Jakarta, June 2013

Aqua Ladies

A Platform for Women Empowerment

“AQUA Ladies for the house wife empowerment”

Our mission

2

►To bring Health

through food and beverage

to as many people

as possible throughout their lives

Danone Vision for Growth

Danone dual project:

Economic AND Social

• We are in business

• We care about our Ecosystem

China: Mizone towards a blockbuster brand

Build Mizone as a unique and irresistible brand

enabling ambitious life for the active young Chinese generation.

Ensure product preferred sensory signature and

smart hydration.

6/17/2013

Aqua 40th anniversary:

2 billions liters in 2001

10 billions liters in 2012

Indonesian

designer

7

Bottle 600ml

Limited edition for Modern

Trade

A simple operation model

Goodness of Nature: • Superior quality: origin’s uniqueness and

re-define purity (what’s inside)

►Selection:

►Rigorous

process

► Preservation:

►nothing between you

►and Nature

►Protection:

we give back

►what we take

►= Goodness

of Nature

►in every drop

Sustainable Water Resources Management

UPSTREAM

MIDSTREAM

DOWNSTREAM

Run off, deforestation

:

Chemical fertilizer, irrigation infrastructure

damage, poor sanitation, poor watershed condition

intensive agriculture practice, irrigation infrastructure

damage, flood.

Empowered and Proud !

Bekasi 3,880 people

Subang 2,395 people

Brastagi 1,884 people

Klaten 3,270 people

Resources : Google Earth

Pasuruan 1,972 people

Lampung 3,094 people

TTS and Kupang 53,902 people

Sukabumi 12,023 people

Bogor 12,285 people

>100,000 People

14 Districts

13 Partners

>45 Projects

Water access :

changing women’s daily life !

Serang 9,570 people

Wonosobo 650 people

Solok 1,364 people

“Indonesia is water drinking market (80% of share of throat)…and water is mainly boiled/tap water

Source: Share of Throat All Liquids - Nielsen Dairy/U&A Study 2012 Source: Share of Throat Liquid – 2012 U&A Study

The threat: many small units Refilling Aqua jugs

Refill stations continue to grow in share and numbers

38%38%

38%

26% 23%16%

100%

RFST

Aqua

36,061

2010

19,345

39%

2006

12,070

36%

2016

45%

Other brands

Packaged water market share

%; million litres

34,742

15,869

9,412

2016 2010 2006

+14%

Estimated number of RFST

Number

Source: Danone Aqua Refill Station Survey 2011; OC&C analysis

Refill may be smart business or criminal

hFirst production: end January

Market covered: early April

Response 1 Technology :

AQUA - New Cap

Response 2: Aqua Ladies

to win on proximity with consumers

• Select candidates thoroughly

• Moms with motivation to move forward

• Credible & have broad network

1

Develop them through programs • To boost their business • To create proximity & engagement with neighbors

Rewards as appreciation • Achieve sales target • Excellent brand ambassador • Nurturing them

3

2

H O M E S E R V I C E S

Aqua Ladies as Entrepreneur & Business Partner “Giving great economy impact for their family ”

19

Expand their business size

Contributing to better family income

Earn more profit

Silver Gold Diamond

Earn 1-2 million IDR per month

Earn 2-4 million IDR per month

Earn >4 million IDR per month

Impact gained by the growth :

1

2

3

45% of them has started from zero

business and become Diamond class within

in 1-2 years

In 2013, there are

3200 Aqua Ladies with 721.000 homes

served

-

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

1,400,000,000

2012 2013 2014 2015 2016

Diamond

Gold

* Bali Post, 2 May 2013

Brand Visibility (BACI) - Continuous Improvement

Aqua Ladies plant 1000 trees

Aqua Ladies as Social Leaders “Expose the ladies role in social activities”

Aqua Ladies Charity (flood disaster at

Kalibata)

Aqua Ladies contribute

to blood donation

Training entrepreneurship for Aqua Ladies

Consumer Interaction (BACI) - Aqua Ladies -

Community Focus Involvement

• Consumer gathering • Housewife Community • Water Week Campaign

Mom & Baby Focus

• Mid wife activation • Pregnant Mom education • Water Week Campaign

– Promote quality Hydration

Arisan gathering at AHS house / Mini event within AHS area

It seems to work….! Refill Station share stable at 2010 level 10 000 jobs created in 4 years

1157

1861

2300

2,952 3,122

0

500

1000

1500

2000

2500

3000

3500

2009 2010 2011 2012 YTD 2013

# of AQUA Ladies

211 .000

712.000

756.900

# of HH To Served

Aqua Home Service continues to expand and reach more households

Aqua Home Service contributes to 5% of total Aqua volume

Sustainability at the Heart of business through community engagement

Terima kasih!