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Dr Rory GallagherManaging Director, BIT Australia
Applying Behavioural Insights to
Family Violence: WorkshopNational Family Violence Networking System Conference
Singapore,27 November 2018
Overview
© The Behavioural Insights Team
EAST &
TESTS
What’s
Your
Plan?
Apply to
your
work
What’s your Plan
What’s your Plan
EAST: a quick reminder
Easy
Attractive Time
Social
© The Behavioural Insights Team
www.bit.do/EASTreport
Make it Easy
• Harness the power of
defaults
• Reduce the ‘hassle factor’
of taking up a service
• Simplify messages
Make it Attractive
• Personalise the message
• Design rewards and
sanctions for maximum
effect
Make it Social
• Show that most people
perform the desired
behaviour
• Use the power of networks
• Encourage people to make
a commitment to others
Make it Timely
• Prompt people when likely
to be most receptive
• Consider the immediate
costs and benefits
• Help people plan their
response to events
Quick exercise:
Two questions:
• What elements of EAST are currently included as part of ‘What’s Your Plan?’
• Can you think of any other EAST tools to enhance the intervention design?
EAST
Easy
Attractive Time
Social
© The Behavioural Insights Team
Discuss ADVOs
Identify goal, barriers
and If-then plans
Personalised text
message remindersFollow-up-calls
How to run a BI project: TEST
EA S T
T E S T S
TARGET
Target: common pitfalls
The objective is to: increase the compliance with
Apprehended Domestic Violence Orders
It’s not clear what a sort of increase
we are looking for
Whereabouts? When can we expect this to happen?
What exactly do we mean by this?
What is the specific behaviour?
● What behaviour are we changing (not an attitude or belief)?
● Whose behaviour (a specific group or the whole population)?
● What’s the expected direction/magnitude of effect?
● When do we expect it to happen?
● Where is the intervention taking place?
Target: be as specific as possible
Objective: increase by 10% the number of DV defendants
attending their assigned DV court listing in
June - December 2017.
When? We should try to be as clear as possible what
the timeframes might be. Ideally, the timeframes will be
linked to existing processes.
Where? BI projects will usually start on a
small scale, then scale up when we are
confident that something is working.
Direction/magnitude? Start with a quantifiable objective,
even if this is modified over time. Start thinking now about
how big an effect we’ll need for a project to be worthwhile.Who? Start thinking about demographics and
categories. All AVOs or just ADVOs? Provisional,
interim or final order? Both men and women? ATSI?
What behaviour? Is it
measurable? Ideally
using routinely
collected data
EXPLORE
Explore tools:
Listen: Speaking with participants about their views,
experiences, values, emotions, and motivations.
Experience: Participating in an activity yourself, or
observing someone else doing it.
Ask: Using surveys to quickly get a broad
understanding of an issue.
Data analysis: Looking at data to find relationships,
patterns, and trends.
Triangulate data – come together and share findings
EXPLORE
275 km
231 km
370 km
SOLUTIONS
TRIAL
INTERVENTION
CONTROL
INTERVENTION
Normal Rollout
Randomised
Controlled Trial
SCALE
vs.
Pragamatic experimental approach
• Want to run RCT, but constraints
• Planned 5 trial sites, changed to all 47 courts
• Week on and week off
• Process evaluation
• Understand details of implementation
SCALE
Group exercise:
Apply TESTS and EASTS to a problem you are working on, and identify:
• A TARGET statement
• An EAST inspired solution/idea
