Oscar Clark Evangelist

Everyplay

http://www.bbc.co.uk/news/uk-scotland-17596338

Freemium is Different

http://wallpaperdj.com/view-be_different-1600x1200.html

Trust & Familiarity

http://cas.umkc.edu/psychology/brain/current.html

http://2.bp.blogspot.com/-nhbIyS_T_Ro/T_b0uCmqW_I/AAAAAAAAA-o/sgtesneQ6tw/s1600/Trek+VI+2.jpg

The Undiscovered Country

Understanding Lifecycle

http://www.agilemodeling.com/essays/proof.htm

Discoverying

Learning

Earning

Churning

http://www.123rf.com/photo_3581509_spiraling-loops-of-glowing-golden-loop-textures--fractal-abstract-background.html

Rhythms Of Play

Its My Game

http://www.excellentia.se/eng/inspiration.php

Maslow Oscar’s Hierarchy Of Games

Let Me Show Off

Why Should I Trust?

Entertain Me

http://freedigitalphotos.net

Pattern Matching

Plant Farm

Water Plant

Harvest Plants

Treat Plants

Get Seed

XP Plant Farm

XP

Water Plant

XP

Harvest Plants

XP

Treat Plants

XP

Get Seed

Compelling Loops

http://kotaku.com/5896485/fake-gamers-of-the-week-bored-blonde-teenagers-with-mismatched-controllers

Triumph Against Adversity

http://www.dailymail.co.uk/news/article-2200664/Paralympics-2012-How-astonishing-athletes-played-record-breaking-Games.html

Triumph Against Adversity

http://www.dailymail.co.uk/sport/othersports/article-2200439/London-2012-Paralympics-Oscar-Pistorius-wins-gold-T44-400m.html

http://www.lore-and-saga.co.uk/html/storytelling.html

Creating Context Loops

http://www.quebecoislibre.org/10/100315-4.htm

Chance & Probability

Player Performance

http://www.totalfootballperformance.com/elite-player-performance-consultancy

Ambiguous Choices

http://leadingstrategicinitiatives.com/2011/05/19/strategic-thinking-part-1-a-fight-with-ambiguity/

http://www.3quarksdaily.com/3quarksdaily/2006/07/rx_paradigm_shi.html

Complex Systems (Cellular Automata)

Real-life Impacts

http://mybandandme.wordpress.com/

http://blog.bummis.com/2010/12/it-takes-village.html

Interdependence Theory

Go Head to Head

http://www.scoop.it/t/creative-spirit

The Six Degrees of Socialisation

Lets Collaborate

I Can See You Play

Look At Me Play

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>10 hours

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Sharers Play More...

All Respondents

Extremely Interested In Sharing

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Extremely Interested In Sharing

Made a purchase in last 30 days

Typical Easter Eggs

http://en.wikipedia.org/wiki/File:Easter-Eggs-1.jpg

Dynamic Equilibrium?

http://news.cnet.com/2300-1043_3-6185160-3.html

Soft Variable Examples

http://www.flickr.com/photos/24973901@N04/2762458387/

http://www.123rf.com/photo_3581509_spiraling-loops-of-glowing-golden-loop-textures--fractal-abstract-background.html

Rhythms Of Play

Any Questions?

oscar@applifier.com

@Athanateus

@Everyplaydev

http://blog.everyplay.com Thank you :)