April 15, 2014

Sustainability Cultural Indicators Program

North Campus Sustainability Initiative

• Background to the Sustainability Cultural Indicators Program (SCIP)

• Overview of Year 1 findings 

• Using the Data - Current and Future ideas

• Current Status of SCIP 

• Questions and Discussion 

Agenda

Background

The purpose of the Campus

Sustainability Integrated

Assessment was to

collaboratively develop

practicable ideas and

goals to guide sustainable

campus operations at U-

M.

Campus Sustainability Integrated Assessment

U-M

Su

sta

inab

ilit

y G

oals

Culture of SustainabilityWhat is it? How do we measure it? How do we know if its changing?

Knowledge, Awareness Behaviors, Actions

CommitmentsValues, Dispositions

Travel & Transportation

Waste Reduction & Conservation

Natural Environment

Sustainable Food

Climate Change

CLIMATE ACTION reduce GHG emissions by 25%; decrease GHG/passenger trip for UM trans. options by 30%

WASTE PREVENTION reduce waste tonnage to disposal facilities by 40%

HEALTHY ENVIRONMENTS protect Huron River water quality by reducing volume of chemicals used in land management by 40%; purchase 20% of U-M food from sustainable sources.

COMMUNITY AWARENESS educational programs; monitoring/evaluating progress; reporting

general

U-MGoals

2025

U-M specific

CENTRAL CAMPUS

MEDICAL CAMPUS

SOUTH CAMPUS

NORTH CAMPUS

EAST CAMPUS

Ann Arbor and the University of Michigan

SURVEY MODULE Knowledge Disposition Behavior Other Demographics TotalTransportation 9 10 21 1 0 41Conservation 5 5 33 1 0 44Environment 4 2 9 1 0 16Food 7 6 19 2 0 34Climate 1 2 0 2 0 5Sustainability (general) 0 20 13 3 0 36Univ. of Michigan 8 0 8 8 0 24Demographics 0 0 0 0 42 42Total 34 45 103 18 42 242

QUESTION TYPE

2166 staff and faculty responses

4018 student responses

2012 Results

Overall response rate = 43%

Invitation letter from Mary Sue Coleman and reminder video message from Basketball Coach John Beilein

Overview of Findings

Fresh Soph Junior Senior AllDuring the past year, how often did you do the following ?

Recycle bottles, containers, and paper productsNever 1 1 1 2 1 1 1 3 1Rarely 6 5 4 5 5 5 7 4 1Sometimes 23 24 26 26 25 25 20 13 4Always//Most of the time 70 69 68 67 69 68 72 79 94Not applicable ** 1 1 ** ** 1 ** 1 **Total 100 100 100 100 100 100 100 100 100

Appendix Table 5 (continued)

WASTE PREVENTION & CONSERVATION - BEHAVIOR(percentage distribution)*

2012 All Students

Undergraduate Students Graduate Students

Staff Faculty

Selected Findings-2012 Distributions - 1

How do you most often travel to/from home to your work place?Drive a car 78 74Walk 5 10Bike 2 7Ride the bus 8 5Ride the bus and bike 1 1Motorcycle, moped, or scooter ** **Park and ride 1 1Other 5 2Total 100 100

Appendix Table 2 (continued)

TRAVEL & TRANSPORATION - BEHAVIOR(percentage distribution)*

2012 Staff Faculty

What is the primary reason you drive a car to work?***Convenience 30 34Work schedule 15 17Home/family schedule 15 19Length of commute 34 21Other 7 9Total 100 100

TRAVEL & TRANSPORATION - OTHER(percentage distribution)*

2012 Staff Faculty

Appendix Table 3 (continued)

Selected Findings – 2012 Distributions - 2

Cultural Sustainability Indicators

Climate Action Travel Behavior (1) Conservation Behavior (4)Waste Prevention Waste Prevention Behavior (4)

Healthy Environments Protecting the Natural Environment (3) Sustainable Food Purchases (3)Community Awareness Travel and Transportation (4) Waste Prevention (5) Natural Environment Protection (4) Sustainable Food s (7) U-M Sustainability Initiatives (8)

Sustainability Engagement U-M (3) General (4)Sustainability Commitment (1)

Sustainability Disposition (3)

Evaluating U-M Sust. Initiatives (8)

Primary Secondary

ConservationBehavior

CULTURAL INDICATORS - BEHAVIORAL

Students

Faculty

Staff

Travel Behavior

Waste Prevention Behavior

Sustainable FoodPurchases

ProtectingNat. Env.

U-M Sustain.Engagement

10

9

8

7

6

5

4

3

2

1

0

high

low

Climate Action Waste Prevention Healthy Environments_________

Waste Prevention

CULTURAL INDICATORS - AWARENESS

Students

FacultyStaff

Sustainable Travel

Nat. EnvironmentProtection

Sustainable Foods

U-M Sustain.Initiatives

10

9

8

7

6

5

4

3

2

1

0

______________________________Community Awareness______________________________________

high

low

Sustain. Commitment

CULTURAL INDICATORS - OTHER

Students

Faculty

Staff

Sustain.Engagement

Sustain. Disposition

Rating of U-M Sustain. Initiatives

10

9

8

7

6

5

4

3

2

1

0

Central North Medical Health South East

CULTURAL INDICATORS – BEHAVIORALCAMPUS DIFFERENCES AMONG STAFF-FACULTY

Conservation Behavior

Travel Behavior

Waste Prevention Behavior

10

9

8

7

6

5

4

3

2

1

0

Campus Campus Campus Sciences Campus Campus

Sustainable Food Purchases

U-M Sustainability Engagement

Protecting Nat. Environment

high

low

Current Status of SCIP 2013 data collection completed Still working on data cleaning and recoding but a few

interesting changeso Awareness of Greenride/iShareaRide

• Staff: 8%(2012) 17% (2013)o Use of Motion Sensor Power Strip

• Staff: 10% (2012) 25% (2013) On-going analysis

o Meeting with multiple campus unitso Examining other issues - non-respondents and platforms

(computer, mobile device, etc.)

Questions / Discussion

John Callewaert, jcallew@umich.edu

http://graham.umich.edu/leadership/scip