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Arcelik

UX Solutions Arcelik Design

Arçelik A.Ş.

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Head Quarters

İstanbul

Production Plants - Turkey

Eskişehir, Refrigerator Plant

Tuzla, Washing Machine Plant

Beylikdüzü Electronics Plant

Bolu Cooking Appliances Plant

Ankara Dishwasher Plant

Çerkezköy Electric Motors Plant

Eskişehir Compressor Plant

Çerkezköy Tumble Dryer Plant

Production Plants –

International

Romania

Russia

China

South Africa

Thailand

14 PLANTS IN 6 COUNTRIES

SALES & MARKETING ORGANIZATION IN 20 COUNTRIES

Arçelik A.Ş. | Global Network

Arçelik A.Ş. | Our Brands

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Arçelik A.Ş. | Strategy & Brands

INNOVATION TECHNOLOGY

ENVIRONMENT

FRIENDLY

&

NEW PRODUCT

BRAND DESIGN

GLOBAL AND STRONG HUMAN RESOURCE

SUSTAINABLE PROFITABLE GROWTH

DESIGN

Pro

du

ct D

esig

n 1

ADD Product Portfolio

RefrigeratorFreezerWashing MachineDryerDishwasherOvenSmall-Mid Size OvensMW OvensHobs

Built In AppliancesRefrigeratorDishwasherBI OvenBI HobsHoodsAccesories

White Goods Small

Domestic Appliances

HVAC A/CWater HeaterInstant Water HeatersHeaters

Vacuum CleanerKitchen SDA – Food PrepIronsFansPersonel Care

Pro

du

ct D

esig

n 2

TVVideo, DVDSatelatie SystemsMobile Audio DevicesHi-Fi Music SystemsHome Theather SysMobile Music SysFax MachinesPhonesLaptop- TabletsEFT-POS Cashiers

Consumer

Electronics

New Concepts driven by consumer insight

New Product

Categories ...

Mobile Apps to control MDA, SDA and CE

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To create , unique and innovative product designs ,

• Considering the markets and consumers insight in these markets where

we operate ,

• Focusing on local cultures and perception ,

• Considering the special CORE VALUES of each and all of Arcelik AS

brands,

• Utilizing new technologies especially on user experiences & interfaces ,

offering compatible solutions with mass production techniques and

methods , or proposing new technologies ,

while rapidly growing in global markets as Arcelik A.S.

ADD | Vision

ADD | Consumer / Trend / Brand(s) / Product(s)

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Design driven from consumer insight / not spoken needs ..

VUX ( Virtual User

eXperience)

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2013

Lazer UI Concept

New concept resarch,

EuroCucina 2014

InnoWise

First Proof of Concept

for

Beko Brand presented

IFA 2014

VUX v.1

Proof of Concept for

Grundig Brand. presented

IFA 2015

VUX v.2

Master Production Sample

for

Grundig & Arceklik Brand.

presented

Short Story Line of VUX

Laser Virtual

Interface concept

Each product has their own virtual

interface that can be invisible

when they are not used.

After this step, research of the

possible technologies to run such

UI concepts started.

Arçelik Taiwan R&D team joined

the project.

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Proof of Concept / 2013 Q4

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PrototypeAt the same time with software, hood design is

completed and a real working prototype was built.

This enabled to test the system and provide more

input for the next steps.

Milano,

EuroCucina

2014

This first presentation of the

concept was stated as the

most attracted and

innovative product of the

fair.

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10 different patent applications ...

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New Design

of the Hood

New projector and ARM

Board is integrated.

Disruptive User Experience

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Revised Design of HobDecision of using a flexi induction hob, Petek.

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Soon in Kitchens... VUX

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HomeWhiz

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IoT ?

IoT

(Internet of Things)

is a concept that describes a future where

everyday physical objects will be connected to

the Internet and be able to communicate with

each other.

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WHY DO CONSUMERS WANT

SMART HOMES?

Comfort…

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Security…

Energy Efficiency…

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Smart Home has

Arrived

• Smart Home is now at

the center of product

development and

business strategy.

• Appliance makers are

rapidly expanding their

scope of business into

smart home automation

sector.

Connectivity is the new

business mantra

• Connectivity provides

opportunity to enhance

‘Consumer Engagement’ as

well as boost ‘Profit

Margins’

• New direct line of

communication - closer

touch with consumers.

• New business ‘revenue’

models

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HOMEWHIZ

CONNECTED HOME APPLIANCES

INTRODUCTION:

A NEW WAY OF LIVING

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INNOVATION

MEETS

LIFE. AT HOME. with Grundig HomeWhiz,

you can use a tablet /

smart phone to monitor

and control your washing

machine, dryer, oven,

fridge or dishwasher

remotely, even from

outside your home.

HOMEWHIZ FEATURES

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HOW CAN I CONTROL MY APPLIANCES WHEN LAYING

ON THE COUCH?

HOW CAN I MAKE SURE THAT ALL IS FINE AT HOME WHILE

I AM AT THE OFFICE?

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All appliances within HomeWhiz

can be monitored and controlled

remotely by a mobile device

(Smartphone, Tablet) or TV.

REMOTE MONITORING & CONTROL

CHOOSING THE RIGHT PROGRAM FOR MY WASHING MACHINE IS

ALWAYS DIFFICULT FOR ME. I WISH THERE WAS AN EASIER WAY AND

I DID NOT HAVE TO KEEP EVERYTHING ON MY MIND.

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WIZARD is a feature to operate the

appliances easily, by recommending the

right program and options.

Consumer has to answer a few questions

regarding the fabric type, colour, level of

stain, for washing machines and type of

dish, dirt level, type of detergent for

dishwashers, and the app recommends up

to 3 programs to the consumer.

Recommended programs are: Most suitable

standard program, eco program and a fast

program. Consumer can choose the

standard program or eco or fast options.

EASE-OF-USE // WIZARD

MOST OF THE TIME, I USE THE SAME SETTINGS FOR MY

APPLIANCES.

I WISH I DID NOT HAVE TO MAKE THE SAME SETTINGS

OVER AND OVER AGAIN…

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Consumers have different usage habits and

these are not always embedded into the

pre-set programs.

With this feature, favorite cycles as well as

Cycle/Auxiliary function combinations can

be created.

Each favorite setting could be given an

exclusive name (e.g. Mom's programme,

Dad's shirts, Bath towels, Mom’s Delicate

China, etc.).

Up to 5 favorite settings will be stored in

memory for easy operation

EASE-OF-USE // FAVOURITES

I KNOW THAT I HAD A USER MANUAL SOMEWHERE AND

IT HAD ALL I NEED TO KNOW…

I WISH THERE WAS AN EASIER WAY TO LEARN WHAT I NEED…

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User Manuals of appliances are far too

complicated and long.

Consumers do not exactly know how & why to

use some functions.

By this function the users can understand the

functions easily and can make easy

troubleshooting via a visual content

EASE-OF-USE // HELP (GUIDES & FAQ)

COOKING IS DIFFICULT

1. YOU NEED TO CHOOSE WHAT TO COOK.

2. YOU NEED TO KNOW HOW TO COOK IT WITH YOUR OVEN…

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Cooking Guide of 82 Recipes

Each recipe CONTAINS a list of ingredients

AS WELL AS INSTRUCTIONS.

Consumer sets the desired recipe from the

Cooking Guide and sends this to the oven

WITH A SIMPLE TOUCH. Necessary

parameters are automatically SET IN the

oven.

EASE-OF-USE // RECIPES

I CARE ABOUT THE ENVIRONMENT AND WANT TO HELP SAVE

ENERGY. HOW CAN MY APPLIANCES HELP ME WITH THIS?

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Appliances can be operated automatically during off-

peak hours to lower energy costs.

Information on off-peak hours should manually be

entered into the app by the consumer.

"Saving" mode lets the machine operate only during

"off-peak" hours. Appliance will be in a waiting mode

until off-peak hours.

Defrosting the refrigerator, pyrolytic cleaning in the

oven, Operation of laundry products and the

dishwasher can be postponed to off peak hours

automatically.

ENERGY CONSUMPTION

WHEN MY APPLIANCE BREAKS DOWN,

IT IS ANNOYING THAT THE SERVICE PEOPLE SOMETIMES

CANNOT IDENTIFY THE PROBLEM BEFOREHAND.

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This feature within HomeWhiz enables the

collection of performance and usage data of our

appliances in the cloud.

Whenever there is a problem about the product

and the consumer opens a service call, after sales

will be able to analyze the performance data and

detect the root cause of problem.

while they make a visit to the consumer, they will

be well-prepared with the necessary equipment

and knowing exactly what to do in order to solve

the problem.

EXPERT DIAGNOSIS

CAN SOMEONE HACK MY OVEN?

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Connected HomeWhiz Appliances are not directly

accessible over Internet; all communication is

mediated by secure HomeWhiz Servers and any

access to appliances through these secure

channels are subject to strict authorization checks.

HomeWhiz Application and Appliances leverage

iTransport Layer Security (TLS) protocol for

appliance-cloud and mobile-cloud mutual

authentication and encrypted communication.

TLS is the most recent industrial standard for

application communication security. It is a

cryptographic protocol commonly used also for web

sites for example where financial transactions are

involved.

SECURITY

VALUE PROPOSITIONS

APPLIANCES

HomeWhiz provides an easy control of all devices by Smartphone, Tablet and TV

5 Product Categories are present within the system.

ENERGY MANAGEMENT

Auto-operation during off-peak hours

No need to wait for Smart Grid

SECURITY

Industry standard Security protocol for appliance-cloud and mobile-cloud mutual authentication and encrypted communication.

EXPERT DIAGNOSIS

Correct identification of problems within appliances from a distance.

Less home visits by after sales.

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Thank you ... Arcelik Design