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How Registries can expect more from Registrars?. APTLD Kuala Lumpur Meeting 1 March 2010. Prepared by: How Gay Nee Senior Manager, Operation Web Commerce Communications Limited. Registries may have different objectives:. May be non profit organization - PowerPoint PPT Presentation
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APTLD Kuala Lumpur Meeting1 March 2010
How Registries can expect more from Registrars?
Prepared by: How Gay Nee
Senior Manager, OperationWeb Commerce Communications Limited
Registries may have different objectives:
May be non profit organization
May be more concern about the identity and protection of your ccTLDs through restrictive registration policies
Some may be for Profit
Registrars are profit oriented!
If your extensions, even if it is restrictive and required
much handling, but, if there is good margin and opportunity
for the registrar to benefit from it. They will allocate resources
to market and promote your extension.
Immediate price cut to enable reduce offer price. Registrar can easier offer 40-50% discount to create excitement of this ccTLDs.
Price reduction, not rebate, thus does not hurt Registrar’s cash flow. (initial 50% off)
Fair to all registrars regardless of their network size. Additional rebate if there is 15% or 30% growth. – true reward to hardworking registrars.Easy to implement. No customization to registrar system or progress flow.
Registries may excite them with Fair IncentiveScheme!
Promotion mechanismParticipating registrar are automatically entitled to 50% of normal price.If record growth of 15% - a further rebate is offeredIf record growth of 30% - a steeper rebate is offered
Case 1 - ccTLDs Growth program
A good and fair promotion - It is based on respective registrar’s past performance. Registrar initiative to grow volume will be rewarded accordingly. Large and small registrars compete on same ground.
Registrar more likely to reduce price to boost registration volume.
All registrar are able to compete on equal ground, thus, creating a hype in the market, when all registrars / resellers is promoting such extension.
Registries may excite them with Fair IncentiveScheme!
An incentive program to spur registration growth.Participating Registrar need to register certain % of growth compared to previous quarter. Promotion period is Quarter 1, % growth compared to Quarter 3 last year.
Case 2 - New Unit Rebate Program
Reward your Registrar for being pro-active!
You definite get more if your Registrar is pro-active compare to being re-active.
Registries should consider an Exclusive Program!
Exciting Ideas
Proposed for a Joint Promotion
Recognized your Registrar USP !
Some Registrars have huge resellers network
Some Registrars have great Business to Customers website
Some Registrars have good geographical coverage
Some Registrars are good in their system
Recognized your Registrar USP !
Your wish to promote your extension to University and/or colleges
Example 1:
Pick Registrars that have great network to work on this
Provide resources, discount or incentive, but offer this to the selected Registrars to work on.
Present this to your selected registrars
Track their progress and work together
Registrars as your Strategic partners !
Engage them and discuss how they can help in achievingyour objectives
Registrar will definitely be willing to work with you and leverage on their strength to create more USP over their competitor, only then they can make more money, and you achieve your objective ofmore numbers
Evaluate the purpose these Registrar accredited with you?
If you have registrars that,
Not contributing you the numbers you are expecting
Don’t you think you shouldre-look into their accreditation with you
Not actively bouncing ideas with you nor share your visions
• with or without these registrars, it should not made any impact to your registries number
• de-accredited them, need not need to cater so many parties
•Just work with selected few whom are active and serious in growing your business
Why?
Evaluate the purpose these Registrar accredited with you?
The Notion of Fair Competition!
As registries, you want to be fair to all your registrars and that can be reflected inyour incentive program. BUT, you should not adopt the same approach as gTLDs
Why?The acceptance and demand for gTLDs compared to ccTLDs are difference.
The policy, registration process and handling are also difference.
If adopt the same approach and most importantly, if it does not excite the registrars,Then you would not get extra ordinary result.
• you know what you want to achieve • how you wish to implement certain activities
Registries are like the Product Manager
• you need to constant engage them, thus it is easier to manage a handful of active Registrars instead of many.
Registrars are your sales people
Conclusion:
Q & A
Thank You!