Upload
phunglien
View
224
Download
2
Embed Size (px)
Citation preview
APTRA
Asia/Pacific´s
Airport Travel Retail Survey
– Part 7: September 2011 –
Confectionery Shopping Behaviour at Airports
1
Content
1. Methodology & sample 3
2. Key findings 5
3. Confectionery consumption 9
4. Confectionery shopping habits 12
5. Confectionery shopping attitudes 39
6. Demographics 50
2 APTRA Asia/Pacific Airport Travel Retail Survey
Methodology & sample
Methodology Participants recruited by m1nd-set interviewers before taking an international flight at
randomly selected departure gates at different airports in Asia/Pacific
Travellers complete online interview at their convenience within two weeks
Interview length: approx. 10 min
Questionnaire available in English, Japanese and Chinese
Carried out in August - September 2011
Sample Travellers living in the Asia/Pacific region (Japan, Australia, New Zealand, Singapore, China,
Hong Kong, Thailand, Malaysia, Philippines, Taiwan, etc.)
Total sample size in August 2011 wave: N = 644
4 APTRA Asia/Pacific Airport Travel Retail Survey
Key findings
Shopping behaviour
Confectionery is one of the most often purchased categories with 38% heavy buyers. Women are more regular buyers than men; travellers up to 35 years old buy more often than the older passengers.
Reasons for purchasing
Not surprisingly, the main reason for purchasing confectionery at Duty Free is gifting. Availability of promotions and special offers are mentioned as other important reasons.
Satisfaction with Confectionery category in DF shops
The satisfaction level varies significantly between the airports, the highest scores are found in Kuala Lumpur, Hong Kong and Singapore.
Overall, the number of interesting offers and promotions and the price levels are the areas with the most potential for improvement
6 APTRA Asia/Pacific Airport Travel Retail Survey
Key findings
7 APTRA Asia/Pacific Airport Travel Retail Survey
Category buying behaviour
Boxed chocolate is the category most often bought, followed by chocolate pacs and bags and cookies.
In total, travellers usually spend between 15 and 25 USD for Confectionery with the highest average amount spent on boxed chocolate and chocolate pacs and bags ($26 and $24 respectively) and the lowest average amount spent on sugar (jellies, candy, pastilles) - $13.
Confectionery seems to be a very tempting category – 76% of buyers claim they made a spontaneous purchase and 24% planned the purchase in advance.
The average time spent in the Confectionery department is 6 minutes.
Confectionery is mainly bought for informal gifting as well as for family gifting.
Promotions most preferred are price reduction and multi-buys (3 for 2 or 2 for 1). The “gift with purchase”, “product tasting” and “new launches” promotions are more appealing to women than to men.
38% of buyers would like to receive some advice from sales persons. Malaysian travellers like receiving advice the most, Australians – the least.
Half of the travellers who bought confectionery compared the prices. Comparison is made mainly with prices in supermarkets/grocery shops. Malaysians compare prices the least when purchasing DF Confectionery.
In 88% of the cases decision for purchase is made by the buyer her/himself.
Key findings
8 APTRA Asia/Pacific Airport Travel Retail Survey
Confectionery shopping criteria
The most important criteria when buying Confectionery in duty free shops are the opportunity to find brands that are not available in home country, price and availability of items suitable for gifting. Generally, all measured criteria have similar mean scores meaning the all criteria have relatively equal importance for buyers.
Reasons for not purchasing
The main reasons for not buying confectionery are that travellers claim they did not need anything or it is not convenient to travel with confectionery. A significant number of people also highlight the fact that there is no benefit if prices are compared with those in shops outside the airport.
Better prices than downtown, smaller packages and the availability of special packaging for more convenient transportation would be the main reasons for travellers to buy in the Confectionery department at DF shops. For Japanese travellers, availability of items with souvenir value is also an important motivational aspect.
Other items bought
Apart from Confectionery, travellers buy perfumes, cosmetics, souvenirs and alcohol. Japanese travellers are typically souvenir buyers, Australians prefer to buy alcohol, Chinese and Malaysians buy perfumes and cosmetics.
Consumption of confectionery – Total
10
How often do you consume Confectionery?
APTRA Asia/Pacific Airport Travel Retail Survey
TOTAL n=644
2%
28%
50%
20%
0% 10% 20% 30% 40% 50% 60% 70%
Never
Seldom
A few times per week
Every day
Consumers
Non-
consumers
11 APTRA Asia/Pacific Airport Travel Retail Survey
20% 26%
13% 12% 18%
12%
50%
51%
50% 54% 47%
43%
28% 22%
34% 33% 33%
41%
2% 1% 3% 1% 2% 4%
0%
20%
40%
60%
80%
100%
Total (n=644) Japanese (n=298) Australians (n=95) Malaysians (n=52) Chinese (n=51) Singaporeans(n=49)
Every day A few times per week Seldom Never
Consumption of confectionery – Nationalities
How often do you consume Confectionery?
Every time 38%
Every second time 16%
Every third time 10%
Every fourth time 5%
Every fifth time or less 14%
Never 17%
Frequency of buying Confectionery in DF – Total
13
How often do you buy Confectionery in duty free shops at airports?
APTRA Asia/Pacific Airport Travel Retail Survey
TOTAL n=644
38% are ‘heavy’ buyers – they buy Confectionery every time they travel.
Frequency of buying Confectionery in DF : Nationalities
14 APTRA Asia/Pacific Airport Travel Retail Survey
38% 44%
26%
40% 43%
22%
16% 17%
14%
12%
20%
14%
10% 9%
10%
11%
18%
8%
5% 5%
5%
8%
2%
6%
14% 9%
17%
17%
8%
37%
17% 15% 28%
12% 9% 12%
0%
25%
50%
75%
100%
Total (n=644) Japanese (n=298) Australians (n=95) Malaysians (n=52) Chinese (n=51) Singaporeans (n=49)
Every time Every second time Every third time
Every fourth time Every fifth time or less Never
How often do you buy Confectionery in duty free shops at airports?
Frequency of buying Confectionery in DF: Demographics
15 APTRA Asia/Pacific Airport Travel Retail Survey
36% 42% 42%
53%
38% 28%
16%
19% 24% 14%
18%
12%
11% 7%
13%
9%
14%
6% 3% 7%
3%
7%
3%
15% 10% 10%
7%
13%
19%
16% 19% 17% 10% 15%
24%
0%
25%
50%
75%
100%
Male (n=457) Female (n=185) 18 - 25 (n=29) 26 - 35 (n=104) 36 - 50 (n=354) More than 51(n=155)
Every time Every second time Every third time
Every fourth time Every fifth time or less Never
How often do you buy Confectionery in duty free shops at airports?
Women buy Confectionery more often than men when travelling; travellers up to 35 years old – more often than older travellers.
Frequency of buying Confectionery in DF : Type of traveller
16 APTRA Asia/Pacific Airport Travel Retail Survey
39% 40% 33%
42% 31%
16% 17%
16%
16%
16%
9% 11%
11%
9%
13%
5% 7%
4%
5%
5%
11%
13%
17% 11%
19%
20% 12%
19% 17% 16%
0%
25%
50%
75%
100%
Mainly leisure (n=217) Mainly business(n=242)
Both (n=185) 1 - 5 trips (n=405) More than 5 trips(n=238)
Every time Every second time Every third time
Every fourth time Every fifth time or less Never
How often do you buy Confectionery in duty free shops at airports?
Frequency of buying Confectionery in DF : Consumers vs. Non-consumers
17 APTRA Asia/Pacific Airport Travel Retail Survey
45%
21%
20%
8%
10%
10%
5%
5%
9%
25%
11%
31%
0%
25%
50%
75%
100%
Confectionery consumers Confectionery non-consumers
Every time Every second time Every third time
Every fourth time Every fifth time or less Never
How often do you buy Confectionery in duty free shops at airports?
Confectionery consumers definitely are more regular buyers of sweets than non-consumers.
Nearly half (45%) of Confectionery consumers purchase sweets every time they travel.
Reasons for buying Confectionery in DF: Total
18
9%
5%
6%
10%
11%
13%
14%
14%
17%
19%
19%
22%
71%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Other
To keep children quiet
To stock up
To still appetite
To save money
Somebody asked me to buy
DF exclusive products
I can easily find all the brands I need
As memory of a trip
I cannot find the brand(s) at home
To treat myself
Promotion/specail offer
As a gift for others
TOTAL n=415 (Confectionery buyers)
And why do you buy Confectionery at airport DF shops?
APTRA Asia/Pacific Airport Travel Retail Survey
Reasons for buying Confectionery in DF: Nationality
19 APTRA Asia/Pacific Airport Travel Retail Survey
2%
2%
4%
9%
6%
11%
12%
10%
21%
16%
9%
10%
81%
0% 50% 100%
Other
To keep children quiet
To stock up
To still appetite
To save money
Somebody asked me to buy
DF exclusive products
I can easily find all the brands
As memory of a trip
I cannot find the brand(s) at home
To treat myself
Promotion/specail offer
As a gift for others
8%
4%
15%
19%
11%
9%
9%
4%
4%
13%
51%
26%
57%
0% 50% 100%
2%
10%
7%
10%
20%
22%
12%
24%
29%
22%
29%
12%
54%
0% 50% 100%
6%
6%
6%
21%
21%
30%
39%
9%
42%
24%
61%
67%
0% 50% 100%
Japanese (n=209)
Australians (n=47)
Chinese (n=41)
Malaysian (n=33)
Japanese buy mainly as a gift for others while the travellers from other nationalities buy
for other reasons as well.
And why do you buy Confectionery at airport DF shops?
20 APTRA Asia/Pacific Airport Travel Retail Survey
8%
5%
7%
11%
11%
13%
14%
14%
18%
19%
21%
23%
71%
0% 50% 100%
Other
To keep children quiet
To stock up
To still appetite
To save money
Somebody asked me to buy
DF exclusive products
I can easily find all the brands I need
As memory of a trip
I cannot find the brand(s) at home
To treat myself
Promotion/specail offer
As a gift for others
16%
3%
1%
5%
9%
12%
14%
13%
13%
18%
10%
18%
73%
0% 50% 100%
Consumers (n=338)
Non-consumers (n=77)
And why do you buy Confectionery at airport DF shops?
Reasons for buying Confectionery in DF : Consumers vs. Non-consumers
Kind of Confectionery bought: Total
21
61%
38%
31% 29% 26%
20%
14%
5%
0%
20%
40%
60%
80%
TOTAL n=415
What kind of Confectionery have you bought at airport DF shops in the last six months?
APTRA Asia/Pacific Airport Travel Retail Survey
Others Pralines Sugar Bars and
tablets
Pacs and
bags
Boxed
chocolate Cookies Chocolate
candies
Kind of Confectionery bought: Nationalities
22 APTRA Asia/Pacific Airport Travel Retail Survey
6%
7%
12%
20%
20%
46%
26%
73%
0% 50% 100%
Other
Pralines
Chocolate candies
Sugar (pastilles, candy,jellies, etc.)
Chocolate bars andtablets
Cookies
Chocolate pacs and bags
Boxed chocolate
6%
15%
23%
45%
38%
9%
43%
34%
0% 50% 100%
24%
20%
27%
32%
12%
54%
56%
0% 50% 100%
3%
18%
36%
21%
61%
18%
58%
46%
0% 50% 100%
Japanese (n=209)
Australians (n=47)
What kind of Confectionery have you bought at airport DF shops in the last six months?
Chinese (n=41)
Malaysians (n=33)
Boxed chocolate is among the favorite purchases in Confectionery department for all nationalities.
Australians also buy sugar and chocolate packs and bags; Malaysians – chocolate bars and tablets
Amount spent on Confectionery (in USD): Total
23
26 24
21 21 19
17
13
0
5
10
15
20
25
30
Boxedchocolate(n=228)
Chocolatepacs and bags
(n=148)
Pralines(n=53)
Cookies(n=125)
Chocolatebars andtablets(n=116)
Chocolatecandies(n=79)
Sugar (n=103)
How much did you spend in total on each kind of Confectionery you bought?
APTRA Asia/Pacific Airport Travel Retail Survey
USD
Amount spent (in USD) on Confectionery: Gender
24
How much did you spend in total on Confectionery last time you bought?
APTRA Asia/Pacific Airport Travel Retail Survey
26
23 22
23
20 18
14
26 25
20 19
16 14
12
0
5
10
15
20
25
30
Boxedchocolate(n=228)
Chocolatepacs and bags
(n=148)
Pralines(n=53)
Cookies(n=125)
Chocolatebars andtablets(n=116)
Chocolatecandies(n=79)
Sugar (n=103)
Men WomenUSD
Plan before 24%
Spontaneously 76%
Planning to buy Confectionery – Total
25
Do you normally decide to buy Confectionery before
your trip or do you normally decide spontaneously?
APTRA Asia/Pacific Airport Travel Retail Survey
TOTAL n=415
Planning to buy Confectionery: Nationalities
26 APTRA Asia/Pacific Airport Travel Retail Survey
24% 24% 21% 27% 24%
76% 76% 79% 73% 76%
0%
25%
50%
75%
100%
Total (n=415) Japanese (n=209) Australians (n=47) Chinese (n=41) Malaysians (n=33)
Plan before Spontaneously
Do you normally decide to buy Confectionery before
your trip or do you normally decide spontaneously?
Time spent in Confectionery section: Total
27
1%
14%
26%
59%
0% 10% 20% 30% 40% 50% 60% 70%
1 minute
2-3 minutes
4 -5 minutes
More than 5 minutes
TOTAL n=415
How much time do you typically spend in the Confectionery department of the DF shops?
APTRA Asia/Pacific Airport Travel Retail Survey
Average time spent TOTAL: 6 mins Men: 6 mins
Women: 7 mins
Time spent in Confectionery section: Demographics
28 APTRA Asia/Pacific Airport Travel Retail Survey
1%
10%
25%
64%
0% 20% 40% 60% 80%
1 minute
2-3 minutes
4 -5 minutes
More than 5 minutes
2%
30%
30%
38%
0% 20% 40% 60% 80%
17%
22%
61%
0% 20% 40% 60% 80%
9%
18%
73%
0% 20% 40% 60% 80%
Japanese (n=209)
Australians (n=47)
How much time do you typically spend in the Confectionery department of the DF shops?
Malaysians (n=33)
Chinese (n=41)
Average 6.5 mins 5.2 mins 6.3 mins 6.9 mins
Purpose of confectionery purchase: Total
29
What was the purpose of the confectionery purchase?
APTRA Asia/Pacific Airport Travel Retail Survey
6%
9%
22%
26%
29%
30%
34%
44%
55%
0% 20% 40% 60% 80% 100%
Child gift
Travel entertainment
Formal gifting
Immediate consumption for accompanying family
Souvenir gifting
Family gifting for child
Immediate self-consumption only
Family gifting for parent, partner, sibling
Informal gifting
TOTAL n=415
Purpose of confectionery purchase: Nationalities
30
What was the purpose of the confectionery purchase?
APTRA Asia/Pacific Airport Travel Retail Survey
2%
4%
20%
31%
30%
19%
34%
44%
66%
0% 50% 100%
Child gift
Travel entertainment
Formal gifting
Immediate consumptionfor accompanying family
Souvenir gifting
Family gifting for child
Immediate self-consumption only
Family gifting for parent,partner, sibling
Informal gifting
Japanese (n=209)
4%
26%
21%
21%
17%
23%
40%
38%
17%
0% 50% 100%
Australians (n=47)
2%
22%
17%
22%
27%
46%
39%
49%
66%
0% 50% 100%
Chinese (n=41)
21%
6%
27%
24%
33%
55%
36%
49%
42%
0% 50% 100%
Malaysians (n=33)
Preferred Promotions: Total
31
2%
31%
33%
36%
59%
65%
0% 25% 50% 75% 100%
Other
New launches
Product tasting
Gift with a purchase
3 for 2 or 2 for 1
Price reduction
TOTAL n=415
What kind of promotions regarding Confectionery would you be interested in?
APTRA Asia/Pacific Airport Travel Retail Survey
The “gift with purchase”, “product tasting” and “new
launches” promotions are more appealing to women than to men
(50% vs. 30%; 45% vs. 28% and 38% vs. 28% respectively).
Preferred Promotions: Nationalities
32 APTRA Asia/Pacific Airport Travel Retail Survey
2%
30%
32%
24%
57%
62%
0% 25% 50% 75% 100%
Other
New launches
Product tasting
Gift with a purchase
3 for 2 or 2 for 1
Price reduction
2%
32%
51%
45%
49%
60%
0% 25% 50% 75% 100%
27%
27%
44%
66%
73%
0% 25% 50% 75% 100%
33%
21%
52%
64%
88%
0% 25% 50% 75% 100%
Japanese
Australians
What kind of promotions regarding Confectionery would you be interested in?
Malaysians
Chinese
Advice from Sales Persons: Total
33
TOTAL n=415
Do you like receiving advice from sales persons in the Confectionery department?
APTRA Asia/Pacific Airport Travel Retail Survey
Yes 38%
No 62%
Advice from Sales Persons: Demographics
34 APTRA Asia/Pacific Airport Travel Retail Survey
38% 37% 28%
44%
54%
62% 63% 72%
56%
46%
0%
25%
50%
75%
100%
Total (n=415) Japanese (n=209) Australians (n=47) Chinese (n=41) Malaysians (n=33)
Yes No
Do you like receiving advice from sales persons in the Confectionery department?
Price comparison: Total
35
2%
10%
11%
13%
34%
50%
0% 10% 20% 30% 40% 50% 60% 70%
With Internet
With confectionery shops
Between different airports
With other products categories
With supermarkets / grocery shops
I do not compare the prices
TOTAL n=415
If you compare prices of Confectionery when shopping at
DF shops at airports, with what prices do you compare?
APTRA Asia/Pacific Airport Travel Retail Survey
Women compare prices with supermarkets/grocery shops
and with other product categories while men
compare with prices at other airports, with confectionary
shops or with prices on Internet.
Price comparison: Demographics
36 APTRA Asia/Pacific Airport Travel Retail Survey
1%
9%
12%
14%
29%
52%
0% 20% 40% 60%
With Internet
With confectionery shops
Between different airports
With other productscategories
With supermarkets /grocery shops
I do not compare theprices
2%
6%
6%
6%
34%
51%
0% 20% 40% 60%
7%
20%
12%
10%
42%
44%
0% 20% 40% 60%
6%
9%
18%
15%
70%
24%
0% 20% 40% 60%
Japanese (n=209)
Australians (n=47)
If you compare prices of Confectionery when shopping at
DF shops at airports, with what prices do you compare?
Malaysians (n=33)
Chinese (n=41)
Malaysians compare prices the most when purchasing DF Confectionery.
Decision maker for Confectionery purchase: Total
37
TOTAL n=415
Who typically chooses to buy the actual confectionery product?
APTRA Asia/Pacific Airport Travel Retail Survey
Myself 88%
The accompanying child/children
3%
The travel partner
5%
Somebody who asked me
2%
Other 2%
38 APTRA Asia/Pacific Airport Travel Retail Survey
94%
81% 85% 91%
2%
5% 3%
4%
15% 7% 3% 6% 4%
0%
25%
50%
75%
100%
Japanese (n=209) Australians (n=47) Chinese (n=41) Malaysians (n=33)
Myself The accompanying child/children
The travel partner Somebody who asked me
Other
Who typically chooses to buy the actual confectionery product?
Decision maker for Confectionery purchase : Demographics
39
Confectionery Shopping Attitude
APTRA Asia/Pacific Airport Travel Retail Survey
What is Important when buying Confectionery: Total
40
2,7
3,0
3,1
3,2
3,3
3,4
3,5
3,6
3,7
3,7
0 1 2 3 4 5
Items suitable for immediate consumption
Exclusive DF products
Available sizes
Specail promotions/event
Items suitable for formal gifting
Packaging
Ability to buy better brands not usuallybought
Items suitable for informal gifting
Price
Finding brands which are not available athome
TOTAL n=415
How important are each of the following criteria when
you buy Confectionery at DF shops?
APTRA Asia/Pacific Airport Travel Retail Survey
Mean score Importance is estimated on 5-
levels scale where 1 is «Not
important at all» and 5 is «Very
important». The higher the
mean score, the higher the
importance.
Most important criteria
What is Important when Buying Confectionery: Nationalities
41 APTRA Asia/Pacific Airport Travel Retail Survey
2,6
3,1
3,2
2,9
3,4
3,7
3,8
3,7
3,7
3,8
0 1 2 3 4 5
Items suitable for immediateconsumption
Exclusive DF products
Available sizes
Specail promotions/event
Items suitable for formalgifting
Packaging
Ability to buy better brandsnot usually bought
items suitable for informalgifting
Price
Finding brands which are notavailable at home
3,1
2,4
2,6
2,8
2,9
2,7
2,8
3,1
3,4
3,1
0 1 2 3 4 5
Japanese (n=209)
Australians (n=47)
How important are each of the following criteria when you buy Confectionery at DF shops?
2,9
3,0
2,9
3,6
3,3
3,2
3,0
3,5
3,7
3,5
0 1 2 3 4 5
Chinese (n=41)
3,1
3,6
3,3
3,9
3,8
3,5
3,8
3,6
4,1
4,0
0 1 2 3 4 5
Malaysians (n=33)
Level of Satisfaction with Confectionery Dept. of DF Shops
42 APTRA Asia/Pacific Airport Travel Retail Survey
Airport TOTAL
Tokyo Narita Singapore Kuala Lumpur Osaka Hong Kong Shanghai
Treatment and customer care
28% 30% 29% 24% 3% 28% 25%
Quality of establishment 27% 22% 37% 31% 3% 36% 25%
Atmosphere 26% 22% 35% 31% - 32% 21%
Architecture & Design 24% 20% 31% 24% 3% 36% 33%
Size of establishment 23% 16% 22% 31% - 40% 33%
Variety of brands 18% 15% 20% 31% - 8% 29%
Variety / Number of assortment
15% 8% 20% 31% 3% 12% 29%
Price level 13% 6% 12% 14% 3% 20% 21%
Offers and Promotions 8% 2% 12% 12% - 16% 21%
Confectionery department overall
21% 15% 18% 24% - 24% 25%
= Items with highest satisfaction
We would like to know your level of satisfaction with
particular aspects of the Confectionery department of
the DF shops at your home airport?
Top 3 Boxes (Amount of people rating 10, 9 or
8 on a 10-level scale where 10 is
«Completely satisfied» and 1 is
«Completely unsatisfied»)
43
Reasons For Not Buying Confectionery
Other Items Bought
APTRA Asia/Pacific Airport Travel Retail Survey
Reasons for not Buying Confectionery in DF: Total
44
3%
1%
7%
8%
11%
13%
15%
20%
23%
26%
28%
42%
0% 20% 40% 60%
Other
I had no time
Products were not suitable for gifting
I did not find the brands I like
No appealing items with souvenir value
There were no interesting promotions
The amounts/packages are too big
It is too expensive
I do not consume confectionery
There is no price benefit
It is not convenient to travel with Confectionery
I did not need anything
TOTAL n=229 (those who do not buy or buy seldom Confectionery at DF)
If you do not or seldom buy Confectionery at DF shops at
airports, what are the reasons for not buying?
APTRA Asia/Pacific Airport Travel Retail Survey
The option includes: «The items sold in
DF are not suitable for childern»; «The
sales persons were not friendly»
Conditions to Improve: Total
45
2%
6%
10%
18%
18%
21%
23%
26%
27%
30%
44%
0% 10% 20% 30% 40% 50%
Nothing, I never buy
More suitable items for children
More items suitable for immediate…
Tasting/animations/events
More products/wider assortment
More products suitable for gifting
More discounts/promotions
More items with souvenir value
Smaller amounts/packages
Special packaging for easier carrying
Better prices than downtown
TOTAL n=229 (those who do not buy or buy seldom Confectionery at DF)
Which conditions should improve to make you buy Confectionery at DF shops?
APTRA Asia/Pacific Airport Travel Retail Survey
Conditions to Improve: Consumers
46 APTRA Asia/Pacific Airport Travel Retail Survey
Which conditions should improve to make you buy Confectionery at DF shops?
Japanese
Australians
7%
1%
3%
8%
18%
17%
20%
21%
42%
32%
32%
40%
0% 20% 40% 60% 80%
Other
Friendlier staff
Nothing, I never buy
More suitable items for children
More items suitable for immediateconsumption
Pasting/animations/events
More products/wider assortment
More products suitable for gifting
More discounts/promotions
More items with souvenir value
Smaller amounts/packages
Special packaging for easier carrying
Better prices than downtown
8%
2%
8%
10%
10%
19%
10%
17%
10%
15%
27%
33%
44%
0% 20% 40% 60% 80%
TOTAL n=229 (those who do not buy or buy seldom Confectionery at DF)
Singaporeans
7%
4%
19%
22%
26%
37%
33%
22%
26%
33%
37%
0% 20% 40% 60% 80%
Malaysians
11%
11%
5%
11%
32%
21%
37%
16%
21%
16%
68%
0% 20% 40% 60% 80%
* Caution: small base!
Other items Bought in DF Shops – Total
47
What else do you normally buy besides Confectionery?
APTRA Asia/Pacific Airport Travel Retail Survey
TOTAL n=415
63%
53%
43%
30% 26%
16% 13%
11% 11%
4%
0%
20%
40%
60%
80%
Other items Bought in DF Shops: Nationalities
48 APTRA Asia/Pacific Airport Travel Retail Survey
What else do you normally buy besides Confectionery?
Japanese
Australians
4%
9%
12%
6%
17%
25%
33%
33%
57%
48%
0% 50% 100%
Clothing
Watches & Jewellery
Bags
Electronics
Tobacco
Accessories
Stationery
Alcohol
Souvenirs
P&C
9%
9%
9%
43%
15%
15%
55%
72%
49%
66%
0% 50% 100%
Japanese are souvenirs buyers. Australians prefer to purchase alcohol,
Chinese and Malaysians – perfumers and cosmetics.
Chinese
15%
20%
7%
12%
56%
10%
24%
46%
46%
83%
0% 50% 100%
Malaysians
15%
6%
15%
12%
27%
27%
30%
42%
52%
64%
0% 50% 100%
Amount spent (in USD) on other DF items: Total
49
21
56
58
78
114
115
120
191
198
218
0 50 100 150 200 250
Stationery (n=139)
Tobacco (n=86)
Souvenirs (n=209)
Alcohol (n=178)
Accessories (n=90)
Perfumes & Cosmetics (n=237)
Clothing (n=34)
Watches & Jewellery (n=42)
Electronics (n=59)
Bags (n=44)
And approximately how much did you usually spend in total for each of these categories?
APTRA Asia/Pacific Airport Travel Retail Survey
Gender and age – Total
51
24%
56%
17%
3%
71%
29%
0% 20% 40% 60% 80% 100%
51+
36-50
26-35
18-25
AGE
Male
Female
GENDER
N = 644
APTRA Asia/Pacific Airport Travel Retail Survey
Amount and kind of trips– Total
52
20%
6%
74%
28%
38%
34%
6%
11%
20%
63%
0% 20% 40% 60% 80% 100%
Both
Mostly low cost airlines
Mostly regular airlines
AIRLINES
Both
Mainly business
Mainly leisure
BUSINESS OR LEISURE TRIPS
21+ trips
11-20 trips
6-10 trips
1-5 trips
AMOUNT OF TRIPS PER YEAR
N = 644
APTRA Asia/Pacific Airport Travel Retail Survey
m1nd-set SA Contact: Dr. Peter Mohn, Partner
[email protected] Rue du Lac 47 – 1800 Vevey – Switzerland
T +41 21 925 50 25
Asia Pacific Travel Retail Association APTRA Contact: Michael Barrett, Executive Officer Email: [email protected] Tel : +91 789 354 8842
53 APTRA Asia/Pacific Airport Travel Retail Survey