fife Council to re examine proposals forpublic transport in city centre Lobby Fife Council to work with BIDs on City Centre Signage proposals

Lobby Fife Council to implement initiatives such as free parking pilot schemes

Lobby Fife Council to look at free parking pilot schemes

Work with Fife Council to implement user friendly parking payment that allows visitors to increase dwell time

Lobby Fife Council to introduce card or mobile payment or pay on exit parking

Dunfermline is positioned as a welcoming, vibrant and attractive place to do business or to visit

Despite initial reservation about paying the BID levy, I have been more than happy with the service received from Dunfermline Delivers. All staff were very welcoming when I first set-up business and assisted me with business rates queries. The BID always keeps me informed of upcoming event and business opportunities, if it was not for help and assistance received from Dunfermline Delivers my business may not have prospered. Keith Patton, Ali’s Cave

I attended one of the listen to your visitor workshops run by BIDs and found it very helpful.Linn Williamson, Grill 48


We believe that Dunfermline has a great basefrom which we can grow. It has establishedbusinesses, both independent and well-knownanchor stores as well as a variety of commercial premises, a skilled workforce.

Easy train, bus and motorway accessconnecting central Scotland and making it a fantastic location.

We need to ensure that potential investors and new businesses are aware of this.

As well as providing support to existing businesses, we will actively promote the town to the right kind of new businesses, whether they be start-ups or high street names and investors.

Businesses want to be well informed and involved in proposals, events, and opportunities affecting their businesses and trading environment.

Dunfermline Delivers BID will facilitate a vibrant local business network and promote meaningful engagement with the wider community to include regular business to business marketing & networking opportunities and business information meetings.

You have asked for your BID to be a strong voice to lobby on issues affecting BID Businesses and to continue and expand what we do in this area. Lobbying for city centre rates reductions, free parking initiatives and on other key issues. The BID will act as a powerful lobbying body to ensure that the views of all are represented at the highest level in all relevant public and private agencies.

We, with you our BID Members want to influence the agenda and help you be a part of shaping Dunfermline’s future. With the onset of more out of town developments and proposed development in the city centre, it’s more important than ever to ensure local businesses are included in the conversation about our future and to channel the collective voice of town businesses through a single representative.

Growth & Investment

Groups & Lobbying


‘names’ as the place to locate least 4 times a year

Encourage start-up businesses in Dunfermline

Increase numbers of start-up/new businesses by 5% over a 5 year period

Promote Dunfermline to investors as the place to do business

Evidenced contact with potential investors/developers direct or with partners


Communicate with and involve BID Members about and in all aspects of the BIDs work

Engagement with wider community Work and liaise with community groups on at least 2 projects a year

Lobbying on issues that affect BID Members and Area

Consult with BID Members 4 times a year to ensure areas of concern and issues raised arerecognised and addressed

Business

Growth & Support

Strategic Theme

As a business owner I know that I always have the support system of the BID at all times should it be required.

Steven Woods, owner of the SUBWAY franchise


The business development support programme of grants for new and existing businesses has worked positively for businesses.

Your BID will continue to work with Fife Council, through Business Gateway, to deliver this funding to its best advantage for BID members.

Dunfermline Delivers will also seek additional revenue from external sources such as European funding to support investment, business start-up and growth.

We want to offer businesses all the help they can get as we address the challenges facing us as we move forward. Our aim is to continue to develop cost savings and collaboration opportunities, offer training and business mentoring opportunities.

Where there is demand, we will work with partners to offer retail training on topics such as window displays and driving footfall. We will look to offer new ways to achieve added value and reduce business costs, to support businesses to adapt to new retailing platforms and technologies.

Dunfermline Delivers will develop Dunfermline Business Awards to encourage best practice and business development.

Dunfermline Delivers, working with Fife Council, has improved town centre street and business signage and developed a free city centre Wi-Fi system.

As the retail environment continues to be challenged, our aim is to strengthen our

Social Media and Promotions. The BID website connectingwithyou.co.uk promotes Dunfermline as a visitor destination and contains a BID Member business directory as well as city centre maps.

As we develop the business support content of this site we plan to develop a ‘Business Toolkit’ containing practical, quick reference tips to help your business grow. From how to write a press release, ways to save money to developing your online business and social media promotion.

Feedback has told us that businesses would like to have printed visitor and mini-guides as well as making them available as downloads from the new website and viewable on our mobile site.

We believe that embracing technology for promotional and everyday activity is the way forward and that in doing so we can generate footfall and improve the visitor experience.

Grants & Support

Generating & Promotion


Work to provide business support through partnership with Business Gateway and Fife Council

Circulate up-to-date grant and business support information to businesses at least 4 times a year

Work with businesses to provide training initiatives and assist with partners to achieve best practice

Development and implementation of annual Dunfermline city centre Business Awards

Work with partner organisation to reduce business costs and negotiation on discounted business services for BIDs members with third-party organisations

Business savings generated through procurement packages of at least 10% of annual BID levy for participating businesses.


Embrace technology to promote and benefit BID Members

Provide Advertising package to BID Members

Provide printed and digital visitor guides to BID Members

Produce at least 2 Visitor Guides per year

Develop and improve the business support section of website

Increase engagement with BID Members/interaction via digital media by 20% over 5 years

Dunfermline is positioned as a successful, inspirational, supported and attractive place to do business

I was also heartened by the ‘can do’ attitude of the BIDs company who helped persuade me that Dunfermline was where I needed to set up my second store.

Laurissa Drysdale, Maggie’s Farm


Case Study

Maggie’s Farm During 2013 Dunfermline Delivers, in partnership with Fife Council, provided access to grants worth over £41,000 to support business growth in Dunfermline.

One of the successful applicants, a fashion

height to allow space for a hair salon, nail bar and MAC make up counter.

Owner of Maggie’s Farm, Laurissa Drysdale, 27 started her first shop in Dundee with only £2,000 at the age of 23 after working as a stylist at Top Shop in Edinburgh and graduating with a First in Business Fashion at

How does this compare with other trading locations?It compares really well. I’ve had another shop in Dundee for over three years and the only contact I have with people there is being asked to pay bills. As soon as I started in Dunfermline Maggie Mitchell got in touch to see how Dunfermline Delivers could help and I’ve had regular contact since the shop opened in December 2012.

What has also been brilliant is the response from customers. The shop has been really busy since it opened at the end of 2012 and at the moment customers are even reserving stock that hasn’t arrived in the shop yet. We didn’t need to do a Boxing Day sale and usually January is quiet but this year it has been busy throughout the month. It’s the end of January and we’ve only just reduced the stock to create space for new lines arriving.

Stacy Whittaker, our make-up artist who has been published in Vogue and often works on photo-shoots is booked three weeks in advance. Both our hairdressers are busy – Denise Sharp, who worked at London

in London, and Megan Davies who trained at

Laurissa was recently involved in the Test Town project, a concept devised and supported by the Carnegie UK Trust to encourage young Scottish entrepreneurs to help reinvigorate the high streets with new approaches to retail. Laurissa was on the judging panel for 2013 scheme, which found fellow Dunfermline business woman Emma Pauley the overall winner. Miss Pauley’s shop and craft centre opened in Chalmers Street at the end of 2013.

Maggie’s Farm.

What attracted you to Dunfermline?Dunfermline is a thriving town with young and relatively affluent residential base – perfect for my high fashion business. I was also heartened by the ‘can do’ attitude of the BIDs company who helped persuade me that Dunfermline was where I needed to set up my second store. I’ve had a smaller shop in

Charlie Miller in Edinburgh, are booked weeks in advance.

Do you feel positive about the future in Dunfermline?Yes I do. We have been very heartened by our successful trading which has continued beyond the initial ‘honeymoon’ phase. The destination must also be attractive and Dunfermline does punch above its weight in terms of events and festivals – that drives footfall.

The striking thing about Dunfermline has been the local response in social media. In just over a year I’ve built up nearly 8,000 followers for the Dunfermline shop but it’s taken over three years to attract the same following in Dundee. In fact, followers of the Dundee shop have seen the Dunfermline photographs on Instagram, Facebook and twitter and asked me to set up the hairdressing and beauty parlour in Dundee so now I’m looking for bigger premises in Dundee.

Such an enthusiastic response to our social media makes me feel very positive about our e-commerce website that should be up and running in the spring.

Dundee for over three years and I looked at Kirkcaldy and Glenrothes but there seemed to be more investment in Dunfermline. The town also has the major high street chains such as Primark and Starbucks that attract shoppers and show confidence in the local market.

What support have you had from Dunfermline Delivers?Dunfermline Delivers has offered me financial support through the business grants but also

invaluable – I’ve built up a huge following in social media for Maggie’s Farm and Dunfermline Delivers always retweets our communications.

What is your best advice to give new businesses?Seek and take advantage of start-up grants and advice. It has certainly worked for me. Also, do your research in terms of location and target customer. If you get these right then the rest will come – get it wrong and you are never going to succeed.

Can you share any plans for the future?Staying current is essential to my business so being ahead of the curve in terms of fashion and how people engage with retail is important. Social media will continue to play a big part in my customer communication. I would also like to develop more events

think outside the box to keep consumers stimulated.

Seek and take advantage of start-up grants, business support and advice

Dunfermline is certainly a town with a vision and this is being driven by groups such as Dunfermline Delivers. Laurissa DrysdaleMaggie’s Farm


Alteration StatementThe BID Board of Directors in the best interests of the businesses and without recourse to an alteration ballot will have the authority to adapt or alter the projects and services from year to year to reflect changes in economic circumstances or any new opportunities that may arise.

The Board of Directors reserves the right to consider creating a charitable arm of the company to enable it to secure additional funding that can only be sourced with charitable status.

As part of partnering with other local groups and organisations the Board of Directors will progress the proposed merger with Dunfermline First, this will be dependent on the details of arrangements, demonstrable benefits for city centre businesses, the general merits of both organisations coming together and approval of the bid levy payers should a renewal ballot be successful.

Assessing and Minimising RiskThe Board will take all steps necessary to minimise any risk associated with the BID (financially or otherwise) by only using reputable contractors to deliver BID projects.

The Board will also adopt best practice in governance and operational procedures whilst being open and transparent in its operations.

Communication and Contact with Levy PayersThe Company will liaise with all levy payers and stakeholders by all means at its disposal including regular emails, newsletters, media coverage and web site. This will ensure that all levy payers are kept informed of all progress the BID is making on their behalf.

Promoting the BIDAll BID projects and services will be branded to clearly inform levy payers and all interested parties of the activities and progress of Dunfermline Delivers.

Additional fundingWe aim to attract and grow levels of additional contributions to help maximise value for money and secure a strong return on investment for levy payers.

Business EngagementWe will continue to provide businesses with a one-stop-shop to resolve day-to-day operational issues and plan to enhance this service with much closer working partnerships with Business Gateway and other business support organisations.

Training Courses and Business SupportWe will work in partnership with Business Gateway, Skills Development Scotland and other training organisations to facilitate the best training initiatives and business support for our members.

Business representationWe will act as the voice of the city centre business community on major developments and proposed policy changes and keep businesses up to date with planned developments and their impacts.

Board DirectorsThe board of directors will be nominated and elected by levy payers. The BID board will be responsible for the strategic management of the BID and be responsible for all decisions relating to the BID. The Board structure will be representative of the types of businesses and stakeholders in the BID area and consist of 14 Directors elected by BID levy payers and 2 Fife Councillor representatives. Each eligible business will have the opportunity to nominate a representative for election to the Board. It will be possible for a levy payer to nominate themselves for election. Should there be more nominations than places an election will be held for each sector representation.

Measuring SuccessThe BID will undergo an Assessment and

evaluation of its activities both at the halfway point and toward the end of its second term to ensure it is delivering the projects and services as detailed in this plan.

Throughout the lifetime of the BID, all work on projects identified in this Business Plan will be monitored to ensure that they achieve a high level of impact and that they are progressing to the satisfaction of the businesses in the BID and meeting stated key performance indicators.

We will carry out regular monitoring of footfall and pedestrian flow as well as gauging public and business perceptions of the city centre to ensure our resources are focused effectively and projects and services are in line with business needs.

Managing your BID


The BID Levy

A BID levy is an equal and fair way of funding additional projects (additional to the Council’s statutory and concessionary services).

Over the past 5 years businesses have contributed a 1% levy based on the rateable value of their property. It has been agreed by the BID Management Board that the levy will be calculated at 1% of the rateable value of the property as at the ballot date and throughout the 5 year term.

When the Assessors revalue the rateable values in 2017 (or at any other time during the BID term), the levy will remain at the rate on the day of the ballot until the BID term ends in 2019.

All eligible non-domestic properties with a rateable valuation within the BID area will be liable for the levy for the duration of the BID including the local authority, other statutory agencies or non-statutory bodies and agencies.

The levy payments are not linked to what businesses actually pay in rates but are based on the rateable value of the property.The levy payment may be subject to an annual increase of 1% on the approval of the Board of

£250 in year 1, Year 2 £252.50, Year 3 £255, year 4 £257.55, year 5 £ 260.12.

Any non-payment of the BID investment levy will be strongly pursued and statutory powers will be enforced to ensure fairness to those businesses that have paid the levy.

The levy must be paid in one instalment. Payment must be made within 14 days from the date the levy invoice is issued.

Properties with a rateable value of under £10,000 will be liable for a payment of £100.

profit organisations will not be liable to pay levy, nor will they be entitled to vote. The list of BID levy payers and their contribution will be updated by the BID management team throughout the duration of the BID.

If the property is empty on the date of issue of the levy or at any time during the BID term, the property owner will be liable for the full levy amount until the property is occupied.

If the occupier (the eligible person, liable to pay the non-domestic rates) vacates a property, rebates for the outstanding unoccupied period will be given at the discretion of the BID Board.If there is a change or multiple changes in occupier then rebates will be given at the discretion of the BID Board of Directors. Until a new occupier is found for a property the property owner will be liable for the amount of levy.

Any additional rateable property formed/created, subdivided or merged during the lifetime of the BID will be liable to pay the levy e.g. new building developments, alterations to use such as church property becoming commercial.

The BallotAll eligible voters (i.e. those persons liable to pay non domestic rates) will have one vote or where a person is liable for non-domestic rates for more than one business, that individual shall be eligible to cast more than one vote however they will be required to pay the levy for each of the properties they occupy.

Where a business property is vacant the voting papers will be sent to the property owner.

Collection of the levyFife Council will continue to collect the levy on behalf of businesses within the BID area. This ensures complete transparency, security of money collected, and auditable collection procedures. These monies are then drawn down as agreed in the Operating Agreement to deliver the project and services over the five year period.

accessed by Fife Council nor can it be used by Fife Council as an additional source of income.

An equal and fair way of funding projects

BID Budget

There are over 400 levy payers located within the Dunfermline BID area. The BID levy income is calculated to be approximately £170,000. Existing collection rates for the BID levy are approximately 97%. A contingency has been set aside to allow for any bad debt.

Fife Council’s intention is to support Dunfermline Delivers BID Company over the

will be required over this period to periodically review this position as part of the Council’s annual budget setting process.

Dunfermline Delivers will pursue other potential sources of income from the local authority, commercial sponsorship, VisitScotland, EventScotland, Zero Waste Scotland and others. It is also expected that there will be income generated from BID activity, such as events and this will be reinvested into BID projects.

Dunfermline Delivers aims to build on successes

2014/15 2015/16 2016/17 2017/18 2018/19 Total

BID Levy 170 172 174 175 177 868

Fife Council 97 97 97 97 97 485

Total Income 267 269 271 272 274 1,353

Income(£’000)

Expenditure(£’000)

2014/15 2015/16 2016/17 2017/18 2018/19 Total

Marketing & Promotion 64 65 65 65 65 324

Festivals & Events 79 79 79 79 79 395

Perception & Image 40 40 40 40 40 200

Business Growth & Support 45 45 45 45 45 225

BID Management & Administration 26 26 26 26 26 130

Contingency / BID Renewal 10 10 10 10 14 54

Bad Debt 5 5 5 5 5 25

Total Expenditure 269 270 270 270 274 1,353


24%

Bad Dept2%

Contingency / BID Renewal

4%

Business Growth & Support16%

Perception & Image15%

Festival & Events29%

2014/15 2015/16 2016/17 2017/18 2018/19 Total

Targeted Additional Income 60 75 75 85 90 385

Subject to additional successful grant applications, sponsorship and commercial income.

Additional Projects and Initiatives(£’000)

BID Management & Administration

10%

at the centre of Scotland’s story

Dunfermline Delivers27 Canmore StreetDunfermlineKY6 3DT

01383 [email protected]

Follow us onwww.connectingwithyou.co.uk / www.brucefestival.co.uk / www.dunfermlinelive.co.uk

key dates

Meeting the

challenge

Ballot papers issued 7th May 2014

Final return date for ballot papers 18th June 2014

Ballot papers counted and ballot result announced 19th June 2014

Second term begins if YES vote 1st July 2014

As a business-led initiative working in partnership with key partners, Dunfermline Delivers BID is uniquely positioned to be able to deliver all of the initiatives outlined in this proposal. We’ve come a long way since 2009 but there is still more to do and even greater challenges to face.

Only by supporting the BID and voting ‘Yes’ at renewal, can you ensure that Dunfermline City Centre transforms in the way your business would like in future.

Your City CentreYour BusinessYour DecisionYour Vote

Vote Yes

The BoardInterim ChairBill Williamson, Grill 48

Finance DirectorCliff Fleming, Condies

Directors

Karen Drummond, FAPABill Fletcher, Linklever

Calum Miller, P J Molloy’sAlan Mutter, Independent

Cllr Jim Leishman, Fife Council Cllr Bob Young, Fife Council

ObserversJohn Lawson, Police Scotland Manuela Calchini, VisitScotland

David Grove, Fife CouncilJoe McGuinness, Fife Council

Management TeamChief ExecutiveMaggie MitchellEmail: [email protected]

BID Member Support ManagerSusan De SwarteEmail: [email protected]

Street AmbassadorAlun BlackEmail: [email protected]

Fife Council Contacts

Enterprise, Planning & Protective Services 03451 551122

Licensing 03451 551177 [email protected] (for alcohol license) [email protected] (for events/markets general)

Transportation 03451 555 555 ex 493692

Waste Collection 03451 550022 [email protected]

Environmental Health (Food) 01592 583228

Environment Protection (Pollution) 0800 807060

Business Rates 01592 583644 [email protected]

Business Support (Business Gateway) 0845 6096611

Fife Council

Dunfermline Delivers27 Canmore Street

Dunfermline | KY12 7NU

01383 [email protected]

connectingwithyou.co.uk

Documents

Appendix 05 - Welcome Pack