Press Release

Apple Hotel Opens Its Doors to GuestsApple Hotel @ Jalan Alor is the first designer hotel with a conscious

KUALA LUMPUR, January 23, 2011 – Apple Hotel @ Jalan Alor, which formally welcomes its first guests today, marks the highly anticipated debut of the fast growing Apple Hotel brand. The designer hotel currently offers 57 rooms, however, this figure will increase to a total of 115 rooms upon completion of the second phase of the hotel this year.

Apple Hotel @ Jalan Alor, located a stone’s throw away from the heart of the Golden Triangle, is the first of three Apple Hotels to open in Kuala Lumpur. The others will be Apple Hotel @ Bandar Sunway and Apple Hotel @ Jalan Changkat Bukit Bintang, set to open in 2012.

Jerry Ho, CEO of Apple Hotel Sdn Bhd, said, ‘We are proud to introduce the Apple Hotel experience to Malaysia and travellers from all over the world. Apple Hotel offers one-of-a-kind experience that appeals to the senses while also satisfying the practical needs of travellers.’

Ho explained that Apple Hotel is designed to meet the needs of well-travelled discerning individuals by focusing on certain priorities such as comfort and security without costly frills. He said, ‘We offer our guests less space for a better price. Our reasonable rates help ensure that our guests will have more to set aside for dining and shopping in Malaysia.’

Located right in the heart of the city, Apple Hotel @ Jalan Alor is a short distance away from the shopper’s paradise of Bintang Walk, and the many malls and plazas located along the Jalan Bukit Bintang shopping strip. The hotel’s ideal location offers easy access to public transportation and is a short drive to the culture, cuisine and commerce centre of Kuala Lumpur downtown.

What makes Apple Hotel so special? Ho said, ‘We are willing to do what no other hotels are doing. Personal hygiene is so important to us that we decided to give our guests their very own fresh towel and personal pillowcase to use and take home*. This is just one of the many ways we take care of our guests.’

Ho pointed out that the industrial cleaning process of towels and pillowcases by hotels is actually very damaging to the environment. Hence, to avoid this process, Apple Hotel encourages its guests to take home the towels and pillowcases that were given to them.

In keeping with the theme, guests will find specially sourced rattan furniture in the main foyer, instead of plastic chairs. The smallest detail is not overlooked as even the bar of soap that is provided to each guest is specially selected to ensure that it is

not harmful to the environment. This speaks volumes about Apple Hotel’s passion as an environmentally friendly establishment.

The success of Apple Hotel is driven by it’s A-B-C concept. Ho said, ‘ ‘A’ stands for Affordable, as we offer rooms for a good night’s rest without all the costly extras. ‘B’ stands for Better Value, as we provide our guests with a great place to stay at prices they can afford. Last but not least, ‘C’ stands for Comfortable, for our comfortable rooms that comes with modern amenities.’

Apple Hotel offers single, double,twin or family rooms that are both clean and comfortable. All rooms come with excellent five-star quality beds, air-conditioning, en-suite bathrooms with hot shower and LCD television (with selected cable channels).

The rooms are also equipped with modern must-haves such as high speed wireless internet access which is available free of charge for hotel guests. In addition, guests will also enjoy modern conveniences such hair dryer, coffee-making facility and complimentary beverages.

For guests who want to do some sight seeing, they will find the 25ft x 30ft map of Kuala Lumpur, which shows the various places of interest throughout the city, on the feature wall of the main foyer very helpful. If they need directions, the friendly Apple Hotel staff is more than willing to help. Introductory rates at Apple Hotel start from RM88 per night for Single Room. For reservations or further information, please call 03-214apple / 018-MR APPLE or visit www.applehotels.com

About Jalan Alor, Kuala Lumpur

Kuala Lumpur is all about eating, and the best place to eat is in Jalan Alor. This lively street, which runs parallel to Jalan Bukit Bintang in the heart of the Golden Triangle, is a short walk away from the modern shopper’s paradise of Bintang Walk.

When the sun goes down, Jalan Alor comes alive as strings of fluorescent lights and bulbs light up the area and hundreds of locals and busloads of tourists dine alfresco. Known for its extravaganza sights, tastes and smells, the street, lined by endless rows of hawker stalls selling various types of food, takes on a life of its own.

About Apple Hotel

Apple Hotel serves today’s discerning travellers and is setting a new standard in the hospitality industry. The Apple Hotel brand promises the unique benefits of the finest designer hotels, including privacy, security, comfort, cleanliness, friendly service and attention to detail combined with modern amenities and conveniences.

Apple Hotel is a brand focused on customer satisfaction while taking great care to play its part to be more environmentally friendly.

Learn more at www.applehotels.com.

*Terms & conditions apply. Guests will receive a free towel when they join Apple Hotel in Facebook and a pillowcase when they join Apple Hotel in Tweeter. Items will only be provided during check-in.

**High res images are available for download at www.applehotels.com.

Media contacts: Jerry Ho 012-200 4833 jerry@applehotels.com / media@applehotels.com