ARENA EUROPEAN MASTERS

CHAMPIONSHIPS EINDHOVEN

05.09.2013

PROJECT OBJECTIVE

Promote the benefits of Active Living and Ageing

through Swimming

GOAL

Enthuse

more and more people

to swimming and water sports

PROMOTIONAL CAMPAIGN

Swimming Pool Open Days

SWIMMING POOL OPEN DAYS NetherlandsUnited KingdomItaly

SWIMMING POOL OPEN DAYS

Water Festival Open all day to the community to Promote awareness in the healthy aspects of swimming

SWIMMING POOL OPEN DAYS

Healthy Ageing Competition

Trial aquatic sports sessions

Seminars and Workshops

Exhibitions

AGEING WELL

Physical activity Good nutrition

SWIMMING IS A HEALTH LIFEGUARD

Aerobic WeightlessReduction of traumasCardio vascular optimisation

MASTER SWIMMERS

Role models

of active living and ageing

MASTER SWIMMERS

Practice regularlyGood nutrition habitsPositive lifestylesMake commitments Participate

SWIMMING POOL OPEN DAYPilot Session

ITALIAN MASTER SWIMMING CHAMPIONSHIP in Trieste

LIFE LONG SWIMMING DAY NETWORK

Federal Centre Trieste – FINCardio Vascular CentreCentre of Sports MedicineTesan Televita

LIFE LONG SWIMMING DAY PROGRAM

Press conferenceSeminar Cooking session Healthy AperitifHealth Point

HEALTHY AGEING LIFE STYLES SURVEY

Questionnaire to measure the quality of life of senior masters

Compare differences in European life styles

HEALTHY AGEING LIFE STYLES SURVEY

In collaboration with

SWG research company

THE WORLD OF MASTER SWIMMING VIDEO

Images from the ChampionshipInterviewsPhilosophy of the Master World