30
Montréal Juillet 2013 © 2013 Marie-Laure Allain, Marcel Boyer, Rachidi Kotchoni, Jean-Pierre Ponssard. Tous droits réservés. All rights reserved. Reproduction partielle permise avec citation du document source, incluant la notice ©. Short sections may be quoted without explicit permission, if full credit, including © notice, is given to the source. Série Scientifique Scientific Series 2013s-24 Are Cartel Fines Optimal? Theory and Evidence from the European Union Marie-Laure Allain, Marcel Boyer, Rachidi Kotchoni, Jean-Pierre Ponssard

Are Cartel Fines Optimal? Theory and Evidence from the European

  • Upload
    hakhanh

  • View
    218

  • Download
    4

Embed Size (px)

Citation preview

Page 1: Are Cartel Fines Optimal? Theory and Evidence from the European

Montréal

Juillet 2013

© 2013 Marie-Laure Allain, Marcel Boyer, Rachidi Kotchoni, Jean-Pierre Ponssard. Tous droits réservés. All

rights reserved. Reproduction partielle permise avec citation du document source, incluant la notice ©.

Short sections may be quoted without explicit permission, if full credit, including © notice, is given to the source.

Série Scientifique

Scientific Series

2013s-24

Are Cartel Fines Optimal?

Theory and Evidence from the European Union

Marie-Laure Allain, Marcel Boyer,

Rachidi Kotchoni, Jean-Pierre Ponssard

Page 2: Are Cartel Fines Optimal? Theory and Evidence from the European

CIRANO

Le CIRANO est un organisme sans but lucratif constitué en vertu de la Loi des compagnies du Québec. Le financement de

son infrastructure et de ses activités de recherche provient des cotisations de ses organisations-membres, d’une subvention

d’infrastructure du Ministère du Développement économique et régional et de la Recherche, de même que des subventions et

mandats obtenus par ses équipes de recherche.

CIRANO is a private non-profit organization incorporated under the Québec Companies Act. Its infrastructure and research

activities are funded through fees paid by member organizations, an infrastructure grant from the Ministère du

Développement économique et régional et de la Recherche, and grants and research mandates obtained by its research

teams.

Les partenaires du CIRANO

Partenaire majeur

Ministère de l'Enseignement supérieur, de la Recherche, de la Science et de la Technologie

Partenaires corporatifs

Autorité des marchés financiers

Banque de développement du Canada

Banque du Canada

Banque Laurentienne du Canada

Banque Nationale du Canada

Banque Scotia

Bell Canada

BMO Groupe financier

Caisse de dépôt et placement du Québec

Fédération des caisses Desjardins du Québec

Financière Sun Life, Québec

Gaz Métro

Hydro-Québec

Industrie Canada

Investissements PSP

Ministère des Finances et de l’Économie

Power Corporation du Canada

Rio Tinto Alcan

State Street Global Advisors

Transat A.T.

Ville de Montréal

Partenaires universitaires

École Polytechnique de Montréal

École de technologie supérieure (ÉTS)

HEC Montréal

Institut national de la recherche scientifique (INRS)

McGill University

Université Concordia

Université de Montréal

Université de Sherbrooke

Université du Québec

Université du Québec à Montréal

Université Laval

Le CIRANO collabore avec de nombreux centres et chaires de recherche universitaires dont on peut consulter la liste sur son

site web.

ISSN 1198-8177

Les cahiers de la série scientifique (CS) visent à rendre accessibles des résultats de recherche effectuée au CIRANO afin

de susciter échanges et commentaires. Ces cahiers sont écrits dans le style des publications scientifiques. Les idées et les

opinions émises sont sous l’unique responsabilité des auteurs et ne représentent pas nécessairement les positions du

CIRANO ou de ses partenaires.

This paper presents research carried out at CIRANO and aims at encouraging discussion and comment. The observations

and viewpoints expressed are the sole responsibility of the authors. They do not necessarily represent positions of

CIRANO or its partners.

Partenaire financier

Page 3: Are Cartel Fines Optimal? Theory and Evidence from the European

Are Cartel Fines Optimal?

Theory and Evidence from the European Union

Marie-Laure Allain*, Marcel Boyer

†, Rachidi Kotchoni

‡, Jean-Pierre Ponssard

§

Résumé / Abstract

Dissuader la formation ou le maintien des cartels est un objectif important de la politique

antitrust. Nous développons un cadre analytique dynamique pour caractériser le niveau de

dissuasion des amendes et indemnisation, fondé sur le fait que la stabilité d’un cartel dépend

de la capacité à prévenir les déviations, qui elle-même dépend en partie des amendes infligées

en cas de détection et de conviction. Nous montrons que la prise en compte appropriée de la

dynamique des cartels joue un rôle clé dans la détermination du niveau des amendes

optimales. Nos résultats suggèrent que les amendes imposées par la Commission Européenne

au cours des dernières années sont dissuasives, du moins en majorité.

Mots clés : Cartels, amendes, politique antitrust, concurrence.

Deterring the formation or continuation of cartels is a major objective of antitrust policy. We

develop a dynamic framework to characterize the compensation and deterrence properties of

fines, based on the fact that cartel stability depends on the ability to prevent deviation, which

itself depends in part on fines imposed in case of detection and conviction. We show that the

proper consideration of cartel dynamics plays a major role in determining optimal deterrent

fines. Our results suggest that a majority of fines imposed by the European Commission in

recent years meet the deterrence objective.

Keywords : Cartels, fines, antitrust policy.

Codes JEL : L13, L41, L42

* École Polytechnique (CNRS, Department of Economics, 91128 Palaiseau, France; marie-

[email protected]) and CREST-LEI. † Corresponding author - CIRANO and Department of Economics, Université de Montréal; 2020, rue University,

25e étage Montréal, Québec, Canada H3A 2A5 ; [email protected], tel. (1) 514-985-4002. ‡ Departement of Economics, Université de Montréal; [email protected]

§ École Polytechnique (CNRS, Department of Economics, 91128 Palaiseau, France; and CIRANO; jean-

[email protected]).

Page 4: Are Cartel Fines Optimal? Theory and Evidence from the European

1 Introduction

We consider the determination of optimal fines against cartels. A cartel is a group of

independent firms which collectively agree to coordinate their supply, pricing or other

policies in order to make larger profits than they would in a market where “natural com-

petition” would prevail. By reducing or relaxing competition pressures, cartels typically

implement a price increase (the “overcharge”) that generates a net incremental payoff

(the “excess profit”). Cartels pursue their goals at the expense of customers’ interests

and are harmful for society. Most advanced economies consider therefore cartels as illegal.

Though a number of countries have adopted criminal sanctions against individuals

who engaged in hardcore cartels,1 antitrust authorities rely mainly on financial penalties

to enforce laws against cartels. In this article, we focus on fines as the main instrument

for antitrust authorities. There is evidence that the amount of fines imposed on convicted

cartels has dramatically increased in recent years. In the US, the total amount of fines

imposed on convicted cartels thus rose from 889 million dollars over the period 2000-2004

to 3.4 billion dollars over the period 2005-2009,2 while in Europe, it rose from 293 million

euros over the period 1995-1999 to 3.5 billion euros over the period 2000-2004, 9.4 billion

euros over the period 2005-2009, and 5.4 billion euros over 2010-2012.3

The United States Sentencing Guidelines (USSG) recommend the imposition of a

base fine of 10% of the affected volume of commerce to a firm convicted of participation

in a cartel plus another 10% for the harms inflicted upon consumers. This amount

may undergo some adjustments for aggravating and mitigating factors. In the European

Union, the amount of the fine takes into account the severity of the damages inflicted

upon consumers as well as some aggravating and mitigating factors. However, the total

fine must not exceed 10% of the total annual turnover of an undertaking, which may be

much larger than the affected sales. Among the 13 largest cartel cases fined in recent

years, this legal maximum was attained in four cases.4

By imposing fines on convicted cartels, antitrust authorities pursue two main goals:

punishment and deterrence. One of the driving factors behind the increase in fines is

the desire to make the fines deterrent. Indeed, the 2006 Guidelines by the European

Commission (EC) clearly indicate the importance of the deterrence objective in setting

the fines:5 “The Commission’s power to impose fines [...] is one of the means [...] to

1For example, the US, Canada and Japan, and only a few countries within Europe (principally Austria,Norway, Ireland, the United Kingdom and, in relation to bid-rigging, Germany).

2Source: Antitrust Division of the Department of Justice.3European Commission, Directorate General for Competition,

http://ec.europa.eu/competition/cartels/statistics/statistics.pdf. For a statistical review of the evolutionof fines over the 1998-2006 period, see Veljanovski (2010).

4In the Hydrogen Peroxide cartel for instance, the annual turnover of Solexis was estimated at 256million euros in 2005, which led to a reduction in the fine imposed from 31 million to 25,6 million euros.

5European Commission Guidelines on the method of setting fines imposed pursuant to Article 23(2)(a)of Regulation No 1/2003 (2006/C 210/02).

2

Page 5: Are Cartel Fines Optimal? Theory and Evidence from the European

carry out the task of supervision entrusted to it by the Treaty. [...] For this purpose, the

Commission must ensure that its action has the necessary deterrent effect [...] not only

in order to sanction the undertakings concerned (specific deterrence) but also in order to

deter other undertakings from engaging in, or continuing, behaviour that is contrary to

Articles 81 and 82 of the EC Treaty (general deterrence).”

The economic theory of deterrence of criminal activities relies on two main approaches,

which both proceed from the theory developed by Becker (1968) and Landes (1983). One

approach puts the emphasis on compensation: the restitution of criminal gains and the

proper indemnification of victims or more generally the reparation of the harm that crim-

inal activities have caused to society, which may include the costs incurred for finding

and prosecuting criminals. In what follows, we will use the term ”compensatory” to char-

acterize a fine such that the illicit profit of the cartel is seized back.6 The compensatory

fines collected from all discovered cartels may not be compensatory at the aggregate level

as some cartels disappear before being discovered or remain undiscovered forever. Con-

nor (2011) claims that, following the 2006 Guidelines, fines imposed by the European

Commission on convicted cartels are compensatory in many cases: “For the first time in

antitrust history, I believe we are observing fines that regularly disgorge the monopoly

profits accumulated by cartelists.”The other approach puts the emphasis on deterrence,

hence punishment. Under the economic theory of crime, cartelists as criminals weigh the

expected costs and benefits of breaking the law: in other words, a firm is deterred from

participating in a cartel if the expected net incremental profit of doing so is negative,

that is, if the expected excess profit is lower than the expected loss, equal to the fine

plus other penalties7 times the probability of being discovered and convicted. The proper

deterrent fine level is that level which per se makes unprofitable the formation of a cartel

or unsustainable its continuation. Hence the viewpoint taken in characterizing deterrent

fines is that of the firm itself. In contrast to the first approach which focuses on the

recuperation of illicit profits and the compensation of victims and society, the second

approach considers the incentives of firms to engage in illicit activities.

Designing the optimal fines in antitrust infringements requires the consideration of the

following trade-off. Small fines may fail to be deterrent or compensatory, but large fines

may also induce social costs as they may violate principles of proportional justice, force

companies into bankruptcy, raise too much the intensity of incentives to find and prosecute

cartels, thereby increasing the cost of antitrust and raising the probability of type I errors

(finding guilty innocent parties). In particular, Wils (2006) warns that bankruptcy entails

6This definition is based on the illicit profit and not on the harm caused to the economy. Note thatwe neglect the interest rates.

7Other penalties include loss of reputation as well as negative financial market reactions, costs andpenalties from private litigation and class action, and others. In some cases, those other penalties may bemore important than fines. In that vein, see the econometric event studies of Bosch and Eckard (1991),Thompson and Kaserman (2001), Gunster and van Dijk (2011), Aguzzoni, Langus and Motta (2013),and the analysis of interviews and surveys by Huschelrath, Leheyda and Beschorner (2011).

3

Page 6: Are Cartel Fines Optimal? Theory and Evidence from the European

costs on innocent stakeholders as it “would hurt not only managers and shareholders, on

whom the bankruptcy may be considered to have a desirable deterrent effect, but also

all other stakeholders in the firm: employees, suppliers, customers, creditors and tax

authorities.” Interactions between predators and preys or enforcers and criminals must

be modelled as mixed strategy games, both to avoid bang bang phenomena and to carry

forward the idea that it is illusive (too costly) to eradicate all crimes in society.

In this paper, we characterize for many different cartel cases what would be the

optimal fine levels, and we compare these levels to the actual fine levels imposed by

antitrust authorities. To this end, we first review the process by which deterrent fines

are linked to estimated cartel overcharges. We then highlight the essentially dynamic

dimensions of firms’ and cartels’ strategic behavior. We show that the proper and explicit

consideration of such dynamic dimensions together with the estimation of representative

cartel overcharges have a major impact on the determination of optimal deterrent fines.8

Relying on the method developed by Buccirossi and Spagnolo (2007) to compute cartel

profits, we determine the optimal fine level as a function of four parameters, namely the

competitive markup, the cartel overcharge, the elasticity of demand, and the probability

of cartel detection. We embed this analysis in a dynamic model of cartel stability where,

building on Aubert, Rey and Kovacic (2006), we consider that (illicit) communication is

necessary for collusion and that it generates verifiable evidence the antitrust authorities

will discover if they audit the industry. The benchmark fine level we recommend satisfies

both the deterrence and compensation requirements. We then review the fines imposed

on cartel members by the EC (we recovered data from all cartel decisions by the EC

over the period of 2005-2010) and we compare them to the optimal fine level we derived

and recommend. This comparison shows that fines imposed by the EC are above the

deterrence level on average but with a large variance. Our own methodology revisits the

recent contribution of Combe and Monnier (2011), yet our empirical results differ from

theirs. A preliminary analysis of the reasons for this difference was done in Allain et al.

(2011). The present article provides a more complete review of our methodology and

makes explicit our underlying game model, while using a more recent and extended data

base to provide an evidence-based judgment.

The paper is organized as follows. In section 2, we build a simple dynamic model of

repeated interactions to derive the optimal fine formula. In section 3, we use a database

of all cartel cases prosecuted by the EC between 2005 and 2010 to compare actual versus

optimal fine levels. Section 4 concludes.

8We concentrate here on the determination of fines. More generally, antitrust policies can affect boththe fine level and the probability of detection and conviction, which may be substitutes or complements.See Boyer, Lewis and Liu (2000) and Garoupa (2001) on these issues.

4

Page 7: Are Cartel Fines Optimal? Theory and Evidence from the European

2 Cartel analysis in a dynamic framework

The analysis of cartels is often conducted in a static context. But clearly cartels operate

in a dynamic environment. Although characterizing cartel stability as well as but-for

environments is much more demanding in a dynamic framework than in a static one, a

dynamic analysis is unavoidable.

In many industries, prices and possibly quantities can be and are adjusted regularly

and the decision of each firm to enter, stay in or exit from the cartel given the current

and expected economic environment determine the stability of the cartel. The economic

theory of crime suggests that an agent (in the present case, a firm) decides to join a cartel

or stay in a cartel thereby infringing the competition law or regulations if the expected

gain from the infringement is larger than the expected cost or loss. Each individual firm

must determine if participating in the cartel will generate a net increase in profits or value

net of the expected fine when compared with the no cartel or “but-for” situation. It must

also decide, when the cartel has been in effect for some time, if continuing to abide by

the cartel agreement is more profitable than deviating from it. The characteristics of

antitrust policy, and in particular the setting of fines, obviously influence cartel stability.

2.1 Internal cartel stability in a dynamic environment

The following model provides a simple yet powerful framework to analyze cartel stability

in a dynamic environment by introducing a risk of defection by any co-conspirator as well

as a risk of detection and punishment by antitrust authorities. We consider a hypothetical

industry where a given number of firms, say I, form a cartel, while there is an exogenous

annual probability of detection α of the cartel. If the cartel is detected, the cartel is

dissolved and each firm pays a fine F in monetary terms, assumed constant over time.

We build on Aubert, Rey and Kovacic (2006) by assuming that (illicit) communication

is necessary for collusion and generates verifiable evidence the antitrust authorities will

discover if they audit the industry. Each “period” is composed of two stages. In the first

stage, firms choose whether to communicate or not; communication by all members is a

necessary condition for the cartel to exist. In a second stage, firms choose their respective

market strategies: if the cartel exists (all firms did engage in illicit communication in stage

1), each firm can either follow the cartel strategy or deviate. For each firm, we denote the

one-period cartel profit as πM , the one-period deviation profit as πD and the one-period

but-for competitive profit as π, with πD ≥ πM > π.

As outlined previously, the natural competition or “but-for” competitive price in a

dynamic setting can mimic different types of static equilibrium. For example, when a

price war prevails, the natural competition price will be close to marginal cost. When

a “tacit collusion”equilibrium prevails, the natural competition price can be as high as

the collusive or monopoly price. When Cournot-type competition prevails, the natural

5

Page 8: Are Cartel Fines Optimal? Theory and Evidence from the European

competition price can be any price in between. We adopt a relatively standard approach,

namely, that strategic interactions between firms lead to a dynamic competitive outcome

mimicking the repetition of the static competitive outcome.

If firm i deviates in period t while the antitrust authority launches an audit in the

industry, then firm i will be convicted even if it did not follow the cartel strategy in

stage 2: it is the exchange of information that creates the infringement.9 Following the

repeated game approach to cartel formation and stability (Fudenberg and Maskin 1986;

Tirole 1988), we assume that the interactions are repeated over a large (infinite) number

of periods and that all firms have the same cost of capital, hence the same discount

factor δ. Firms are assumed to follow trigger strategies: if at least one firm prefers not to

communicate, all firms adopt the but-for competitive strategy; if all firms communicate,

each player plays the cartel strategy as long as no player has deviated previously; if a

cartel member deviates from that strategy at some time, all players play the but-for

competitive strategy from then on. The solution concept is the subgame perfect Nash

equilibrium. Formally, if the cartel survived up to period t − 1, it will survive in period

t as a Nash equilibrium outcome if all firms choose to follow the cartel strategy provided

that the others do so as well. Figure 1 presents the simplified game tree. Note that

we assume without loss of generality that if the cartel is discovered in period t, which

happens with probability α, the profits πM or πD are nevertheless realized in t before the

fine F is paid.

communicates€

π M

π M − F

π

π

πdoesnotcommunicate

colludes

deviates

1‐α

α

1‐α

α

π D − F€

π D

π

π

Figure 1: The game tree

Assume now that the cartel has been going on up to period t − 1. Assume that in

period t all players but firm i play the trigger strategy. Let us consider the choice of firm

9Note that deviation without detection by the authorities implies no antitrust penalty.

6

Page 9: Are Cartel Fines Optimal? Theory and Evidence from the European

i. If firm i plays the cartel strategy, that is, if it communicates and then sets the cartel

price, its value (measured as its discounted profit) is

V M = πM + α(−F +δ

1− δπ) + (1− α)δV M

⇒ V M =πM − αF + α δ

1−δπ

1− δ(1− α)

Two deviations are possible for firm i. First, the firm can choose not to communicate

in the first stage; in that case, we assume that the cartel is dissolved. Second, the firm

can first communicate and then set a price below the cartel price; in that case, the firm

gains market shares and obtains profit πD, but the other firms detect this deviation and

react in the following periods, which switches the industry back to the natural but-for

competitive equilibrium with profit π forever (the common and standard punishment

assumption).10 We consider in turn these two possible deviations:

• If the firm chooses not to communicate in stage 1, the cartel is dissolved and the

firm’s value is π1−δ . Letting ∆π = πM − π, the firm prefers to deviate in stage 1 if

π

1− δ> V M ⇔ F >

∆π

α

• If the firm deviates by defecting from the cartel price in stage 2 after having chosen

to communicate in stage 1 (and all firms play their but-for competitive strategy

thereafter), its value is V D = πD−αF + δ1−δπ. The firm prefers to deviate in stage

2 if

V D > V M ⇔ F >πM − πD + δ(1− α)(πD − π)

αδ(1− α)

Clearly, the second deviation above is more profitable given that πD > π. A smaller fine

will be sufficient to induce a deviation in stage 2 than in stage 1.

Hindering collusion will be more difficult in the extreme case of infinitely patient firms

(δ = 1) − as very patient firms give a significant weight to future (excess) profit, hence

will be more hesitant to deviate − and minimal deviation profit (πD = πM + ν where ν

is positive but arbitrarily small). Hence a sufficient condition for the fine to be deterrent

is

F >∆π

α− ν 1− δ(1− α)

α(1− α)

or, neglecting ν,

F ≥ ∆π

α≡ DF

10There is no recividism in this model.

7

Page 10: Are Cartel Fines Optimal? Theory and Evidence from the European

The cartel members receive the cartel profit as long as no member deviates and the

cartel is not detected. As soon as one of these two conditions no longer prevails, each firm

is back to the but-for profit. A low value of the fine F (or a low probability of detection

α) makes defection less attractive (as long as the cartel members are patient), even if the

members are aware that the cartel will eventually be detected. Increasing F (for a given

α) or α (for a given F ) reduces the stability of the cartel: the fear of defection deters the

formation or maintenance of the cartel.11

Hence, a fine slightly larger than 1α

times the annual incremental cartel profit deters

maintenance of the cartel. We refer to this fine as the “dynamic deterrent fine”. With

such a fine, at least one firm will deviate from the cartel agreement and thereby lead

to the dismantling of the cartel. For instance, if the annual probability of detection is

estimated at 15%, a fine equal to 6.67 times the annual incremental profit is deterrent

even under the most pessimistic or difficult conditions (very patient firms, low value of

deviation). Hence, if the net annual incremental profit is 7% of sales, then a fine of 46.7%

of annual affected sales would be deterrent.

The formula of the dynamic deterrent fine is rather robust as we defined this formula

under assumptions favorable to cartel formation and maintenance. In other words, it is

larger than necessary in most if not all cases. First, a deviation is assumed to be barely

profitable, as the deviation profit πD is little more than the cartel profit πM . Second,

the firms are assumed to be extremely patient, as δ is assumed to be arbitrarily close

to 1. Relaxing either of these two assumptions would reduce the benchmark level of

the deterrent fine. Third, we assume that following a deviation, collusion can never be

achieved again - that is, we consider a “grim strategy ”where the punishment phase

consists in playing competitively forever; relaxing this assumption would increase the

incentive to deviate and therefore the instability of the cartel. Fourth, we assume that

deviating firms do pay the fine if the cartel is detected at that time; assuming that a

deviating firm can escape the punishment if the industry is audited because it has not

implemented the cartel strategy would increase the incentives to deviate, hence making

collusion less stable and reducing the deterrent fine level. Fifth, our analysis can be

extended straightforwardly to comprehensive concepts of penalties or sanctions, inclusive

not only of financial sanctions or fines but also of the monetary equivalent of all penalties

including punitive restrictions of all sorts imposed on corporations as well as personal

sanctions on cartel instigators and managers such as debarment and prison terms, and

inclusive of more general static and dynamic harm to the economy.

Harrington (2004) develops a more complex dynamic model of cartel stability. He

models the sanction as the sum of a fixed fine and damages, which are proportional to

11Boyer and Dionne (1983a, 1983b) showed that if firms (or their managers) were risk averse, theywould be more affected by an increase in F than by an increase in α when the two are equivalent inexpected terms αF . Hence, under risk aversion, an increase in the fine F is more efficient in reducingcartel stability than an equivalent increase in α.

8

Page 11: Are Cartel Fines Optimal? Theory and Evidence from the European

the (present and past) welfare losses caused by the cartel. The damages are cumulative:

the amount of damages to be paid if the cartel is detected is the sum of the welfare

loss in the current period (possibly multiplied by a given factor) plus the damages in

the previous periods, discounted to take account of the difficulty to evaluate past welfare

losses. With a constant per-period probability of detection, damages grow over time and

the collusive payoff declines at a faster rate than is the deviation payoff. Hence the cartel

becomes less stable and must lower its prices to avoid deviations.

Along similar lines, Hinloopen (2006) computes the optimal fine in a model that allows

the probability of detection to vary across periods: “[fines] and detection probabilities

appear to be substitutable instruments as an increase in either reduces [the prospect for

cartels]. At the same time the two instruments are complementary in that an increase in

prospective fine payments yields more effect the higher are per-period detection proba-

bilities”. This analysis can be useful as we might expect that the annual probability of

detection of a cartel increases over the cartel lifetime. One possible reason among others

is that leniency programs are more attractive as the cartel duration increases.

2.2 The impact of leniency and compliance programs

Leniency programs modify the deterrence properties of fines. A leniency program might

lead firms to deviate from the cartel agreement, thus reducing the duration of cartels

and also the cost of investigations if denouncement can be made sufficiently truthful.

But a leniency program also reduces the expected cost of anticompetitive behavior, and

may thereby increase the ex-ante incentives of firms to participate in a cartel. However,

if the program is optimally chosen and calibrated, the former effect dominates and the

leniency program improves welfare.12 In that vein, some researchers have considered the

possibility of rewarding whistle-blowers in leniency programs, thus increasing individual

incentives to deviate and reducing the cartel stability. For instance, Aubert, Rey and

Kovacic (2006) argue that rewarding firms or even individual informants, including firm

employees, for denouncing cartels can deter collusion in a more effective way. Spagnolo

(2004) shows that leniency programs that reduce or cancel sanctions may deter cartels

more efficiently if the program offers protection to the agent who reports the cartel to

antitrust authorities from retaliation.

In our model, reducing the fine to zero for a firm that reports the cartel to the antitrust

authority makes the strategy of deviating and reporting the cartel even more profitable:

the value of such a deviation becomes

πr = πD +δ

1− δπ

12See Motta and Polo (2003).

9

Page 12: Are Cartel Fines Optimal? Theory and Evidence from the European

In such a case, the minimum deterrent fine is then

1− αα

∆π ≡ DF ′

Note that this new reference threshold DF ′ is smaller than DF by a factor (1− α).

A question of interest is whether a commitment to antitrust compliance within a

company should be acceptable as a mitigating factor. As acknowledged by Wils (2006),

“If they reflect a genuine commitment to antitrust compliance at the highest levels within

the company, and are well-designed, compliance programmes can no doubt be very useful

both to prevent antitrust violations and to detect such violations as early as possible.”

Hence, the use of compliance programs as attenuating factors is a priori justified by

the argument that they contribute to the reduction of the harm caused to society by

cartels. However, promising fine reductions to firms that introduce a compliance program

would reduce ex ante the deterrent effect of the fine. Perhaps, using the absence of a

credible compliance program as an aggravating factor might be more efficient in deterring

competition infringements.

3 Are EC-imposed fines deterrent or not?

So far, we have provided a theoretical discussion of the optimal characteristics of fines

in cartel cases. The next step is to assess the efficiency of fines actually imposed by

Antitrust authorities. This is obviously a difficult task. Our assessment is based on an

extensive analysis of EC fines over the period 2005-2010.

3.1 A new empirical assessment

We recovered data from all cartel decisions by the EC over the period of 2005-2010.

Those cartel cases include 301 firms as members, with aggregate fines amounting to 12.4

billion euros, calculated as the sum of fines imposed by the EC in its decisions minus

leniency exemptions and reductions. The average fine is 41.8 million euros per firm. The

largest fine is 896 million euros, imposed in 2008 in the Carglass Cartel. The cartels

in the sample cover a wide range of sectors: LCD, Animal Feed Phosphates, Prestress-

ing Steel, DRAMs, Calcium Carbide and Magnesium Based Reagents, Bananas, Candle

Waxes, Sodium Chlorate, Carglass, Flat Glass, Synthetic Rubber (NBR), Professional

Videotapes, Bitumen Nederland, Bitumen Spain, Methacrylates, Rubber Chemicals, In-

dustrial Bags, Italian Raw Tobacco and Thread.

The aggregate amount of fines imposed by the EC has increased from 2005 to 2007 and

decreased afterwards. This trend could result from a change in the number of cartel cases

detected each year. Fifteen cartels were detected between 2005 and 2007, while thirteen

10

Page 13: Are Cartel Fines Optimal? Theory and Evidence from the European

were detected between 2008 and 2010. For each cartel case, we collected parameters for

all firms involved in the infringement. The parameters are as follows:

• The duration in months of competition law infringement by each firm. This infor-

mation is usually clearly indicated in the published decision, yet sometimes requires

some calculation. In the cartel cases of a more complex nature, this duration may

contain several distinct figures. For instance, in the EC decision COMP/39.401 in

2009, distinct durations can be found for each firm on German and French markets

respectively.13

• The size in million euros of firms’ annual income in the relevant markets as defined

by each decision. This information is missing in many decisions by the EC: the

judgment commonly reports an interval. We thus remove from the sample the

firms for which data is missing, or for which the decision reports only a maximum

amount, and we keep those for which the decision reports an interval. For these

firms, the actual turnover on the relevant markets is estimated as the median of

the interval reported in the EC decision. Finally, we keep data on 121 individual

firms. Among these, we know the exact turnover on the relevant market for one

third of the firms (40 firms). For the other firms, we know that the annual turnover

on the relevant market is in an interval [x1, x2] and we take the average value of the

interval, m = x2−x12

, as the estimated annual turnover. This interval is rather small

for half the firms (that is, x2−mx2

< 0.25 for 69 firms), but is less precise in 12 cases

(that is, 0.25 < x2−mx2

< 0.33).

• When available, we use the amount of fine before mitigating and aggravating factors

and before leniency reductions. We select this amount as it stands for the outcome

of a general economic analysis of the EC, before any factors specific to the case are

taken into account.

• Data do not allow for retrieving the but-for price. Therefore we base our analysis

on several reasonable or representative scenarios.

We present more precisely in the appendix the data selection process.

3.2 Estimating the benchmarks

As a second step, we need to estimate the fine benchmarks in order to compare them

to our data. The deterrence benchmark is the dynamic deterrent fine DF defined and

characterized previously, while the compensation benchmark CF is the total amount of

excess profit captured by the firm over the total duration of the cartel, that is, with the

13We keep this cartel for the dynamic fines estimations, but we remove it from the sample for theassessment of the compensatory fine.

11

Page 14: Are Cartel Fines Optimal? Theory and Evidence from the European

notations of section 2, CF ≡ n∆π. To do so, we need to assess the price increase due to

the cartel, that is, the cartel overcharge, and the excess profit received by cartel members.

These two measures are crucial to evaluate the optimal level of the fine in each case.

To assess both the cartel profits and damages to the economy, one needs first to

estimate the “cartel overcharge”, that is, the price increase specifically due to the cartel

over the “but-for” price. The difficulty comes from the fact that, if the effective price

charged by cartel members is usually observable once the cartel is detected, the but-for

price is not and must therefore be estimated. Once this cartel overcharge is assessed,

there exist some relatively simple economic methods to derive the excess (or illicit) profit

realized by the cartel over and above the “natural or but-for” competition level. We first

present a method developed by Buccirossi and Spagnolo (2007) that requires parsimonious

information on demand elasticity and market competition to assess cartel excess profits.

The Buccirossi and Spagnolo model relies on the following variables and parameters:

• p is the competitive price (the “but-for” price)

• c is the marginal cost (assumed constant)

• m is the competitive but-for mark-up: m = (p− c)/c

• k is the percentage price increase specifically due to the cartel, hence above the

but-for price: the cartel price is pM = p(1 + k)

• q is the demand at the competitive or but-for price over the period considered (here,

the annual demand)

• ε is the absolute value of the demand elasticity at the competitive or but-for price14

• qM is the demand at the cartel price over the period considered (here, the annual

demand): qM = q(1− εk)

• α is the probability of detection of the cartel over the period considered (here, one

year).

Absent the cartel, each firm’s profit over the period considered (annual) is π = q(p− c) =

qcm, while with the cartel each colluding firm’s annual profit is

πM = qM(pM − c) = qc(1− εk)(m+ k +mk)

14Cohen and Scheffman (1989) were among the first to stress the importance of this parameter. Theyargued that the antitrust authorities did not properly take into account the reaction of customers to aprice increase (through the price elasticity of demand) and thus “the Justice Department’s assertion thatprice-fixing conspiracies would typically result in a mark-up over competitive level of ten percent [...] isnot supported by the available evidence. [...] This conclusion has important implications because of thepotential inefficiencies that may arise from overdeterrence” (page 349).

12

Page 15: Are Cartel Fines Optimal? Theory and Evidence from the European

Therefore a colluding firm increases its annual profits by

∆π = πM − π = qkc((1 +m)(1− εk)− εm)

Annual sales (noted S) in the market at the colluding price are

S = qMpM = qc(1 +m)(1 + k)(1− εk)

In our data, we do not observe c, but we observe the annual sales S. From the ratio

∆π/S, we can retrieve the annual excess profit ∆π as a function of ε, k,m and S as

∆π = k((1 +m)(1− εk)− εm)

(1 +m)(1 + k)(1− εk)S

Observe that if m = 0 or ε = 0, this expression reduces to Sk/(k + 1).

From this simple model, we can derive the fine benchmarks as follows. The deterrence

benchmark DF is

DF =∆π

α= k

((1 +m)(1− εk)− εm)

α(1 +m)(1 + k)(1− εk)S

A fine will be compensatory if it is at least equal to the following benchmark denoted

CF :

CF ≡ n∆π = nk((1 +m)(1− εk)− εm)

(1 +m)(1 + k)(1− εk)S

We have determined two benchmarks to assess the deterrence and compensation prop-

erties of fines. In order to guarantee that these two objectives are attained by fines, we

therefore recommend to set the following level of fine:

F ∗ ≡ max{CF,DF} (1)

We now discuss the assumptions on the parameters before testing the deterrence proper-

ties of the recent EC-imposed fines as they appear in our data.

3.3 Parameters

3.3.1 The probability of detection

The probability of detection of a cartel is very difficult to assess. Several studies attempt

to provide an estimate of this probability, but as the number of undetected cartels remains

unobserved, the results are subject to caution. Since we do not attempt to contribute to

the debate on the probability of detection of cartels, we simply review briefly the existing

literature on this topic. In the empirical part that follows, we use standard values and

discuss the robustness of our results to variations of the probability of detection.

Early analyses suggested that the overall probability of detection of a cartel is within a

13

Page 16: Are Cartel Fines Optimal? Theory and Evidence from the European

range of 10% to 33% (see for instance Werden & Simon, 1987; Cohen and Scheffman, 1989;

and Landes, 1983). This range is consistent with those observed for other crimes: for

burglary, auto theft, and arson, for instance, U.S. arrest rates vary from 13.8% to 16.5%

(Polinsky and Shavell, 2000). Bryant and Eckard (1991) estimate the annual probability

of detection, before the introduction of leniency programs in the US in 1993. Using data

from a sample of US Department of Justice price fixing indictments for the period 1961

to 1988, they propose a statistical model to describe the life-and-death process of cartels

as a continuous-time Markov process. They derive a theoretical duration for each cartel

and infer the probability of detection from the observed number of detected cartels. They

conclude that “the probability of getting caught in a given year is at most between 0.13

and 0.17”(for cartels eventually detected).15

The probability of detection is influenced by several factors. For instance, Harrington

(2004) considers a situation where the probability of cartel detection (and conviction)

increases with the magnitude of price changes: bigger price movements are more likely

to trigger suspicions and thus detection of the cartel. When the probability of detection

is sufficiently sensitive to price increases, the cartel gradually raises price. If, in addi-

tion, detection is sufficiently sensitive to price decreases, then deviations are prevented

as a sudden price war would trigger suspicion. Another important determinant of the

probability of detection is the existence of leniency programs, which are usually assumed

to drive an increase in the probability of cartel detection. Indeed, cartels are subject

to defection by any member who wishes either to benefit by cutting the cartel price, or

to benefit from a leniency program, or both. The presence of a leniency program that

ensures that the deviant firm is not fined increases the probability of detection and con-

viction, and hence cartels can be deterred with a (significantly) lower fine than the fine

prescribed by the previous static approach.

We assume in what follows an annual probability of detection of 15%. This assumption

is consistent with the fact that our data are all posterior to the introduction of leniency

programs in Europe in 1996. Furthermore, we discuss the impact of a variation of the

probability of detection on our results.

3.3.2 The assessment of cartel overcharge

The model developed in section 3.2 determines a simple formula of the minimum fine that

ensures deterrence of the cartel, as a function of several variables. Estimating the price

and profit that would prevail for each firm absent the cartel, that is, the “but-for” price

15 See also Combe, Monnier and Legal (2008). Note that the link between the overall probability ofdetection (in a static model) and the annual probability of detection in our dynamic model is simple.Suppose that the cartel duration is known to be n years and that the probability of detection per yearis constant and equal to α1, the overall n-year probability of detection is equal to αn = 1 − (1 − α1)n.In a static model, with ∆π being the cartel annual excess profit, the n-year benchmark for the deterrentfine is given by the following “overall n-year static deterrent fine OF”: OF = n∆π

αn.

14

Page 17: Are Cartel Fines Optimal? Theory and Evidence from the European

and profit, is crucial to determine the cartel overcharge as well as the excess profit. Yet

these may be very difficult to retrieve: if the cartel price is observed, the “but for” price,

by definition, is not. Taking the notations of the previous section, a given markup pM−cc

for a firm in a cartel reflects both the competitive markup and the cartel overcharge:pM−cc

= k(m+ 1). Retrieving the cartel overcharge k from the observed cartel price thus

requires to know the competitive markup m.

It is well known since Friedman (1971), “folk theorems” state that in repeated games

the set of observed prices may range from the repetition of pure competitive prices to

the repetition of monopoly prices (depending in part on the firms’ patience) as prices

above the static pure competitive price can be the “natural” outcome of dynamic market

interactions. These outcomes are usually referred to as “tacit collusion”: “Tacit collusion

need not involve any ‘collusion’ in the legal sense, and in particular need involve no

communication between parties. It is referred to as tacit collusion only because the

outcome (in terms of prices set or quantities produced, for example) may well resemble

that of explicit collusion or even an official cartel” (Ivaldi et al., 2003). The emergence of

such equilibria is favored if there is complete information on the demand functions and the

cost structures, a small number of firms, relatively homogenous products, etc. In some

cases, these conditions would make the consideration of the Folk theorems unavoidable.

In other cases, one may consider that these theorems do not apply and that the static

equilibrium provides a satisfactory representation of the but-for world.

However, the repeated game framework lacks important features to properly char-

acterize industry equilibria in the presence of demand growth and volatility, potential

entry, and capacity constraints. In the long run, industry structure is determined by the

investment strategies of the firms, in particular by the existence of exogenous or endoge-

nous sunk costs and their implications for entry and exit of firms (Tirole 1988, Sutton

1991). Hence, when assessing the but-for-price, it may be necessary to revisit some basic

structural factors underlying the current industry situation.16 Baumol, Panzar and Willig

(1982) introduce the notion of contestable markets to explain why, though the number of

firms on a market may be small, the market outcomes may still be competitive due to the

threat of entry. Similar developments can also be used to formalize Schumpeter’s creative

destruction process, through which the most efficient firm emerges as the dominant firm

until it is replaced by an even more efficient one. Recent research on the dynamics of

competition17 highlight this complexity.

This discussion underlines the difficulties inherent to the assessment of cartel over-

charges: as information about the proper but-for world is missing, the assessment of a

particular cartel overcharge and hence of the excess profits relies on hypothetical sce-

16For instance, it may be the case that a more intense competition would lead to a more concentratedindustry. Moreover, a more concentrated industry does not necessarily imply higher market power forfirms (Sutton, 1991).

17See for instance Boyer, Lasserre and Moreaux (2012)

15

Page 18: Are Cartel Fines Optimal? Theory and Evidence from the European

narios of competition. A meta-analysis by Connor and Bolotova (2006) summarizes the

findings of past studies on cartel overcharges.

Considering a set of empirical studies of cartels, Connor and Bolotova (2006) perform

a meta-analysis in which the overcharge estimate is a function of two groups of regressors.

The regressors in the first group (e.g., duration, geographical location) have the potential

to explain the magnitude of the actual overcharge whereas those in the second group (pub-

lication source, estimation method) capture estimation biases. The analysis conducted

by Connor and Bolotova is not intended to assess the magnitude of the actual overcharge,

but rather to gauge the sensitivity of the overcharge estimate to the explanatory variables

considered. They find that the overcharge estimate in the studies considered is positively

related to the duration of the cartel, but does not depend on whether the firm is found

guilty or not; it is lower for domestic cartels and for cartels that have operated in the

EU; and it declined over time. The authors attribute the latter to the increased severity

of antitrust regulation, but increased competition and free trade might have produced

similar effects. Interestingly, they find that the explanatory variables of the second group

also have significant impacts on the overcharge estimate although the regressors of the

first group explain the variability of the overcharge estimates to a greater extent than the

regressors of the second group.

Updating the Connor and Bolotova meta-analysis, Connor (2010) finds a mean over-

charge estimate of 50.4% with a median of 23.3% for cartels of all types. Boyer and

Kotchoni (2012) use a similar but updated database (the Connor database) comprising

some 1120 studies of cartels. In this database, the mean overcharge is 45.5% with a

median of 23% for the whole sample; for the subsample of studies with strictly positive

overcharge estimates, the mean overcharge is 49% with a median of 25%; and for the sub-

sample of studies with overcharge estimates lying strictly between 0% and 50%, which

represents 70% of the sample, the mean overcharge is 20.6% with a median of 18.4%.18

Boyer and Kotchoni insist however on the fact that the Connor overcharge data are

overcharge estimates rather than observations and are therefore subject to model error,

estimation error and publication bias. They conduct a meta-analysis of cartel overcharge

estimates in the spirit of Connor and Bolotova (2006) while controlling for asymmetry

(skewness), heterogeneity, publication bias, as well as the presence of a small number

of influential observations (outliers) in the data. They find that the mean bias-corrected

overcharge estimate for cartels with raw positive overcharge estimates under 50% (70% of

cartel cases studied) is 13.6% with a median of 13.6% also, while the mean bias-corrected

overcharge estimate for cartels of all types is 17.5% with a median of 14.1%. Those values

must be considered as upper bounds. Boyer and Kotchoni argue that median overcharge

values are in this case more informative, reliable, and representative of cartel overcharges.

18See Boyer and Kotchoni (2012) for other characteristics of the Connor database. The OECD Reporton the Nature and Effect of Cartels, 2002, estimates that cartel overcharges reach 15% to 20%.

16

Page 19: Are Cartel Fines Optimal? Theory and Evidence from the European

In the subsequent estimates, we assume that the competitive markup is within a range

from 5% to 20% and that the cartel overcharge is between 5% and 30%.

3.4 Deterrence properties of the fines imposed by the EC

Connor (2010) concludes that “...penalty guidelines aimed at optimally deterring cartels

ought to be increased.” Combe and Monnier (2011) consider 64 cartel cases in the EU and

compute restitutive (compensatory) and dissuasive (deterrent) fine benchmarks, in part

directly from the court evidence and in part based on Connor (2010). They use the latter

benchmarks to gauge the actual fines imposed on the cartels they consider. From their

theoretical analysis and empirical estimates, they conclude that “fines imposed against

cartels by the European Commission are overall sub optimal.”Our results lead us to very

different conclusions.

For each of the 121 individual fines in our database, we compare the actual fine

imposed by the EC to the theoretical value of the deterrent fine level DF defined above.

Given the data we have, we must make assumptions about some parameters of the model.

First, our model defines DF as a proportion of annual sales on the relevant market.

Second, the decisions seldom provide information about the cartel overcharge and the

but-for markup. We therefore simulate different scenarios using a range of 5% to 20% for

the competitive but-for markup m and a range of 5% to 30% for the cartel overcharge k.

We also provide simulation results for different values of demand elasticity and probability

of detection.

Figure 2 presents the 121 ratios of the actual fine over the theoretical value DF

obtained with a competitive markup m of 17%, an elasticity ε = 1, and a cartel overcharge

k of 23% from Connor (2010). With these rather demanding parameters, 54 out of the

121 fines (44.6%) are above the deterrence level, while 67 are below. The logarithmic

scale highlights that the ratios are significantly dispersed around 1.

In the following tables, we compare for each firm the actual fine imposed to the re-

spective deterrent fine level DF = ∆πα

derived and characterized in the previous section.

The reported percentage is the share of actual fines that are above their relevant deter-

rence threshold. We represent different scenarios, with different values of the parameters

ε, k,m and α.

Our methodology follows that of Combe and Monnier (2011) who compare in each

case the actual fine with their definition of both the compensatory fine, which corresponds

to the annual excess profit as a percentage of cartel sales times the duration of the cartel,

and the deterrent fine, which corresponds, in their approach, to the compensatory fine

divided by the annual probability of detection. Clearly, since the profitability of a cartel

(namely ∆π) is reduced if the price elasticity of demand is high, deterrence will be easier

if demand is elastic. As a first step, we thus define two benchmarks as in Combe and

17

Page 20: Are Cartel Fines Optimal? Theory and Evidence from the European

0,01

0,1

1

10

0 20 40 60 80 100 120 140

Ra#oactualfine/DF

Ra+oactualfine/DF

Figure 2: Comparison to the dynamic deterrent fine

Monnier (2011), who compute (for α = 15%) an upper and a lower bound of their

deterrent benchmark by using two extreme values of the demand elasticity: the upper

bound is obtained for ε = 0, while the lower bound corresponds to ε = 2.

We present in Tables 1 and 2 how the proportion of fines above the deterrence thresh-

old varies with m and k. In Table 1, demand is assumed to be very elastic (ε = 2): a

large proportion of the actual fines is above the deterrence benchmark DF . Indeed, in the

extreme scenario where the cartel overcharge is very high (k = 30%) in an otherwise rel-

atively competitive sector (the competitive markup in the “but-for” scenario is assumed

to be only 10%), 44% of the actual fines appear to be over the deterrent benchmark DF .

Table 1: Proportion of the 121 finesabove DF (ε = 2, α = 0.15)

k=5 k=13 k=20 k=30m=5 83% 60% 44% 38%m=10 87% 67% 51% 44%m=20 90% 79% 76% 87%

If demand elasticity is very low, a cartel tends to be very profitable and more difficult to

deter. We therefore present in Table 2 how the proportion of fines above the dynamic

deterrent level varies in that case, for different values of the competitive markup (column)

and the cartel overcharge (row). In the case of Table 2, the benchmark does not depend

on the competitive markup m (recall that, with ε = 0, we have ∆παS

= kα(1+k)

). In those

scenarios, the actual level of fines imposed is above the deterrence benchmark in more

18

Page 21: Are Cartel Fines Optimal? Theory and Evidence from the European

than half of the cases if the cartel overcharge is rather low (less than 13%) but in less

than half of the cases if the cartel overcharge is assumed to be high: if k = 30%, only

30% of the actual fines would be considered to be above the deterrence benchmark.

Table 2: Proportion of fines above DF(ε = 0, α = 0.15)

k=5 k=13 k=20 k=30m=5 83% 52% 40% 30%m=10 83% 52% 40% 30%m=20 83% 52% 40% 30%

Tables 3 and 4 present intermediate scenarios: in Table 3 the demand elasticity is

ε = 1, while in Table 4 it is ε = 0.5.

Table 3: Proportion of fines above DF(ε = 1, α = 0.15)

k=5 k=13 k=20 k=30m=5 83% 54% 43% 31%m=10 83% 58% 44% 33%m=20 86% 63% 44% 38 %

Table 4: Proportion of fines above DF(ε = 0.5, α = 0.15)

k=5 k=13 k=20 k=30m=5 83% 53% 40% 30%m=10 83% 54% 41% 31%m=20 83% 56% 43% 33%

Table 5 illustrates the sensitivity of those results to variations of the probability of

detection α for m = k = 20%. If the demand function is inelastic, cartels are very

profitable, but between a quarter and a half of the actual fines are nevertheless above

the dynamic deterrence benchmark level. By contrast, with a very elastic demand, a

clear majority of fines are above the benchmark even if the probability of detection is low

(α = 10%).

Table 5: Proportion of fines aboveDF (m = k = 20%)

α=10% α=15% α=20%ε=0 26% 40% 46%ε=1 33% 44% 60%ε=2 54% 76% 81%

The main conclusion of this analysis is that we find a much higher proportion of de-

terrent fines than Combe and Monnier (2011), who concluded that only one out of 64

19

Page 22: Are Cartel Fines Optimal? Theory and Evidence from the European

fines (1.6%) of their sample lies above the relevant deterrent benchmark.19 Our anal-

ysis differs from theirs along several dimensions, including the characterization of the

deterrence benchmark and the modeling of the dynamics of cartels.20 First, Combe and

Monnier estimates rely in part on Connor (2010) who obtains cartel overcharge estimates

of 20% for domestic cartels and 30% for international cartels. Boyer and Kotchoni (2012,

Table 6), using Connor’s database (updated but similar otherwise to that used by Connor

2010), find mean and median bias-corrected (from model errors, estimation errors and

publication bias) overcharge estimates of 15.3% and 13.4% for domestic cartels and 19.5%

and 15.4% for international cartels, claiming that the significant heterogeneity in the data

makes median values 13.4% and 15.4% more representative of cartel behavior. Second,

Combe and Monnier define the deterrent benchmark fine in a static framework. We

showed above that using a static setup tends to produce a higher deterrence benchmark

than in a dynamic model: the deterrence benchmark defined by Combes and Monnier

is n∆πα

while our dynamic analysis leads to a benchmark DF = ∆πα

, which is lower by a

factor of n, the duration of the cartel. Indeed, even with the rather demanding parameter

values α = 15%, ε = 1, m = 20%, and a cartel overcharge k = 20%, we find that 44% of

the actual fines are above the properly defined dynamic deterrence threshold DF . Third,

we use data that is more recent (our sample selects cartel cases from 2005 to 2010, while

they use cases from 1975 to 2009). As cartel fines have significantly increased over recent

years, we might conclude that the deterrence level of the fines imposed by the EC has

increased. Finally, we point out the large heterogeneity between the different cases: some

are much too low while others are much too high.

3.5 Compensation properties of the EC-imposed fines

Our analysis suggests that what is traditionally known as the compensatory fine may

actually be deterrent in a dynamic context. In this section, we gauge the efficiency of a

policy of imposing compensatory fines to convicted cartels. To this end, suppose a cartel

has been going on for n years and is contemplating to go on for one more year. During

this additional year, the cartel will be detected with probability α and, if detected and

imposed with the compensatory fine, it will pay (n + 1)∆π, or a percentage (n+1)∆πS

of

its annual sales. If the cartel goes on one more year, its expected net incremental illicit

profit is:

∆π − α(n+ 1)∆π = ∆π[1− α(n+ 1)]

The compensatory fine is thus deterrent if n + 1 > 1α

. If the annual probability of

detection is 15%, then the compensatory fine becomes deterrent after six (more precisely

19See also Combe and Monnier (2013) and Boyer (2013).20Allain, Boyer and Ponssard (2011) propose a proper recalibration of both the data and the analysis

of Combe and Monnier (2011) and find that 60% of fines satisfy the relevant deterrent benchmark.

20

Page 23: Are Cartel Fines Optimal? Theory and Evidence from the European

5.67) years as the expected net incremental profit of one additional year turns out to be

negative: the cartel would rationally self-dissolve if not detected. If the probability is

20%, then the compensatory fine becomes deterrent after four years. The compensatory

fine is therefore too low to be deterrent for shorter-lived cartels and far above the deterrent

level for longer-lived cartels.

Again, the proportion of fines above the compensation benchmark varies according

to the scenario considered, but a large majority of fines are compensatory. Table 6 gives

the proportion of actual fines above the compensation benchmark for different scenarios

regarding the competitive markup m and the cartel overcharge k, with ε = 1 and α =

0.15. Table 7 gives the proportion of actual fines above the compensation benchmark for

different scenarios regarding the probability of detection α and the demand elasticity ε,

with k = m = 20%. A large majority of the actual fines appear to be compensatory.

Table 6: Proportion of fines above the com-pensation benchmark (ε = 1, α = 0.15)

k = 5 k = 13 k = 20 k = 30m = 5 94% 82% 69% 45%m = 10 94% 83% 70% 49%m = 20 94% 85% 75% 61%

Table 7: Proportion of fines above thecompensation benchmark (m = k = 20%)

α = 10% α = 15% α = 20%ε = 0 66% 66% 66%ε = 1 75% 75% 75%ε = 2 89% 89% 89%

4 Conclusion

The current orientation of antitrust authorities is to stress deterrence when imposing

cartel fines. The proper determination of deterrent fines relies first on a careful definition

of the excess profit, which requires an appropriate definition of the competitive but-for

mark-up and the demand elasticity.21 We showed that a proper dynamic analysis of cartel

stability suggests using as a deterrent fine benchmark the annual excess profit divided

by the annual probability of being detected. This deterrent benchmark was developed

in the context of dynamic repeated games under very demanding assumptions, hence is

valid under a wide range of cartel contexts. In some highly concentrated industries the

competitive but-for outcome could be closer to the collusive equilibrium than to the static

21The Folz et al. report for the French Competition Authority (2010) strongly encourages an explicituse of demand elasticities

21

Page 24: Are Cartel Fines Optimal? Theory and Evidence from the European

equilibrium. In such cases antitrust authorities would need to develop explicit dynamic

models to grasp the specificities of these industries.

The comparison of our benchmarks to the actual level of fines imposed by the EC in

recent cartel cases (from 2005 to 2010) shows that, according to the different competitive

scenarios, approximately 30% to 80% of the fines are deterrent, while 50% to 80% are

compensatory. These empirical results could indicate that recent fines are closer to their

deterrence and compensation objectives than they used to be. However, a striking feature

of our results is the dispersion of the fines : some seem to be much too high, while others

are much too low.

The co-existence of two possible objectives such as compensation and deterrence may

create confusion in setting fines. The idea that compensatory fines are not deterrent

has been used as an argument in favor of increasing fines above recent levels. This

argument is clearly incorrect as soon as the duration of the cartel exceeds five years. For

longer duration, compensatory fines are overdeterrent. The most effective and politically

acceptable policy might be to set the fines at the largest value between the dynamic

deterrent fine DF and the compensatory fine CF .

More generally, the determination of optimal deterrent fines should be done in the

perspective of selecting the best combination of policy instruments. For instance, leniency

programs must form an integral part of the analysis of cartel stability: a proper leniency

program is likely to increase the probability of detection and conviction and as such would

allow for a reduction in deterrent fine levels.

5 Acknowledgements

We are grateful to Paolo Buccirossi (LEAR), Joe Harrington (Johns Hopkins University),

Wouter Wils (European Commission), Franois Brunet (Cleary Gottlieb Steen & Hamilton

LLP, Paris) as well as to participants at presentations before the International Chamber

of Commerce in Paris, London and New York, the US Council for International Business

in New York, the Autorite de la Concurrence in Paris, the CGSH 2012-10-09 Conference

in Brussels, and the ICC France 2013-10-17 Conference in Paris for their comments.

Needless to say, we remain solely responsible for the content of this paper.

6 References

Aguzzoni, L., Langus, G. and M. Motta (2013), “The effect of EU antitrust investigations

and fines on a firm’s valuation,” The Journal of Industrial Economics (forthcoming)

Allain M.L., Boyer M. and J.P. Ponssard (2011), “The Determination of Optimal

Fines in Cartel Cases: Theory and Practice,” Concurrences 4-2011, 32-40.

22

Page 25: Are Cartel Fines Optimal? Theory and Evidence from the European

Aubert, C., Rey, P., and W. Kovacic (2006) “The Impact of Leniency and Whistle-

Blowing Programs on Cartels” , International Journal of Industrial Organization 24,

1241-1266.

Baumol, W., J. Panzar and R. Willig (1982) Contestable markets and the Theory of

Industry Structure New York: Harcourt Brace Jovanovich. Becker, G (1968) “Crime and

Punishment: An Economic Approach” Journal of Political Economy 76: 169- 217.

Bosch, J.C. and E.W. Eckard, Jr. (1991), “The Profitability of Price Fixing: Evidence

From Stock Market Reaction to Federal Indictments,” The Review of Economics and

Statistics 73(2), 309-317.

Boyer, M. (2013) “The Fining of Cartels”, Concurrences 1-2013, 27-33.

Boyer, M. and G. Dionne (1983a), “Riscophobie et etalement a moyenne constante:

Analyse et applications”, Actualite economique / Revue d’analyse economique 59(2), 208-

229.

Boyer, M. and G. Dionne (1983b), “Variations in the Magnitude and Probability of

Loss: Their Impact on Risk”, Canadian Journal of Economics 16(3), 411-419.

Boyer, M. and R. Kotchoni (2012), “How much do cartel typically overcharge?”,

working paper CIRANO scientific series 2012s-15.

Boyer, M., P. Lasserre, and M. Moreaux (2012), “A Dynamic Duopoly Investment

Game without Commitment under Uncertain Market Expansion ”, International Journal

of Industrial Organization 30, 663-681.

Boyer, M., Lewis, T.R. and W.L. Liu (2000), “Setting standards for credible compli-

ance and law enforcement”, Canadian Journal of Economics 33(2), 319-340.

Bryant, P. and W. Eckart (1991), “Price fixing: the probability of getting caught”,

Review of Economics and Statistics 73, 531-540.

Buccirossi, P. and G. Spagnolo (2007)“Optimal Fines in the Era of Whistleblowers:

Should Price Fixers Still Go To Prison?”, pp. 81-122 in Goshal, V., Stennek, J. (Eds)

The Political Economy of Antitrust, Elsevier: North Holland.

Cohen, M. A. and D. T. Scheffman (1989) “The Antitrust Sentencing Guideline: Is

the Punishment Worth the Costs?” American Criminal Law Review 27, 331-366.

Combe E., Monnier C. and R. Legal (2008), “The probability of getting caught in the

European Union”, Working Paper, College of Europe BEER, no 12.2008

Combe, E. and C. Monnier (2011) “Fines against hard-core cartels in Europe: the

myth of over-enforcement”, Antitrust Bulletin, 56-2, 235-276.

Combe, E. and C. Monnier (2013) “Quelle est l’ampleur de la sous-dissuasion des

cartels en Europe? Complements sur nos resultats”, Concurrences 1-2013, 16-26.

Connor, J. (2010), Price-fixing Overcharges, Revised 2nd Edition, 114 pages.

Connor, J. (2011), “Has the European Commission become more severe in punishing

cartels? Effects of the 2006 Guidelines”, European Commission Law Review forthcoming.

23

Page 26: Are Cartel Fines Optimal? Theory and Evidence from the European

Connor, J. M. and Y. Bolotova (2006), “A Meta-Analysis of Cartel Overcharges ”,

International Journal of Industrial Organization 24, pp.1109-1137

Folz, M., Raysseguier, C. and A. Schaub (2010), Rapport sur l’Appreciation de la

sanction en matiere de pratiques anticoncurrentielles, 2010.

Friedman (1971), “A non-cooperative equilibrium for supergames”, Review of Eco-

nomic Studies 38, pp.1-12.

Fudenberg, D. and E. Maskin (1986), “The Folk Theorem for repeated Game with

Discounting and Incomplete Information” Econometrica 54 (3), pp. 533-554.

Ginsburg, D.H. and J.D. Wright (2010) “Antitrust Sanctions”, Competition Policy

International 6(2), 3-39,

Gunster, A. and M.A. van Dijk (2011), “The Impact of European Antitrust Policy:

Evidence from the Stock Market,” mimeo

Harrington, J. (2004) “Cartel pricing dynamics in the presence of an antitrust author-

ity”, RAND Journal of Economics 35 (4), pp. 651-673.

Harrington (2010) “Comments on Antitrust Sanctions”, Competition Policy Interna-

tional 6(2), 41-51.

Hinloopen, J. (2006) “Internal cartel stability with time-dependent detection proba-

bility”, International Journal of Industrial Organization 24, pp. 1213-1229.

Huschelrath, K., Leheyda, N. and P. Beschorner (2011), “The Deterrent effet of an-

titrust sanctions: Evidence from Switzerland,” The Antitrust Bulletin 56(2), 427-460.

Ivaldi, M., B. Jullien, P. Rey, Paul Seabright and Jean Tirole. (2003) “The Eco-

nomics of Tacit Collusion” Final Report for DG Competition, European Commission,

IDEI Toulouse.

Landes, W.H. (1983), “Optimal Sanctions for Antitrust Violations”, University of

Chicago Law Review 50, 652-678.

Motta, M. and M. Polo (2003) “Leniency programs and cartel prosecution”, Interna-

tional Journal of Industrial Organization 21, pp. 347-379.

Spagnolo (2004) “Divide et impera: optimal mechanisms against cartels (and orga-

nized crime), Mannheim WP.

Sutton, J. (1991), Sunk Costs and Market Structure. MIT Press. Cambridge, MA.

Thompson, J.S. and D.L. Kaserman (2001), “After The Fall: Stock Price Movements

and the Deterrent Effect of Antitrust Enforcement,” Review of Industrial Organization

19, 329–334.

Tirole, J. (1988), The Theory of Industrial Organization, MIT Press.

Veljanovski, C. (2010) “European Commission Cartel Prosecutions and Fines, 1998-

2006 - An Updated Statistical Analysis of Fines Under the 1998 Penalty Guidelines”,

Available at SSRN: http://ssrn.com/abstract=1016014

Werden, G. and M. Simon (1987), “Why price fixers should go to prison?”, The

Antitrust Bulletin 32, 917-937.

24

Page 27: Are Cartel Fines Optimal? Theory and Evidence from the European

Wils, P.J. W (2006), “Optimal Antitrust Fines: Theory and Practice”, World Com-

petition 29(2):183-208.

25

Page 28: Are Cartel Fines Optimal? Theory and Evidence from the European

Appendix: The Data

Table 8 presents the list of the 20 cartel decisions published by the EC between 2005

and 2010, for which we have sufficient data. For each case, we report the number of firms

that we select after dropping those for which the data is non-existant or insufficiently

precise. The column “reference fine per firm” indicates the fine we take into account:

in most cases, we report the fine “before mitigating or aggravating factors”, in order to

rule out those factors that are specific to each case. Our goal is to assess the deterrence

properties of the baseline fines before those specific factors are integrated. In two cases

(the 2010 Prestressing Steel and the 2008 Carglass decisions) we use a different fine as

we do not have the value of the fine before mitigating and aggravating factors.

The column “% error on annual sales (by firm)” in Table 8 gives the precision of the

variable that represents the annual sales on the relevant market, that is, the variable

“S”in our model. In some cases, the EC reports exactly the amount of annual sales. In

that case, the column reports 0% of error. But in other cases, the EC gives a range of

values: we then report the average value of the range, and the error term indicates the

precision of the range. For instance, in the 2008 Candle Wax case, we drop the firms for

which the error term is larger than 33%, and we keep 8 firms. We compute the thresholds

on the approximate values of the yearly sales, that is, the average of the floor and ceiling

turnovers reported in the EC documents. The data we keep for the Candle wax case

appear in Table 9.

Increasing the precision of our data reduces the data sample and may increase the

selection bias. There is obviously a trade-off in taking approximate values for the turnover.

On the one hand, it introduces possible errors in the estimate of the fine thresholds. On

the other hand, it enables us to extend the data sample and to reduce the selection bias:

data tend to be more imprecise for the largest cases, and we want to take these into

account in our study. For instance, there is a positive error on each of the 12 firms with

the largest turnovers (error term between 3.5% and 25%) and for the 9 firms with the

highest fines (3.5.% to 33%). If we reduce the sample to firms for which the error term is

less than 25%, with k = 13%, m = 10%, ε = 1 and α = 15%, 51% of the fines are above

the deterrence threshold DF , and 83% are above the compensation threshold. Keeping

only the firms with an error term less than 16%, with k = 13%, m = 10%, ε = 1 and

α = 15%, 30% of the fines are above the deterrence threshold DF , and 75% are above the

compensation threshold. Keeping only the firms with a 0% error on the turnover reduces

the sample to 40 firms in 10 cartel cases, for which with k = 13%, m = 10%, ε = 1 and

α = 15%, 15% of the fines are above the deterrence threshold DF , and 68% are above

the compensation threshold.

26

Page 29: Are Cartel Fines Optimal? Theory and Evidence from the European

Table 8: Data sample and precision

Year Sector Nb. firms Reference fine per firm % error on annual sales (by firm)

2010 LCD 4 before mitigating/ 0 to 16.5%aggravating factors

2010 Animal Feed Phosphate 2 before mitigating/ 50− 33%aggravating factors

2010 Prestressing Steel 16 before inability to pay 0 %2010 DRAMs 9 before mitigating/ 7− 25%

aggravating factors2009 Calcium Carbide and 7 before mitigating/ 16− 25%

Magnesium Based Reagents aggravating factors2008 Bananas 2 before mitigating/ 0%

aggravating factors2008 Candle waxes 8 before mitigating/ 0− 33%

aggravating factors2008 Sodium Chlorate 3 before mitigating/ 0%

aggravating factors2008 Synthetic rubber 4 before mitigating/ 0%

(NBR) aggravating factors2008 Car glass 3 settlement 10− 20%2007 Flat glass 4 before mitigating/ 16− 25%

aggravating factors2007 Professional videotapes 3 before mitigating/ 0%

aggravating factors2007 Bitumen Spain 6 before mitigating/ 0− 4%

aggravating factors2006 Synthetic rubber 4 before mitigating/ 4− 25%

(BR/ESBR) aggravating factors2006 Bitumen Nederland 13 before mitigating/ 16− 25%

aggravating factors2006 Methacrylates 3 before mitigating/ 0%

aggravating factors2005 Rubber Chemicals 2 before mitigating/ 16− 25%

aggravating factors2005 Industrial bags 14 before mitigating/ 8− 33%

aggravating factors2005 Italian raw tobacco 4 before mitigating/ 0%

aggravating factors2005 Thread 10 before mitigating/ 25− 33%

aggravating factors

27

Page 30: Are Cartel Fines Optimal? Theory and Evidence from the European

Table 9: Data precision (ε = 0.5, α = 0.15)

Firm yearly turnover, floor yearly turnover, ceiling yearly sales % errorENI 10 30 20 33%

ExxonMobil 10 30 20 33%Hansen & Rosenthal 20 40 30 25%

Repsol 10.8 10.8 10.8 0%Sasol Wax GmbH 160 180 170 5.5%

Sasol Wax International AG 160 180 170 5.5%RWE 10 30 20 33%Total 20 40 30 25%

28