Application ServicesEmpowering your business to succeed in the virtual era.

Services

Are you prepared?The virtual era is here. The workforce is increasingly mobile and remote with new devices appearing every day. Customers are reached through social media, deals are closed instantly on hand-held devices, and information is scattered across both enterprise and cloud. Processes, applications, and infrastructure are sourced as utilities. Business users are gaining more control and demanding their IT organizations meet the new benchmarks set by externally available services. As a CIO, how do you optimize your day-to-day operations while adapting your applications to support business in this new era?

To help you navigate this transformation, Dell delivers a comprehensive portfolio of Application Services derived from deep industry and technology experience.

Application Portfolio Strategy A flexible, customer-focused, applications backbone will provide your organization with the agility and operational efficiency your business needs. We have the expertise to help you define the necessary strategy and transform your applications for maximum return.

We’ll help by first assessing your existing applications portfolio. Then we’ll recommend the strategy, architecture, and roadmap to optimize your business processes for the future.

Dell brings deep industry insights and functional knowledge to help you chart a long-term IT roadmap and simplify your IT portfolio.

Dell can help:• Application inventory and TCO analyses

• Business process to application mapping

• Enterprise processes, tools, data, and interface architecture

• Portfolio transformation strategy

• Roadmap development and execution support

Application Portfolio Strategy – Dell did help:

• For a well-known global wealth manager, we performed a thorough rationalization of their back-office portfolio across asset classes: Equities, Fixed Income, Rates, and Derivatives. The results were a reduction of redundancies and an optimization of their operational and support team costs.

•Application Portfolio Strategy

•Application Modernization

•Custom Application Development

•Testing and Quality Assurance

•Application Management

•ERP and Industry Applications

•Enterprise Architecture Integration and Business Process Management

•Data Management and Business Intelligence

•Cloud and Virtualization Services

•Mobile Enablement Services

More than 50% of budgets will be allocated to maintenance and operations.

“In 2010, approximately what percentage of your firm’s software spending will go to new initiatives and projects versus ongoing operations and maintenance?”

Ongoing software

operations and maintenance of

existing solutions55%

New software licenses 23%

New individually developedsoftware solutions23%

Base: 562 North American and European enterprise software decision makers with budget knowledge(percentages do not total 100 because of rounding)

Application ModernizationWhile legacy applications may support the unique nature of your business and offer some differentiation, it can also drive operating costs out of line with business performance. Organizations face several constraints with legacy applications, including fewer software and hardware support resources for older technologies and a lack of flexibility, interoperability, and scalability.

We’ll help you leverage today’s open, lower cost, higher performing platforms to free up operating expenses and direct valuable resources back into strategic initiatives. We offer a variety of tools and best practice approaches, including reengineering, application extension, replacement, consolidation, and re-hosting to extend the lifespan of your existing IT investments.

“Are your legacy applications nearing retirement age?”

Dell can help:• Reengineering from legacy platforms to lower TCO Linux or x86 servers

• Application migration and upgrades

• Application extension for SOA-based architectures

• Enablement of web, mobile, and cloud services

• Data migration, cleansing, and transformation

• Program management, testing, infrastructure, maintenance, and re-hosting services

Application Modernization — Dell did help:

• Dell enabled a large airline to achieve faster settlement with near real-time, asynchronous transaction processing. We did this by reverse-engineering a nightly batch legacy interline billing application and migrating it to a J2EE platform.

• A U.S.-based insurance carrier with $157 billion in assets under management asked Dell to transform their existing legacy IT applications to a next-generation, group qualified pension administration program. In the process, we eliminated 27 redundant subsystems and interfaces.

Custom Application Development — Dell did help:

Custom Application DevelopmentYour business may require special application functionality requirements, be it high performance, enhanced security, large volume processing, niche market needs, or gaining first mover advantage. Off-the-shelf packaged applications may not meet your specific needs.

Whether it’s a new systems design, accelerated development timelines, reduced development costs, or exploring the latest technologies, Dell can act as a trusted partner to build the solution you need. We’ll leverage our robust methodologies, solution accelerators, and global delivery model to deliver high-quality applications on time and within budget.

“Applications should accommodate your business model — not the other way around.”

Dell can help:• Business process and technology consulting

• Application design, development, enhancement, and testing

• Integration of existing applications and off-the-shelf packages

• Consolidation of applications, standardization of processes, and data

• Project management, planning, and process support

• Application maintenance, operational support, and hosting

• Cloud enablement and mobile applications

If you’re a software vendor, you know the challenges of ramping up quickly for product development, testing new releases, and supporting customers on all versions. We can help improve your time-to-market with services specifically for you.

Specialized services for software product vendors:• Baseproductdevelopmentandtesting

• Productenhancementsandcustomizations

• End-userproductmigrationtools

• ClientCareCenteron-callsupport

• Applicationhostingservices

Vocalink, one of Europe’s largest payment processors, engaged Dell to reduce support costs and improve SLAs for their legacy payments processing platform. This relationship has now evolved into a partnership to develop state-of-the-art payment applications that can process billions of transactions. In addition, Dell is involved in component, functional, integration, and system testing of payment applications capable of processing up to 100 million payments in 4 hours. The result? Vocalink’s payment infrastructure has scaled up to handle over 9 billion payment transactions per year. Vocalink has won numerous awards for the payment platforms developed in partnership with Dell.

Vocalink: Helping create a robust payment infrastructure

Testing and Quality AssuranceTesting can account for up to 30 percent of project-related costs. As organizations leverage new technologies, they’re looking for ways to shorten project timeframes without compromising quality and reliability. An independent testing function ensures objectivity, standardizes the methodologies used and improves testing efficiencies across projects.

“In your organization, is testing a competitive edge or a strain on productivity?”

We optimize testing efforts through a risk-based approach, coupled with extensive automation and industry domain knowledge. We have a dedicated testing practice and can help you reduce costs even further by using our library of pre-identified test scenarios and following established frameworks.

Dell has partnered with some of the industry’s leading tool vendors in Test Management, Regression/Automation, Load/Stress, and Defect Tracking. Additionally, our experienced consultants can help set up internal testing centers, processes, and tools.

Dell can help:• Strategic test consulting and process assessment

• Test automation and dedicated test factories

• Functional, systems, and integration testing

• Accessibility, usability, and performance testing

• Compliance, security, and penetration testing

• Managed test services and environment

• Mobile application testing, mobile device certification

• Cloud migration testing

Application ManagementOngoing application enhancement and support is a recurring expense; managing it effectively can make a significant impact on the resources available for strategic investments, improving the return on your IT investment.

We can help you adopt a streamlined and automated approach to application management using ITIL-confirming processes, thereby improving the process and metrics to support your business. We’ll also work with you on a continuous improvement process to reduce errors, improve functionality, and enable scalability on an ongoing basis.

Dell can help:• Dedicated application management centers

• Production support

• Change management, configuration management, and system administration

• Reengineering, hosting, help desk, and specialized services

• Decommission redundant or obsolete applications

• Support packages and release upgrades

• License and contract management

Testing and Quality Assurance — Dell did help:

• We managed a dedicated

testing center with a peak

team size of over 100

associates for a global

investment bank and helped

them realize a 25% cost

savings over the four year

engagement.

• For a large UK-based retail

bank, we developed over

500 automated components

for regression testing. Our

automated test execution

provided them with a 40%

savings in effort expended.

Application Management — Dell did help:

• By improving the speed

in which enhancements

were introduced, we

helped a leading health

insurance provider realize

a 40% reduction in costs

in their core claims engine

application. We also helped

them improve the quality

of application support by

deploying the delivery

of services globally.

ERP and Industry ApplicationsThe use of standard ERP and industry applications provides your organization with many benefits, from the ability to quickly implement business processes, to improving application manageability, to keeping in step with advances in technology.

We’ve partnered with leading ERP providers, including SAP, Oracle (E-Business Suite, PeopleSoft, JD Edwards, and Siebel), Lawson, and others to deliver the best solution for your specific business needs. We’ll also help extend the capability of your packaged applications through virtualization, cloud, and mobility services, keeping pace with the new ways in which these systems are utilized.

Whether you’re considering an ERP solution to replace custom applications or consolidating assets from M&A activity, we’ll leverage our more than 15 years of experience in enterprise applications to help you navigate the myriad of issues you’re sure to face.

Dell can help:• Package selection, planning, migration, and deployment

• Business process optimization and alignment

• Integration of ERP, CRM, SCM, Financial, HR, and Business Intelligence applications

• Collaboration and productivity applications

• Enhancement, management, and support of existing packages

• Cloud assessment and on-demand cloud development environments

• Training, go-live, and rollout support

Enterprise Architecture Integration and Business Process ManagementAs organizations adopt off-the-shelf application packages and continue to modularize their legacy systems, the underlying architecture plays a key role in ensuring that business processes work from end-to-end. Having a clear view of this architecture is critical to understanding its effect on your business rules.

We’ll help by identifying the EAI building blocks, consolidating information across systems, and by sharing pertinent data with your partners. With our understanding of the various communication protocols, integration products, and network technologies, we’ll also assist in creating reusable services such as business process, applications, and data.

Dell can help:• EAI and BPM Strategy, integration blueprint, and roadmap

• Domain consulting and business process mapping

• SOA, common information, and messaging models

• Workflow, portals, and dashboards

• Integration with legacy and off-the-shelf packages

EAI and BPM — Dell did help

• We helped a leading Arizona-based healthcare provider enhance their patient care and safety by redesigning the workflow for physicians. We also assisted in the conversion of several modules and integrated Cerner Millennium applications across multiple facilities, thereby providing real-time access to clinical information.

ERP and Industry Applications — Dell did help

• Dell assisted a pulp and paper products manufacturer with their Oracle E-Business Suite implementation. The results were a 20% reduction in LTL (less than truckload) shipping costs, productivity improvements in customer service, and a reduction in inventory write-offs with improved operations planning.

• A chemicals and building products conglomerate needed help improving their customer service levels and lowering their inventory expenses. We provided them with a mix of packaged SAP modules and custom applications that increased their call-to-order ratio to 1:1.5 from 1.5; inventory turns improved by 20% and SG&A expenses were reduced by 18%.

Data Management and Business IntelligencePerformance measurements, cost optimization, and identifying new opportunities are all outcomes of a solid business intelligence (BI) strategy. As the volume of data becomes increasingly difficult to manage, having the right BI solution is critical to keeping your organization aligned to its strategic goals.

We provide comprehensive end-to-end BI solutions to give your organization the visibility necessary for making sound business decision and meeting regulatory requirements. Our proprietary vendor-neutral solution accelerators, such as migration and reengineering wizards, data masking, and test automation tools, will help mitigate costs and improve quality.

Our alliances and experience with Informatica, Microsoft, MicroStrategy, Oracle, SAS, SAP, Teradata, and others allow us to bring the best solution to bear on your specific needs.

Dell can help:• BI and data warehousing strategy

• Data integration architecture and data governance

• Product evaluation, package implementation, and upgrades

• Analytics, dashboard, and report development

• Data quality assessment, data cleansing and migration, and master data management

• Performance monitoring and optimization

• Implementation of advanced storage and archival technologies

Data Management and Business Intelligence — Dell did help:

• We built a multi-terabyte data warehouse system and supporting infrastructure for New England’s largest not-for-profit managed care organization. This provided them with the trend reporting and analyses functionality they needed for better decision making. We also provided multi-level security access and an end user application for ad-hoc analysis.

• For a global investment bank, we provided a daily consolidated view of its risks by developing and implementing a risk management system. This incorporated both internal data and external FX rate feeds and supported their ability to take remedial action.

Cloud and Virtualization ServicesAs new technologies and delivery models emerge under the guise of ‘cloud’ enabled services, your organization faces a myriad of choices. Dell is a recognized leader in virtualization and cloud services, and experts in effective resource utilization. We have a strong portfolio of cloud and virtualization technologies, including hardware, software, infrastructure management, and X-as-a-Service offerings.

We’ll help you realize a standardized, flexible, and scalable IT infrastructure, while reducing costs and the risk of large capital investments.

“What does your cloud do for you?”

Dell can help:• Private and public cloud assessment

• Architecture and planning for cloud migration and virtualization

• Integrate cloud services with on-premise applications

• Virtualize applications for delivery through multiple channels and/or devices

• Supporting and managing the cloud platform and applications

• On-demand environment and tools for testing services

Mobile Enablement ServicesEmployers are transforming their infrastructure to support new ways in which remote and mobile employees access their systems. With an ever-expanding list of mobile technologies, platforms and devices, CIOs need to ensure a maximum return on their investment for mobile enablement.

As technology matures, momentum is shifting from ubiquitous access to standard enterprise services like email and enabling core business processes for mobile access. We’ll help you define a cost-effective mobile enablement strategy that best fits your needs.

Dell can help:• Applications for handheld platforms, including Android, PalmOS, WinCE, iOS, and Symbian

• Mobile portals, personalization, and content management

• OS porting, middleware, MMI, and device driver customization

• Mobile security, VPN, and enterprise application integration

• Localization and certification

• Device management, OTA provisioning and download

• Device testing, end-to-end quality assurance

ServicesAvailability varies by country. © 2010-2011 Dell Inc. All rights reserved.

N55-2.0-201011-KVEN

For more information about any of our service offerings, please contact your Dell representative or visit dell.com/services.

Mobile Enablement Services — Dell did help:

• A leading provider of enterprise wireless mobility solutions realized a 45% cost savings and additional productivity improvements by utilizing Dell for the certification of their mobile applications.

• For a mobile application solutions provider, we developed both content and games, including social network integration, authentication, and end-

to-end quality assurance.

The Dell edge

Proven track record:• Experience spanning more than 20 years

• Expertise with a wide range of legacy and emerging technologies

• Industry-specific experience in financial services, manufacturing, high tech, telecom, travel, freight & logistics, energy & utilities, healthcare, government, and education

Integrated services:• One-stop-shop that offers integrated Application Services, Infrastructure Services, and

Business Process Services

• Full application lifecycle services, from consulting to complete applications outsourcing

Delivery maturity:• Dedicated practice groups on domains such as ERP, Business Intelligence, and Testing

• Robust methodology and processes

• Global network of delivery centers that provide maximum benefit through the right resources at the best value