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1April 2010
2 April 2010
1April 2010
Information Roundup 03
Design&Art Towards a Low-Carbon Future 06 Green Mobile Phones Taking the Lead Product SnapshotMaking Your Life Easier with ZTE’s Dual-mode 08 Dual-standby CG990 ZTE Racer Defining a New Life 10
Chttp://www.zte.com.cn/magazine/English
ontents
Cover ShowTop-Class Business Life 12Superior Elegance
ShowcaseGlamorous Concept Phones 23Your Business Assistant 24ZTE X990 GSM
P12
15P15
Focus
There are a thousand Hamlets in a thousand people’s eyes. However, with its stunning 3D effects, Avatar is a movie that has left a deep impression on movie-goers worldwide. Even though the Avatar phenomenon of 2009 has gradually faded away, its 3D technology is deeply rooted in many people’s hearts. Major developers and manufacturers are jumping on the 3D bandwagon, and as a result, it seems likely that life will become more three dimensional.
Making Life 3DAvatar
2 April 2010
Branding Road Living for the Next Race Car 26Enzo and the Legend of Ferrari
ZTE WorldA Canopy Tour in Costa Rica 28Taking a Pillow to Work 29The Days in Morocco
Smart Gadgets Android: Google's Incredible Hulk 30An Operating System in the Spotlight
Fashion Have You Put Away Your Digital Gadgets? 32Digital Device Storage Tips
Chttp://www.zte.com.cn/magazine/English
ontents
Editorial BoardChairman He ShiyouVice Chairmen Gu Yongcheng, Zhang Xiaohong Members Cai Xuefeng, Liu Lin, Gao Feng, Gu Yongcheng, He Shiyou, Huang Xinming, Hu Li, Li Yuehua, Pan Shenghua, Wang Lei, Wang Nanhai, Xiong Hui, Xu Weiqun, Yan Hua, Yang Guoxiong, Zhang Xiaohong, Zhang Yinzhong
Sponsor ZTE CorporationEdited by Shenzhen Editorial Office, Corporate Branding & Communications DepartmentEditor-in-Chief Gu YongchengDeputy Editors-in-Chief Huang Xinming, Yan HuaEditorial Director Zhao LiliExecutive Editor Liu YangEditor Paul SleswickCirculation Manager Wang Pingping
Address NO. 55, Hi-tech Road South, Shenzhen, P.R.ChinaPostcode 518057Tel +86-755-26776663, 26775198Fax +86-755-26775217Website www.zte.com.cn/magazine/EnglishEmail [email protected] Partner Mobile InformationMagazine Editorial OfficePublishing Date April 10, 2010
Vol. 3 No. 1 (lssue 8)
Mobile World
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3April 2010
ZTE announced on April 9 its annual results
for the year ended 31 December 2009. Based on
HKFRS, ZTE recorded a revenue of approximately
USD8,820.7 million in 2009, representing an
increase of 36.08% against 2008. Net profit was
USD359.7 million, representing an increase of
48.06% against 2008. Basic earnings per share
were USD0.21. In 2009, net cash flow from
operating activities per share was USD0.28.
During the year, the Group’s revenue from
domestic operations amounted to USD4,449.6
million, representing a year-on-year growth of
74.04%. As for revenue from the international
operations, it grew to USD4,371.1 million, 11.34%
more year-on-year, and accounted for 49.56% of the
total revenue of the Group.
ZTE Announces 2009 Annual Results
中兴通讯高层与西班牙电信领导在展会上亲切会谈
ZTE Sells World's Fastest HSPA+ 28.8M Data Card with Greece’s COSMOTE
ZTE announceed it has
started selling world’s fastest
HSPA+ 28.8M data card with
COSMOTE in Greece, moving
the industry forward with record
speeds for mobile broadband
services by using advanced
HSPA+MIMO techno logy.
COSMOTE became the first
company in Greece to offer
28.8Mbps with its “COSMOTE
I n t e r ne t on t he Go” da ta
transfer package. The new
speeds are available through
the updated ZTE MF662 data
card, which is offered for free
through select “COSMOTE
Internet On the Go” plans.
ZTE experienced impressive growth in 2009
in its wireless terminals space. According to iSuppli,
ZTE shipped 60 million wireless terminals including
more than 40 million handsets and 20 million data
cards in 2009. More than 70% of all ZTE shipments
in 2009 were to international markets, in line with the
company’s aggressive global growth strategy.
In wireless terminals, ZTE’s shipment of 60.17
million units represented a 33% growth over 2008.
For its handset business, ZTE has made great strides
in Europe and North America, shipping more than
40 million units globally in 2009. ZTE’s data card
business experienced an impressive 200% growth
in 2009, with 20 million units shipped—the fastest
recorded data card business growth in the world.
ZTE Records 60 Million Wireless Terminal Shipments
INFORMATION ROUNDUP
ZTE Names New President Mr. Shi Lirong ZTE announced on March 31 Mr. Shi Lirong has been appointed as President of ZTE by the
company’s Board of Directors. Mr. Shi Lirong and his new management team will adhere to the
strategic direction defined by the board of directors and strive to continue growing all areas of ZTE’s
businesses. They will focus on analyzing changes in the global telecom market, driving innovation and
high-quality products in the wireless/wireline and handset markets, and satisfying the dynamic and
individual needs of ZTE customers.
4 April 2010
ZTE Unveils 3G Broadband Products, LTE Global-mode Data Card
ZTE unveiled at MWC 2010 its three of the world’s
fastest 3G mobile broadband products and the world’s first
4G global-mode data card AL600. The 28.8M data card
MF678, 21.6M netbook V70 and 21.6M adapter MF10 set
new industry standards in speed. With ZTE’s cutting-edge
launches of its highest-speed 3G data card, 3G netbook, 3G
adapter and 4G global-mode data card, the future of mobile
computing is well positioned to meet the growing needs
of multimedia-dependent businesses and consumers.
Telefónica and ZTE to Launch MovistarHandsets in Latin America
ZTE introduced at MWC 2010, together
with Qualcomm, the world’s first ultra-slim
big-screen Brew Mobile Platform (BMP) 3G
smartphone—ZTE Bingo. Additionally, ZTE
is showcasing its 5 Android smartphone
models for the first time. ZTE is one of the
few mobile phone manufacturers to offer
smartphones based on a variety of mobile
operating systems, including OMS, Linux
and Windows Mobile.
ZTE Introduces Ultra-slim Big-screenBMP 3G Smartphone
INFORMATION ROUNDUP
ZTE announced at MWC 2010
the debut of its new generation packet
gateway product with the world’s largest
capacity of 160Gbps. With the increasing
development of mobile subscriber access
rates, mobile data services, and operator
requirements for precise control of
services, abilities like packet processing
and service based policy control for
mobile core network products have
become key to preventing bottlenecks.
The ZXUN xGW is designed to provide
the highest capacity, highest intelligence
green solution for operators.
ZTE Debuts 160Gbps Packet Gateway Product
Telefónica and ZTE announced at the Mobile World Congress 2010 (MWC 2010) that
a full range of movistar branded handsets will be launched in 12 Latin American countries
during 2010, starting in Q2. Telefónica and ZTE signed an agreement for the development
of a complete range of mobile devices. ZTE will manufacture movistar branded handsets
exclusively available for Telefónica in Latin America. Telefónica is one of the largest
telecommunications operators in Latin America. The customised ZTE handsets will be
available throughout the year in the following markets: Mexico, Colombia, Venezuela, Peru,
Ecuador, Argentina, Uruguay, Chile, Guatemala, El Salvador, Panama and Nicaragua.
High-level officials from ZTE and Telefónica exchange greetings at the Mobile World Congress 2010
5April 2010
ZTE has revealed
the T-Mobile Vairy
Touch II, a light and
stylish touchscreen
mob i l e phone a t
MWC 2010 . The
launch of T-Mobile
Vairy Touch II follows
the T-Mobile Vairy
Touch, which has
been sold to over
120,000 subscribers
since its launch in March 2009. The new version
boasts a slick and slim design with a 2.8"
PDA-style touchscreen. The tri-band GSM/
GPRS/EDGE handset includes a 2.0 megapixel
camera, Bluetooth, FM radio, and games.
Customised ZTE Touchscreen Handset Launched on T-Mobile
Intivation unveiled its second solar powered
phone with ZTE, the S316 Solar Phone, along
with a high performance solar charger, the
Solar Egg, built by XPAL at MWC 2010. The
ZTE phone follows the company’s first solar
powered phone, the ZTE S312 launched in
2009, which was particularly aimed at the
African market.
The S316 incorporates a torch, a vital
necessity in areas with uncertain power
supplies. The stand alone universal Solar Egg
S101 charger is designed to work in sub-
optimal weather conditions.
Intivation Unveils ZTE S316Solar Powered Phone and the XPAL Solar Egg Universal Charger
CSL Limited, Hong Kong’s leading mobile network operator, its
parent company Telstra Corporation, and ZTE unveiled at MWC 2010
the milestones achieved since the launch of NextG, Hong Kong’s
leading mobile network.
CSL, Telstra and ZTE announced the details of progress of the
LTE trial which has seen 20 active and fully operational LTE cell sites
rolled out in Hong Kong. These sites are currently being trialed as
CSL, Telstra and ZTE examine the capabilities and characteristics of
the next generation of mobile technologies.
The evolution of the LTE network in Hong Kong has been a hot
topic in the industry over the last year as CSL and ZTE pioneer new
wireless uses for consumers and enterprises in the city and position
themselves at the forefront of the global mobile telecommunications
industry.
The Story of LTE in Hong Kong Toldat Mobile World Congress in Spain
Hou Weigui, Chairman of ZTE Corporation, speaking at the press conference
Tarek Robbiati, Group Managing Director of Telstra International and Chief Executive Officer of CSL, speaking at the press conference
6 April 2010
Different Green Mobile PhonesPollution caused by mobile phones
containing toxic mercury, cadmium, lead,
and other materials, has come to the
forefront of public awareness. Major handset
manufacturers have accordingly put greater
emphasis on environmental protection,
bringing forward a variety of low-carbon and
environmentally friendly cell phones to meet
consumer needs.
Solar PowerSolar energy can be used as a ‘once only’
or renewable energy resource. It is unlimited,
free of charge for the mobile user, and capable
of being distributed uniformly to all people. Solar
panels are commonly installed on the back of
green mobile phones to convert solar radiation
into electricity. This converted electricity powers
the phone and can be stored in batteries.
Most solar phones are candy-bar style
phones. Take the Samsung Blue Earth for
example. Users can charge the phone with
the solar panel located on the back. ZTE has
likewise launched a green phone called S312.
Similar to Samsung’s Blue Earth, the S312
has a large solar panel attached to the back
of phone. It is popular among both operators
and consumers. However, the phone which
makes the best use of solar power is the Sharp
Traditionally, solar energy has been
known for deficiencies such as dispersed
generation, instability, low efficiency, and
high cost. So its usefulness lies mainly
as a supplementary energy source for
low-power devices. Solar-powered
mobile phones are currently in an initial
stage of development and from the
current situation, it seems likely that solar
power will play a more important role in
powering cell phones of the future.
TIPS
Green Mobile Phones Taking the Lead
The concept of “low-carbon” has become a social issue encompassing
a variety of fields. For ordinary people, a low-carbon lifestyle means
a lifestyle based on low power consumption, minimizing wastage, and
reducing emissions. Low-carbon is now emphasized in every aspect of daily life and
electronic products like mobile phones have drawn greater public attention. Calls
for energy conservation and environmental protection have become increasingly
loud, and in this low-carbon era, green mobile phones are a pioneer concept.
Towards a Low-Carbon Future
By Bai Jiayi
DESIGN&ART
7April 2010
SolarPhone SH002. A 10-minute exposure to direct sunlight yields
one minute of talktime or two hours of standby. Furthermore, the
battery can be charged up to 80 percent of its capacity if left outdoors
long enough. There’s even a Flash animation application that tells the
user how fast the phone is charging.
Recyclable MaterialsLooking at the materials of various green phones, most phones
are made from recyclable materials. There are five major categories
of recyclable materials: waste paper, plastic, glass, metal, and cloth,
which green phones typically employ in the cell body or packaging.
Take LG GD510 for example. As well as utilizing solar energy, its cell
body consists of toxic-free recyclable materials.
Green paper and soy ink have also been
adopted for the phone’s box packaging.
The Motorola W233, the world’s first carbon-
neutral cell phone, has only basic functionality,
yet its plastic housing is derived from recycled
water bottles and is 100 percent recyclable.
A more innovative handset in this respect
is the concept phone unveiled by development
consultancy Kaleidoscope. The device
contains valuable materials such as aluminum,
glass, and electronic components that the
producer can harvest for re-use. Moreover,
the mobile phone is designed for automated
disassembly, avoiding pollution caused by
plastic welding during handset production.
This also saves time and energy.
Innovations for Environmental Protection
A p a r t f ro m s o l a r e n e r g y a n d
recyclable materials, the development
of green phones has proceeded in other directions. In
December 2005, ZTE officially launched China’s first
“lead-free mobile phone,” and it has already exported
its f irst batch of lead-free handsets to Britain. Take
Samsung SCH-W510 as another example. It uses bio-plastic
material made from cornstarch and is manufactured using an
environmentally-friendly metal finishing process.
R&D into green phones is not limited to handset manufacturers.
In 2008, a Dutch designer introduced a degradable green phone called
Bamboo. The casing of the Bamboo phone consists of two materials:
bamboo, and a bio-plastic derived from renewable raw materials such
as corn. Once the battery, antenna, and print board have been taken
off, the remains can then be placed in a composter and they will begin
to disintegrate. Another cell phone created by female Chinese designer
Zheng Daizi, is a more surprising example of environmental ingenuity.
Instead of using a traditional lithium-ion battery, Zheng fitted the handset
with an innovative battery that uses enzymes to generate electricity
from carbohydrates. This new mobile phone also lasts about four times
longer than contemporary lithium batteries on a single charge.
Future of Green Mobile PhoneLow carbon will be an inevitable trend
in the future of green phones. Eco-friendly
phones are trending towards low carbon
development and will transition into a low-
carbon future. Sony Ericsson has launched
GreenHeart phones, which include features
such as minimum 50% recycled plastics,
electronic manuals, and environmentally
conscious packaging. E-manuals reduce
paper usage, while smaller packaging reduces
transport emissions and paper usage also.
Because of these measures, the overall CO²
footprint is reduced by 15%.
The Guardian newspaper has published
an article which states: “for older phones
from Sony Ericsson, the box and manual
weighed in at 550g. This has been reduced
now to 42g and means that, on more than
1m phones, Sony Ericsson will save 350 tons
of paper, and around 13,000 trees (7,500
cubic meters) of wood.” This is amazing data
which highlights the benefits of a low-carbon environment, but also
the green phone’s future. Natural energy resources are limited, and
moving into the future, environmental friendly principles must be
considered during the manufacturing process and end usage.
Adopting recyclable and renewable materials, and developing
new energy sources will be integrally bound to the development of
green phones. Let’s hope that, with the efforts of everyone, the green
future will come sooner than expected.
8 April 2010
Making Your Life Easier
with ZTE’s Dual-mode
Dual-standby CG 990
Writte
n by Michael Shi P
hoto by Wang Hongqiang
PRODUCT SNAPSHOT
8 April 2010
9April 2010
2
3
1
The phone's body has a slim thickness and is moderately wide, with dynamic patterns on its rear The QWERTY keyboard with ample keys effectively reduces typing errors The rosy red edging and built in earpiece as central aperture add beauty to the handset
2
1
3
Th o s e w h o t r a v e l
frequently on business
can often do nothing
but s igh despa i r ing ly when
confronted with the high roaming
charges on their mobile bills. Maybe
getting a local number during a
business trip can save telecom
charges, but changing the number
makes daily contact inconvenient.
Buying another mobile phone is an
extra expense, and carrying two
phones around is cumbersome.
ZTE’s CG990 offers a way out of
these dilemmas.
The reason for choosing
CG990 is its dual-mode dual-
standby feature. The GSM network
allows easy contact with family
and friends while the CDMA2000
1X network enables high-speed
Internet access. Supporting two
cards simultaneously, the handset
can operate in two modes. For
example, if your business partner
calls on another mode while you
are talking to a friend, you can put
the first call on hold and answer
the second. You would not miss
any important calls. If you don’
t want to be bothered by work in
your spare time, but cannot totally
ignore it, what can you do? Single-
card mode is the best choice; you
can choose to keep CDMA or
GSM mode. Incoming calls can be
diverted directly to an SMS service
platform, which can then be sent
to your phone by SMS. In this way,
you can easily separate work from
life. The calendar, in combination
with task manager, serves as your
personal secretary to help you
create an orderly schedule. A mobile
phone working on two networks
allows seamless switching between
work and life, and you will no longer
get frustrated when receiving the
monthly phone bills.
In addit ion to helping you
maintain a work-life balance, it also
provides a wealth of applications—
this is another important reason
for choosing the CG990. It has a
QWERTY keyboard, which greatly
improves efficiency when entering
text, and allows you to log on to
MSN to communicate with your
friends online. You can also log on
to your e-mail account to write,
send, and receive e-mai ls via
CDMA2000 1X. The photography
function allows you to take photos at
the resolution you need.
With its text input capabilities, the
CG990 often needs to be held in the
hand for a long time, so appropriate
width and thickness is important.
Featuring a streamlined body, glossy
black finish, and rosy red edging, it
is moderate in size, and feels good
to handle. When you are free, you
can input with one hand, and when
you are busy, you can input with
your left and right thumb in turn.
Incorporating practical functions, a
simple interface, stylish appearance,
and portable size, it has become
indispensable for business travelers.
Having the best of both worlds,
CG990 has appeared at the right
time. Its design is low-key but
not monotonous, and its inner
beauty appeals to business people
because it defines a truly elegant
business life.
10 April 2010
NEW LIFE
ZTE Racer Defining a New Life Written by Stan Photo by Wang Hongqiang
PRODUCT SNAPSHOT
11April 2010
NEW L
IFE
32
1
In t h i s e r a o f r a p i d
information transmission,
h igh-speed networks
can be accessed through both
PC and cell phone terminals.
Invisible networks have made
communication and information
sharing an essential part of daily
life and work. A phone call, e-mail,
SMS, or even a microblogged post
or status update on an SNS site
can bring us closer together.
Sole reliance on notebook
PCs, however, is no longer adequate
for meeting today’s demands for
roaming internet access. How can
this new trend be accommodated?
In fact, the answer is simple—only
a perfect mobile phone can enable
a new way of life and ZTE’s Racer
is the perfect communication tool.
It is a smartphone powered by the
Android operating system.
In the past, when sending
and receiving emails in an outdoor
location, it was necessary to find
an available PC, which was often
very troublesome. Now emails can
be sent and received conveniently
with Racer's in-built email function.
Moreover, with Google Talk and
Gmail tightly integrated with
each other, Racer enables free
communication regardless of the
location. Google Talk chat text
can be stored and read in a Gmail
account anytime and anywhere,
and important information will
always be on hand.
The built-in Roadsync mail
and calendar application allows
synchronization of e-mail and
calendar with an Exchange server.
In addition, office documents can
be viewed on the phone with the
Document To Go software—which
offers added support for Word,
PPT, Excel, and PDF files.
When traveling, there is no need
to carry numerous digital devices
(such as GPS and DC/DV) as all
of these applications have been
integrated into the Racer. Nearby
restaurants, tourist attractions, and
popular clubs can easily be sourced
using the high-speed WCDMA
network and built-in Google Maps.
During tedious journeys to and
from work, and when killing time,
the Racer can be used to watch
television programs. Of course,
YouTube should not be omitted
from this list. It allows users to watch
interesting videos on demand, and
also to publish individual videos
directly from the phone. In addition,
Racer features an interesting and
practical application—Flashcode,
which is, in fact, a barcode reader
that can be used to identify the
authenticity of products. The
new experiences brought about
by Racer are not limited to those
mentioned above, a wide array of
third-party applications can also
be downloaded from the Android
Market. And best of all, most of
them are free.
As a phone customized for
France-based Bouygues Telecom,
Racer also provides access to
the French video site Dailymotion.
com as well as the Eurosport
channel. Users can enjoy the latest
videos online, and also the exciting
European soccer leagues.
Racer ushers in a new lifestyle
of ubiquitous network access. In
the workplace, its rich mobile office
applications save time and increase
productivity while, for leisure time, its
advanced entertainment features add
some spice to life. With the Racer in
hand, a new life is possible.
Racer 's rounded body f i ts perfectly in the palm
The handset looks fashionable with a silver outline
The rear-mounted 3.2-megapixel camera takes very good shots
2
1
3
12 April 2010
1
3G enables ubiquitous
communication while Wi-Fi
allows wireless access to
LAN. Supporting both 3G
and Wi-Fi, ZTE Racer allows
users to access the Internet
and perform business tasks
anywhere.
Outstanding Communication Convenient Business Life
Written By Li Yuning Photo by Zhou Wei Model:Xiao Kaiti
Top-Class Business Life
Superior Elegance
COVER SHOW
12 April 2010
13April 2010
2
Having an exquisitely
rounded appearance and
stylish mirror screen, Racer
is perfectly tailored for
businesspeople. Sweep
your dull office life away
and enjoy more style with
Racer at hand.
Outstanding Fashion Stylish Business Life
We l i v e i n a n
era in wh ich
c o m m e r c e
pervades all levels of society.
Executives, who to and fro daily
between city buildings, play a
critical role in creating business
cul ture and sty le. In order
to leave a good impression,
they begin to learn workplace
etiquette. Their taste in fashion
is gradually enhanced and their
inner cultivation is expressed in
every aspect of their life, from
speech to clothing. Of course,
as daily communications tools,
the importance of mobile phones
cannot be underest imated.
Businesspeople require their cell
phones to be perfect. Racer is
well suited to their needs, and
everything about it, from its
stylish appearance to its Android
operating system, has invariably
won approval from them.
This is an age of commerce.
With the widespread adoption
of mobile commerce in the
workplace, so too comes the age
of commerce.
This is an age of elegance.
As the fashion sense of business
executives becomes increasingly
sharp, so too comes the age of
elegance.
13April 2010
14 April 2010
3
As Android gains
mainstream acceptance,
Z T E i n t ro d u c e s t h e
operating system into its
Racer phone while adding a
number of featured Google
services. These allow you to
manage your routines more
easily and effectively.
Outstanding Intelligence Easy Business Life
COVER SHOW
14 April 2010
15April 2010
T .here are a thousand Hamlets in a
thousand people’s eyes. However, with
its stunning 3D effects, Avatar is a movie
that has left a deep impression on movie-goers
worldwide. Even though the Avatar phenomenon
of 2009 has gradually faded away, its 3D
technology is deeply rooted in many people’s
hearts. Major developers and manufacturers are
jumping on the 3D bandwagon, and as a result,
it seems likely that life will become more three
dimensional.
Making Life3D
By Li Yuning, Zhang Li and Chen Jinlong
FOCUS
15April 2010
16 April 2010
The 3D Craze is Sweeping the WorldAny precursory overview of the highlights
of 2009 should not fail to mention the movie
Avatar. The Avatar craze was indeed a great
phenomenon in the latter half of the year, and
saw many people queuing up for hours just to
buy tickets.
The epoch-making movie, directed by
James Cameron, depicts a gorgeous 3D
planet called Pandora. Shuttling through the
vast universe, the movie proceeds from the
ice-cold Earth to this dream-like place. The
luscious forests of Pandora open up to reveal a
mysterious world of another dimension: floating
mountains, hovering jellyfish, towering rocks, and
misty swamps that blur the eyes. In this other-
world there are beasts, flying dragons, and blue
Na-vis who fight for their land and dignity.
Avatar’s widespread popularity can be
attributed to the application of 3D technology.
3D technology creates an illusion of depth, and a
series of connected 3D images can literally seem
to jump out of the screen. Set on an alien moon,
the movie could not have achieved its desired
effects without such technology. Although a film’s
success often hinges on its plotline and marketing
strategies, the blockbuster success of Avatar can
be attributed to the visual effects of cutting-edge
3D technology. Conversely, the success of Avatar
has spawned a newfound interest in 3D, perhaps even creating a
brand-new industry chain.
Technology or Art?Avatar ushers in a new age of 3D filmmaking. People take
great delight in discussing the visual revolution sparked by the film;
major manufacturers are trying to take the lead in 3D while content
providers are focused on making more 3D films. The prospects of 3D
technology seem so promising that fans may even claim the future
belongs to it. However, as the visual feast and unprecedented media
attention subside, people are beginning to discuss more cautiously
the 3D revolution that may change the face of the film industry.
After Avatar’s loss at the Oscars to The Hurt Locker, some
people cast doubts over 3D technology, questioning whether 3D
technology was a valid marketing strategy or gimmick. Some even
argued that in the film and entertainment arena, 3D technology
will never match the appeal of powerful humanistic content. 3D
advocates, however, deny that 3D technology is limited in terms of
meaningful expression and on-site shooting, and refuse to denounce
the merits of 3D technology in the name of art.
3D technology faces a dilemma. On the one hand, consumers
are demanding 3D and manufacturers are prepared to invest heavily
to promote it. On the other hand, controversy continues, with some
arguing that 3D technology is an over-hyped concept, and little more
than a technological tool. It could be said that 3D has come to a
crossroad and is facing the question of technology or art. Where is
the future of 3D technology? To answer this question, perhaps it is
necessary to look back at its history and its current applications.
FOCUS
Have You Been Avatarized?
17April 2010
Stumbling Towards Greatness
Long-Term OriginThe kaleidoscope is a toy that has
enchanted many in childhood; it is turned
around to produce different colors and
marvelous effects. The visual experience can
leave a vivid and lasting impression in the mind.
3D technology of today is a similar toy in that it
blends light, color, and other elements together
to create a visual space with greater impact.
Despite its favourable reception at
present, 3D technology has a humble origin.
Let’s start from the beginning. 3D refers to
something that has three dimensions, and 3D
films refer to stereoscopic films. The origin of
3D technology can be traced back to 1839
when Sir Charles Wheatstone discovered the
secret to 3D—the polarization theory. Human
eyes are approximately 5 cm apart and the
brain perceives two separate pictures of an
object, each of which is taken by our eyes from
different perspectives and in three dimensions.
However, the development of 3D technology in its
initial stage was not dynamic and its applications were
limited. 3D films required specialized equipment; often
PC synthesizer software was needed to create the
special visual effects. In addition, projecting 3D films was
another major challenge. The stunning 3D effects were
simply impossible without digital theaters.
The Soaring of 3DAlthough 3D technology failed to make a shock
debut, it was like a duck floating on water—seemingly
motionless, but with both feet working hard under the
water. With the approach of the digital age, the 3D
duckling finally had its day. The combination of digital
information technology and 3D technology helped to
better the 3D visual experience. The fields of application
broadened to include image or graph based model
construction, military surveillance, healthcare equipment,
and the 3D films which are popular today.
Computer control and digital imaging technologies
have hastened the birth of new projection methods,
and 3D technology has finally made some technical
breakthroughs which have helped pull it out of obscurity.
At the same time, global capital markets have come
into shape, allowing 3D technology—which requires
large amounts of capital investment—more room for
viable development. The growth in disposable income,
changing consumption habits, and the increase of
leisure time, have all opened doors for the development
of 3D. Avatar, which premiered at the end of 2009, was
movie-making on an unprecedented scale, and done
with the most advanced technology in the history of film.
It sparked a 3D frenzy that has swept the world.
Looking back at 3D’s difficult path of development,
it seems that its splendid achievement today is well-
deserved. For most people, the routine of life still
continues. But behind the scenes, the world is turning
from black and white into color, from the mechanical
into digital, and from 2D into 3D. The technological
revolution is real and it is imperceptibly changing the lives
of ordinary people.
18 April 2010
2009A Watershed Year for 3DIf 3D had previously been unpopular with a large percentage filmgoers, it was after the release of Avatar
that the technology came within reach of ordinary people. As 3D increases in popularity, people will
explore the colorful world of 3D together.
3D Films Linking Past and Future
Due to the Avatar phenomenon,
3D films have become the best
known 3D products in the world. In
addition to films, other 3D products
include things related to daily life,
products which have been kept out
of reach of ordinary consumers due
their prohibitive cost. The Avatar
frenzy has abruptly ushered in the
3D. Life has been 3-dimentionalized
before most people were aware
of it, and some say that Avatar will
mark a turning point in the history of
world film. As exaggerated as these
opinions may sound, they reflect
the significant impact of this ground-
breaking film. It should also be noted that there were many classic 3D
films preceding Avatar, some of which have been almost forgotten.
The earliest 3D feature film was The Power of Love, which debuted
in Hollywood in 1922. This film, produced by Harry F. Elder and with
cinematography by Robert F. Elder, was done in red-green anaglyph,
so that the audience had to wear red/green glasses to enjoy the 3D
effects. At that time, it was a novel creation that failed to win widespread
appeal. The film is now considered lost, and there is no way of knowing
its content. In 1952, thirty years later, the first full-length color 3D (‘Natural
Vision’) film Bwana Devil was released. Although it was panned by the
media, it was a runaway success with audiences.
After years of zigzag development, 3D film eventually reached
a new level with the emergence of the blockbuster Avatar. With its
engaging storyline, vividly produced virtual characters, and an amazing
visual experience, the film raked in 2.5 billion dollars, beating Titanic
as the highest grossing film of all the time and igniting a craze for 3D
technology. In 2009, the year that many have dubbed ‘the first in the 3D
era,’ the film took the world by storm. The rapidly growing popularity of
Avatar and the simultaneous ‘heating up’ of the 3D market, has made
it difficult to distinguish the cause-effect relationship between 3D and
Avatar.
The great success of Avatar has spawned a slew of 3D films.
Riding on the wave of 3D are over twenty 3D films—of which Alice in
Wonderland, How to Train Your Dragon, and Shrek 4 are scheduled for
successive release. China, of course, will not lag behind in this global
FOCUS
19April 2010
3D frenzy. Two 3D TV series, Wu Cheng’en
and Journey to the West, are based on ancient
Chinese legends, and are currently in the pipeline
for completion. 3D films like Don Quixote, Tibetan
Rock Dog, and Uproar in the Heavens also await
audiences in the near future.
From the time 3D film production
began to its current boom, a great
number of excellent 3D films have
been produced. Such movies include
House of Wax, Dial M for Murder,
Strange Adventure of a Magician, Friday
the 13th, Polar Express, Madagascar 2,
Ratatouille, Devil of Botswana, Chicken
Little, Horton Hears a Who, Monsters
Inc., Final Fantasy, and Journey to the
Center of the Earth.
TIPS
Equipping Yourself with 3D Hardware
After introducing 3D in detail, the
question remains: how can life be
considered fully 3-dimensionalized
when the technology is merely a thing of
admiration, rather than a thing of everyday
use? People may turn their backs on
3D theaters in response to expensive
ticket prices, or perhaps cannot decide
which film to watch or when. Yet what
if there were 3D TVs available on the
market which allowed viewers to control
and interact with the technology? In fact,
thanks to the global 3D boom, products
such as 3D TVs, 3D cameras, and 3D
phones have already been launched onto
the market.
3D TVs can be classified into many
categories according to different types
of technology, but mainstream 3D TVs
generally come with either polarized
glasses or shutter glasses. Essentially,
all 3D TVs simulate human sight; the
slight perspective differences between
two eyes give a sense of depth after
being processed. Among the world’s top
electronic appliance manufacturers, Sony
revealed on March 9, 2010 three new 3D
BRAVIA TV series, including the LX900
series—which will arrive on June 10.
Some models feature an innovative
six degree tilt for improved viewing at a
lower angle, while others also include
The 3D LCD monitor l a u n c h e d b y U S company iZ3D
The world's f i rst 3D digital camera, FinePix REAL 3D W1, released by Fujifilm
20 April 2010
FinePix Real 3D V1 digital v iewer in t roduced by Fujifi lm, along with the FinePix Real 3D W1 digital camera
FOCUS
Sony’s new OptiContrast panel and integrated
Wi-Fi for easy connection to home broadband
networks. It is also possible to watch YouTube
videos on models sold in Japan. The market
price of 3D TVs, however, ranges from 10,000
to 50,000 Yuan, with glasses worth about 700
Yuan and 3D signal receivers around 300 Yuan.
Many 3D fans will be locked out by such high
prices.
After Panasonic and Sony launched their
3D TVs, China’s Skyworth Group, in March
2010, launched the country’s first family 3D
LED TV model, named ‘Coocaa.’ It is intended
to occupy a niche in the 3D TV market. The TV
uses active shutter technology in conjunction
with a set of shutter glasses to double the
refresh rate to 120 frames per second, thereby
producing a true 3D effect. As opposed to
the 3D TVs of Panasonic and Sony, the prices
of Skyworth’s 3D TVs are only 20% to 30%
higher than those of ordinary TVs, making them
more accessible to consumers.
If 3D TV fails to live up to expectations,
attention may be turned to 3D displays,
which are also destined to enter daily life.
3D displays have long been regarded as the
ultimate dream of display technology. Many
enterprises and research institutes have been
undertaking research for years; in some
developed countries—for example Japan, the
US, and South Korea—R&D efforts into 3D
display technology began in earnest as early
as the 1980s. In 2008, iZ3D launched its first
3D LCD monitor onto the market. Players can
purchase this 22-inch LCD monitor at roughly
the same price as a 22-inch LED backlit
display. To display a 3D image on the iZ3D
monitor, the user needs to wear glasses and
install a 3D driver. NICT and JVC have also jointly
developed a 72-inch 3D display that can be
viewed with the naked eye. This was exhibited at
CEATEC JAPAN in 2008, and represents a new
breakthrough in 3D monitor technology.
Home appliances will not be the only area
of innovation as 3D technologies continue to
develop into a new industry. In July 2009, Fujifilm
released the world’s first 3D digital camera called
FinePix REAL 3D W1. Featuring an innovative
LCD monitor, FinePix REAL 3D W1 allows users
to play back results in 3D on the spot. However,
a special printing technology is still needed for
the production of fine detail 3D prints.
In addition to 3D cameras, Fujifilm has also
launched a 3D digital photo frame, the FinePix
REAL 3D V1, which allows users to view 3D
images without the aid of special glasses. Sony,
too, unveiled a monocular 3D video camera at
CEATEC JAPAN 2009 .
21April 2010
3D is Enriching LifeMany items in daily life are, in fact, capable
of stereoscopic effects, and are given the tag of
3D. While 3D films require eyewear to be worn
for full appreciation of the 3D effect, how can
these items be viewed with the naked eye?
Such 3D items are conventionally referred to
in 2D coordinates. 2D planes or graphs can
be represented as a coordinate pair, including
an x horizontal axis and a y vertical axis. So
the viewed image is limited to a flat plane. 3D
graphics, however, have an added z axis,
which indicates depth, and hence uses XYZ
coordinates. 3D graphics project 360-degree
views that show an object from multiple
perspectives, creating the impression of three-
dimensional depth. Current 3D films, on the
other hand, utilize the different perspectives
seen by two eyes to create 3D effects, and use
polarized glasses in conjunction with screens.
Hence, they are totally different methods.
3D graphics are not burdened with the high
technical requirements of 3D films. Although
perhaps not as thrilling as 3D films, 3D graphics
have found their way into daily life in areas as
diverse as 3D gaming, virtual business, 3D
medical technology, 3D virtual classes, and 3D
mobile phones.
The first 3D game can be traced back to
Wolfenstein, released over 20 years ago. With
the progress of technology and improvement
in operability, the 3D gaming market is now
booming and many new 3D games have been
released in recent years. Notable examples
include Hell Striker, Brave Arms, and Need for
Speed. These all give players a more realistic
experience.
In May 2009, Suzhou Snail Electronics
(Snail Game) introduced the online experiential
marketing platform—the first virtual business—
using its Web 3D technology. Internet users can
go shopping in a 3D environment, in which they
can select goods, check reviews, and try out
recommended goods.
In September 2009, a real estate website
based in Shenyang, China, released a 3D real
estate exhibition room that allows users to view
the building blueprint in 3D and complete the
entire house purchasing process online. In July
2009, Huxi Police Station at Suzhou Industrial
Park (SIP) launched the world’s first 3D online
police service. Access to security information
and interaction with police officers is now only a
few clicks away.
In addition, LG Electronics has launched
the world’s first mobile phone with a 3D user
interface. It is called the LG KM 900e, and comes
equipped with a revolutionary built-in S-Class 3D
interface. It is the first application of 3D graphics
technology into a mobile phone, and delivers a
brand-new operational experience to users.
Of course, 3D technologies have also
been applied to the medical field. 3D medical
equipment and surgical operations in 3D have
facilitated the development of medical technology
overall. In education, there are 3D virtual
classrooms and virtual lectures. In military affairs,
3D military models and 3D military practices
allow soldiers to simulate combat in virtual
environments. In travel and tourism, 3D virtual
tours allow people to enjoy the scenic beauty of
distant places without the need to leave home.
These may not always represent “true” 3D
products, but new innovations may be created in
these 3D applications as well.
The current 3D boom has arrived suddenly.
The 3D fever sparked by Avatar has produced a
ripple effect beyond cinema, and seems to have
found its way into every aspect of life overnight.
Even though it was neglected in the past, it
now pervades life like the air we breathe, and is
transforming each aspect of life from 2D to 3D.
VX2268wm 3D monitor launched by ViewSonic
22 April 2010
Tomorrow We Will Meet
3D fills life with boundless fun and surprises. In 2009, 3D established its presence in a
big way, and now in 2010 we envisage ourselves in a world of 3D.
It is not hard to imagine that someday in 2010, you could go home, turn on your TV,
and watch as your living room is transformed into a green football field where soccer stars
are competing fiercely in the FIFA World Cup final. Looking across at your digital photo
frame, you can see the Chinese Pavilion at Shanghai Expo 2010 reconstructed on your
desktop, or turning on your computer, you find Zhu Geliang, a master strategist during the
Three Kingdoms period, making military deployments on your computer desk. With digital
camera in hand, you witness Liu Xiang, the Chinese hurdle hero, running on your palm.
These are not wild fantasies, but soon-to-be realities in the 3D home. 2010 will bear
witness to a series of important 3D events that will greatly change the way people record
and present their lives.
Admittedly, 3D technology at present is far from perfect, and the availability of 3D
content is lagging behind the rollout of hardware. In addition, the prices of 3D products
are high. However, when looking back on its development from humble origins to great
popularity, there is good reason to believe that tomorrow, 3D technology will be more
accessible, powerful, and better integrated into everyday life.
FOCUS
23April 2010
eq2
o22
o22eq2
Glamorous Concept PhonesAs the world’s sixth largest handset manufacturer, ZTE has a deep
understanding of operators’ requirements. Capitalizing on its
technical strengths, the company continues its record of releasing
industry-leading mobile devices. The following are several ZTE concept
phones which incorporate crystal design elements. Maybe they will appear in
the market in the near future.
IQ2
IQ2 features learning
functions such as English-
Chinese translation, voice
repetition, and instant scanning
to greatly improve learning
efficiency.
G+2As a slide style phone, the G+2 has a super wide
touchscreen made up of two 2.4-inch screens. Furthermore,
the external music speaker dock provides the enjoyment of
3-dimensional music.
O22
T h i s p h o n e f e a t u re s a
transparent texture and smooth
flowing bodylines. When it is
closed, users can view the screen
information on its translucent
keyboard or perform customized
functions, like playing MP3s, on the
operational board.
EQ2
This model has transparent touch keys.
It looks simple and transparent and exudes
an artistic feel. Its transparent back casing
can also be dismounted to become a
smaller touchscreen phone.
Tomorrow We Will Meet
By Zhou Mengying
SHOWCASE
23April 2010
24 April 2010
ZTE X990 is a Qwerty-style candy bar
phone. As a business phone, it features a
Qwerty keyboard—which increases the ease
of user input. Supporting dual GSM card dual
standby, it al lows users to separate their
l i f e f rom work . I t a l so suppor ts Soc ia l
Networking Services (SNS) such as MSN, high-
speed internet access via EDGE, and has a
standby time of 320 hours.●Standard GSM/GPRS/EDGE(900/1800Mhz) ●
Camera 2-megapixel CMOS camera ●Screen 2.4-inch 320x240-pixel TFT display with 262K colors ●Talk time 5 hours ●Standby time 320 hours ●Weight 90g ●
Dimensions 106.8mm×60.8mm×11.8mm
Comprehensive Entertainment
The F952, a handset for entertainment,
features a 3.2-inch resistive touchscreen, two
cameras: a 3 megapixel camera and a 300
thousand pixel camera, as well as FM radio and
Java games.
A Good Companion on the Road
F500 is gpsOne-enabled, has FM radio, and
supports Bluetooth.
F500 CDMA EV-DO
F952 WCDMA
Your Business Assistant
X990 GSM
SHOWCASE
24 April 2010
25April 2010
F100
F103
F107
MF656
The Public’sIdol
T h e Z T E F 1 0 0
series not only has a
fashionable appearance
bu t a l so abundan t
entertainment functions.
Equ ipped w i th two
cameras, it allows you to
enjoy music and capture
photos on the move. It
also supports a plug-n-
play modem. Ultra-long
standby time is another
significant feature of the
F100 series.
Mobile Wi-FiHotspot Modem
The MF30 has the unique shape of a cobblestone. It supports wireless Wi-Fi
connection with transmission speeds up to 7.2M and five devices at the same time.
It also has an ultra-long standby time of 5 hours.
Fashionable Data Cards
The cool MF631 has
a USB swivel connector,
the MF656 is cut in the
shape of a diamond, and
the MF668 is shaped like
a sports car, with smooth
bodylines. The MF688
supports up to 21.6M
network surfing speed.
MF668
MF631
MF30 HSUPA
MF631 HSUPA/MF656 HSPA+/MF668 HSPA+
F100
/F10
3/F1
07 W
CDM
A
25April 2010
26 April 2010
Living for the Next Race CarEnzo and the Legend of Ferrari
It w a s a f t e r a
s e r i e s o f t r i a l s
and failures that
the Ferrar i race cars
became famous. F1 race
cars designed by Enzo
Ferrari had snatched over
100 victories in world
c h a m p i o n s h i p s a n d
even today no other cars
have broken that record.
Enzo’s enthusiasm was
the critical factor, and
he always succeeded
i n m a k i n g h i s t e a m
understand and devote
themselves to his goals.
Enzo Ferrari once said
that his favorite race car
is the one yet to come
and his greatest success
is yet to be achieved.
This is the life of Enzo
Ferrari.
Enzo Ferrari was born in
Modena, Italy on February 18,
1898. On October 5, 1919, Enzo
made his racing debut in a hill climb
at Parma Poggio di Bercetta, and
he came in fourth. In 1923 he won a
race at the Savio track in Ravenna.
Ferrari’s greatest victory was
winning the 1924 Coppa Acerbo
at Pescara. After more success,
he was promoted to become a
professional racing car driver.
Just before the 1924 French
Grand Prix, however, Enzo made
a decision that startled his rivals.
The Courageous Move
He made an announcement to
withdraw from all forthcoming
race car competitions. After
farewelling the sport, Enzo
remained in the Alfa-Romeo
team as an inspection engineer.
During this period, he not only
developed the necessary
capabilities as a race car
driver, but also deepened his
knowledge as a technician and
engineer, becoming an expert in
the team. At the same time, he
owned an Alfa distributorship in
Modena.
Enzo Ferrari
F1 helmet, which can e f fec t i ve l y protect a racer's safety
By Zhang Kai
BRANDING ROAD
27April 2010
In order to design his own race car,
Enzo Ferrari started his own firm, Scuderia
Ferrari, based in Modena, together with
another two racers. In 1925 Alfa Romeo
had temporarily withdrawn from racing
and Enzo’s main task was to assist
Ferrara-based Caniano brothers with
their efforts. He exchanged a guarantee
of technical assistance with Alfa Romeo
for stock in his own company. In this way,
Enzo was able to obtain spark plugs,
lubricating oil and other spare parts at low
costs, which paved the way for the solid
growth of Scuderia.
At the age of 31, Enzo moved from
employee to independent entrepreneur.
He still had to rely heavily on his former
employer, but now he was able to hire
staff, especially racing car drivers, on his
own terms. However, the announcement
that Alfa Romeo would return to fielding
factory teams put an end to Enzo’s dream
The Road to Business-startup
of running an independent company. This
left him no choice but to join Alfa Romeo.
He soon parted ways with Alfa but a
contract clause restricted him from racing or
designing for four years.
He established a new company,
supplying parts to other racing teams, and
in the Mille Miglia of 1940 the company
manufactured two complete cars for
competition. During World War II, the
firm was involved in war production and
relocated from Modena to Maranello. In
1947, his Ferrari company was founded and
the first Ferrari motorcar, the 125 Sport, was
produced. It was venerated as the origin of
modern auto racing culture.
Under the leadership of Enzo, Ferrari
sought continuous breakthroughs and
Ferrari race cars were unparalleled among
their rivals. Ferrari race cars were no longer
transportation vehicles in the common
sense, but rather, works of art.
Ferrari sought to manufacture road
cars in addition to competition race
cars so as to support his racing plans
with profits derived from this business.
However, the small company frequently
ran into financial troubles as the limited
profits from small-scale production
of road cars could not support the
tremendous expenditure of the racing
team. It occurred to Enzo that it was
necessary to find a powerful business
partner to achieve greater success. In
1969, Enzo Ferrari sold 50% of Ferrari’s
share capital to the Fiat group.
Whenever Enzo won a competition,
he warned his employees against
conceit and slackness; whenever they
Undeterred by Difficulties
encountered a failure, he encouraged
them to s t r i ve ha rde r. Yea rs o f
conscientious efforts enabled his team
and his racing cars to create consecutive
miracles. His racing cars were originally
tailor-made for competitions, but with
the rapid development of business and
a rise in the global economy, Ferrari race
cars, which had previously been built
exclusively for competitions, soon won
the favor of ordinary consumers. The
company was inundated with orders.
We can see from the process that
Enzo was not only a shrewd businessman
but also a very flexible business leader.
The persistent efforts of Enzo led to the
great success of Ferrari today.
Enzo Ferrari’s success
can be attributed to the
fact that he kept setting
higher goals for himself.
These goals were not the
ends but new beginnings.
Enzo Ferrari passed away
on August 4, 1988, and
during his nine decades,
he experienced 14 wins at
Le Mans and 9 Formula
1 World titles. His name
has become a prestigious
brand in the world and
even successful corporate
groups such as BMW
have failed to break the
record of consecutive
championships won by
his red racing team. His
passion for racing cars
and racing sport leave a
deep impression in many
people’s hearts, which
enables the Ferrari brand
to remain so popular
today without the need for
advertising.
Ferrari, considered to be one of the world's b e s t F 1 r a c e c a r designs
28 April 2010
A Canopy Tour
in Costa Rica
By Gui Dan
This day, nearly all colleagues in ZTE’s Costa Rica Representative
Office decided to share in the special experience of a canopy tour. We
thought it would be a good way to plug into the local society and culture
of Costa Rica.
The canopy tour is an ideal way to get a bird’s eye view of the forest
below. Zip lining through the treetops is an once-in-a-lifetime experience.
You are attached to a zip line with a safety harness, and fly at about 30
miles per hour from one tree platform to the next.
The canopy tour requires no special athletic abilities. All you need
to know is how to sit down—gravity and the experienced guides do the
rest. The guides gear you up and launch you from each platform. Unlike
some other zip lines, you do not need to worry about braking at the end
of the line. A rope pulley system is used to decrease the speed as you
near the landing platforms if you are going to fast.
Since the tour guides take care of starting and stopping you on each
cable, you can relax and enjoy the ride. The order can be changed at any
time, so it is easy to go ahead or drop behind the rest of your party. This
works well because it allows a brief pause in between the zip lines to take
photos or videos of others in your group as they zip above and through
the canopy.
When we first saw the zip line, we were quite scared and did not
have the strength to try the activity—which seemed only suited for the
bravest of people. Finally, when we gathered up our courage and gave it
a try, we found that it was a good way to unwind and relieve stress.
We think the canopy tour was a valuable activity; it not only exercised
our bodies and relieved stress, but also enhanced the cohesion of our
work team.
W 'ith more than a quarter of Costa Rica covered in rainforests, one of the best ways to explore this truly
magical and enchanting realm is to take a canopy tour. Costa Rica invented the concept of the canopy tour,
and the idea has spread across the globe.
ZTE WORLD
29April 2010
Several years ago, I was sent to Morocco charged with
responsibility for the Transmission Network of the Moroccan
Electricity Board (ONE). On that project, I was not only the
project manager and outsourcing manager, but also the engineering
supervisor and commissioning engineer.
Because the network was spread all over the country, I had
to commute from one site to another during the busiest period of
commissioning and debugging. During that time, I didn’t have enough
time for sleep and, in fact, often slept in the car. When I left the office, I
usually took 3 things: my laptop, a tool box, and a big pillow. When I got
into the car, I threw the pillow onto the back seat, and began to sleep.
Taking a pillow to work became a habit.
At that time, ZTE Morocco was still a small office, and many people
within the office went to other countries. The Morocco office is located in
a big villa in Rabat. For several months, I was the only person in this huge
villa. Every evening, I stayed in my bedroom and dared not go outside.
Under my pillow, I kept a sharp knife, just to give me a little courage.
However, Rabat is a beautiful city on the coastline of the Atlantic
Taking a Pillow to Work
The Days in Morocco
By Zuo Xiangdong
Ocean. I bought a bicycle, and some weekends
I rode it around enjoying the beautiful scenery
of the ancient castle, exotic buildings, attractive
beach, and the different landscapes. But in my
mind, I still missed my family and my friends.
Mustapha, an engineer working for our client,
was my friend. He was a typical Moroccan man—
tall and sturdy, with a luxuriant moustache, and
was very friendly and righteous. We all worked
hard in order to make our life better, to make our
corporations stronger, and to make our countries
more prosperous and powerful.
Time has flown. Four years have passed
and I often think of those stories in Morocco. It
seems they just happened yesterday. With the
amazing landscape of Morocco etched in my
mind, my days spent working in Morocco will be
an everlasting experience in my life.
30 April 2010
Google’s Android Operating SystemOn November 5, 2007, Google announced the
Linux-based open-source operating system named
Android, the first open and complete software
platform for mobile phones. Since then, Android
has continued to attract attention. The first Android
phone HTC G1 was launched in 2008, and its
firmware version has been gradually upgraded from
1.0 to the current 2.1. The first Google phone nexus
then came onto the market in 2009. The reason it
received such widespread attention was that it had
inherited the “pure blood” of Google. Furthermore,
Google formed the Open Handset Alliance
(OHA) with 34 partners—including China Mobile,
semiconductor companies, phone manufacturers,
and software companies—to jointly advance the
Android platform.
An Operating System in the Spotlight
Google’s Android
operating system
h a s b e e n i n
t h e l i m e l i g h t
e v e r s i n c e i t s
unveiling at the
end of 2007. The
potential of this
giant is so strong
that it may even
exceed iPhone
in popularity. So
what is making
A n d r o i d g r o w
so rapidly that
it may overtake
iPhone?
By Li Yuning, Chris Cong
Android: Google's Incredible Hulk
Open-source Android Enabling Numerous Applications
It is well known that Apple requires developers
to make payment before any development plans can
be carried out, and every application is subject to an
approval process. However, Android is a truly open
platform which comprises an operating system,
middleware, user interface, and applications. In
other words, the Android operating system is
offered freely to developers without the proprietary
obstacles that have traditionally hindered mobile
innovation.
When Google launched Android, it released
a Software Development Kit (SDK) and promised
to release the entire source code for its Android
platform under an open source license. The
source code was released under the Apache 2.0
license and consists of Android’s complete code
base. The Apache license allows developers to
distribute and modify the source code in any way
they choose and developers are not required to
distribute the new code under the same license.
The new license does not even have to be an
open-source license. Such measures set Google
apart from Apple, which is trying to keep complete
control over its iPhone platform. Google provides
developers complete freedom to create innovative
applications for the platform.
The App Store has over 140,000 applications,
making it the largest application store in the world.
However, by September 2009, the Android Market
had already reached over 10,000 applications, by
SMART GADGETS
31April 2010
December 2009, 20,000 applications, and in
March 2010, it has over 30,000 applications.
Meanwhile, its ratio of paid to free applications
is about 39 percent paid to 61 percent free.
According to Distimo, Android Market has
the highest concentration of free applications
among the six largest application stores,
including App Store.
The average price of a paid application
in the Android Market is $3.27, as opposed
to $3.62 in Apple’s App Store. Though the
difference between the prices is perhaps trivial,
the lower prices of Android Market often seem
more attractive to buyers.
Flexible Operations Creating Unique User experiences
Mobile phone players highly value user
experience. In launching the Android operating
system, Google has fully considered user
needs, and delivers personalized operational
experiences in terms of user interface, and
operating mode.
iPhone’s unique slide-to-unlock feature is
trend-setting. Gphone offers a more ingenious
approach by allowing users to slide to the
left to unlock and slide to the right to enable
silent mode. Moreover, users can also draw
an unlock pattern to unlock the screen. As for
the operation interface, Google has specifically
designed three virtual home screens, and
even five follow-up screens. Users can drag
icons around these screens to organize their
business, life, and entertainment in a more
orderly way.
Meanwhile, Google is also constantly
updating the firmware version and improving
the operation mode in order to give users
more flexibility in using Gphone.
Gphone to Take the Lead in Cloud Computing
Many mobile phone or internet users are
aware that Google is a predominant choice
for searches, handling e-mails (using Gmail),
backing up data (using Google Docs), and
finding locations (using Google Maps). Google
applications have become rooted in daily life.
Of course, it is very natural for Google to want
to add various Google applications to make
Android Gphone more powerful. With these
applications, certain tasks can be performed
on a Gphone rather than a PC. If you have
a Google account, you can synchronize
Gphone’s calendar, email, or SMS with
Google’s online services.
In fact, by offering the synchronization
function on Gphone, Google is practicing
cloud computing. We can say that, in the
future, everything will be stored in the “cloud”.
Regardless of whether it is daily applications
(such as calendar, programs, text messages,
or e-mails) or more complex operations (such
as creating and editing text documents, or
saving pictures), all can be handled and stored
in the cloud in order to free up disc space.
In the area of cloud computing, Google
holds the edge as it possesses a number
of frequently-used applications, including
Google search, Google Maps, Google Mail
and Google Docs. If these applications are
integrated in the “cloud” and implanted
into the Gphone, needless to say, its cloud
computing capabilities will be far more
powerful than those of other models, even the
iPhone.
The reason this incredible hulk, Andriod, has received so much attention since its inception is not only
because of its pure origin in Google, but also because of its open-source nature, which enables Android market
applications to grow. Rich Google applications and synchronization features allow Android to move strongly
towards cloud computing. While iPhone is indeed a legend, Gphone will never loose the ground to it.
32 April 2010
Have You Put Away Your Digital Gadgets?
By Wei Wei
Digital Device Storage Tips
With the rapid development of IT technology,
many city-dwellers have become inseparable
from their MP3/MP4 players, PSPs, and mobile
phone digital devices. Because of their frequency of use, these
devices can easily be scratched or damaged without adequate
care or attention. How then to carry and preserve digital
products in our daily life?
Mobi le phones are the
most widespread and frequently
used portable digital devices. For
protection, it is necessary to find
proper ways in which to store and
place them. Take the iPhone for
example. Its tailor made protection
products are numerous. iPhone-
compatible speakers such as JBL
On Stage series can be used to
share wonderful music with friends
and family. For home use, “mobile
phone sofas” in wood, metal,
plastic, and fabric textures, and
various colors and shapes, are also
available. The tofu mobile phone
holder is now popular in Japan.
It is made of soft padding and is
available in adorable designs and
different colors. Mobile phone bags
are the best choice for those who
need to carry around their phone,
and DIY phone bags are becoming
increasingly popular.
Mobile PhoneAt present, many digital cameras
are sold with attached camera
bags, however users can also buy
them separately. When purchasing
a camera bag, dust-proof and
shock-resistant features should be
considered. A digital camera should
be kept in a dry place and away
from direct sunlight when not in use.
If there is dust on the lens, a rubber
suction bulb can be used to blow
away the dust, or a special soft cloth
can be used to wipe clean the lens
and screen. Acid cleaners should
be avoided. In addition, it helps to
keep a protector on the LCD screen.
Batteries should be removed and
stored separately when not in use. A
popular storage item called “magic
square” is appropriate for both home
and travel purposes. It consists of a
piece of cloth with a free pasting side
and a micro fiber side which has the
ability to fend off dust. So the cloth is
good for both storage and cleaning.
Digital Camera
FASHION
33April 2010
Digital single-lens reflex cameras
(DSLRs) have higher requirements in
terms of carrying and storage than digital
cameras. For example, when a DSLR is
taken out on the road, it is recommended
to use a DSLR inner lining, which can be
directly inserted into any bag. DSLRs have
very stringent requirements on camera
bags, which must be waterproof, damp-
proof, dust-proof and shock-resistant.
Camera shoulder bags from Lowepro
offer special protection for a DSLR kit. As
for preserving DSLRs, it should be noted
that if you want to store one in a relatively
humid environment, a moisture-proof
cabinet or a large-capacity Lock & Lock
box is necessary. A moisture-proof agent
should also be placed in the box (except
electronic moisture-proof boxes) to keep
humidity at around 20%~50%.
DSLRThere are many ways to carry around
MP3/MP4 players. Silicone cases are a
safe and economical option. But they easily
accumulate dust and sometimes hide
the original appearance of the MP3/MP4
player. Transparent crystal shells not only
have beautiful appearance but also detract
less from the frame of the original product.
However, they are not as secure in terms of
shock-resistance as silicone cases. Another
good choice is flannel bags or leather
sheaths—which are light and more beautiful
than silicone cases, have good shock-
resistance, and are dust-proof.
It is not unusual for people to wrap
wires around their MP3/MP4 player, and
it is very easy for these wires (especially at
the point of interface) to be damaged or
broken. Original storage boxes are useful
in preserving earplugs and headphones. If
a storage box is not convenient, winding
devices are also available in a variety of styles
and colors. Earphone cable can be wound
up for compact storage.
MP3/MP4 PlayerPSPs enjoy great popularity, and
the number of protective accessories—
covers, films, shells, boxes, and bags—
has doubled in the market. Among
these, protective cases are perhaps
the most effective, especially those
made of light metal material, such
as the CAPDASE. CAPDASE cases
protect against drops and shocks and
are designed with a memory stick slot.
Relatively cheaper options include
protective shells and protective bags.
For more style conscious people, crystal
shells or silicone membranes in rich
colors might be more appealing. PSPs,
after all, don’t have high requirements on
storage bags. Girls may even use PSP-
sized cosmetic bags as storage bags.
PSP
For a growing number of
digital devices, then, the question
of how to store them is very
important regardless of whether
they are carried around or left
at home. Perhaps the methods
mentioned in this article are not
exhaustive, but users should
keep in mind specific needs
of digital devices during their
handling and storage.
34 April 2010
