Applying Social Media to Business Services May 3, 2011

1© 2003 Maher & Maher© 2011 Maher & Maher - All Rights Reserved© 2011 Maher & Maher - All Rights Reserved

Where Significant Change Occurs

Applying Social Media to Business Services

May 3, 2011


Introductions

Moderator: Sarah Sunderlin, OWI-ETA

Presenter: Rebecca Livingston, Maher & Maher

Presenter: Veronica Reyes, Manager, Aerospace Transition Center

Presenter: Melissa A. Terbrueggen, Director, Business Services, Jacksonville, FL


Objectives

Understand how businesses are using Social Media

Learn how to select the Social Media tools to meet your goals

Hear how your peers are successfully using Social Media

Learn practical tips regarding how you can effectively use Social Media


Agenda

I. Background: What is Social Media / Choosing Social Media Tools

Rebecca Livingston

II. LinkedIn: Connecting to the Aerospace Industry

Veronica Reyes

III. Virtual Job Fair: Real-Time Employer-Jobseeker Matching

Melissa Terbrueggen

IV. Lessons Learned, Challenges and Practical Tips

Veronica & Melissa

V. Q & A / Practice Scenario


Social Media is . . .

Social media is the use of web-based and

mobile technologies to turn communication into

interactive dialogue.

~ www.wikipedia.org, April 2011

“”


Simply Stated. . .

“Social Media is people having conversations

online.”


Self-Assessment Results

47% of BSR training participants say they use social media…. Do you?

http://poll.fm/2xtkr

http://poll.fm/2xtkr


Social Media Growth

http://www.onlineschools.org/blog/facebook-obsession/


Social Media Growth



Social Media Growth



What Does this Mean?

“Social media is not about conversations on Twitter and Facebook, nor check-ins on Foursquare or Places, or flipped videos on YouTube. It’s about using this opportunity to build bridges to a new genre of customers and the people who influence their decisions. Our mission now is to pave paths to future relevance. The reality is that we are as much competing for the future as we are for the moment. And as a result, we are perpetually competing for relevance.”

~Brian Solis

http://www.briansolis.com/about/


Yes, But Why?

How is Social Media being

effectively used to engage

employers?

How can Social Media serve in

meaningful communication?

How can we incorporate Social

Media into business

services’ daily functioning?

Who is yourAudience?

What is yourMessage?

What are yourResources?


Before You Start

Before you pick a social media tool and start, you should answer these 3 key questions:

1. Who is your audience?2. What is your message

and goals?3. What are your resources?


Categories of Tools:


http://www.c4lpt.co.uk/Directory/index.html


17© 2003 Maher & Maher© 2011 Maher & Maher - All Rights Reserved

Aerospace Transition Center16921 El Camino RealHouston, TX 77058281-282-2981

[email protected]

http://www.linkedin.com/home?trk=hb_logo

http://www.linkedin.com/groups?homeNewMember=&gid=3175557&trk=


Social Media used to support face-to-face contact

Develop relationships from primary contacts

Reach a multitude of employers at once

How to Maximize Your Resources


Professional networking tool among HR

To maintain a professional appearance for our candidates

Why We Primarily Use LinkedIn


Common interest Target specific jobs and

industries Keeping your employers

updated on your events

Group Pages


Engage in Dialogue

Participate in Groups• Add items• Comment on items added by

others (publicly and privately)• Reach out to individuals

Ask and answering questions

Comment on the status updates

Email others• Sending in and outside network• Receiving/responding

http://www.linkedin.com/searchAnswers?search=&trk=hb_tab_advayn

http://www.linkedin.com/home

http://www.linkedin.com/groups?gid=1969704&trk=hb_side_g


Search Employers


Leveraging LinkedIn

LinkedIn Tools• LinkedIn browser toolbar• Outlook toolbar• Other tools

Your LinkedIn profile link• Personal calling cards• Email signature block

Create a Rolodex on LI Promote You with your

LinkedIn link Become an “Expert”

http://www.linkedin.com/static?key=tools&trk=hb_ft_tools

http://www.linkedin.com/connections?trk=hb_side_connections

http://poll.fm/2ypy3

http://poll.fm/2ypy3


Why Virtual Job Fair?

Meeting our customer’s needs• Meets needs for 1 job or 100

• Too busy to leave the office?

www.firstcoastvirtualjobfair.org/admin

We come to you!

http://www.firstcoastvirtualjobfair.org/admin


Hot Jobs!

All jobs that are posted one day, are sent to our business customers via Constant Contact the next day.

Constant Contact to distribute information• www.constantcontact.com

http://www.constantcontact.com/


Multi Regional Initiative

Our Monday Hot Job Posting

includes our Multi-

Regional Jobs Spotlight

http://campaign.r20.constantcontact.com/render?llr=xc9psqcab&v=001UQ183hrEIiHjZJCkpCWzCfRqmvwIcpAvwehGAI3Vam06ePk7rmA-VyyqOVw0nZR76R-wfptqhE38SPvbr_jGxEusRW0_lAecqUrLKYLXqKFWYuNqvd9-2C74fMaiGZFBPGfKW09V7iEt5AnVnpBEJDXgtyrMvbX9tGYNQeow5ZM=


Social Media as a Screening Tool

Assisting our Customer with their hiring needs:• Screen applicants for minimum

requirements

• Sign them up for testing sessions, interviews

• Saves time for employer and job seekers


Lessons Learned & Practical Tips Before you start, examine your audience, decide on your

message, and commit resources Establish ONE strong foundational communication tool and

use it well, then link out with other online tools Key to success is relationship building Blanket your region to support developing employer

relationships The next contact is only 3 degrees of separation Maximize your time and resources by letting social media

work for you


Questions/Answers

http://businessengagement.workforce3one.org/


Case Study Brainstorm

How can you use Social Media to help Greenforce Engine, Inc. meet its workforce needs for the new product line?

Which Social Media tools would be best to aid the displaced workers in finding employment?

http://bsrtraining.ideascale.com/

http://bsrtraining.ideascale.com/


Links for the Road…

Great examples of social media in action: http://mashable.com/2008/07/23/corporate-social-media/

Great directory of social media tools by category: http://www.c4lpt.co.uk/Directory/index.html

http://mashable.com/2008/07/23/corporate-social-media/







Thank You!

Veronica Reyeshttp://twitter.com/[email protected] 281-956-5678

Melissa A. [email protected] 904-798-9229 extension 2216www.worksourcefl.com

Rebecca LivingstonMaher & [email protected] 202-588-5065

Sarah [email protected]

mailto:[email protected]


http://www.worksourcefl.com/



Documents

Applying Social Media to Business Services May 3, 2011