AREA CONVENTION & VISITORS BUREAU

2017 PURCHASE OF SERVICE

Keith RahePresident & CEO

When we work together and provide

posiive experiences for visitors to our community we create a place people want to visit.

When we create a place that someone wants to visit we show them a place they would want to live.

Once we show them a place they want to live it becomes a place they want to work.

When we have a place where people want to work we create a place where a business has to be.

And where businesses want to be we build a place people have to visit.

TRAVEL RELATED EXPENDITURES

$329.27 million generated in travel related expenditures in Dubuque County for 2015Iowa Economic Development Authority Iowa Tourism Oice and prepared by the Research Department of the US Travel Associaion

HOTEL MOTEL TAX

12.1% increase in hotel/motel tax dollars over the past 5 years (FY 2013-FY 2018)AMERICA'S RIVER FESTIVAL

12,000 Atendees | Tickets sold to 548 ciies, 24 states, 2 countries Biggest night in fesival history for REO Speedwagon, Cheap Trick & Pablo Cruise. JOHN DEERE SUMMIT 2016

$679,926 generated in economic impact | 750 Atendees | Esimated 1,400 room nights September 17-22, 2016

DOCKDOGS WORLD CHAMPIONSHIPS 2016

$368,292 generated in economic impact | 450 Atendees | Esimated 600 room nights November 9-13, 2016

HISTORIC PROGRESSIVE TOURS

21 tours on the books for FY 2017

TRAVELDUBUQUE.COM

Record traic of over 110,000 visitors from January 2016 - December 2016 to traveldubuque.com

WELCOME CENTER

7.6% increase of individuals visiing the Welcome Center over 2015.

Highlights of Fiscal Year 2017

0 - 1,000 visits

1,001 - 5,000 visits

5,001 - 15,000 visits

15,001 - 30,000 visits

30,001 - 40,000 visits

MILWAUKEE

DUBUQUE

CHICAGO

IOWA CITY

BETTENDORF

CEDAR RAPIDS

OMAHA

MINNEAPOLIS

DES MOINES

MADISON

10TOP

CITIESFROM ONLINE

TRAFFIC

WEBSITE HITSBased on website hits from July 1, 2015 to June 30, 2016 by city. Google Analyics

TRAVEL PARTY DATAData collected from the 2015 Iowa Welcome Center Survey Report.

Audience IDENTIFIED MARKETS

Cedar Rapids, IAChicago Suburbs, IL Des Moines, IAIowa City, IAMadison, WI

EMERGING MARKETS

Milwaukee, WIMinneapolis, MN Omaha, NERochester, MN

Geographical areas are targeted based on mile radius, demographics and organic intersest to Dubuque as a desinaion.

AVERAGE STAY AVERAGE PARTY SIZE AVERAGE AGE AVERAGE SPENDING

2.5 Days 2.5 People 48.8 Years $272.95/Day

By the Numbers

YEAREXPENDITURES

(Millions)PAYROLL

(Millions)EMPLOYMENT

(Thousands)STATE TAX

(Millions)LOCAL TAX

(Millions)

2015 $329.27 $52.59 2.87 $18.35 $4.49

Compared to 2014 .07% Increase 3.97% Increase 1.41% Increase 24.66% Increase 4.90% Increase

Compared to 2006 39.04% Increase 25.87% Increase 6.69% Increase 59.98% Increase 42.99% Increase

THE ECONOMIC

IMPACT OF TRAVEL

Dubuque County experienced an increase in travel related expenditures, as well as an increase in payroll, employment, state & local tax receipts.DUBUQUE COUNTY IMPACTReleased annually by the Iowa Economic Development Authority Iowa Tourism Oice and prepared by the Research Department of the US Travel Associaion, this report provides insight on travel related expenditures, payroll, employment, state and local tax receipts. These numbers are a compilaion of the 2002 - 2015 reports and represent Dubuque County.

NUMBER OF TRAVELERSData collected from internal tracking.

559TRAVEL

INDUSTRY

PARTNERS

2,870TRAVEL

RELATED

EMPLOYEES

67,500+CONVENTION

DELEGATES

4,000+GROUP TOUR

DELEGATES

70,000+SPORTS

RELATED

VISITORS

13,806INDIVIDUALS

IN THE

WELCOME

CENTER

DUBUQUE

STR REPORT

20

JUNMAYAPRMARFEBJANDECNOVOCTSEPAUGJUL

77

.5%

72

.3%

73

.9%

69

.8%

65

.9%

65

.4%

68

.6%

66

.4%

50

.3% 54

.3%

40

.7% 44

.2%

48

.5%

47

.4%

48

.2% 5

4.0

%

54

.5%

54

.7%

55

.4%

64

.0%

62

.0%

63

.6%

72

.4%

71

.8%

SAMPLE MEETING DATES DELEGATES IMPACT

Midwest Gang Invesigators May 15-18, 2016 350 $207,910

John Deere Summit 2016 September 17-22, 2016 750 $679,926

Meetings, Groups & Events TESTIMONIAL

“What a fantasic organizaion to have on your side and partner with. The quality of their staf and work is second to none, and they were instrumental in helping secure the 2017 Naional Canoe & Kayak Championships in Dubuque. They have the recipe for success and coninue to showcase Dubuque as a premier locaion for recreaional tourism in the Midwest.”EARL BRIMEYER

Dubuque Dragon Boat Associaion

MEETINGS

GROUPS

EVENTS

SAMPLE GROUP DATES DELEGATES IMPACT

Country Wide Discoveries June 13-15, 2016 41 $25,625

York Fun Club, York, NE June 20-23, 2016 46 $43,125

EVENT DATES ATTENDEES IMPACT

Julien Dubuque Internaional Film Fesival April 21-24, 2016 3,680 $500,500

Team of Dreams September 3-4, 2016 2,700 $324,000

Winter Iowa Games January 30-31, 2016 6,500 $637,807

America's River Fesival June 10-11, 2016 11,200 $816,553

DockDogs World Championships November 9-13, 2016 450 $368,292

FIREBALL RUN ADVENTURALLY

Dubuque is 1 of 7 communiies selected for the 2017 season. Fireball Run® is both a live-acion adventurally® compeiion and 26-episode adventure television series distributed by Amazon Prime Instant Video. Filmed in real ime over a span of 8 days and 2,000 miles, this series features a trivia pursuit road rally compeiion.BRANDING

The Dubuque CVB will be rebranding markeing eforts to match the essence of Dubuque and set Dubuque a part from it's compeitors. New branding will roll out in late FY 2017 and over the course of FY 2018.

A look at what's coming up for Fiscal Year 2018:

UPCOMING NATIONAL CONFERENCES

*Livestock Markeing Associaion June 4-9, 2018 | 700 delegates (families involved) Grand River Center & area hotels*Naional Guernsey Associaion June 25-30, 2018 | 350 delegates (families involved) Grand River Center & area hotels Naional Walnut Council Meeing July 28-August 1, 2018 | 150-200 delegates *Indicates the conference has never been to Dubuque

UPPER MIDWEST CONVENTION & VISITORS BUREAU 2017

September 10-12, 2017 leaders in the toursim industry (CVBs, DMOs, etc.) will come to Dubuque to atend the 20th annual UMCVB conference. This event, hoping to draw about 200 people to the area, irst started 20 years ago and will celebrate it's 20th anniversary where it all started.

Net Income & Expenses

July 1, 2017 - June 30, 2018

INCOME:

Dubuque County 25,000.00

Grants 55,000.00

Gift Shop/Welcome Center 28,000.00

Co-op Programs 57,000.00

Bureau Services 74,620.00

CVB Events 15,000.00

Hotel/Motel Tax 1,075,917.00

Brochure Distribution 16,000.00

Progressive Dinners 32,000.00

Interest 175.00

Total 1,378,712.00

EXPENSES:

Convention Marketing 80,550.00

Sports Commission 100,000.00

Group Tour Marketing 43,200.00

Marketing: Media Buys 225,000.00

Awareness Development 124,000.00

Personnel 626,866.00

Administrative 46,300.00

Operations 39,500.00

Facilities 49,993.64

Depreciation & Interest 29,278.86

Total 1,364,688.50

NET 14,023.50

Dubuque County 25,000.00 Actual, receive in August

Grants

IDED 50,000.00 State of Iowa Sports marketing grant

DRA 5,000.00 Dubuque Racing Association grant

Subtotal 55,000.00

Gift Shop/Welcome Center

Retail Sales 28,000.00 Retail sales at Welcome Center

Subtotal 28,000.00

Co-Op Programs

Partner Income 32,000.00 Marketing Program

Marketing Income 25,000.00 Various ads & website marketing

Subtotal 57,000.00

Bureau Services

Visitor Guide 6,000.00 Ad sales for Visitor Guide/TH Media

America's River Festival 15,000.00 Contract for Services

JDIFF 7,500.00 Contract for Services

Tri-State Tourism 14,400.00 Contract for Services

Riverboat tours 18,720.00 Staff conducts tours in Dubuque & County

Sister Cities 13,000.00 Contract for Services

Subtotal 74,620.00

CVB Events

Sponsorship 15,000.00 Fireball run sponsorships

Subtotal 15,000.00

City of Dubuque

Hotel/Motel Tax 1,075,917.00 Actual, 4 quarterly payments

Subtotal 1,075,917.00

Brochure Distribution

Brochure delivery 16,000.00 Brochure distribution for partners

Subtotal 16,000.00

Progressive Lunch/Dinner

Progressive Lunch/Dinner 32,000.00 Progressive Lunch/Dinner

Subtotal 32,000.00

Interest 175.00

Total Income 1,378,712.00

July 1, 2017 - June 30, 2018

Income

Tri-State Champion

TriState Champion 2,500.00

Work in conjunction with locals to bring in the associations

that belong to Dubuque for their annual

conference/mtg/event

Bid Process Line item Description

Presentation 2,000.00 Travel expenses for recruitment of conventions

Incentives

28,250.00Upper Midwest CVB, National Guernsey Association, National

Conference for Catechial Leadership, Livestock Marketing

Association, Iowa World China Painters

Subtotal 30,250.00

Corporate Marketing

SDR Lead Generation 4,000.00Target top five markets outside our market to determine

conventions & meetings for future sales

Helmsbriscoe Annual Business

Conference4,000.00 Tradeshow providing appointments and networking with

Meeting Planners on a national level; dues & travel expenses

Helmsbriscoe Partnership 6,000.00 Enchanced Listing on their site

Holiday Showcase 6,500.00Expenses associated with show; registration, hotel &

transportation

Des Moines Meeting & Events

Planning Expo2,000.00 Expenses associated with expo

Regional Sales Trips 11,000.00Sales trips to regional communities - to include hosting of

lunches / receptions

Subtotal 33,500.00

Associate Marketing

MPI 2,800.00 Meeting Planners International dues and sponsorship

ISAE 1,000.00 Iowa Society of Association Executives dues and sponsorship

Subtotal 3,800.00

Convention Services Line item Description

Supplies 1,000.00 Presentations

Hospitality 2,500.00 Individual site visits

Specialty Items 1,500.00 Promotional Items

Subtotal 5,000.00

Expenses: Convention Marketing

July 1, 2017 - June 30, 2018

TOTAL 80,550.00

Sports Marketing

July 1,000.00$ Tennis tournament

August 2,500.00$ Canoe & Kayak National Tournament

August 2,500.00$ Bowling Event

September 2,000.00$ Half Marathon, 5K, and Kids Run

September 1,500.00$ Paddling sport on the Mississippi River

October 500.00$ Running event

Nov, March,

July1,500.00$ Acquatic competitions

December 2,000.00$ Basketball tournament/clinic

January 2,500.00$ Provides year-round sports training and competition for children

and adults with intellectual disabilities

January 9,000.00$ Provide sports and recreation opportunities for all Iowans

through Olympic-style festivals, events and programs.

March 2,000.00$ Mississippi River Gymnastics Vacation Classic

March 2,000.00$ 8K run | 2M fun run | kids run

April 18,000.00$ Nationally Televised Fishing Tournament

April 35,000.00$ World premier canine aquatics competition

May 1,000.00$ Rodeo competition

May 2,000.00$ Chess competition

June 1,500.00$ 4 mile road race/walk

June 1,500.00$ Chip Timed Marathon -

2,600.00$ Unplanned or unbudgeted events

Yearly 5,500.00$ Dues help offset state lobbying efforts for Sports Commission

Funding

Yearly 1,400.00$ NASC Membership cost. Must be a member to attend the yearly

NASC conference that rotates around the country.

April 2,500.00$

The National Association of Sports Commissions (NASC) is the

most trusted resource for sports commissions, convention and

visitors bureaus (CVBs), and sports event owners.

TOTAL 100,000.00

360 Sports Event

Expenses: Sports Commission

July 1, 2017 - June 30, 2018

Wendy's Classic

Winter Iowa Games

MVRA

Greater Iowa Bolwing Ass

Dragon Boat Festival

Friends of Dubuque County

Conservation

Dubuque Swimming Hurricanes

National Canoe & Kayak

Championships

Mississippi Valley Open Tennis

Special Olympics

Gaelic Gallop

Cabela's Master Walleye

Dueling Dogs

Run For Troops

NASC Conference

NASC Dues

Misc. events

Team Iowa Membership Dues

Chess in Iowa

Grandview Gallop

Mississippi River High School

Rodeo

Group Leader Development

Iowa Group Travel Association 750.00 Dues, sponsorship & summer 2017 group tour FAM

American Queen Riverboat visits 9,750.00 Attraction & Restaurant Fees

Subtotal 10,500.00

Tradeshows

American Bus Association (ABA) 3,500.00 Registration, Airfare, Hotel, F&B, taxi, dues

Travel Iowa Marketplace 900.00

Conference Registration, Hotel, Food & Beverage, Trinket for

giveaway - not candy

Midwest Marketplace 1,500.00 Registration

NTA 900.00 Dues to organization for membership

Heritage Clubs 300.00 Dues to organization for membership

Sales Blitz 2,600.00

MO, NE, IA, KS possibly. Recpetion sponsorship - possibly lunch

or dinner

Subtotal 9,700.00

Progressive Lunch/Dinner

Progressive Lunch/Dinner 23,000.00 Expenses related to Lunch/Dinner

Subtotal 23,000.00

TOTAL 43,200.00

Expenses: Group Tour Marketing

July 1, 2017 - June 30, 2018

Media Buys

Direct Mail, Outdoor, Radio, Print 225,000.00

Social Media, TV, Online

Subtotal 225,000.00

TOTAL 225,000.00

Expenses: Marketing

July 1, 2017 - June 30, 2018

AR Festival

America's River Festival 20,000.00 ARC Partner contribution to event

Subtotal 20,000.00

Local Awareness

Travel Federation/Legislative 2,000.00 Annual lobbying day held in January

Misc. 2,000.00 unbudgeted items that come up during the year

Partner relations 5,000.00 food for committee meetings, staff meetings, partner meetings

Tri-State Tourism 2,000.00 Dues and fees for membership in this 3 state organization

Subtotal 11,000.00

Education/Staff Development

IDMA membership dues 1,500.00 Iowa Destination Marketing Assc. Membership

Travel 14,500.00 Gas for CVB van, airline tickets, hotels, rental cars, conferences

Tourism Conference 1,500.00 Iowa tourism conference in Sioux City, fees and hotel expenses

EITA membership dues 2,000.00 Eastern Iowa Tourism Assc. Annual fees and

meeting expenses

Upper Midwest conference 1,000.00 Midwest CVB Conference held in September 2017

Staff Development/Training 2,000.00 Seminars, training, etc.

Subtotal 22,500.00

Hospitality

Tourism Week 4,500.00 Annual breakfast and weekly activities to kick off tourism seaso

CSI Dubuque 500.00 Hospitality/Inclusive training for frontline employees

in the Travel Industry

Subtotal 5,000.00

Travel Writers

Site Tours & PR Effort 1,000.00 Hotel rooms, meals, attraction fees

Subtotal 1,000.00

CVB Events

Retro Rewind & Torque Fest 6,000.00 Auto events

Fireball Run Adventurally 35,000.00 expenses realted to Fireball Run

Unbudgeted Events 2,000.00 events that occur during the year that were not planned for

Subtotal 43,000.00

July 1, 2017 - June 30, 2018

Expenses: Awareness Development

Gift Shop/Welcome Center

Gift Shop Inventory 20,000.00 items to be sold at Gift Shop

Subtotal 20,000.00

Brochure Distribution

Supplies 1,500.00 Brochure racks & supplies

Subtotal 1,500.00

TOTAL 124,000.00

Salary & Wages

CVB Office Staff 562,181.00 Includes the President & CEO, Vice President of Operations,

Vice President of Sales, Director of Marketing, Marketing Asst,

Director of Sports + Events, Sales Manager &

Brochure Distribution

CVB Welcome Center Staff 64,685.00 Includes Guest Services Director, Asst. Welcome Center

Manager, & part time Welcome Center Staff

Subtotal 626,866.00

TOTAL 626,866.00

Expenses: Personnel

July 1, 2017 - June 30, 2018

Administrative

Insurance 6,500.00 insurance for the CVB

Postage 15,000.00 mailing/shipping for CVB materials

Accounting & Legal Services 13,000.00 audit & attorney fees, payroll processing fee

Parking 11,800.00 parking ramp, parking validations & mo. Reimbursement

Subtotal 46,300.00

Operations

Telephone, Telecommunications 13,000.00 monthly phone bills & internet

Computer Software/Programs 18,000.00 printer & copier lease, office software, IT block of labor

Supplies 8,500.00 office supplies

Subtotal 39,500.00

Facilities

Welcome Center Rent 31,039.68 includes the yearly increase

Storage Space Rent 3,870.00 basement storage

3rd & Main Condo Association 4,083.96 yearly association fees

Utilities 5,000.00 utilities for CVB & Welcome Center

Office Maintenance 6,000.00 cleaning fees, light bulbs, etc.

Subtotal 49,993.64

Depreciation & Interest Expense

Depreciation Expense 26,176.00 depreciation

Interest Expense 3,102.86 imputed interest from interest free loans

Subtotal 29,278.86

TOTAL 165,072.50

July 1, 2017 - June 30, 2018

Expenses: Administrative, Operations & Facilities

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