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APPLAUSE FOR LIVING

APPLAUSE FOR LIVING · strategy utilising celebrities’ media value to generate more partners . insight celebrities live with applause, applause is the symbol of victory . idea applause

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Page 1: APPLAUSE FOR LIVING · strategy utilising celebrities’ media value to generate more partners . insight celebrities live with applause, applause is the symbol of victory . idea applause

APPLAUSE FOR LIVING

Page 2: APPLAUSE FOR LIVING · strategy utilising celebrities’ media value to generate more partners . insight celebrities live with applause, applause is the symbol of victory . idea applause

MALARIA IS THE

BIGGEST KILLER IN HISTORY

NO PROGRESS WITHOUT SOLVING PROBLEMS OF THE PAST CLASH OF OLD & NEW A BRAND NEW SOLUTION NEEDED

Charity Number: 1126222

Page 3: APPLAUSE FOR LIVING · strategy utilising celebrities’ media value to generate more partners . insight celebrities live with applause, applause is the symbol of victory . idea applause

THE BRAND NEW AFRICA PROJECT

CREATING A BRAND NEW AFRICA WITH BRANDS

USING HIGH NET WORTH INDIVIDUALS AS AMBASSADORS TO REACH BRANDS

Charity Number: 1126222

Page 4: APPLAUSE FOR LIVING · strategy utilising celebrities’ media value to generate more partners . insight celebrities live with applause, applause is the symbol of victory . idea applause

LIVING WITH THE APPLAUSE APPLAUSE FOR LIVING

APPLAUSE FOR THE BIGGEST VICTORY OF THE 21th CENTURY

Charity Number: 1126222

Page 5: APPLAUSE FOR LIVING · strategy utilising celebrities’ media value to generate more partners . insight celebrities live with applause, applause is the symbol of victory . idea applause

THE ROUTE ALL APPLAUSE MOMENTS ADOPTED BY MALARIA NO MORE UTILISE MEDIA VALUE OF PREVIOUS PARTNERS TRIGGER MANY MORE

Charity Number: 1126222

Page 6: APPLAUSE FOR LIVING · strategy utilising celebrities’ media value to generate more partners . insight celebrities live with applause, applause is the symbol of victory . idea applause

MEASUREMENT NUMBER OF VIDEOS SHARED PARTNERS GAINED LIVES SAVED

Charity Number: 1126222

Page 7: APPLAUSE FOR LIVING · strategy utilising celebrities’ media value to generate more partners . insight celebrities live with applause, applause is the symbol of victory . idea applause

SUMMARY OBJECTIVE TO GENERATE AWARENESS AND OBTAIN PARTNERS FOR A MALARIA-FREE AFRICA CHALLENGE IT IS HARD TO REACH THE TARGET AUDIENCE STRATEGY UTILISING CELEBRITIES’ MEDIA VALUE TO GENERATE MORE PARTNERS INSIGHT CELEBRITIES LIVE WITH APPLAUSE, APPLAUSE IS THE SYMBOL OF VICTORY IDEA APPLAUSE FOR LIVING EXECUTION USING SOCIAL MEDIA TO TRIGGER OTHER CELEBRITIES, ADOPTING APPLAUSE MOMENTS, CALLING BRANDS INTO THE GAME MEASUREMENT VIDEOS SHARED, PARTNERS GAINED, LIVES SAVED

Charity Number: 1126222