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CHAPTER 1

ORGANIZATION PROFILE

Organization Name : GAYATHRI MINERAL WATERS (P) LTD

Established from : 2011

Residential address : 462/1 Kalipalayam,

Vellamadai (po)

Vaiyampalayam (via)

Coimbatore641 010

Proprietor : Mrs. Kavitha Vidhyasagar

No of employees : 20 [including staff]

Product category : Can waters, bottle waters

Phone no : 0422 3229899

E-mail :[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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BOTTLED WATER LAW IN INDIA

The term "mineral water" is misleading because our laws do not stipulate the minimum

mineral content level required for water to be labelled as such. Ahmedabad-based Consumer

Education and Research Society (CERS), an independent non-profit institution with a

sophisticated product-testing laboratory, recently carried out a detailed study on 13 major

brands of bottled water available in the country. As many as 10 of the 13 brands had foreign

floating objects in clear violation of norms found in the survey. The CERS study indicates that

there is an urgent need to revise standards for bottled water.

1.2 MISSION AND VISION OF THE COMPANY

Mission

Tobe the worlds premier consumer products company focused on convenient foods and beverages.

We seek to produce healthy financial rewards to investors as we provide opportunities for

growth and enrichment to our employees, our business partners and the communities in which

we operate. And in everything we do, we strive for honesty, fairness and integrity.

Vision

Vision is put into action through programs and a focus on environmental stewardship,

activities to benefit society, and a commitment to build shareholder value by making a truly

sustainable company.


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ANNEXURE

1.PREFORMS AND PET BOTTLES

2. B.T.CAPS


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REFERENCES

1. www.google.com

2. www.wikipedia.com

3.

www.theinternationaljournal.org

4. www.iosrjournals.org

5. Marketing Management 13thEdition by Philip Kotler. Pearson Publication.
http://www.google.com/http://www.google.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.theinternationaljournal.org/http://www.theinternationaljournal.org/http://www.iosrjournals.org/http://www.iosrjournals.org/http://www.iosrjournals.org/http://www.theinternationaljournal.org/http://www.wikipedia.com/http://www.google.com/


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ACKNOWLEDGEMENT

I am very thankful to the Management, Dr.A.EbenezerJeyakumar, Director

(Academics) and Dr.N.R.Alamelu, Principal of Sri Ramakrishna Engineering College for

providing facilities to complete the project work.

I express my immense gratitude to Dr.K.Chitra, Director, Department of

Management Studies, for her constant support to undergo study in an extensive manner and

her continuous encouragement and valuable guidance to complete this project successfully.

I extend my sincere thanks to Mr.N.Vidyasagar, General Manager of Gayathri

Minerals Pvt Ltd for rendering their whole hearted support from the organization side for the

successful completion of this project.

I would also like to express my gratitude to Prof.V.Vanaja faculty guide MBA

department for guiding me throughout the project

My heartfelt thanks to My Parents and My Friends who supported and encouraged

me and made my endeavours possible.

I also thank all who have helped me directly and indirectly in completing this project

work.


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TABLE OF CONTENTS

S.No Description Pg.no

1 Organizationprofile

1.1 Introduction

1.2 Mission and vision

1.3 Organizational chart

1

2

9

10

2

Macro And Micro Analysis

2.1 Macro analysis

2.2 Micro analysis

2.3 SWOT analysis

11

11

13

3 Functional areas

3.1 Production department

3.2 Purchase department

3.3 Marketing department

3.4 HR department

3.5 Quality control

3.6 Finance department

3.7 Organizational chart

14

15

19

20

28

30

31

32

4 Learnings 33

Annexure 34

Reference 36


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EXECUTIVE SUMMARY

INTRODUCTION

Gayathri minerals is a water form of company. The company is committed towards

innovation and water purified, to safe and quality water in India. The establishment of gayathri

minerals they keep this business rising, keep enlarging the scale, keep innovating the

technology and keep moving their service, so that gayathri minerals has grown up into an

industrial brand which will enable them and others to realize quick win-win.

OBJECTIVES

The primary objective is to study the business practices in gayathri minerals,

Coimbatore.The secondary objectives are to understand about a corporate world and to

implement the learning now and in future.

LEARNINGS

I have learnt that Time management play a key role for any manager, and thats what

I have impressed on and learned to manage my time effectively and decided to follow the same

in all the circumstances. I have learnt punctuality, dress code, and planning of work. I have

learnt raising quotations, preparing comparative statement placing order, receiving the goods,checking for quantity and quality. I have learnt how to promote the consumer product. I have

learnt day to day accounting of purchases, sales, receipts, payment, and stock taking.

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