Upload
others
View
4
Download
0
Embed Size (px)
Citation preview
APTRONICS SOFTWARE ALPHA1, COMMERCIAL BELT, GREATER NOIDA. CALL- 9717681319
Table of Contents
AboutKey Features of Digital Marketing Course
Learning Path
Step 1 : Get ready for the market
Step 2 : Become a data wizard
Step 3 : Become a SEO Whiz
Step 4 : Become a paid marketing master
Step 5 : Become a social media artist
Other Electives
Get ready for the Market
Digital Marketing Course
The Digital Marketing course is designed to train
beginners in the essentials of online marketing. Prepared by
leading digital marketers, the course offers foundational
training in the major digital marketing specialties. Real-
world industry projects offer a platform to acquire hands- on
learning expertise with the most important digital
marketing tools. The course equips learners with the skills
required to plan and execute digital marketing campaigns in
any industry.
Key Learning Objectives
Deep domain expertise in 11 digital marketing disciplines, including search engine
optimization (SEO), social media marketing, pay-per-click (PPC), conversion optimization,
web analytics, content marketing, mobile marketing, email marketing, programmatic
buying, marketing automation, and digital marketing strategy.
Strategic and execution expertise in Google Analytics, Google AdWords, Facebook
Marketing, Twitter, and YouTube.
Real-world problem-solving through projects using Google Analytics, Google AdWords,
Facebook Marketing, and YouTube Marketing.
Formulate, plan, and execute effective digital marketing strategies with the digital
marketing strategy module.
Prepare for top digital marketing certification exams such as Email marketing, Google
AdWords, Facebook Marketing, and YouTube Marketing.
OVERVIEW OF DIGITAL MARKETING
• What is marketing and digital marketing?
• Understanding Marketing and Digital Marketing Process?
WEBSITE CREATION
• Understanding about Internet, websites, domain, web server, web hosting etc.
• Planning of a website
• HTML
• Css
• Jquerry
• Javascript
GRAPHIC DESIGNING
A.PHOTOSHOP
Introduction to Photoshop’s Interface
The Photoshop Workspace, Preferences, and Tools
Finding and Processing Images
Creating New Images, Resizing, and Adjusting Resolution
Layers, Layer Masks, Blending Modes and Smart Objects
Selections and Channels
Working with Paths and professional technique of cut out making
Working with Vector Shapes
Working with Text
Transparency, Opacity, Silhouettes, and Image Collages
Noise, Grain, Dust, Pixelization, and Jagged Edges
Retouching and Restoring Digital Images
Filters and Layer Styles Chapter
Distortion Effects
Text Effects
Working with 3D Images
Publishing and File Formats
B.COREL DRAW
Getting started with Corel Draw
Introduction to Corel Draw
Features of Corel Draw Corel Draw
Interface Tool Box Moving from Adobe Illustrator to Corel Draw Common Tasks
Drawing and Coloring Introduction
Selecting Objects
Creating Basic Shapes
Reshaping Objects
Organizing objects applying color fills and Outlines
Mastering with Text Introduction
Text Tool Artistic and paragraph text Formatting Text Embedding Objects into text
Wrapping Text around Object Linking Text to Objects
Applying Effects Introduction Power of Blends Distortion Contour Effects Envelopes Lens
effects Transparency Creating Depth Effects Power Clips
Working with Bitmap Commands Introduction Working with Bitmaps
Corel Draw- Web resources Introduction Internet Tool bar setting your webpage
Exporting files creating buttons with rollover effects
PPC ADVERTISING (GOOGLE ADWORDS)
• Understanding in organic search results
• Introduction to Google adwords & PPC advertising
• Setting up Google adwords account
• Understanding adwords account structure Campaigns, Adgroups, Ads,
Keywords, etc.
• Types of Advertising campaigns-Search, Display, Video
• Difference between search & display campaign
SOCIAL MEDIA MARKETING
• What is social media
• Understanding the existing social media paradigms & psychology
• How social media marketing is different than others
• Facebook Marketing
• Linkedin Marketing
SEARCH ENGINE OPTIMIZATION
The SEO program is designed to transform learners into
effective, industry-ready Search Engine Optimization
specialists. Built around a structured learning path
prescribed by industry experts, the program includes
modules in all facets of search engine optimization,
including on-page SEO, link building, content marketing,
web analytics, and more. Gain experience in strategizing
and executing inbound marketing initiatives with industry
projects.Key Learning Objectives
In-depth knowledge of keyword research to boost online visibility of a business
Hands-on experience in devising an SEO strategy to drive organic traffic
Advanced link-building expertise, including internal link-structure analysis and optimization What is SEO?
Introduction to SEO
What are search engines and their functions?
Understanding traffic, keywords etc.
On page optimization
Off page optimization
On-Page Best Practices