SWOT Strengths Weaknesses Formidable competitive advantages through horizontal and vertical integration Ecosystem High average selling prices (ASPs) in an industry characterized by declining ASPs Significant growth rates and cash flows High dependence on iPhone and iPad product lines Market share in music streaming vs. itunes purchases. Opportunities Threats Diversification of products Apple Pay provides robust growth opportunityPositive outlook for smartphone and tablet markets Rising adoption of Apple products in the enterprise market Smart wearable devices market Operating in complex and challenging environment could impact market position Premium pricing could limit growth in emerging markets Smartphone subsidy cuts could impact shipments
Formidable competitive advantages through horizontal and
vertical integrationEcosystemHigh average selling prices (ASPs) in
an industry characterized by declining ASPs Significant growth
rates and cash flowsHigh dependence on iPhone and iPad product
linesMarket share in music streaming vs. itunes purchases.
OpportunitiesThreats
Diversification of productsApple Pay provides robust growth
opportunityPositive outlook for smartphone and tablet marketsRising
adoption of Apple products in the enterprise marketSmart wearable
devices market offers robust growth opportunities
Operating in complex and challenging environment could impact
market position Premium pricing could limit growth in emerging
marketsSmartphone subsidy cuts could impact shipmentsXiaomi in
Asian market
Products:Apple is a platform: IOS based devics and services
completely integerated. Competitive advantage: Innovation, premium
brand recognition, Apple iwatch Competition: pebble, samsung gear,
fitbitApple Pay market penetration competing with banksIphone in
China Iphone in last quarter vs. Samsung First time since 2011
Apple sold more iphones than Samsung
