Apprenticemakers LIVE

July 9th 2015

Mike MaynardNapier

Freya WardNapier

Sophie HardwickApprenticemakers

BackgroundThe Holt Review: Key Area Recommendations

Raising awareness of the benefits of apprenticeships

Communication

SMEs to get the best from their training providers

Empowerment

Ownership and responsibility for the apprenticeships programme and removing barriers

Simplification

What is Apprenticemakers?• Knowledge sharing

• Peer to peer support

• Contact sharing

• Solving shared problems

• Highlighting success stories

• Championing of apprenticeships

Activities Include

• Searchable Directory of Members

• Apprenticemakers+ Online Training

• Groups and Forums

• Webinars

Resources Available

• Interactive journey

• Small Business Guide to Apprenticeships

Resources Available

• Case Studies

• Blog Articles

• Webinars

• Video playlist

The App

• Searchable Directory of Members

• Messaging

• Case Studies and Blog Articles

• Support Resources

Mike Maynard and Freya Ward

Napier Partnerships Ltd

Sophie Hardwick

Apprenticemakers

What is an apprenticeship?

An apprenticeship is a real job with training. It is a way for people of all ages to earn while they learn. Hiring apprentices help businesses to grow their own talent by developing a motivated, skilled and qualified workforce.

First stop for small businesses

The National Apprenticeship Service have SME specialists to guide employers

through the process of recruiting an apprentice

Telephone 08000 150 600

Or use go to gov.uk

All enquires dealt with 48 hours.

First port of call for small business

Finding a training provider

Contact the National Apprenticeship Service’s Small Business Team08000 150 600

But also- Check out the tool on gov.uk- Do an online search yourself - Ask your peers in the industry - Contact people in the same sector/region on Apprenticemakers- Ask on social media

Check out useful questions to ask a training provider in the Small Business Guide!

2

• Intermediate Apprenticeship• Entry level• Equivalent to five GCSEs

3

• Advanced Apprenticeship• Supervisory• Equivalent to two A-levels

4,5,6,7

• Higher Apprenticeships• Management, equivalent to Higher Education• Equivalent to a HND,NHC, Foundation degree or degree

Apprenticeship levels

MARKETING APPRENTICESHIPS

There are 2 types of marketing apprenticeships.

Intermediate level 2 apprenticeshipYou could train in roles like:•event management assistant•junior marketing executive•market researcher

Advanced level 3 apprenticeshipYou could train in roles like:•advertising account executive•marketing assistant•marketing co-ordinator•marketing officer•marketing manager•market research executive•PR officer

SOCIAL MEDIA & DIGITAL MARKETING APPRENTICESHIPS

This is an advanced level 3 apprenticeship in social media and digital marketing. You could train in roles like:social media assistantsocial media consultantsocial media analystdigital account assistantdigital marketing assistantdigital communications officercommunity engagement officersearch engine optimisation assistantacquisition assistantemail campaign assistantonline marketing coordinatorsearch marketing assistantdisplay marketing assistantcontent marketing assistantecommerce assistantmobile marketing assistantwebsite content managerweb design assistantvideo marketing production assistant

ADVERTISING & MARKETING COMMUNICATIONS APPRENTICESHIPS

These are higher levels 4-7 apprenticeship You could train in roles like:creativescreative serviceclient serviceadvertising account executive

The job roles in marketing

Apprenticeship costs

The job16-18 £2.7319+ in their 1st year £2.73Everyone else Minimum wage for their age.

The trainingFunding depends on your sector and the age of the apprentice:• 16-18 100% of the cost• 19-23 50% of the cost• 24+ Just a contribution

Additional grantsYou may get a £1,500 apprenticeship grant if:- you have less than 50 employees- your apprentice is aged 16 to 24- You can claim support for up to 5 apprentices.

Recruitment

• Write a job description and person spec• Decide how much to pay• Advertise the vacancy with Apprenticeship Vacancies• Spread the word about your vacancy!• Shortlist suitable candidates• Prepare for the interview• Conduct interviews• Select and appoint the successful candidate• Create an Apprenticeship Agreement• Give feedback to unsuccessful candidates

Check out useful questions to ask a training provider in the Small Business Guide!

Other things to consider

Work experienceProvide work experience to a young person as this could lead to an apprenticeship

TraineeshipsLasts between 6 weeks and 6 monthsAt least 100 hours of work experience

Apprenticeship Training Agency (ATA)Apprenticeship Training Agencies recruit, employ and arrange training for apprentices on behalf of employers.

Useful sources of info

• Gov.uk has all of the official information on apprenticeships

• See the Apprenticemakers Useful Links page

• And the Small Business Guide to Apprenticeships

• And a google search for marketing apprenticeships – interesting organisations like Creative Skillset, Creative Pioneers, Training Providers in your area, other employers . . .

• Join Apprenticemakers and ask questions throughout the whole process about training providers, recruitment, frameworks, funding, inducting your apprentice, mentoring, and more.

Mike MaynardNapier

Freya WardNapier

Sophie HardwickApprenticemakers

Thank you

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