APS Vision and Values Brand Manual - Alberta · 2015-07-29 · APS Vision & Values Brand Guide – anuary 2014 6 VAlueS BAr WITh AlBerTA SIGNATure 8.5 inch page width VAlueS TrANSPAreNT

APS Vision & Values Brand Guide – January 2014

Alberta Public Service

Vision and Values Brand ManualDetailed versionJanuary 2014


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IntroDuctIonThe Alberta Public Service (APS) Vision and Values are a part of the way we work on a daily basis. They help ensure we are able to do our best work and provide a common understanding of where we are headed as part of a larger public service team.

A redesign of visual identity of the APS Vision and Values was completed to align with the Alberta Government Corporate Identity. The colour blocks are used to showcase the values and demonstrate how the values complement one another and work together.

usIng thIs ManualThe new visual identity is flexible enough to be applied in a variety of contexts including web communication, PowerPoint presentations, brochures and other collateral pieces such as mugs, pens and notebooks.

This Manual has been developed to help ensure appropriate use and application of the visual identity. This will help maintain the consistency and integrity of these visuals. This booklet has information on size, colour, typography, and placement requirements.

In addition, the Alberta Government Corporate Identity Manual is available if you require more detailed information on the use of the Alberta Signature, typography, etc. You can see the manual at http://corporateidentity.alberta.ca.

If you have any questions about the new visual identity for the APS Vision and Values, please email [email protected].


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taBle of contentsAPS ViSion And VAlueS BArStandard Format . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Standard Format – Narrow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

APS VAlueS BArSecondary Format . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Secondary Format – Narrow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

APPlicAtion GuidelineSStandard Format . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Narrow Format – Standard and Secondary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Font and Colour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

AdditionAl FormAtSAPS Values Tab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11APS Vision Bar and Values Tab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13APS Vision Bar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Black/White Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15


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Maintain an equal 0.25 inch margin around the bar.

aPs VIsIon anD Values Bar

ViSion And VAlueS BAr WITh AlBerTA SIGNATure – 8.5 inch page width

ViSion And VAlueS BAr WITh AlBerTA SIGNATure – 8.0 inch page width

ViSion And VAlueS TrANSPAreNT BAr WITh AlBerTA SIGNATure – on light background – 8.5 inch page width

ViSion And VAlueS TrANSPAreNT BAr WITh AlBerTA SIGNATure – on a dark background or image – 8.5 inch page width

TrAnSPArenT formATWhen using the transparent bar, the background image or texture should be simple and have low contrast. The Vision text and the Alberta Signature must be clearly legible.

STAndArd formATThis bar is the preferred/primary format when using the APS Vision and Values brand. It sits along the bottom of the page, thus providing a base for the design.

This bar is available in eps and jpg /png file formats. It comes in four sizes, 8.5 inches wide (for portrait orientation) and 11 inches wide (for landscape orientation), or an 8.0 inch bar and 10.5 inch bar to allow for a 0.25 inch border on the page if you can’t print to the edge of the page.


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aPs VIsIon anD Values Bar

ViSion And VAlueS NArroW BAr WIThouT AlBerTA SIGNATure

ViSion And VAlueS NArroW TrANSPAreNT BAr WIThouT AlBerTA SIGNATure – on light background

ViSion And VAlueS NArroW TrANSPAreNT BAr WIThouT AlBerTA SIGNATure – on a dark background or image

TrAnSPArenT formAT – nArrowWhen using the transparent bar, the background image or texture should be simple and have low contrast. The Vision text must be clearly legible.When using this format, either the Alberta Government Signature or the Alberta Signature should be included elsewhere on your material.

STAndArd formAT – nArroworiginally intended for a smaller brochure format, this bar is primarily for formats that are narrower than an 8.5 inch page. The preferred size is 4.75 inches wide, but can be used larger or smaller. The minimum width is 3.5 inches. This bar is available in eps and jpg /png file formats.When using this format, either the Alberta Government Signature or the Alberta Signature should be included elsewhere on your material.


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VAlueS BAr WITh AlBerTA SIGNATure 8.5 inch page width

VAlueS TrANSPAreNT BAr WITh AlBerTA SIGNATure – on light background

VAlueS TrANSPAreNT BAr WITh AlBerTA SIGNATure – on a dark background or image

SecondAry formATGenerally the Vision and the Values will be used together. however, there may be times when you want to highlight the “Values” only in your document or visual. The following formats include the Values only. The other secondary formats can be found on pages 11-14.noTe: Do NoT use the Vision and Values Bar (primary format) and the Values Bar or Tab (secondary formats) together on your material.

aPs Values Bar


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VAlueS TrANSPAreNT NArroW BAr WIThouT AlBerTA SIGNATure – on light background

VAlueS TrANSPAreNT NArroW BAr WIThouT AlBerTA SIGNATure – on a dark background or image

Maintain an equal 0.25 inch margin along the left and bottom edge of the bar.

VAlueS NArroW BAr WIThouT AlBerTA SIGNATure

VAlueS NArroW BAr WIThouT AlBerTA SIGNATure – option for printing with 0.25 inch margin

SecondAry formAT – nArrowIntended for a smaller brochure format, this bar is for use on a format that is narrower than 8.5 inches. The preferred size is 4.75 inches wide, but can be used larger or smaller. The minimum width is 3.5 inches. This bar is available in eps and jpg /png file formats.When using this format, either the Alberta Government Signature or the Alberta Signature should be included elsewhere on your material.

aPs Values Bar


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Always maintain a minimum 0.25 inch space between the coloured bar and the bottom of the page.

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Always place the Vision and Values Bar at the bottom of the page or with a 0.25 inch margin.

The APS Vision and Values Bar can be used on the full width of the

page, or with a 0.25 inch margin.

Always maintain a minimum 0.25 inch space between the text and the bottom of the page. Always maintain a minimum 0.375 inch space between

the Alberta Signature and the right edge of the page.

Expand this distance as needed to fit the width of the document.

wide / lArGe formATWhen using the Vision and Values Bar on large format products (ie., large posters or roll-up displays) where the bar needs to be much wider, expand the width of the yellow bar and always maintain the Alberta Signature at a minimum of 0.375 inches from the right edge of the page.

aPPlIcatIon guIDelInesSTAndArd formAT


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APS ViSion And VAlueS BAr – nArrow formAT STANDArD & SeCoNDArYThe Values Bar is primarily intended for a bi-fold brochure (5.5 x 8.5 inches) or smaller. It can be used on an 8.5 inch standard page, but it must be used no smaller than a width of 3.5 inches.

aPPlIcatIon guIDelInes

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recommended width on a bi-fold brochure is 4.75 inches wide. The minimum width of the narrow format is 3.5 inches.

Minimum height of the Values Bar is

0.52 inches.

Proudly workinG ToGeThercorPorATe humAn reSourceS

Always set Values Bar at the bottom of

the page or with a 0.25 inch margin.

Proudly workinG ToGeThercorPorATe humAn reSourceS


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colour: SuNSeT C0 / M48 / Y95 / K0 Pantone 151C / 151ur255 / G121 / B0

colour: SToNe DArK C23 / M2 / Y0 / K77 Pantone 432C / 433u r54 / G66 / B74

colour: SToNe DArK C23 / M2 / Y0 / K77 Pantone 432C / 433u r54 / G66 / B74

colour: PASTure lIGhT C29 / M0 / Y100 / K0 Pantone 382C / 381u r190 / G214 / B0

colour: SKY C96 / M0 / Y11 / K0 Pantone 312C / 312u r0 / G170 / B210

colour: PrAIrIe C0 / M18 / Y100 / K0 Pantone 7406C / 7406u r237 / G183 / B10

VAlueS fonT: helvetica Neue 65 Medium, uppercase, 13 pt minimum font size when reducing the size of the bar: 7 pt

ViSion fonT: helvetica Neue 55 regular, 11 pt minimum font size when reducing the size of the bar: 5.9 pt

Always maintain a 0.25 inch of space between the text and the bottom of the bar.

The height of the coloured bar is 0.086 inches.

Always maintain a minimum 0.25 inch space between the coloured bar and the bottom of the bar.

Always maintain a 0.75 inch space between the text and the left edge of the bar.

Always maintain a 0.75 inch space between the text and the left edge of the bar.NoTe: on the 8.0 inch Vision and Values Bar, the margin space should be 0.5 inches.

Always maintain a minimum 0.75 inch space between Excellence and Alberta Signature.

Always maintain a 0.375 inch space between the Alberta Signature and the right edge of the bar.The space between each Value

is a minimum of 0.168 inches.

Always maintain a 0.375 inch space between the Alberta Signature and the right edge of the bar.

aPPlIcatIon guIDelInesfonT And colour

Please see the Alberta Government Corporate Identity Manual for specific application guidelines of the Alberta Signature. http://corporateidentity.alberta.ca/downloads/Alberta_Corporate_Identity_Manual.pdf


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APS VAlueS TABThis secondary format is recommended on vertical material such as rack brochures, vertical banners or bookmarks. It can also be applied within a document as a side bar or pull-out. Place a background coloured box behind the tab as needed and ensure the text is readable.When using the Values Tab, either the Alberta Government Signature or the Alberta Signature should be included elsewhere on your material.

aDDItIonal forMats

VAlueS TAB SolID

VAlueS TAB TrANSPAreNT – on dark background or image

The Values Tab with the Standard background should be used at a minimum width of 1.5 inches.

Coloured bars should be a minimum width of 1.318 inches.

The Values Tab with the Standard background should be used at a minimum height of 1.25 inches.

Coloured bars should be a minimum height of 0.04 inches.

Colour guidelines for the bars can be found on page 10.

VAlueS fonT: helvetica Neue 65 Medium uppercase, 13 pt minimum font size when reducing the size of the bar: 8.25 pt

VAlueS TAB TrANSPAreNT – on light background

Maintain a minimum 0.5 inches or greater between the bottom of the Values Tab and the bottom of the page or image.

Maintain an equal 0.25 inch margin along the left edge of the tab.


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aDDItIonal forMatsAPS VAlueS TAB

The Values tab must sit along the left edge of the document. It should be placed on the bottom half of the page, but can be moved up or down to maximize the visibility of the text.

Please see the Alberta Government Corporate Identity Manual for specific application guidelines of the Alberta Signature.

http://corporateidentity.alberta.ca/downloads/Alberta_Corporate_Identity_Manual.pdf

Proudly workinG ToGeTher

Proudly workinG ToGeTher

Maintain a minimum 0.5 inch space around the Values tab when using it apart from the Vision Bar.

http://corporateidentity.alberta.ca/downloads/Alberta_Corporate_Identity_Manual.pdf


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For The TrI-FolD ForMAT oNlY: Always

maintain a minimum 0.375 inch space between the Vision and the left edge of the page. Any wider formats should have a

minimum 0.5 inch margin.

TrI-FolD ForMAT: 3.687 inches wide

Always maintain a minimum 0.25 inch space between the

Alberta Signature and the bottom of the bar.

Maintain a minimum 0.25 inch space between the Alberta Signature and the Vision statement.

aDDItIonal forMats

Always maintain a minimum 0.5 inch of space between the Vision statement and the left edge of the page.

APS ViSion BAr And VAlueS TABThis secondary format is recommended on vertical material such as rack brochures, vertical banners or bookmarks. The Vision Bar and Values Tab should always be placed along the left and bottom edge of the document.

This version of the Vision Bar and Values Tab is provided as a single unit, not as separate files.

ViSion And VAlueS TAB – oPTionAl formATThis optional format is for use on material such as posters or brochure covers.

This bar is available in eps and jpg /png file formats. It comes in four sizes, 8.5 inches wide (for portrait orientation) and 11 inches wide (for landscape orientation), an 8.0 inch bar or a 10.5 inch bar to allow for a 0.25 inch border on the page if you can’t print to the edge of the page.

Expand or reduce this distance as needed to fit the width of the document. Always allow for a minimum 2 inch distance between the Vision and the Alberta Signature.

Always maintain a 0.25 inch of space between the Vision statement and the bottom of the bar.


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aDDItIonal forMats

ViSion BAr NArroW ForMAT without the Alberta Signature

ViSion BAr TAB ForMAT ViSion BAr TAB ForMAT without the Alberta Signature

ViSion BAr STANDArD ForMAT without the Alberta Signature – with 0.25 inch margin

ViSion BAr STANDArD ForMAT without the Alberta Signature

ViSion BAr STANDArD ForMAT

APS ViSion BArWherever possible the Vision and the Values will be used together. however, there may be times when you want to highlight the “Vision” only in your document or visual. The grey Vision bar is available as a separate file with and without the Alberta Signature, and requires the same use as the Standard and Secondary Vision and Values Bar (page 8 - 10).Always align the Vision Bar to the bottom left corner.


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VAlueS NArroW BW BAr WIThouT AlBerTA SIGNATure

ViSion And VAlueS TrANSPAreNT ForMAT – BW WITh AlBerTA SIGNATure – on light background 8.5 inch page width

ViSion And VAlueS STANDArD ForMAT – BW WITh AlBerTA SIGNATure 8.5 inch page width

BlAck/whiTeWherever possible the Vision and Values brand should be used in colour. For occasions when colour is not available, black/white files are available.

aDDItIonal forMats

colour: 69% Black r79 / G79 / B79

colour: 20% Black r204 / G204 / B204


colour: 45% Black r140 / G140 / B140



Documents

APS Vision and Values Brand Manual - Alberta · 2015-07-29 · APS Vision & Values Brand Guide – anuary 2014 6 VAlueS BAr WITh AlBerTA SIGNATure 8.5 inch page width VAlueS TrANSPAreNT