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A PRESENTATION ON

APPLE,INC\

PRANGYA JENADEEPIKA RATHI

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CHANGE THE WORLD THROUGH

TECHNOLOGY

INTRODUCTION

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What is Apple Inc. ?

y Apple Inc. is an American multinational corporation.

y Design electronics and computer software.

y As of January 2010, the compan y operates 283 retail storesand from which 9 are out of the country 

y As of 2010, compan y is one of the largest technologicalcorporations in the world.

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History of apple Inc.y F

ounded in April 1st

1976.y Headquarters

apple campus, Cupertino, California (US A)

y Founders -

Steve JobsSteve Woznaik

R onald Way ne

Compan y was made to make . . .

computer software and hard wareDigital distribution

y No of location

317 retail stores ( as of oct 2010 )

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y Key People

Tim cook (CEO)

Steve Jobs (CH A IRM A N) Employees 49,400 (2010)

Competitors Microsoft, IBM,

DELL, Nokia, son yericsson.

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Consistenc y -All of  Apples products

have the same basic architecture

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The original logo with

Isaac Newton under an

apple tree The rainbow "bitten"

logo, used from late

1976 to 1998

The monochrome logo,

used since 1998

APPLE LOGO

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 V aried products-Users can

choose

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SWOT ANALYSIS

y STRENGTHS

     One of the oldest hardware manufacturers .

     Control over the product.

     High quality product.

     Easy to carry products

     Huge consumer base loyalty apple     Product diversification

y  W EAKNESSES

     Focusing on internal engg. more than marketing

     High price

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y OPPORTUNITIES

     Product line is functional and attractive.

     Flexibility to its users.

     Ipod share able to communicate.

y THREATS

     Pressure from competitors.

     Substitution effect Technology changes at a rapid rate.

     Forced to develop new products.

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Education sales- Apple sells itsproducts toschools and universities

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Complete solutions- Apples products complement

and complete each other

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Sometimes when you innovate, you make

mistakes. It is best to admit them quickly, and get

on with improving your other innovations.

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CUSTOMER RELATIONSHIP

 Y ou cant just ask

customers what they  want and then try to givethat to them. B y the time you get it built, theyll

 want something new.

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I have looked in the mirror every morning and asked myself: "If today were

the last day of my life, would I want to do what I am about to do today?"

And whenever the answer has been "No" for too many days in a row, Iknow I need to change something. --

Steve Jobs

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Sell Dreams, Not Products.

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 T HA NK Y OU

 T HI NK DIF F E R E  N T