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What did your last presentation die of?
Martin Sykes ARC214
Centre of Excellence
Let me tell you a story…
Al Noel, previously 101st Airborne DivisionNow a Principal Consultant, Microsoft US
Stories separate the best Stanford graduates from the rest.
Why stories? 10% Tell
65% Retention
MYTH
• 13
“One of the worst things about knowing a lot, or having access to a lot of information, is that we're tempted to share it all”
Made to Stick, Chip and Dan Heath
Why change?
Drivers Objectives
IssueWhat’s in it for me? Alternatives
Start Stop Do differently Leave alone
What to change?
Transformations Sequence Agreements
Work in progress
Why – What - How • 71
• 89
Bruce Lee
It is not the daily increase but the daily decrease. Hack away at the unessential.
Who
J.K. Rowling
No story lives unless someone wants to listen.
Audience context
Antoine de Saint Exupery
If you want to build a ship, don't drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.
Basic Plot Structure
Act I: Setup
Act II: Confrontation
Act III: Resolution
ResolutionEquilibrium Disruption Reaction Struggle
ExpositionIntroduce characters, relationships, and the current situation.
ClimaxDoes the hero succeed or fail?
All Seems LostEverything is in the balance, so the
hero has to commit everything.
Inciting IncidentThe hero comes across the issue that will force him to act.
The Point of No ReturnThe tension or conflict builds from the inciting incident to a point where the hero must act.
Tension
False Hope Often, but not always, the hero makes
initial progress but then finds greater resistance as the tension escalates.
THE END
Classic characters
Story
GoalHero
Donor
False Hero
Villain
Helper
Dispatcher
Princess
YOUare
NOT the
HERO
Paul Zak – Empathy, Chemistry and the Dramatic Arc
http://aka.ms/Zak
How do you feel?
Haulage Services Situation• 68% of professional freight drivers
spend more than 3 nights per week in their trucks.
• There is an estimated shortfall of 28,400 truck parking spaces in the USA.
• The average lorry driver may spend 40 minutes each day finding parking for the night and services for toilet, hygiene and food.
Bill’s storyBill’s story
Bill’s story
Work from the specific to the general.
68% > 3 Nights in the cab
28,400
The embedded stories and whiteboard trick
Task focused device
Nurse
Mobile line of business
Clinical Staff
Director of Operations
Mobile information worker
Why will your audience listen? Why will they care?
www.StoriesThatMoveMountains.com www.facebook.com/StoriesThatMoveMountainsLinkedIn – Stories That Move Mountains group
Related contentARC210 – Cui Bono. Using the Benefits Dependency Network to bring technology and business changes together ?http://StoriesThatMoveMountains.com
Find Me Later At...www.facebook.com/[email protected]
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Head to...aka.ms/te
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