Upload
lythu
View
239
Download
0
Embed Size (px)
Citation preview
ARGENTINA SUPERMARKET. AGENDA
1. MARKET OVERVIEW
2. CUSTOMERS
3. MARKET TRENDS
4. PROFITABLE COMPANY
2
MARKET VISION
01
4
MAIN CHAINS LOSE MARKET SHARE 01
Traditional: Stores with a salesman taking care of what you need. Dominance of non-impulsive categoriesIndependent Self Service : Stores with less than 3 branches. Asian origin stores are included Self Service of Chains:: Store with self-service technology in 3 or more stores.
-2,0 pts.
39% 37%
24% 25%
37% 38%
YTD 2016 YTD 2017
Chains with self-Checkout lanes
Independent Self -Service
Traditionals
Source: Nielsen Retail Index – 84 categoriesNote: Regarding previous reports , Nielsen modified the measuring method for volume by channel and category.
5
MARKET SHARE 01
Period : August 2017 - Source: Nielsen
Mts2Venta USD
$ / Mts2
YTD'16 YTD'17 Var Ago'16 Ago'17 Var Ago'17
17,8 17,3 ▼(0,5) 580 589 ▲+9 642.480 $ 382
16,78 16,70 ▼(0,08) 284 283 ▼(1) 519.741 $ 437
12,4 12,5 ▲+0,1 120 122 ▲+2 355.914 $ 484
11,2 11,4 ▲+0,2 107 105 ▼(2) 437.506 $ 368
9,2 9,7 ▲+0,5 796 854 ▲+58 232.822 $ 583
Share T. Nacional Locales T. Nacional
Mts2Venta USD
$ / Mts2
YTD'16 YTD'17 Var Ago'16 Ago'17 Var Ago'17
17,8 17,3 ▼(0,5) 580 589 ▲+9 642.480 $ 382
16,78 16,70 ▼(0,08) 284 283 ▼(1) 519.741 $ 437
12,4 12,5 ▲+0,1 120 122 ▲+2 355.914 $ 484
11,2 11,4 ▲+0,2 107 105 ▼(2) 437.506 $ 368
9,2 9,7 ▲+0,5 796 854 ▲+58 232.822 $ 583
Share T. Nacional Locales T. Nacional
CUSTOMERS
Talent . HHRR
02
7
TALENT
Trust Index Great Place to Work Institute:Methodically executed plans and a CulturalChange in Leadership improve results• 2014 59%• 2015 66%• 2016 72%• 2017 75% (*)
Reinforced Leadership:Changes in Executive Roles:• Operations• Commercial• Logistics• Improvements in training methods.
Team reinforcement focused on the deliveryof Extraordinary Results.
02
(*) Expected Results to the end of October 17.
CUSTOMERS
Store´s Investment
02
9
STORE FORMATS
Assortment proposal based on: • Fresh, cold and hot food• Deli Cold Cuts & Cheeses • Special Breads and sandwiches• Filleted fruits, Yogurts, Dry Fruit Mix• Snacks • Sodas• Wines• Imported beers • Candy (mainly imported products, Ex.:
chocolates)
02
• Surfaces between 200 and 1.500 sqmeters.
• “Convenience”• Staff between 8 up to 20 FTE.• 1 up to 8 check outs.• More than 4 check out, 50% assisted
and 50% Self Check Out.
10
JUMBO LAS HERAS OPENING – Buenos Aires City
• Opening August 22nd, 2017• Store #29 of Jumbo Chain• 1090 sq. meter• 22 Employees• 4 Assisted Check Out • 4 Self Check Out
02
11
JUMBO LAS HERAS 02
12
VEA VILLA MERCEDES - REMODELING 02
AFTER
BEFORE
13
VEA VILLA MERCEDES - REMODELING 02
AFTER
BEFORE
14
VEA ORAN. SALTA - REMODELING 02
15
VEA ORAN. SALTA - REMODELING 02
AFTER
BEFORE
CUSTOMERS
02
Imported Products
17
IMPORTED PRODUCTS
• Strong competitive advantage
• Top quality products
• Overcoming proposal
• Competitors of National Brands
04
CUSTOMERS
Private Labels
02
19
PRIVATE LABELS
• Private-Labels growth in developedmarkets.
• Jumbo Retail achieves results above themarket.
• The assortment increases (New RNPA)• Regionals Projects
02
PRIVATE LABELS – Launching
We obtained RNPA from:• Hazelnut paste (Germany)• Olives and capers (Spain )• Corn and Pees (Brazil)• Palms (Bolivia)• Noodles (Italy)
New Regional Projects Cuisine & Co:• Sassy Cookies (Canada)• Cereals (Germany)• Potatoes Chips Tubes (China)• Tuna (Ecuador / Thailand)
02
(*) Estimados al cierre 2017
MARKET TRENDS
DIGITAL
TRANSFORMATION
03
22
Argentinian e-shopper
Profile
03
141516
48
74687467
47
22
BEAUTY CARE
FOOD, BEVERAGE
AND CLEANING PRODUCTS
KIDSTRAVEL TECHNOLOGY
THEY WOULD BUY
THEY ALREADY BOUGHT
THEY WILL NEVER BUY
US
ER
S %
23
Argentinian Market – 1st Semester 03
$59 billionBelong to
21,8 millonPurchase Orders
+20%interannual
We Grew 31% in Purchase Orders & 51% on sales
+30%Interannual
24
JRA Nbr.1 in E-Commerce Supermarkets(# Orders – S°1 2017)
03
Trend Pitch Ecommerce - Joan Miró - Netquest
#18 Linio.Com.Ar
#19 Dx.Com
#20 G2A.Com
#21 Adidas.Com.Ar
#22 Tematika.Com
#23 Walmart.Com.Ar
#24 Farmacity.Com
#25 Easy.Com.Ar
#10 Amazon.Com
#11 Aliexpress.App
#12 Naturacosmeticos.Com.Ar
#13 Cotodigital3.Com.Ar
#14 Jumbo.Com.Ar
#15 Fravega.Com
#16 Casadellibro.Com
#17 Aliexpress.Com
#1 Mercadolibre.Com.Ar
#2 Mercadolibre.App
#3 Groupon.Com.Ar
#4 Ebay.Com
#5 Dafiti.Com.Ar
#6 Netshoes.Com.Ar
#7 Musimundo.Com
#8 Garbarino.Com
#9 Falabella.Com.Ar
24
The 3 consolidate sites (Jumbo, Disco y Vea) overcome to COTO supermarket chain.
MARKET TRENDS
03
OMNI-CHANNEL
26
OMNI-CHANNEL 03
•100% : 3 BRANDS MIX
•Orders on Request in 3 Brands
•Sale in Green (Mattresses and Furniture) 1016 Skus
•2018Marketplace
• 2019 Buenos Aires Dark Store
Anything
•5 Different ways of Home Delivery
•Supermarkets (Reduced hours)
•Extended Hours (Daily Delivery )
•Express delivery (2 hours)
•Click and Collect
•Drive-thru
Anytime
27
OMNI-CHANNEL 03
• 3 responsive web sites
• Telemarketing
• On line “Customer Care & Sales”
• Vtex Jumbo new site
Anyhow
• 100% National Coverage
• Non-Food delivery to the entire country
• 2018 Third party Pick-upAnywhere
• Promotional activities for both channels
• “Jumbo + y VEA Ahorro” on all channels
• Online Stock and prices All the Time
MARKET TRENDS
SUSTAINABLE
COMPANY
03
29
SUSTAINABLE COMPANY 03Goals: Brand positioning To promote HEALTHY EATING ( healthy habits ) Inclusion
Inclusive Instructions
“Mayas Race” • 10.000 runners• Runner t-shirt • Runner Kit • Massive communication• Promotional activities with our
Premium Customers Cardio Point
Live HealthyNational Implementation Plan• Awareness through talks and content
from Celiac Foundation and Argentina Cardiologist Foundation
• Stores Layout
Actions •Alliance between a specialist ONG and HHRR
(Orientation)• Instruction , empathy and Communication of
different types of disabilities through e-learning• Launching in our stores with promotional
activities: December 3rd. (International Day of Persons with disabilities)
30
SUSTAINABLE COMPANY
• Improving Early Alimentation• Dr. Cormillot (a renowned physician) talks in
our stores• Blog with content and recipes• Outstanding products in our stores• Schools visit our stores• My Healthy Food: With “Fundación SI” teaches
children to eat healthily throughout thecountry :
- 20 public schools- More than 80 teachers- 2000 pupils and theirs families
03
Goals: • Healthy eating habits for children• Building of strong bonds with school,
families and community • Promote healthy habits in the educational
community
31
SUSTAINABLE COMPANY
• Development of Healthy Snack• Answer to the needs of Fit generation• TIME factor. Coming on November• Light Snacks (10 assortments)• Nutritional snacks (10 assortments)
• Woman Entrepreneurs• Training to 60 women (October)• Best Project Award (November).
• Macma• Marketing activity for Breast Cancer• Pink Cupcake: the profit of the product is
donated to the foundation. (October)
03
Goals: Positioning the brand regarding women interests
MARKET TRENDS
BUSINESS
INTELIGENCE
03
33
REWARDS PROGRAMS 03
Share
Differential Consumption Experience. Engagement
One-to-One contact
Data-driven decision-making
SCORE CARD SAVING CARD
AFFINITY GROUPS 03
INTEREST TARGETING: BROADEN YOUR REACH REACH IS THE TARGET
Moms & Babies Healthy & Beauty Care Deli & Wine Celiac´s Premium Partners
PROFITABLE COMPANY
04
36
PROFITABLE COMPANY
We are convinced that the transformationtowards a FIT Company model must bebased on Solid Pillars of EFFICIENCY.Therefore, we focus on the following:
• SERVICE• ENERGY• LOGISTICS• OPERATIONS
04
SERVICE EFFICIENCY
84 Stores with Self Check Out30 % Trx Self-Check2018 Plan: 25 Stores
37
PROFITABLE COMPANY 04
• 7% Savings in KWh (VS AA)
• New Cold Balconies (36
Stores)
• Automation Cold Food,
Lighting and Air Conditioning
(70 stores)
ENERGETIC EFFICIENCY LOGISTICS EFFICIENCY
ILUSTRATIVO
• CD Ezeiza Sorter (2018)
• WMS Sega in all DC (2017 /
2018)
• #1 Available on-shelving
(GS1 2017)
OPERATIONAL EFFICIENCY
• App Mobile Store Efficiency
(2017)
• Mobile Printer in 100% of the
Stores
• Call Center: Migration to
Peru