Appendix 2 – Town Centre Footfall

This appendix provides the key information required to ensure the wi-fi solution has

the right capacity but also reinforces why we need to attract more visitors.

Key Points

� The primary shopping area – the retail core of the town centre – is defined as

the area between the A630/ Frenchgate Centre/former Tesco store/Church

Way to the west and Market Road, East Laith Gate and Waterdale to the east.

� In 2015, approximately 23,000 people were counted across the count location

points on Saturday compared to some 16,600 people on Wednesday.

� Average count across 2 days at 16 sites 20,000 people counted.

� The busiest overall count location was on Baxtergate, where some 9,100

people were counted across two days.

� The highest, single 15 minute count was on a Saturday at site 5 (Baxtergate),

between 12:00 and 12:15 – 428 Adults.

� Emerging trends suggest that many centres will be used increasingly for leisure

and social activities, with more bars, restaurants, food outlets and community

spaces opening in vacant units.

The data used in the table below is for March for the purpose of year on year report comparisons;

data for each site is available on a quarterly basis from 2011/12 to 2015/16.

Pedestrian count across 16 sites in Doncaster's Primary Shopping Area (during five 15 minute

intervals between 10:30 and 16:30 on one day).

Source: Doncaster council data

The count locations used are chosen to be representative of Doncaster’s retail core and are: (i)

Outside 14 Market Place (Ultimate Clothing); (ii) Outside 25 Baxter Gate (Santander); and (iii)

Outside 21 St Sepulchre Gate (Burtons).

Reporting on Covalent (council Performance Management system) uses the retail core sites detailed

above – the counts from these sites total for each day are added together and divided by 2 +10% to

get an average foot count figure.