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Trudi Schifter Founder & CEO AquaSPE [email protected] Zurich Switzerland

Aqua Scientia Potentia Est

Water Knowledge is Power

April, 2015

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Innovation is key to survival in the social revolution

Industrial Revolution

Electronic Age

Social Revolution

19th century 20th century 21st century

© 2015 AquaSPE AG. All rights reserved. Zurich Switzerland – www.aquaspe..com

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Innovation is driven by collaboration

“The new engine of innovation is driven by collaboration” Michael Dell, CEO Dell Computers

“Innovation is a very collaborative process. It is about how you enable the team” R. Mukundan, MD Tata Chemicals

“Next we need to enable expert communities of virtual teams to foster innovation” Jennifer Allerton, CIO, Roche Pharmaceuticals

“The opportunity for businesses today is to become networks—with a culture of collaborative innovation, stewardship and integrity” Filippo Passerini, CIO, Procter & Gamble


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Access to knowledge is the # 1 benefit of cloud collaboration

Access to knowledge #1 benefit

•  AAGR 26% through 2018

•  Trend toward AI applied to collaboration

•  AquaSPE in the sweet spot

Sources: Jan 2015, McKinsey Insights Survey, Transforming Business Through Social Tools. http://www.idc.com/getdoc.jsp?containerId=prUS24977214.


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AquaSPE is a leader in knowledge discovery for water

“Aqua Scientia Potentia est”

Water Knowledge is Power


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1.1 billion people without access to safe drinking water

50% of the worlds population has no basic sanitation or toilets

70% for agriculture

30-70% of energy resources

$ 620 billion market

Water requires innovation Solution – The Water Network by AquaSPE

Connecting the collective intelligence of global water professionals


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•  Members from > 185 countries

•  75% with advanced degrees

•  > 130 technology volunteers

•  > 8000 companies

•  World class advisors

•  > 100,000 newsletter subscribers

The largest online community for global water professionals

© 2015 AquaSPE™ AG Zurich Switzerland – www.aquaspe..com

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The most active professional water community

Q & A Discussions Library Events 500k views Daily in 19 themes > 4000 posts 1600+

100,000 actions per month


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Best way to promote water company products & services globally

Global Media Reach

•  > 75,000 page views/month

•  Social media reaches 15,000/post

•  Monthly Newsletter to > 95,000

•  185 countries


Company Profile Benefits

•  Detailed sales leads

•  Targeted promotion

•  Real time feeds

•  12 month continuous promotion

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AquaSPE collaboration platform

© 2013 TallyFox™ Social Technologies AG Zurich Switzerland - www.TallyFox.com

Client Community

Client workspaces

The Water Network

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Successful communities build personal relationships. Mobile is personal.

Sources www-950.ibm.com/events/wwe/grp/grp024.nsf/vLookupPDFs/MobileFirst%20-%20Vienna%2020130924/$file/MobileFirst%20-%20Vienna%2020130924.pdf http://www.forbes.com/sites/amitchowdhry/2014/06/30/nearly-half-of-u-s-adults-wouldnt-last-a-day-without-a-smartphone-says-survey/

91% keep their phones within arms length

24 hours a day 365 days a year

“I could not go a single day without my mobile phone”

“This is delightful, how did it know I am interested in this? and it learns about me, very cool”

AquaSPE provides responsive web and mobile apps


+ Individual benefits •  Find expertise and be found •  Just for me! Personalized, Smart match • Aha! Information made visually clear • Impressive! My professional profile

+ Platform benefits • Auto tagging • Self learning • Analytics to provide insight

+ Organization benefits • Access to entire Water Network • Wisdom! Ranked content, knowledge • Expertise! Map community knowledge • Profit beyond ROI! Easy monetization

+ Community benefits • Easy! No tech support • Loveable! Easy onboarding • Bespoke stuff out of the box!

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AquaSPE Community - value propositions for individuals and companies

AquaSPE advanced collaboration utilities...

•  Custom roles, access rights &themes

•  Easy API integration (Box, Google drive, other)

•  Multi-media library with document preview

•  Q&A with expert matching and relevance

•  Event registration

•  Contact & member management

•  Online meeting space with task management1

•  Online training1

1 Coming soon © 2015 AquaSPE AG. All rights reserved. Zurich Switzerland – www.aquaspe..com

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...plus SmartMatchProTM

•  Ranked & relevant content

•  Personal interest matching

•  Autotagging

•  Structured Taxonomy & Hash tags

Get connected, Get informed, Get answers with SmartMatchProTM


SmartMatchProTM generates a dynamic relevance score

Benefits

• More accurate match by including multiple vocabularies & facets

• Learns from what users do and don’t do (searches, votes, content read, content ignored, never searched)

• Learns from user input – “yes this was relevant”, “no this was not relevant”.

Automatic knowledge discovery

Hard to find and follow content

VS

The problem AquaSPE solution •  My SmartMatchProTM where ever I am •  Thematic workgroups •  Q&A with relevance & expert matching


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Run more efficient meetings with AquaSPE online meeting space

The Problem •  Agenda and action items hard to find •  Latest documents buried in emails •  CEO’s spend 80% of their time in meetings

AquaSPE solution •  Online space centralizes all info •  Record of discussion and documents •  Action item summary with task management


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AquaSPE reduces emails, improves speed & efficiency

The problem •  Drowning in emails •  Hard to find latest info •  Long lead times to gather feedback

AquaSPE solution •  Shared content and real time feedback •  Discussion threads •  Document version management •  Contextual, precise notifications


Profile info

• Certifications • Level • Yrs experience • Degree • Awards • Publications • Content • Community status

Other facets

Company type Investor Type Geography Function Custom eg: - Clients - Competitors - Suppliers - Partners

Know-how/ Industry Tags Water taxonomy > 5000 terms

Categories

Multi-faceted vocabularies

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Auto tagging – understanding context

Benefits

•  Beyond simple word to word matches, finding context using a 3-level hierarchy

•  User can confirm suggested tags to improve system understanding

•  Additionally refine system understanding with rejected tags, inaccurate tagging


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Self learning Taxonomy

“Contributed” tags Unorganized, unstructured User generated + system contributions, auto growth of unstructured tags

Structured + contributions Industry taxonomy grows organically from real member usage.

Benefits •  Users can contribute tags without

messing up standard structure.

•  System finds “most used tags” to be included in structured taxonomy.

•  Managers have easy way to update the taxonomy with new tags.


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Ranking – members and content Benefits Members •  Assess member’s experience

based on education, years of working, highest job title, etc…

•  Community Tally adds to member’s total rank to identify most active contributors.

Content Ranking •  Content (e.g. answers) are

awarded more points from members with higher experience, matching know-how, recommendations, or expert roles.

•  Ranked content enhances SmartMatchProTM


Nested network architecture grows with your needs

•  3-level Hierarchy of nested spaces – Network, Community, Work-Space – Unlimited related subspaces – With flexible naming (company, group,

project, subject, industry, organisational units...)

•  Dedicated navigation (lists, tree) for spaces – User always knows where he/she is in

the workspace hierarchy – Ability to jump from one workspace to

another while retaining the working context (e.g. tasks, documents, etc....)

Water Network - 1 Community - 2 Community workspace - 3

Related workspaces -3A, C -3B…


Create windows relevant to the person viewing them

•  Every Space can have one or more branded windows –  To group members (1) –  To the outside world

• Public (2) • Higher workspace level (3)

•  Users see window relating to their permission and situational context

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2 3

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•  AquaKit – from $20/month

•  AquaPro – from $30/month

•  Custom Community

•  Event Promotion

• Registration solution

•  Payment portal

Business Solutions Individual Premium Memberships

•  Job Seeker - $39/month •  Business - $59/month •  Executive - $ 89/month

AquaSPE products

Collaboration Spaces Water Events

Company Promotion Ads

•  Premium Profile - $695/ year

•  Feature Profile - $4,995/year

•  Home page Sponsor Banner

•  Home page Ad rotating block


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Business Solutions Individual Memberships (price client defined)

•  Job Seeker •  Business •  Executive

• Custom (eg. access to specific areas, corporate members)

Beyond ROI- AquaSPE provides a business model for our community clients

Company Promotion (price client defined)

Ads (price client defined)

•  Premium Profile •  Feature Profile

•  Home page Ad


Solving the worlds’ water crisis one question and answer at a time

27 © 2015 AquaSPE™ AG Zurich Switzerland – www.aquaspe..com

www.TheWaterNetwork.com by AquaSPE AG

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