Analysis developed without commercial interest, with the purpose of studying and academic, in order to share the model of evaluation of digital maturity of the clubs. It does not represent the club's vision and has no confidential information, all are data open.

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Compared to the sites of competitors like Inter and Milan, Juventus has the best access number, with a great performance (kpis) results index of bounce rate (41%), visit in pages (4.08) and time of visit (3:16), is good when you compare with the others clubs and

Leagues. Best case and Digital Results.

Similar Werb: 12/2017

Inter Milan

Milan

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Compared to the websites of competitors in Italy, Juventus has the first highest score in SEO, compared with Milan, Inter and Lazio. The best result is because Speed Score, great SEO Architecture.

Tools: neilpatel.com - 12.2017

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Tools: neilpatel.com/

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Compared to the e-commerce of competitors in Italy, Juventus has the fourth highest score in SEO, because the data is blocked. Inter has a great work with SEO Strategy.

Tools: neilpatel.com/

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Tools: neilpatel.com/

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com.brTools: Google Trends – 5 years

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Tools: Buzzsumo – 12.2017

com.brMain channel of communication and distribution of digital content is on Facebook, produced by them or reported by third parties.

Tools: Buzzsumo – 12.2017

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247 WEB USABILITY GUIDELINES - Although designing usable systems requires far more than simply applying guidelines, guidelines can still make a significant contribution to usability by promoting consistency and good practice. We use this list of guidelines in our consultancy work. For best results, remember to interpret the guideline in context — this requires a bit more thought but ensures you will get a lot more from your review.https://www.userfocus.co.uk/resources/guidelines.html

The store has a good highlight at the homemenu, driving the conversion sales.

Content development very focused on image format. There is a local full banner ADV.

MED

IUM

The site focuses on the development of content and news.

Fixed header with highlighted mosaic format.

It has options for 7languages. With location identifier.H

OT

It has great exposure of the logo of the main sponsors of the club.

Menu with departments separated by type of product and type of Sport. Very objective and focused on conversion to product showcases.

Central visualization of e-commerce focused promotion, discounts, products kits, categories.

HO

TM

ED

IUM

Fixed header with one special image, focus product showcase promotion and fast shipping.

Two languages options.

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The main menu of the website provides the buttons related to the webshop and tickets, even though it is in a noble area of the site, it has no call to action and no action to attract the attention of the user. The home page below the header has a banner featuring club products from the webshop.

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Banner Conversion to Juventus Webshop

Website has a BEST navigation structure and design, with a lot of content. Supported to Juventus. Great Highlights categorization hierarchy. Make good use of the club's visual identity and aspirational photos.

Mobile First, with a mobile or responsive site, highlighting the sharing of content on users' social networks. Content development very focused on images.

The e-commerce with design focused on brand experience. Usability and navigation starting by categories, with total focus on products, offers a variety of product categories, and the aim of navigation and design.

The platform owns the team. Works with language two different languages. Many different promotions and Kits products.

AVAREGE VISITS

BOUNCE RATE

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2MMOUNTH

USERS DESKTOP AND MOBILE

+24 MillionsUVS/YEARAVERAGE

85%

15%16,13% OF THE AUDIENCE OF

THE JUVENTUS IS ADVISED OF SOCIAL NETWORKS

+40M FOLLOWERS

+30M +850K +8.6M+620K

+40M

+24M Year

followers

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2 Takeaways

WEBSITE AND E-COMMERCE PLATFORM

Juventus Website Juventus Shop

www.JUVENTUS.comcom.br

1.3M

571K

Unique Users

Web Shop

(-) Bounce

Rate

496K

Conversion To Shop (-Bounce)

2M

Website Ticket Avarege

70,00

Conversion Sales

Avarege

3%

Sales FinalAvarege ($ mounth)

908K

14K

Conversion

Final

% Bounce Rate (41%) great number, with conversion to e-commerce medium, with 35% of total access. This impacts the final outcome of sales.

% Bounce Rate (13%) best number, access number can be improved according to investment media (11%) and website conversion for e-commerce.

Website E-commerce

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Conversion

Website, StadiumAwareness

Kn

ow

led

ge

Frequency

Loyalty andRecurrence

ClustersInvolvement

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Tickets Conversion its ok, great work. Create new experience visit in the stadium, with VR technology.

Subscribe products, receive all month news products. Create a low price t-shirt with focus in countries with low average tickets

Awareness in the other countries that increase Juventus brand. Ex. Brazil.

Key Strategy

Digital Marketing

Develop:• Reforce the Digital and Website Strategy in others countries.

• Target understanding (digital social listening and behavior)

• Investment requirements (Metrics, KPIs & Optmization).

• Create new experience visit in the stadium, with VR technology.

Develop:• Improve a social media strategy for e-commerce conversion.

• Increase conversion contact points for e-commerce.

• Subscribe products, receive all month news products.

Extend:• Digital Brand metrics to increase category & Brand awareness

(penetration through digital football).

• New Digital Social Media Strategy, need to increase the followers

number.

• Awareness in the other countries that increase Juventus brand. Ex.

Brazil.

E-commerce & E-retail

Brand Equity

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4. HOW TO BRING TRAFFIC

TO THE SITE STRATEGYBrand Awareness

Media Performance

3. EVOLVING TOOL

MAINTENANCE

Tools + intelligenceBusiness = Results

Planning

Development

Action

Check

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Consumer Experience

Content

Football

Product Finder

NewsClub

Tickets

Match

Online Purchase

1 Awareness 2 Experience 3 Engagement 4 Loyalty

Website Mobile AppCall Center

Shop Online / Call Center

Marketing

Communication

Customer Info

/ Insight

Call to Action

Call to Action

Repurchase

4 Purchase Stages in E-Commerce

JUVENTUS.COM

+40M

+24M YEAR

FOLLOWERS

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Automated Purchase Process

2016-02-22

Convenience experience

Consumer loyalty and purchase guaranteed

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Resume

Experience in the Digital Marketing and communication• 9 years experience in Digital Marketing. Leading innovation projects, business and marketing strategy.• Digital Management: analytics metrics, social media planning, social monitoring, social optimization, SEO/SEM, brand content, lead management, content production, marketing automation (IBM Watson), business intelligence. • Expertise at development digital strategies of e-commerce, social media, SEM, display, programmatic, paid media and control of budget and investment based on strategic KPIs.• Skills: team work, organization and productivity, good relationship, very creative.

Specialties: - Digital Marketing and Communication- Category Management: Consumer Goods- Branding (Local and Global Campaign)- Social Media Strategy- E-Business Strategy (E-commerce) and E-Retail (Market Place)- Digital Innovation Projects- Media Performance and Programmatic

Experience in Sports:• Organized Volvo Ocean

Race 2015 Team SCA in Brazil.

• Work with marketing actions: Palmeiras, Santos and Coritiba.

• First Elderly Run in Brazil 2014 - Copacabana.

• Sponsorship team ABC Football (RN) 2010 - Brand Biofral.

• Owner of the first social media with focus in sports 2015: Sportt.

29 anosSão Paulo

Brazil

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www.sportt.com.br | www.rafaleitao.comcom.br

Analysis developed without commercial interest, with the purpose of studying and academic, in order to share the model of evaluation of digital maturity of the clubs. It does not represent the club's vision and has no confidential information, all are open data.