„Restaurant Partner Hub“ · Access highly fragmented restaurant market – additional services for your customers Better end-customer experience – predict customer needs and

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„Restaurant Partner Hub“

Cooperation inquiry of HD/ Metro

© 2018 Hospitality Digital GmbH · Confidential

www.hd.digital www.hd.digital

EXECUTIVE SUMMARY – “RESTAURANT PARTNER HUB”


Introduction Metro & Hospitality Digital: who are we? “Restaurant partner hub”: what is our business idea?

Benefits: what is in for your customers and you? Way forward: how do we want to achieve this?

Global solution provider for hospitality, retail and food industry

Operations in 25 countries (Headquarter: Germany; ca. 1000 stores; 25 mio. customers; > 100 k employees)

Innovation unit of Metro to drive & develop digital solutions for hospitality businesses

Established in 2015; 80+ employees; based in Düsseldorf, Germany

A

C

B

D

Pilot testing of MVP: proof the concept / fine-tune the partnership framework based on market feedback / test

and prepare for the full scope Rollout Step 1

Basic idea: Hospitality Digital & Metro grant partners access to restaurant data interface

Easy integration into partner’s products/ environment

Cooperation/ partnership allows large number of attractive transactional use cases (e.g. reservation, ordering, payment, etc.)

Partner is enabled to provide its customers relevant & contextualized offerings

Restaurant Partner Hub

Data monetization potential – match your customer data with “restaurant partner hub” data to provide customers with individualized & situation-specific offerings that are really relevant to them

Access highly fragmented restaurant market – additional services for your customers

Better end-customer experience – predict customer needs and fulfil them by integrating transactional services within your customers’ journey

Rollout on global scale: offer solution/ partnership to large market of a country Step 2


Part A: Introduction Metro & Hospitality Digital: who are we?


WHO ARE WE?


Global solution provider for hospitality and trade businesses (food, non-food).

25 mln. Customers. 30 bln. EUR Sales. 763 Stores in 25 countries. 108 000 employees.

Headquarters: Düsseldorf, Germany. www.metroag.de

In Russia (Partner and Country specific): METRO Cash and Carry Russia: 91 Stores in 51 regions, 16 000 employees.

Digital and Innovation Unit of METRO.

Driving innovation and developing digital solutions for hospitality businesses.

Established in 2015. 80+ Employees. Based in Düsseldorf, Germany.

METRO AND HOSPITALITY.DIGITAL SERVE B2B AND B2C CUSTOMERS ON A GLOBAL SCALE

WESTERN EUROPE EASTERN EUROPE

ASIA

Austria

Belgium

France

Germany

Italy

Netherlands

Portugal

Spain

Bulgaria

Croatia

Czech Rep.

Hungary

Kazakhstan

Moldova

Poland

Romania

Russia

Serbia

Slovakia

Turkey

Ukraine

China

India

Japan

Pakistan

Number of customers in Hospitality Segment



PURPOSE HOSPITALITY.DIGITAL

We translate cutting edge technology into use cases and digital solutions

We act as a global platform that helps connecting stakeholders that enable innovation

FOR THE HOSPITALITY, RETAIL AND FOOD INDUSTRY



COMPANY STRUCTURE

SOLUTION DEVELOPMENT ensuring digital basics for hospitality

CUSTOMER UNDERSTANDING customer insight driven decision-making

SALES & SUPPORT direct sales and customer support

a springboard to success for early stage and later stage start-ups

creating competitive advantage for hospitality tech and retail tech start-ups

driving the evolution of next generation food systems



SOLUTION DEVELOPMENT ensuring digital basics for hospitality

We want to help our customers to:

• Connect to their customers • Manage business more efficiently • Optimise operational processes • Improve customer service



CORE PRODUCTS ensuring digital basics for hospitality

INTERNET PRESENCE Free Gastronomy Website

within a few minutes

RESERVATION TOOL Online table reservations

around the clock

More than 75000 users in 14 markets. And more to come …



Part B: “Restaurant partner hub”: what is our business idea?


www.hd.digital www.hd.digital © 2018 Hospitality Digital GmbH · Confidential

Need

End customer restaurant search journey

Today Search

Online (e.g. search)

Offline (e.g. visual)

Selection (Reservation)

Restaurant Visit

Tomorrow

Restaurant Partner

Hub:

Comprehensive (e.g. e-menu; market coverage; etc.) At an early stage (ideally before need is identified by customer) Context & situation & Locations specific (e.g. match with customer preferences) Transactional (e.g. reservation; ordering; payment; etc.)

Need-based & individualized & contextualized Restaurant Offerings

Need Search

Online (e.g. search)

Offline (e.g. visual)

Selection (Reservation)

PARTNER HUB “SHORTENS THE JOURNEY” FOR YOUR CUSTOMERS TO THE RIGHT RESTAURANT

Restaurant Visit


STRATEGIC PARTNERSHIPS WILL COVER ALL TOUCHPOINTS OF THE CUSTOMER WITH RESTAURANT Exemplary partners types/ clusters

Mobile payment providers

Trade fairs Public WIFI

providers Electronic hardware Etc.

Payment

Search engines Dating platforms Social communities Review & rating

platforms Etc.

Social & Search

Route planning Navigation systems Data aggregators Telematics Etc.

Navigation

Bonus program Loyalty Mileage incentives Etc.

Loyalty & mileage

Car manufacturers Car sharing Airlines Car rentals Railway Etc.

Mobility

Hotel & flight booking

Event ticket booking

Corporate travel agencies

Etc.

Booking portals Etc. Business trip

Weekend trip

Normal day at work

Going for entertainment

Going exercising

Going shopping

…



RESTAURANT HUB OFFERS TO PARTNER A SIMPLE SINGLE LINK TO UNIVERSE OF INDEPENDENT RESTAURANTS


Restaurants Restaurant partner hub Partners

Partnership I

Contractual relationship: n:1 Contractual relationship: 1:1

HD Data API

Partnership II

Partnership III

Conceivable cooperation model enables data monetization

Access to > 90.000 restaurants

Exemplary data: • Master data (name, type, opening hours, telephone) • Geo Data (address, GPS coordinates, etc.) • Additional data (reservations, reviews/ ratings, menu,

payment option, amenities, etc.)

Need-based individualized & contextualized restaurant offerings

Significant monetization potential of transactional services (e.g. reservation; ordering; payment; etc.)


Part C: “Restaurant partner hub”: what is in it for your customer and you as a partner?



PARTNERSHIP PAVES THE WAY FOR DATA MONETISATION AND SUPERIOR CUSTOMER EXPERIENCE


Rationale partner hub

• Access to traffic generation partners (incl. listing on partner platform)

• More & new customers • Additional revenue

Restaurant owner

End customer

• Individualized & contextualized offerings (by combining partner data with HD & Metro data)

Not just need-based Google search • Additional services (e.g. table

reservation as part of hotel booking)

What is in for everybody?

HD & Metro

Partner

• Data monetisation potential • Leverage on restaurants (“We support

your business delivering more customers and make you more successful”)

• Better customer experience (prediction customer needs and fulfilling them)

• Access to highly fragmented restaurant market

• Data monetisation potential


«RESTAURANT HUB» / SCOPE OF PARTNERSHIP


HELP YOUR CUSTOMERS TO SEARCH FOR THE RESTAURANT connect to hub and provide your customers with reliable restaurant information or with “restaurant business card” (as “Google My Business”)

EARN BY PROMOTING RESTAURANTS TO YOUR CUSTOMERS actively promote restaurants to your customers and gain additional revenue for each successful transaction / reservation

PROMOTE YOUR PRODUCTS TO GLOBAL RESTAURANT NETWORK promote your products and services to unique global restaurant database or to the customer group with your specific requirements

GET INSIGHTS ON THE RESTAURANT BUSINESS gain insights and deep customer understanding of restaurant markets, their business, commercial, purchasing and operational patterns

PLACE FOR YOUR GREAT IDEA … …


INTEGRATING RESTAURANT DATA IN BOOKING PORTALS PROVIDES NUMEROUS TRANSACTIONAL USE CASES

Exemplary use cases : booking portal

Mostly travel-related services

(e.g. car rental, train tickets, insurance, etc.) Tod

ay

Hotel search: One portal for all customer needs – Restaurant search & reservation as additional service for customer

(e.g. Make/Edit/Cancel your travel itinerary: conveniently : hotel, rental car & restaurant reservation with one fingertip) Booking: Individualization of offer – customer recommendations: “similar guest in your hotel dined in the following restaurant” Bundling – Hotel & Dinner in restaurant at special rate During stay: Search and locate restaurants via your App (e.g. dinner discount at restaurant next door; 2-for-1 offers; etc.) “Manage my bookings” – reserve restaurant via App View menu (incl. prices & daily specials) Select food and order directly (e.g. delivered to your hotel room) Missed hotel breakfast – get recommendation to have breakfast/ brunch at bistro around the corner After stay: Retention – “since you dined in an organic restaurant during your last stay, we recommend an environmental friendly hotel for your trip to

Paris”

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INTEGRATING RESTAURANT DATA IN SEARCH ENGINES, SOCIAL MEDIA AND AGGREGATORS PROVIDES NUMEROUS TRANSACTIONAL USE CASES

Exemplary use cases: search engines, social media, aggregators

Context search on fragmented and mostly

unstructured data about restaurants

Today

• Enhance restaurant search using our 90K+ validated restaurant profiles from 14 countries (ambition 2019: 500K profiles in 22 countries) • Create/Enable/Enhance /Update “Restaurant profile’ (provided by “restaurant hub”) into your search databases / catalogues / business directories • Enable dedicated visibility of “Restaurant Profile” (e.g. as in “Google My Business”, or Business Profile in “Facebook”) • Allow restaurants to create and enrich the content of “Restaurant Profiles” directly from “Restaurant Partner Hub” • Show “Restaurant Profiles” on your geo-applications and integrate them in the geo-search (“pizza restaurant nearby”) • Enable a direct Restaurant Reservation / Booking directly from the “Restaurant Profile” (“book now” button) • Enhance search and detailed filter options for the menu items (e.g. “Pizza Margarita”) based on structured menu data provided by “hub” • Show to your portal visitors regular Menu Prices / Promo Prices / Promotions for the specific menu items in the found restaurants • Integrate “Restaurant profile” into “food ordering” and „food delivery”, give possibility to order food from “restaurant profile” • Publish reviews, photos, videos and comments about the restaurant “on the “restaurant profile”

Possible enhancements and use cases



INTEGRATING RESTAURANT DATA IN IN-CAR INFOTAINMENT-SYSTEMS PROVIDES NUMEROUS TRANSACTIONAL USE CASES

Exemplary use cases : mobility

• Point of Interest: restaurant addresses & phone number

Tod

ay

• Searching & choosing restaurant (e.g. sort by type of food, opening hours, etc.) • Location-based restaurant offers & discounts • Displaying menu (incl. prices & daily specials) • Select dish and order directly (e.g. via voice- & gesture-control) • Restaurant reservation & automatically inform restaurant about estimated arrival time • Delivery & pick-up (e.g. at the next high-way parking area) • Payment of ordered food & reservation at your finger tip • Rate & review your favourite restaurant • Etc.

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INTEGRATING RESTAURANT DATA IN ROUTE PLANNING, TELEMATICS & NAVIGATION PRODUCTS NUMEROUS TRANSACTIONAL USE CASES

Exemplary use cases : route planning & navigation

Point of Interest: restaurant addresses & phone

number Tod

ay

Searching & choosing restaurant (e.g. sort by type of food, opening hours, etc.)

Location-based restaurant offers & discounts (e.g. Wearables: “Well done for running 10 km! Treat yourself with a healthy smoothie at

the nearest restaurant to recharge your batteries.”)

Displaying menu (incl. prices & daily specials)

Select dish and order directly (e.g. via voice- & gesture-control)

Restaurant reservation & automatically inform restaurant chef about estimated arrival time

Delivery & pick-up (e.g. at the next high-way parking area)

Payment of ordered food & reservation at your finger tip

Rate & review your favorite restaurant

Etc.

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INTEGRATING RESTAURANT DATA IN BONUS- & LOYALTY PROGRAMS PROVIDES NUMEROUS TRANSACTIONAL USE CASES

Exemplary use cases : loyalty programs

Earn & Spend miles/ points for flights, car rental,

grocery shopping, restaurant chains, etc. Tod

ay

Earn miles/ points/ discounts/ etc. for dining at many independent restaurants (not only chains) Collect miles/points on your business trip and spend them at your favourite Italian restaurant for a family dinner Receive restaurant recommendations via your Loyalty App, based on your purchase/point collection history (e.g. since you usually shop for organic groceries you get recommendation for local organic restaurant) Promote Exclusivity : as Frequent Flyer member get guaranteed reservation at spontaneously chosen top-restaurant (which would be normally possible to book only min 2 months in advance) Incentives to explore & discover new restaurants – get drink or dessert for free Location-based – search & reserve currently open restaurants via your loyalty program’s App Bundle offers (flight / hotel / restaurant) Etc.

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ENABLING MOBILE PAYMENTS AND COUPONING IN RESTAURANTS PROVIDES NUMEROUS TRANSACTIONAL USE CASES

Exemplary use cases: payment and couponing

Today

Restaurant visitor perspective: • Provide to restaurant visitor possibility to pay with your payment solution or coupon • Enable different payment options (e.g. prepayment to save time at business lunch, installment, discounts for volume or frequency) • Ease the payment for business lunches and dinners and simplify further accounting and invoice processing (corporate account is charged and

e-invoice sent directly to the company accounting) • Enjoy combination of easy payments with loyalty , discount and online couponing programs Payment solution perspective: • Enable your payment solution in 90K restaurants in 14 countries • Promote your payment solution directly in the 90K restaurant websites in 14 countries • Promote your payment solution on dedicated “restaurant profiles” in social media platforms, search engines , aggregators

Possible enhancements and use cases


Standard payment options in the

restaurant (cash, EC, credit cards)


Part D: Way forward: how do we want to achieve this?



Global rollout Pilot result (NPS)

Step 1: Pilot

Find out which cooperation/

partnership is mutually beneficial and

works under real-live conditions

Step 2: Rollout on global scale

Offer those solutions/ partnerships to

the large market of a country

Digital cooperation/ partnership

COOPERATION MODELS ARE THOROUGHLY TESTED BEFORE GLOBAL ROLL-OUT HD pilot-testing approach: First pilot, then global Rollout



60 in Paris

266 in Berlin

83 in Vienna

70 in Milan 50 in

Barcelona

Dedicated customer management

teams recruits local restaurants

Restaurants get sponsored access to

digital solutions in exchange for

Promise to really try them out

Continuous feedback

Access to the data generated by the

tools

NPS driven testing of tools to

determine usefulness of solutions for

the restaurateurs

OVER 500 RESTAURANTS ACROSS EUROPE ARE THE TESTING PLATFORM FOR ALL PARTNERSHIPS Customer insight-driven decision-making



Back up



OUR PORTFOLIO

More than

1,000 locations

In 35 countries

With more than

150,000 employees

From

151 nations

METRO GROUP AT A GLANCE

© METRO AG. Corporate presentation. Category: public.

Group sales

€37,140 million

EBIT €1,106 million


€29.9 billion sales

WHOLESALE

METRO/MAKRO Cash & Carry

© METRO AG. Corporate presentation. Category: public.

€1,114 million EBIT1

759 stores worldwide

108,007 employees2

5.3 million square metres of selling space

Locations in 25 countries

1Before special items. | 2Headcount as of closing date 30 September 2017.


Let’s keep in touch!

Thank you. @METROACCEL

@HOSPITALITY.digital

@NXFOOD


Documents

„Restaurant Partner Hub“ · Access highly fragmented restaurant market – additional services for your customers Better end-customer experience – predict customer needs and