ARE YOU PAYING ATTENTION?

2nd assignment Stanford Crash Course on Creativity

Shops for my research

• Lush – fresh handmade cosmetics • Fellini – shoes store• Azbuka – book-store• Handmade - handmade store• Imaginarium – vintage clothes• Roshen – candy factory shop

Lush. Like

Like:EnvironmentPersonnelProductsExterior

Lush. Like

Lush. DislikeTerrible smell in the store, no air!

Fellini. Dislike

Like:Personnel

Dislike:EnvironmentProductsExterior

Azbuka. Dislike

Azbuka. Like

Handmade shop. Like

Handmade shop. Like

Handmade shop. Like

Imaginarium

Imaginarium

Roshen

Roshen

Roshen

INSIGHTS• People like:• Fresh air, spaces• traditions and history, legends• stories and fairy tales, miracles• Investigate and discover something• Touching• Lights• Mirrors• Creative and free spaces• To do something by themselves.- Often don’t need an assistance or personnel advice- Afraid of bodyguards and alarm system- Like natural materials, wood, and fabric- Like shop spaces looks like home with armchairs and pets.- Like fresh flowers- Non-standard installation, promo/advertising materials- Bright windows- Competitions and quizzing