From Code to Customers: The Digital User Journey Peter Gott - Head of Barclaycard Technology Delivery at Barclays

Introduction

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Peter Gott Head of Barclaycard Technology Delivery

Barclays

•  Barclaycard, part of Barclays Retail & Business Banking, is global payment business •  Barclaycard was the first Credit Card Issued in United Kingdom in 1966 •  #1 Credit Card Issuer in UK – expanding business in rest of the world

Challenges

•  Application issues impacting customers

•  Contact center inefficiencies •  Dev & Ops productivity •  Developer productivity •  Silo-ed software tools –

expensive and inefficient

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Goals and Objectives

•  Enable new paths to revenue with technology –  Instant Credit/Pre-Screen, Mobile,

Private Label

•  Reduce customer impact due to technology incidents to zero by 2018

•  Differentiate and gain market share in Europe

•  Continue growth in US Copyright © 2015 AppDynamics. All rights reserved. 5

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bPay band: a wristband to pay your way

MyBarclaycard Grow your business with Barclaycard Anywhere

Attach any VISA or Mastercard accessing 300,000 contactless

payment location

Personalized access via web or mobile app while keeping accounts safe

and secured

Take card payments with wifi or data network

coverage

Innovating to support digital user journey

•  Self-service on consolidated private cloud

•  Breaking Monolithic applications into micro services

•  DevOps collaboration to foster continuous delivery

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Improved productivity & customer experience with AppDynamics

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Value Realization with AppDynamics

•  Reduced customer impact •  Contact center efficiencies •  “Run the bank” staff

productivity •  “Build the bank” staff

productivity •  Reduced maintenance of

existing tools

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Closing Thoughts

•  Supporting each step of digital user journey

•  Innovating to be agile and scale •  Adopting modern technologies

and tools (e.g. AppDynamics) to deliver exceptional end-user experience

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Thank You