April 2020 release notes

SAP Litmos Training Content customer experience edition 2004

3 SAP Litmos Training Content customer experience edition

3 New products5 Updated products6 Translated products

We are working on translating our courses into various languages in 2020. Under each course description, you will see which language translations are available for that course.

EN - EnglishSP - SpanishGE - German

To gain access to courses that aren’t part of your library, please see your Account Manager.

GENERAL UPDATE While the legal content hasn’t changed, we recommend you assign learners to the new versions to provide the updated version.

LEGAL UPDATE The legal content has changed, we recommend you assign learners to the new versions to ensure they have the updated course.

TRANSLATION The legal content hasn’t changed, but the course has been translated to a specific language.

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SAP Litmos Training Content customer experience edition The content in this library is only available to customers who have an active subscription to the SAP Litmos Training Content, customer experience edition.

Finding Your Brand Voice 1.0 (Global)If you’re a modern marketer, content is the blood that flows through your veins. You’re a storyteller at heart, and you channel that creativity into a brand story that your audience craves and across the right platform. Measuring the impact of your content strategy is even harder. It’s important to write content that resonates with your audience, then use this across the entire funnel.

10 Minutes | EN

Email Marketing 1.0 (Global)In spite of the popularity and buzz surrounding new channels like social media and text messaging, email marketing is still one of the best ways to get in touch with your customers and prospects. Too many marketers are still missing out on email’s full potential. It can be a slippery slope, since on average, 3,000 marketing emails are sent each day. How do you stand out from the crowd and not end up in the Spam folder? There are some simple steps you can take to ensure email marketing is an effective channel for your organization.

10 Minutes | EN

Essential KPIs 1.0 (Global)Understanding your metrics are critical to the success of marketing organizations. Applying context to data helps, and understanding the effectiveness of your marketing to a variety of stakeholders in your organization, will help you make sound marketing decisions. For many marketers, it’s not a question of, “Do I measure my marketing?” It’s a question of, “What do I measure?” And most importantly, what do you do with the data once you have it?

10 Minutes | EN

Project Stakeholders 1.0 (Global)You may have a solid grasp on your company’s org chart, but stakeholders can be a little more difficult to spot than you might think. There may be more stakeholders connected to your project than are obvious when you first sit down to work on a project. It’s important to identify and analyze the concerns, issues, and influences that various stakeholders can have on your projects. It’s helpful to understand who they are, how they affect your project, and make them your project champions.

10 Minutes | EN

New Courses

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SAP Litmos Training Content customer experience edition

Blacklist Basics 1.0 (Global)Your marketing team probably cringes when the subject of blacklists is mentioned. Should you be scared of blacklists, or is it a normal business topic? If you have done your research about your customers and the optimum way to reach them is through email, you’ll need to ensure that the email doesn’t appear on a blacklist. If you end up on a blacklist, your marketing efforts for this customer or group of customers is wasted.

10 Minutes | EN

Marketing Metrics 1.0 (Global)Have you ever wondered how your marketing efforts are resulting in sales? Love them or hate them, statistics are the answer. Marketing Metrics are statistics used by marketing departments to demonstrate the effectiveness of a company’s marketing campaigns across all channels. Most marketing departments use their content across multiple channels. With many channels being used, the marketing teams should actively track progress and performance with marketing metrics.

10 Minutes | EN

Marketing Innovation 1.0 (Global)Is your marketing department innovated? Marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion, or pricing. Innovation must be the number one priority for almost every company. To be successful, companies need to contribute equal amounts of resources to market new offerings as they do in generating new product ideas.

10 Minutes | EN

Nurture Campaigns 1.0 (Global)A campaign is an inanimate object – why would it need love and support? Essentially, nurturing is building a relationship. But instead of establishing a relationship with a person or close friend, you’ll be examining how leads or prospects interact with your organization. Of course, customers need to know that their best interests are being kept in mind before they begin dealing with any company. They need the reassurance of your reliability and that you will continually provide value. This relationship must be nurtured.

10 Minutes | EN

New Courses

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SAP Litmos Training Content customer experience edition

Closing with Confidence in Sales 2.0 (Global)Everything comes to a close. Even though closing is the most natural part of the sales process, most people experience tension and a fear of failure. This course simplifies the closing process, ensures you’re in alignment with your customer, and minimizes those fears of failure and tension.

10 Minutes | EN

Time Management - Tips for Success 2.0 (Global)Now that you’ve enhanced the quality of your selling skills thought the previous nine modules, this course helps you work more efficiently and sustainably. Turn time management into a strategic advantage.

10 Minutes | EN

Updated Courses

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SAP Litmos Training Content customer experience edition

Im B2B-Bereich erfolgreich verkaufen 1.0 (Global)Erfolg im B2B-Verkauf fängt damit an, das Kaufverhalten der Kunden zu verstehen. Auch wenn es Business-to-Business heißt, machen doch Menschen Geschäfte mit Menschen. Ein Unternehmen trifft keine Kaufentscheidung. Die treffen die Menschen im Unternehmen. B2B-Einkäufe werden von denselben Verhaltensweisen bestimmt wie B2C-Einkäufe, aber B2B ist viel komplexer. In der Regel sind nämlich mehrere Personen beteiligt und es finden Analysen und eventuell eine langwierige Evaluierung statt.

10 Minutes | EN, SP, GE

Beim Verkauf motiviert bleiben 1.0(Global)Ist Verkaufen so einfach, wie ein Lied zu trällern oder einen Werbespruch aufzusagen? Keineswegs. Sie brauchen Motivation, Ziele und den Willen, erfolgreich zu sein. Und dafür müssen Sie an sich selbst glauben. Wie erhalten Sie eine positive mentale Einstellung aufrecht?

10 Minutes | EN, SP, GE

Venta eficaz en B2B 1.0(Global)Erfolg im B2B-Verkauf fängt damit an, das Kaufverhalten der Kunden zu verstehen. Auch wenn es Business-to-Business heißt, machen doch Menschen Geschäfte mit Menschen. Ein Unternehmen trifft keine Kaufentscheidung. Die treffen die Menschen im Unternehmen. B2B-Einkäufe werden von denselben Verhaltensweisen bestimmt wie B2C-Einkäufe, aber B2B ist viel komplexer. In der Regel sind nämlich mehrere Personen beteiligt und es finden Analysen und eventuell eine langwierige Evaluierung statt.

10 Minutes | EN, SP, GE

Estar motivado en ventas 1.0(Global)¿Tener éxito en ventas es tan fácil como cantar una gran canción o decir un eslogan pegadizo? De ninguna manera. Es su motivación, metas e impulso lo que lo hacen exitoso en las ventas. Y solo puede hacerlo si en verdad cree que puede. ¿Cómo mantiene una actitud mental positiva en la venta?

10 Minutes | EN, SP, GE

Translated Courses

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SAP Litmos Training Content customer experience edition

Die Vorteile von beratendem Verkauf verstehen 1.0 (Global)Geschäfte werden zwischen Menschen gemacht. Selbst im B2B-Bereich sind es Menschen, die für ihre Unternehmen Entscheidungen treffen. Was ist beratender Verkauf?Man spricht auch von Beziehungsverkauf. Sie arbeiten persönlich mit Ihren Kunden, um herauszufinden, was wichtig für sie ist. Der beratende Verkauf ist wichtig, weil Sie eine Brücke zwischen dem Kundenproblem und der Lösung schlagen können.

10 Minutes | EN, SP, GE

Entender los beneficios de la venta consultiva 1.0 (Global)Incluso en el canal de venta entre empresas o B2B, son personas las que toman las decisiones en nombre de la empresa. ¿Qué es la venta consultiva?Se define como trabajar personalmente con los clientes para entender qué les importa. El enfoque de venta consultiva es esencial porque le permite tender un puente entre el problema del cliente y la solución. Su relación con el cliente crea un diálogo abierto y honesto.

10 Minutes | EN, SP, GE

Den B2B-Kaufprozess verstehen 1.0 (Global)Dabei tätigt eine einzelne Person oder ein Buying Center einen Kauf für das Unternehmen. Zuerst bestimmen Sie den aktuellen und künftigen Bedarf Ihres Kunden. Ermitteln Sie im Gespräch gemeinsam den Kundenbedarf. Bei einem guten Verhältnis können Sie dem Kunden Fragen stellen: über Merkmale, neue Funktionen und Produktionskosten. Das rundet die Angaben ab.

10 Minutes | EN, SP, GE

Comprender el proceso de compra B2B 1.0 (Global)El proceso de compra B2B es la compra hecha por un individuo o un centro de compras en nombre de la empresa. El primer paso es reconocer las necesidades actuales y futuras del cliente. Dialogue con los clientes para ayudarlos a identificarlas. Cuando tiene buena relación con el cliente, puede obtener: características, nueva funcionalidad y costos de producción para definir las especificaciones del producto o servicio.

10 Minutes | EN, SP, GE

Translated Courses

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SAP Litmos Training Content customer experience edition

Ihre Verkaufsinteressenten verwalten 1.0 (Global)Akquise ist ein wichtiger Teil des Verkaufsprozesses. Sie suchen Zielkunden und bauen systematisch eine Kommunikation mit ihnen auf. Ihr Ziel dabei ist, sie als Kunden zu gewinnen. Heute geht es um fünf Akquisequellen, die Sie strategisch nutzen können, um die richtigen Zielkunden anzusprechen.

10 Minutes | EN, SP, GE

Gestionar sus perspectivas de ventas 1.0 (Global)Buscar es una parte esencial del proceso de venta. Lo ayuda a identificar posibles clientes y, luego, a comunicarse con ellos. Con suerte, esta comunicación los convertirá en clientes. Recuerde que es vital investigar al potencial cliente antes de llamarlo.

10 Minutes | EN, SP, GE

Captar clientes con soltura 2.0 (Global)Captar clientes es una cuestión de cantidad, pero también de CALIDAD. Quizá el problema más evidente al hablar sobre captar clientes son las EMOCIONES involucradas. No podemos controlar cómo nos sentimos, aunque sería grandioso; pero si somos conscientes de ello, podemos aprovecharlo en las llamadas.

10 Minutes | EN, SP, GE

Kundenakquise leicht gemacht 2.0 (Global)Der Versuch, Neukunden anzuwerben, ist etwa so, als wolle man einen Hasen fangen. Und wer einen Hasen fangen will, braucht eine Karotte. Bei der Kundenakquise ist Quantität ebenso wichtig wie QUALITÄT.

10 Minutes | EN, SP, GE

Translated Courses

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