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Appendix

 

Figure 1 - SWOT analysis variables' example (source: developed by the author)

Figure 2 - Example of resources to be analyzed in the Municipality Resource Platform (source: developed by the author)

Figure 3 - Example of activities within each category of promotion strategies (source: adapted from Wells, L.T. and Wint, A.G. 2000. “Marketing a Country - Promotion as a Tool for Attracting FDI”, FIAS - Foreign Investment Advisory Service, Revised Edition.

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Figure 4 - Benchmark analysis between Cascais, Sintra and Oeiras. (source: researched and developed by the author)

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Note: In accordance with the data provided by the PORDATA, Cascais' residents are graduated in Health and Services.

In accordance with the international classification of areas of education (CITE) the latter include areas of medicine,

pharmacy, rehabilitation, social work and personal services, tourism, leisure, sports, beauty, transportation, among

other related activities. Given this, this exercise takes into account how the industry identified needs specialized labor

in the aforementioned areas.

 

Figure 5- Sectors and activities identification, in accordance with Cascais' Key Strengths (source: developed by the author)

Figure 6 - Number of FDI projects by sector. (Source fDi Markets, service provided by the Financial Times Limited, 2016. Retrieved from www.fdimarkets.com)

Figure IX – Number of jobs created by sector. (Source fDi Markets, service provided by the Financial Times Limited, 2016. Retrieved from www.fdimarkets.com)

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Figure 7 - Capital invested by sector. (Source fDi Markets, service provided by the Financial Times Limited, 2016. Retrieved from www.fdimarkets.com)

Figure 8– Number of Jobs created by sector (Source fDi Markets, service provided by the Financial Times Limited, 2016. Retrieved from www.fdimarkets.com)

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Figure 9 - Number of announced greenfield FDI projects by sector/industry, 2003-2015 (Source: UNCTAD. Retrieved from: http://unctad.org/en/Pages/DIAE/World%20Investment%20Report/Annex-Tables.aspx)

Figure 10- Amount of capital invested in greenfield FDI projects, 2003-2015, millions of dollars. (Source: UNCTAD. Retrieved from: http://unctad.org/en/Pages/DIAE/World%20Investment%20Report/Annex-Tables.aspx)

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Figure 11 – Planning of events and activities proposed (Source: developed by the author)

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References of the benchmark analysis:  

●   Câmara Municipal de Cascais. 2016. Plano Director Municipal. http://www.cm-

cascais.pt/area/plano-diretor-municipal (accessed November 15, 2016)

●   Câmara Municipal de Sintra. 2016. Plano Director Municipal de Sintra. http://www.cm-

sintra.pt/phocadownload/PDF/consulta_publica/revisao_pdm/documentos-

consulta/MDT/Modelo-de-Desenvolvimento-Territorial_Relatorio.pdf (accessed

November 16, 2016)

●   Câmara Municipal de Oeiras. 2016. Plano Director Municipal de Oeiras. http://pdm.cm-

oeiras.pt (accessed November 16, 2016)

●   Bloom Consulting. 2016. Portugal City Brand Ranking 2016 - Bloom Consulting,

Countries Regions and Cities. http://www.bloom-

consulting.com/pdf/rankings/Bloom_Consulting_City_Brand_Ranking_Portugal.pdf

(accessed November 18, 2016)

●   Câmara Municipal de Cascais. 2016. Plano Estratégico de Cascais face às Alterações

Climáticas

http://www.cascais.pt/sites/default/files/anexos/gerais/new/11_zonascosteiras_0.pdf

(accessed November 14, 2016)

●   Pordata. 2016. http://www.pordata.pt (accessed November 15, 2016)

●   AT-Autoridade Tributária e Aduaneira. 2016.

http://info.portaldasfinancas.gov.pt/NR/rdonlyres/3945930A-18C1-4B01-BD2F-

508B8ADF33F2/0/Of_Circ_20186_2016.pdf (accessed September 30, 2016)

●   Economias.   2016.   https://www.economias.pt/taxas-de-imi-por-concelho/ (accessed

September 30, 2016)

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●   AT-Autoridade Tributária e Aduaneira. 2016.

https://www.portaldasfinancas.gov.pt/pt/consultarTaxasIRSMunicipios.action (accessed

September 30, 2016)

●   Câmara Municipal de Sintra. 2016. Caracterização Biofísica, Paisagística e do Estado do

Ambiente.

http://www.cmsintra.pt/phocadownload/PDF/consulta_publica/revisao_pdm/documentos-

consulta/relatorios-diagnostico/Tema-2e3-Caraterizacao-Biofisica-Paisagistica-e-do-

Estado-do-Ambiente.pdf (accessed November 14, 2016)

●   Câmara Municipal de Oeiras. 2016. Oeiras Factos e Números, Edição Especial.

http://factosenumeros.cm-oeiras.pt/conteudos/geral/oeirasfactosenumeros.pdf (accessed

November 17, 2016)

●   Trip Advisor. 2016. https://www.tripadvisor.com/TravelersChoice-Destinations-cTop-

g189100 (accessed November 21, 2016)

●   Portugal Resident. 2016. http://portugalresident.com/crime-prevention-seminar-for-

english-speaking-residents-in-cascais (accessed November 28, 2016)

●   Oeiras Invest. 2016. http://oeirasinvest.pt (accessed November 18, 2016)