ARABIA 2019

VP A•W•A•R•D•S

www.vpawards.com

CELEBRATING THE UNIQUENESS OF THE MIDDLE

EASTERN OPTICAL COMMUNITY

WITH ITS BIGGEST AND MOST

PRESTIGIOUS AWARDS YET AGAIN.

GOES TO CAIRO

THE #1 EYEWEAR FASHION MAGAZINE IN THE MIDDLE EAST

A joint initiative by

A ONE-OF-A-KIND TRADE EVENT FOR THE OPTICAL INDUSTY IN THE MENA REGION

EACH YEAR THE VISIONPLUS AWARDS GROW IN TERMS OF MAGNITUDE, REACH AND STATUREIn the previous editions VisionPlus Awards set new benchmarks when it witnessed overwhelming participation from leading names like Luxottica, Safilo, Essilor, Marchon, DeRigo Vision, Bausch + Lomb, just to name a few, year after year.

Attention brand owners and distributors! This is YOUR opportunity to re-establish leadership in the industry, spread awareness and get recognition as well as votes from YOUR loyal customers.

Come, join the celebrations!

ARABIA 2019

VP A•W•A•R•D•S

The fifth edition of the coveted VisionPlus Awards will be held in Cairo,

with CiO hosting the awards ceremony this yearLAUNCHED IN 2014, VISIONPLUS AWARDS WAS FIRST CONDUCTED IN INDIA

AS ONE OF THE FIRST INITIATIVES OF ITS KIND IN THIS PART OF THE WORLD. FOLLOWING ITS SUCCESS, VP AWARDS MOVED TO THE MIDDLE EAST WHERE

FOUR EDITIONS WERE HOSTED IN COLLABORATION WITH THE DWTC'S VISION-X, DUBAI TITLED AS 'VISION-X VP AWARDS'.

VP Awards has grown to be one of the most celebrated events of the optical industry in the MENA region, and has received

tremendous support from brands globally, as well as from the local eye-care practitioners who have supported

their favourite brands with their votes.

The much anticipated 2018-2019 edition will be hosted by Cairo International Fair (CiO) on April 13, 2019

VP Awards Arabia 2019 edition, as CiO VP Awards comprises of all the fun, excitement as well as motivation that it has been delivering in all the previous sessions and much more.

GOES TO CAIRO

Transparent Process Brands and distributors are invited to enter their leading products for

17 distinct categories

Nominations are declared after entries are judged by an expert panel comprising heads of the biggest retail chains in the

region. Each entry is reviewed on the basis of relevant criteria for each category.

Professionals from the MENA optical business are invited to participate in

online and offline voting

Winners get announced live at a grand ceremony held after the second

day of the CiO Exhibition

ARABIA 2019

VP A•W•A•R•D•S

Every year the chosen winners walk away with a coveted trophy and celebrate their moment of pride

and proudly display their achievements. And yet, in a way, everyone wins. Being nominated by the esteemed panel of judges is a victory in itself because it clearly indicates the

superiority of the entry product amongst various options available in the industry.

YOUR VISION AND EFFORTS IS WHAT TRULY MOULDS THE MARKET OFFERINGS.

GET THE SPOTLIGHT ONTO YOUR STAR PRODUCTS AND RECOGNITION FROM THE INDUSTRY EXPERTS.

ALL NOMINATED BRANDS ARE PROMOTED ON THE ONLINE AND SOCIAL MEDIA FORUMS TO THE OPTICIANS FOR VOTING.

THE VISIBILITY YOUR BRAND GETS WITH CIO VP AWARDS MAKES IT THE PERFECT PLATFORM TO GARNER BRAND LOYALTY FOR YOUR EYEWEAR.

Increased

SALES

Increased

BRAND RECOGNITION

GREAT MEDIA EXPOSURE to the optical industry

INCREASED INTERACTION with the customer

Get updated about latest

TRENDS & TECHNOLOGY

5GREAT REASONS TO PARTICIPATE

ARABIA 2019

VP A•W•A•R•D•S

NOTE : Final shortlisted nominations are chosen by an independent panel according to select criteria for each category. Applicants are requested to note the selection criteria in detail to direct their winning applications. • All entries will be rated by the CiOVP Awards Jury based on the

criteria mentioned above • Each criteria may have special weighting assigned • In the event of insufficient entries for any particular category, the jury may nominate three entries at their discretion • Eyewear introduced to the Middle East market only after Sep 01, 2017 are eligible.

* VALUE PROPOSITION = POTENTIAL SELLING PRICE : DEALER PRICE

BEST NEW SPORTS EYEWEARCIOVP-09 — SPORTS EYEWEAR

BEST NEW CHILDREN'S EYEWEARCIOVP-10 — CHILDREN'S EYEWEAR

A) INNOVATION IN TECHNOLOGY B) AESTHETICS C) BRAND PROMOTION INITIATIVES

A) PROTECTIVE FEATURES B) FINISH & COMFORT C) AESTHETICS D) BRAND PROMOTION INITIATIVES

F U N C T I O N A L E Y E W E A R

MOST POPULAR LENS (PROGRESSIVE)CIOVP-11 — PROGRESSIVE LENS

MOST POPULAR LENS (BEST VALUE)CIOVP-12 — LENSES OFFERING BEST VALUE PROPOSITION* TO OPTICIANS

MOST POPULAR LENS COATING/VALUE ADDCIOVP-13 — VALUE ADDITION COATINGS OR INNOVATIONS

A) LENS QUALITY B) DESIGN FEATURES C) SUPPORT & SERVICE D) PROMOTION AT CONSUMER LEVEL

A) LENS QUALITY B) SUPPORT & SERVICE C) VALUE PROPOSITION*

A) INNOVATION B) SUPPORT & SERVICE C) VALUE PROPOSITION*

O P H T H A L M I C L E N S

MOST POPULAR OPH.CONTACT LENSCIOVP-14 — POWERED CONTACT LENSES

MOST POPULAR COLOURED CONTACT LENSCIOVP-15 — COLOURED CONTACT LENSES

A) LENS QUALITY B) DESIGN FEATURES C) SUPPORT & SERVICE D) PROMOTION AT CONSUMER LEVEL

A) LENS QUALITY B) DESIGN FEATURES C) PROMOTION AT CONSUMER LEVEL

C O N T A C T L E N S

BEST VALUE ENHANCER (RETAIL) CIOVP-16 — ALL INSTRUMENTS AND EQUIPMENT USED AT RETAIL STORES

BEST VALUE ENHANCER (LAB)CIOVP-17 — ALL INSTRUMENTS AND EQUIPMENT USED AT LENS LABS

A) UTILITY B) VALUE ENHANCEMENT C) INNOVATION IN TECHNOLOGY

A) UTILITY B) VALUE ENHANCEMENT C) INNOVATION IN TECHNOLOGY

I N S T R U M E N T S & E Q U I P M E N T

SPECIAL JURY AWARD CIOVP-18 — DESERVING INITIATIVE, PRODUCT, SERVICE

THAT MAY NOT HAVE BEEN COVERED ABOVE

OUT OF THE BOX INNOVATION (1 VOTE PER JURY MEMBER) FINAL DECISION BASED ON MAJORITY

S P E C I A L

AWARD CATEGORIESAnd Nominations' Criteria

BEST NEW SPECTACLE FRAME (LUXURY) CIOVP-01 — MULTI-CATEGORY BRANDS (RETAIL PRICE > AED 4000)

BEST NEW SPECTACLE FRAME (DESIGNER)CIOVP-02 — MULTI-CATEGORY BRANDS (RETAIL PRICE AED 1500 TO 3999)

BEST NEW SPECTACLE FRAME (NICHE) CIOVP-03 — EXCLUSIVELY EYEWEAR BRANDS (RETAIL PRICE > AED 1500)

BEST NEW SPECTACLE FRAME (POPULAR)CIOVP-04 — ALL BRANDS (RETAIL PRICE < AED 1499)

A) AESTHETICS B) FINISH & COMFORT C) INNOVATION IN DESIGN D) INNOVATION IN MATERIAL USED

A) AESTHETICS B) FINISH & COMFORT C) INNOVATION IN DESIGN D) INNOVATION IN MATERIAL USED

A) AESTHETICS B) FINISH & COMFORT C) ORIGINALITY D) PERCEIVED BRAND VALUE

A) AESTHETICS B) FINISH & COMFORT C) VALUE PROPOSITION D) BRAND PROMOTION INITIATIVES

S P E C T A C L E F R A M E S

BEST NEW SUNGLASS MODEL (LUXURY) CIOVP-05 — MULTI-CATEGORY BRANDS (RETAIL PRICE > AED 4000)

BEST NEW SUNGLASS MODEL (DESIGNER)CIOVP-06 — MULTI-CATEGORY BRANDS (RETAIL PRICE AED 1500 TO 3999)

BEST NEW SUNGLASS MODEL (NICHE) CIOVP-07 — EXCLUSIVELY EYEWEAR BRANDS (RETAIL PRICE > AED 1500)

BEST NEW SUNGLASS MODEL (POPULAR)CIOVP-08 — ALL BRANDS (RETAIL PRICE < AED 1499)

A) AESTHETICS B) FINISH & COMFORT C) INNOVATION IN DESIGN D) INNOVATION IN MATERIAL USED

A) AESTHETICS B) FINISH & COMFORT C) INNOVATION IN DESIGN D) INNOVATION IN MATERIAL USED

A) AESTHETICS B) FINISH & COMFORT C) ORIGINALITY D) PERCEIVED BRAND VALUE

A) AESTHETICS B) FINISH & COMFORT C) VALUE PROPOSITION D) BRAND PROMOTION INITIATIVES

S U N G L A S S E S

ARABIA 2019

VP A•W•A•R•D•S

Entry fee for submissions :

AED 500 / USD 150 per entry* ITEMS HAVING A RETAIL PRICE ABOVE AED 10000 COULD BE SET ASIDE TO BE COLLECTED IF REQUESTED IN ADVANCE WITH AN OFFICIAL NOTE (ANNEX A) INDEMNIFYING THE ORGANISERS OF ANY BREAKAGE DURING TRANSFER OR HANDLING.

Submission of ENTRIES

( D E A D L I N E J A N 0 5 , 2 0 1 9 )

ENTRIES CAN BE SUBMITTED BY BRAND OWNERS OR THEIR LICENSED DISTRIBUTORS IN THE MENA REGION. THERE IS NO LIMIT TO THE NUMBER OF ENTRIES THAT CAN BE SUBMITTED.

ALL ENTRIES BESIDES ‘INSTRUMENTS & EQUIPMENT’ ARE TO BE MADE ALONG WITH A NON-RETURNABLE* DISPLAY SAMPLE AND ANY MARKETING COLLATERAL HIGHLIGHTING ITS UNIQUE FEATURES, WHERE APPLICABLE.

SUBMISSIONS FOR ‘INSTRUMENTS & EQUIPMENT’ CATEGORY SHOULD HAVE GOOD QUALITY IMAGES OF THE PRODUCT WITH RELEVANT LITERATURE HIGHLIGHTING ITS KEY FEATURES.

ARABIA 2019

VP A•W•A•R•D•S

Note : All payment to be in favour of ‘FourPlus General Trading LLC’ • Cheque/Payorder to be payable in Dubai, UAE • Entries once made cannot be cancelled or reimbursed • FourPlus Media reserves the right to modify/amend the program if necessary

• Payments to be sent to FourPlus General Trading LLC, 402, Damac Business Tower, Business Bay, Dubai, UAE, PO Box 119755

PERSONAL DETAILS

FULL NAME : ________________________________

DESIGNATION : ______________________________

COMPANY NAME : ___________________________

____________________________________________

____________________________________________

ADDRESS : __________________________________

____________________________________________

____________________________________________

____________________________________________

TEL : _______________________________________

FAX : _______________________________________

MOBILE : ___________________________________

E-MAIL : ____________________________________

PLEASE USE SEPARATE FORMS FOR EACH INDIVIDUAL PRODUCT ENTRY.MAKE COPIES OF THIS FORM AS REQUIRED OR DOWNLOAD FROM www.vpawards.com

ENTRY PRODUCT/MODEL DETAILS TO BE MENTIONED OVERLEAFLAST DATE FOR ENTRY (ALONG WITH CHEQUE/PAYORDER AND PRODUCT SAMPLES) : JAN 05, 2019

PAYMENT DETAILS (AED 500 / USD 150 PER ENTRY)

DD/Cheque No. ______________________________

Amount : ___________________________________

Date : ______________________________________

Bank : ______________________________________

ALL ENTRIES BESIDES ‘INSTRUMENTS & EQUIPMENT’ ARE TO BE MADE ALONG WITH A NON-RETURNABLE DISPLAY SAMPLE AND

ANY MARKETING COLLATERAL HIGHLIGHTING ITS UNIQUE FEATURES, WHERE APPLICABLE.

SUBMISSIONS FOR ‘INSTRUMENTS & EQUIPMENT’ CATEGORY SHOULD HAVE

GOOD QUALITY IMAGES OF THE PRODUCT WITH RELEVANT LITERATURE HIGHLIGHTING

ITS KEY FEATURES.

ITEMS HAVING A RETAIL PRICE ABOVE AED 10000 COULD BE SET ASIDE TO BE COLLECTED IF REQUESTED IN ADVANCE

WITH AN OFFICIAL NOTE (ANNEX A) INDEMNIFYING THE ORGANISERS OF ANY BREAKAGE DURING TRANSFER

OR HANDLING.

ENTRY AND PAYMENTS CAN ALSO BE SUBMITTED ONLINE » WWW.VPAWARDS.COM

ARABIA 2019

VP A•W•A•R•D•S

ENTRY CATEGORY (PLEASE TICK 'ONE' ONLY)

SPECTACLE FRAMES

CIOVP-01 BEST NEW SPECTACLE FRAME (LUXURY)

CIOVP-02 BEST NEW SPECTACLE FRAME (DESIGNER)

CIOVP-03 BEST NEW SPECTACLE FRAME (NICHE)

CIOVP-04 BEST NEW SPECTACLE FRAME (POPULAR)

SUNGLASSES

CIOVP-05 BEST NEW SUNGLASS MODEL (LUXURY)

CIOVP-06 BEST NEW SUNGLASS MODEL (DESIGNER)

CIOVP-07 BEST NEW SUNGLASS FRAME (NICHE)

CIOVP-08 BEST NEW SUNGLASS MODEL (POPULAR)

FUNCTIONAL EYEWEAR

CIOVP-09 BEST NEW SPORTS EYEWEAR

CIOVP-10 BEST NEW CHILDREN'S EYEWEAR

OPHTHALMIC LENS

CIOVP-11 MOST POPULAR LENS (PROGRESSIVE)

CIOVP-12 MOST POPULAR LENS (BEST VALUE)

CIOVP-13 MOST POPULAR LENS COATING/VALUE ADD

CONTACT LENS

CIOVP-14 MOST POPULAR OPH.CONTACT LENS

CIOVP-15 MOST POPULAR COLOURED CONTACT LENS

INSTRUMENTS AND EQUIPMENT

CIOVP-16 BEST VALUE ENHANCER (RETAIL)

CIOVP-17 BEST VALUE ENHANCER (LAB)

PRODUCT DETAILS(AS YOU WOULD WANT TO APPEAR ON NOMINATION)

BRAND NAME :

______________________________________

NAME / NUMBER OF PRODUCT :

______________________________________

UNIQUE PRODUCT FEATURES(UPTO 100 WORDS ONLY) AS YOU WOULD LIKE IT TO APPEAR ON YOUR ONLINE LISTING :

______________________________________

______________________________________

______________________________________

______________________________________

______________________________________

______________________________________

______________________________________

______________________________________

______________________________________

______________________________________

______________________________________

I undertake that I am authorised to make this award entry in this category, and that the product was first introduced to the MENA market only after Sep 1, 2017.

Further, I confirm that the details provided are accurate and understand that the entry would be disqualified automatically in the event of any discrepancy.

Signature and Stamp

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Signature and StampDate :

Annex A

We confirm that the products listed below, and being entered into the CiO VP Awards are over the value of AED 10000.

Further, we indemnify the organisers of CiO VP Awards and / or its employees of any breakage or damage that may have occured to the products listed below during transfer or handling.

We undertake to have the products collected from the VisionPlus office (FourPlus Media, 402, Damac Business Tower, Business Bay, Dubai) within 20 days after the conclusion of the award programme.

We understand that in the event of our failure to do so the organisers are free to dispose the product at their will.

Schedule

NOMINATIONSBY NOTED JURY

MEMBERS Scheduled for Jan 20, 2019

VOTING BY EYE-CARE

PRACTITIONERS From Feb 15 to Mar 31, 2019

1 2 3ENTRY

SUBMISSIONS BY BRANDS

Last date Jan 05, 2019

www.vpawards.com

AWARDS CEREMONY HOSTED BY

for more details contact: Jasbir Bolar : +971 50 8886436or write to awards@fourplusmedia.com

ORGANISED BY

FOURPLUS MEDIA

CAIRO INTERNATIONAL OPTICAL FAIR ON APRIL 13, 2019 AT HOTEL ROYAL MAXIM KEMPINSKI CAIRO, EGYPT

ARABIA 2019

VP A•W•A•R•D•S