Arjit Final

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Summer Training Project Report (MBA-035)

Session 2009-11

VIDEOCON MOBILES: STUDY OF THE MARKET SHARE,

BRAND POSITIONING, COMBINATION OF 4 PS & DUAL SIM

HANDSET MARKET IN MAINPURI & ETAH

Submitted to the UP Technical University for the Partial fulfillment of the

Requirement for the award of the degree of Master of Business

Administration

Submitted BY

Arjit Purwar

MBA IIIrd Sem.

Roll No: 0911570020

Under the Guidance of:

Mr.Rakesh Kumar Yadav Mr. Rajesh Sharma

(Faculty of Advance Institute of Area Sales Manager

Management,Ghaziabad) (Videocon, Agra Region)

Advance Institute of Management


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NH-24 Delhi Hapur Bye pass, Ghaziabad

INSTITUTE CERTIFICATE


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CERTIFICATE OF SUMMER TRAINING


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PREFACE

Towards the beginning of the new era, people often feel a growing uneasiness about the future

and unsafe for the life. Todays markets are changing at incredible pace. After globalization

and changes in technology, we are witnessing a power shift from manufacturing to giant

customers, who are now price and value sensitive and set a trend for a market.

To get through knowledge of market and to achieve positive & concrete results along with

practical concept, I undergone project research programmed, which from a part of my

curriculum and completed the research by VIDEOCON MOBILES: STUDY OF THE

MARKET SHARE, BRAND POSITIONING, COMBINATION OF 4 PS & DUAL SIM

HANDSET MARKET IN MAINPURI & ETAH , These two districts exist in U.P. (India).

After this study, specific ways for the success of Mobile players in India could be achieved

which would largely depend on their ability to take global competition in terms of the cost and

research capability.

This research gave me ample of opportunity to view overall working and evaluation of

customers buying attitudes with special reference to Mainpuri & Etah Market.

Arjit Purwar

MBA IIIrd Sem.

Roll No: 0911570020


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ACKNOWLEDGEMENT

I would like to pay my thank to Mr. Rakesh Kumar Yadav (Faculty of A.I.M, Ghaziabad) and

also thanks to Mr. Rajesh Sharma(Area Sales Manager of Videocon, Agra Region) for their

kind assistance, proper guidance and co-operation in the preparation of the research report on

VIDEOCON MOBILES: STUDY OF THE MARKET SHARE, BRAND POSITIONING,

COMBINATION OF 4 PS & DUAL SIM HANDSET MARKET IN MAINPURI & ETAH

.

Last but not the least I would like to pay thanks to my friends and others who are directly or

indirectly helped me in providing information and sharing with me their precious time to

complete the project report.

Date: - Arjit Purwar

MBA IIIrd Sem.

Roll No: 0911570020


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DECLARATION

I, Arjit Purwar student of Advance Institute of Management, Ghaziabad, Batch 2009-2011,

hereby declares that this summer training project report work entitled VIDEOCON

MOBILES: STUDY OF THE MARKET SHARE, BRAND POSITIONING,

COMBINATION OF 4 PS & DUAL SIM HANDSET MARKET IN MAINPURI &

ETAH is the outcome of my own research and prepared by me and the same has not been

submitted to any other university or institute for the award of any degree.

I am also declare that the institute as well as the guide is not liable for any kind of

misrepresentation in the report. I understand that if the report is found copied or violation of

IPR, my degree may be cancelled.

Date: - Arjit Purwar

MBA IIIrd Sem.

Roll No: 0911570020


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CONTENTS

Preface 4

Acknowledgement 5

Declaration 6

Executive summary 9

SECTION-I

Introduction

Company Profile of Videocon 13

SWOT Analysis of Videocon 26

Marketing Mix of Videocon Mobile 29

Competitors Analysis 42

SECTION-II

Research Methodology 67

SECTION-III

Data analysis & Interpretation 73


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.SECTION-IV

Findings 94

Limitations 94

Recommendations 95

Conclusion 97

SECTION-V

Bibliography 99

Questionnaire 100


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EXECUTIVE SUMMARY

I have done summer training in Videocon mobiles . The topic of my research report was

VIDEOCON MOBILES: STUDY OF THE MARKET SHARE, BRAND POSITIONING,

COMBINATION OF 4 PS & DUAL SIM HANDSET MARKET IN MAINPURI & ETAH

VIDEOCON GROUP

Videocon is an In India the group sells consumer products like Colour Televisions, Washing

Machines, Air Conditioners, Refrigerators, Microwave ovens and many other home appliances,

selling them through a Multi-Brand strategy with the largest sales and service network in

India.Videocon Group brands include Akai, Electrolux, Hyundai, Kelvinator, Kenstar, Kenwood,

Next, PlanetM, Sansui, Toshibha, Philips (TV Products) etc.In November 2009 Videocon launched

its new line ofMobile Phones .

PROBLEM STATEMENT

The principle cause behind this project is to know that to what level customers are enjoying

and aware of Videocon Dual SIM Handsets offered by the company and what further improvement

can be done in future in this area so as to get brand awareness.

This was studied by understanding the sales of Videocon Dual SIM Mobile Handsets through

various dealers in Agra and an analysis of the data collected was carried out so as to know the

preferences of the dealer, retailers and other market intermediaries.

This was helpful to predict the prospective sales of Videocon Mobile Handsets and the level of

competition faced from other key players.

OBJECTIVES OF THE PROJECT:-
http://en.wikipedia.org/wiki/Kenstarhttp://en.wikipedia.org/wiki/Mobile_Phonehttp://en.wikipedia.org/wiki/Kenstarhttp://en.wikipedia.org/wiki/Mobile_Phone


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To estimate the market size and market share of Videocon Mobiles through Retailers.

To know the current positioning of Videocon Dual SIM Handsets in the mobile handset

market.

To understand its competitors in Dual SIM Handsets Market.

To understand the impact of Dual SIM Handsets on Single SIM Handsets Market.

RESEARCH METHODOLOGY

Research Design -

The research undertaken was descriptive research in nature.

Type of Sample Design -

The type of sampling that was carried out was Non- probability (convenient) sampling due to

limited resources available.

Research Approach -

There are two basic approaches to research. Quantitative and qualitative, my approaches are

both.

Source of Data Collection -

Primary sources

Secondary sourcesSample Size - 50 Retailers.

Sample Area - Mainpuri - Karhal road, Sadar Bazar, Station road.

Etah - Railway road, Shikohabad road, Kuraoli road.


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FINDINGS

According to Mainpuri and Etah market Findings, the market share of Videocon is 22%.

The major competitors in Dual Sim are Spice with the market share of 38% and Samsung

with the market share of 26% in Mainpuri & Etah market.

According to dealers opinion on Videocon, TV Ads have been rated as good, POP has

been rated as good as there, Newspapers & Magazine Ads has been rated as good, Pricing as good,

Local Distributor as very good, Profit margin & schemes as poor or average, After sales service as

average.

SUGGESTIONS

Videocon should advertise about the interactive features that it is going to provide the

awareness of Videocon mobiles .

Selection of a proper brand ambassador is also important as it conveys a lot about the

product.

Videocon should improve its branding, market support & POP.

The marketing managers should make better relations with dealers and reputation of the

company.

LIMITATIONS

Sample size is very small which can not make proper conclusion.

Time duration for this project report was not sufficient.

Budget and finance are always been constraints in doing any project.


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SECTION-I

INTRODUCTIONCompany Profile of Videocon

SWOT Analysis of Videocon

Marketing Mix of Videocon Mobile


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COMPANY PROFILE OF VIDEOCON

Videocon is an industrial conglomerate with interests based all over India. The Company has

manufacturing sites in India as well as China, Poland, Italy and Mexico. The company has an annual

turnover of US$4.1 billion which makes it one of the largest consumer electronics companies in India.

Videocon has expanded its operation globally since 1998 especially in the Middle East.

Following its expertise in the consumer electronics, the company has decided to launch its new line

of Mobile phones in India. Videocons venture into the fiercely competitive market with global players

like Nokia, Samsung, Sony Ericsson and other leading brands will bring some Indian flavor to the

market. So far no Indian brand of cell phone has tasted a phenomenal success in the cell phone

industry. The number of mobile users around the world is rising dramatically, especially in fast

growing markets like India. Success in high-growth markets is not only good news for Videocon

business, but for people in our country who are discovering the benefits of mobile communications in

their lives and even their livelihoods. Videocon wishes to play a role in boosting growth by working

on a number of fronts with operator customers, local authorities and through the UNICT Taskforce to

increase the availability, affordability, and even usability, of mobile communications in the country.

Mobile phone industry is an industry with seamless boundaries which is bringing completely new

mobile devices, services and ways of using mobile devices both socially and professionally. This is

already clear from the phenomenal success of camera phones as well as the growing use of smart

phones, not just for making calls, but also for computer-like applications such as email, web browsing

and music downloading. With this increasing demand for new generation devices and services and

more and more users in growth markets gaining access to mobile communications, we now expect the

global number of mobile subscriptions to reach three billion by 2010.

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While some markets have moved closer to maturity, other high-growth markets have also arrived;

customer dynamics is shifted as new players arrive and others move towards consolidation;

competition has intensified and began changing face; even the underlying technologies of the business

remain in flux, as we move from traditional cellular networks to 3G, IP, and alternative access

technologies.

Considering the current market situation in India where the GSM platform dominates over the

CDMA platform the Videocon mobiles would be based on the GSM technology. The company would

try to establish itself in the mid range segment that is in between INR 2000 INR 10,000. Videocon

mobiles would also like to tap some upper middle class segments by introducing some high end PDA

phones for business people that are more affordable than the nearest competitor. The main emphasis

will be on youth and general public.

Every business organization that comes into contact with the customer develops a perception in the

mind of the customer. Today, in this competitive world every organization needs to know the

perception in the mind of the customers. In order to gain mind share or heart share of customers along

with the market share is the main lookout for the organizations. Especially in mobile &

telecommunication sector, where the products are more or less same, the only way to leave positive

impact on customers mind and to gain competitive advantage is providing best possible services to the

customers.

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VIDEOCON GROUP

Videocon is an industrial conglomerate with interests all over the world and based in India. The

group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico. It is also the

third largest picture tube manufacturer in the world.

Videocon is an industrial conglomerate with interests based all over India. The Company has

manufacturing sites in India as well as China, Poland, Italy and Mexico. The company has an annual

turnover of US$4.1 billion which makes it one of the largest consumer electronics companies in India.

Videocon has expanded its operation globally since 1998 especially in the Middle East.

Following its expertise in the consumer electronics, the company has decided to launch its new line

of Mobile phones in India. Videocons venture into the fiercely competitive market with global players

like Nokia, Samsung, Sony Ericsson and other leading brands will bring some Indian flavor to the

market. So far no Indian brand of cell phone has tasted a phenomenal success in the cell phone

industry. The number of mobile users around the world is rising dramatically, especially in fast

growing markets like India. Success in high-growth markets is not only good news for Videocon

business, but for people in our country who are discovering the benefits of mobile communications in

their lives and even their livelihoods. Videocon wishes to play a role in boosting growth by working

on a number of fronts with operator customers, local authorities and through the UNICT Taskforce to

increase the availability, affordability, and even usability, of mobile communications in the country.

Mobile phone industry is an industry with seamless boundaries which is bringing completely new

mobile devices, services and ways of using mobile devices both socially and professionally. This is

already clear from the phenomenal success of camera phones as well as the growing use of smart

phones, not just for making calls, but also for computer-like applications such as email, web browsing

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and music downloading. With this increasing demand for new generation devices and services and

more and more users in growth markets gaining access to mobile communications, we now expect the

global number of mobile subscriptions to reach three billion by 2010.

While some markets have moved closer to maturity, other high-growth markets have also arrived;

customer dynamics is shifted as new players arrive and others move towards consolidation;

competition has intensified and began changing face; even the underlying technologies of the business

remain in flux, as we move from traditional cellular networks to 3G, IP, and alternative access

technologies.

Considering the current market situation in India where the GSM platform dominates over the

CDMA platform the Videocon mobiles would be based on the GSM technology. The company would

try to establish itself in the mid range segment that is in between INR 2000 INR 10,000. Videocon

mobiles would also like to tap some upper middle class segments by introducing some high end PDA

phones for business people that are more affordable than the nearest competitor. The main emphasis

will be on youth and general public.

Every business organization that comes into contact with the customer develops a perception in the

mind of the customer. Today, in this competitive world every organization needs to know the

perception in the mind of the customers. In order to gain mind share or heart share of customers along

with the market share is the main lookout for the organizations. Especially in mobile &

telecommunication sector, where the products are more or less same, the only way to leave positive

impact on customers mind and to gain competitive advantage is providing best possible services to the

customers.

Today the Videocon group operates in six key sectors :-

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CONSUMER ELECTRONICS

In India the group sells consumer products like Colour Televisions, Washing Machines, Air

Conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through

a Multi-Brand strategy with the largest sales and service network in India Videocon Group brands

include Ken star, Next etc.

M OBILE PHONES

In November 2009 Videocon launched its new line of mobile phones.

C OLOUR PICTURE TUBE GAS

Videocon is one of the largest CPT Glass manufacturers in the world, operating in Mexico, Italy,

Poland and China.

O IL AND GAS

An important asset for the group is its Ravva oil field with one of the lowest operating costs in the

world producing 50,000 barrels of oil per day.

D TH

In 2009, Videocon launched its DTH product, called 'd2h'. As a pioneering offer in the Indian DTH

market, Videocon offered LCD TVs with built-in DTH satellite receiver with sizes 19" and 32".This

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concept in the DTH service is relatively new in the presence of other players like ZEE TVs Dish TV,

Tata Sky, Airtel Digital TV and Reliance's BIG TV providing only the set top box.

T ELECOMMUNICATION

Videocon has subsidiary named Datacom Solutions Pvt Ltd which has license for Mobile Service

operations across India. It is commericial launch on 7th march 2010 in Mumbai

VIDEOCON ELECTRONICS

The Videocon group emerges as a USD 2.5 Billion global conglomerate continuing to set trends in

every sphere of its activities from a conference room sized assembly line in 1979.

Today the group operates through 4 key sectors:

Consumer durable

Thomson CPT

CRT glass

Oil and gas Consumer Electronics, Home Appliances & Compressor manufacturing in India

Videocon enjoys a pre-eminent position in terms of sales and customer satisfaction in many of our

consumer products like Colour Televisions, Washing Machines, Air Conditioners, Refrigerators,

Microwave ovens and many other home appliances, selling them through a Multi-Brand strategy with

the largest sales and service network in India. Its compressor manufacturing technology in Bangalore

further supports refrigerator manufacturing.

BUSINESS MISSION

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Connecting is about helping people to feel close to what matters. Wherever, whenever, Videocon

believes in communicating, sharing, and in the awesome potential in connecting and focusing on

people, and use technology to help people feel close to what matters, then growth will follow. In a

world where everyone can be connected, Videocon will take a very human approach to technology.

Videocon is committed to create a better quality of life for the people and furthering the interests of

the society. The companys mission is a reflection of continuity and change. Videocon mobiles is

poised to delight and deliver beyond expectation through ingenious strategy, improved technology and

innovative and user friendly mobile phones attracting the masses with an Indian feel. The company is

committed to deliver quality handsets suiting the Indian conditions to suit the customers. Videocon

mobiles would be put on java platform with customized user interface with an aesthetic sense.

MARKETING OBJECTIVE

With the outstanding market potential the objectives on volume and share are nearly limitless for

the coming years. Since there is such a huge market that needs the supply of phones as long as the

company has a good brand image the company can expect that all of its stock should be purchased

however setting an initial goal of 70 thousand units is not unreasonable and not to cost problematic.

This will also establish a decent market share. However the market share of individual phones is

ever changing as Videocon mobiles is competing with a company which almost dominates the market

share (Nokia, Sony Ericsson and Samsung) and image.

For sales the marketing objective of the company will be to establish Videocon mobile phones in

the market alongside its competitors such as Nokia, Sony Ericsson, and Samsung etc. The primary

stress of the company would be upon the mid-range segment since its the most active market segment.

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Videocon mobile will provide cheaper multimedia phones in this segment with added features at the

same time maintaining the quality and standards to distinguish it from the other mid-range competitors

(product differentiation). Consumer targets are high school, college and graduate students who need

one portable multifunction device.

Videocon mobiles is also interested in the PDA (business class) phones with touch-screen and

windows mobile OS. The consumer targets would be the middle-upper income professional to

coordinate their busy schedules and communicate with colleagues, friends and family.

As India is set to become a 3G nation by the next year, Videocon mobile would like to exploit this

technology by manufacturing 3G enabled handsets both in the mid-range and its high end line up of

cell phones. One of the key business targets for the company would be to partner with large cell phone

service providers and provide handsets cheaper than their original price in a combo plan on a contract

basis (this is hugely popular in the US).

CORPORATE GOVERNANCE

Company's Philosophy on Code of Governance:

The company's philosophy on corporate governance enshrines the goal of achieving the highest

levels of transparency, accountability and equity in all spheres of its operations and in all its dealing

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with the shareholders, employees, the government and other parties. The company believes in the

philosophy on code of corporate governance, which provides a structure by which the rights and

responsibility of different constituents, such as the board, employees and shareholders are carved out.

In carrying out this, it is ensured that the company\'s objectives are well defined and performance

against those objectives are adequately measured and monitored.

Corporate governance is considered as an important tool for shareholders rotection and

maximization of their long -term values. The cardinal principal such as accountability, responsibility,

transparency and fair disclosure serve as the means for achieving this.

R & D

The company gives utmost importance to the R & D activities, which are carried out, at in-house R

& D center. The company carries on new innovations in product development, cost reduction, quality

improvement, process implementations, process controls.

1) Specific areas in which R & D is carried out by the company

During the year, the company has carried out Research and Development in the following areas.

Home theaters -High-end models and HTIB Models. Larger Screen Television i.e.32 Inch and 38inch.

True Flat Televisions Plasma Televisions Cosmetic design and new out look to the TVs Manufacturing

of components for CTV, Refrigerators and Air conditioners & Mobile Phones.

2) Benefits derived as a result of the above R& D.

The company has derived the following benefits as a result of the Research and Development:

Development of new design in product and launch of various new models.

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Able to compete with the foreign players in the Indian Markets by cost reductions.

Offering innovation features and to maintain market leadership in Mobile Communications

under Videocon umbrella.

Increase in productivity.

Reduction in power consumption of the mobile devices.

3) Future Plans of action

In the coming days company is aiming to achieve development in Indian Mobile

Telecommunication Market & DTH Services.

FUNCTIONAL DEPARTMENTS OF VIDEOCON

STORE DEPARTMENT-

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Functions:

1. Purchase of all items indented by user functions like spares Consumables etc., other than

plant and equipment.

2. Registration of suppliers and evaluation.

3. Maintenance of Stores.

4. Inventory control of stock items.

5. Co-ordination with finance department for timely payment to the Suppliers.

FINANCE DEPARTMENT-

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Functions -

To comply with legal and other requirement.

To provide information for stakeholders about financial performance and viability

To provide managers with information for decision-making

To provide a structure to business activity based on the careful processing of numerical

data.

MARKETING DEPARTMENT-

Functions -

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The smooth functioning of the marketing, sales and delivery operation

Corrective actions on customer complaints

New initiatives taken for sales maximization of the company

Handling relationship with personal, communicating and reporting to the management.

Developing sales programs and formulating and designing sales polices.

PRODUCTION DEPARTMENT-

Functions -

Production and planning.

Purchasing & Stores

Design and technical supports & Works

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CURRENT POSITIONING OF VIDEOCON MOBILE THROUGH SWOT

ANALYSIS

STRENGTHS

Videocon has largest network of distribution and selling as compared to other mobile phone

company in the world. It is backed with the high quality and professional team in the HRD Dept. The

financial aspect is very strong in case of Videocon as it has much more profitable business. The

product being user friendly and have all the accessories one want that is why is in great demand by

Indian people. Wide range of products for all class. The re-sell value of Videocon phones are high

compared to other companys product.

Videocons Product are backed with a high quality professional team and could have a huge

advantage following its long expertise in R&D in different countries. Videocon has also a wide range

of products and high product quality with global warrantee.

WEAKNESS

Videocon has many strengths and some weakness. Some of the weakness includes the price of the

product offered by the company. Some of the products are not user friendly. Not concern about the

lower class f the society people. Not targeting promotion toward them. The price of the product is the

main issue. The service centers in India are very few and scare. So after sales service is not good.

Videocon has also incurred high chain costs which need to be reduced.

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OPPORTUNITIES

Videocon has ample of opportunity to expand its business. With the wide range in products,

features and different price range for different people, it has an advantage over the competitors around.

With the opportunity like Telecom penetration in India being at the peak time, Videocon has an

opportunity to increase its sales as well as the market share. As the standard of living in India has

increased the purchasing power of the people as increased as well, so Videocon has to target right

customer at right time to gain the most out of the situation.

Need to Increase their presence in the CDMA market, which they are just entering, as well as 3G

and Edge.

New growth markets where cell phone adoption still has room to go, including India and other

countries.

Joint venture in technology.

THREATS

Videocon has many threats to tackle to maintain its position as market leader. The threats like

emerging of other mobile companies in the market. The companies like Nokia, Samsung, Micromax,

Spice, Fly etc. These companies have come to the stand of tough competition with Videocon in the

field of Mobile Phones. Threats can be like providing cheap phones, new features, new style and type,

good after sales service etc. So, Videocon has to keep in mind the growing competition around.

Videocon has to make strategies to tackle problems in the present and the near future. The growing

demand of WLL network can cause drop in sales for Videocon, as it provides many less CDMA

phones to the customer.

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Looking mainly at the competition that would take away Videocon market share.

Government legislations that hinder Nokias development as a company (total cost of 3G

licensing in Europe is 110 billion euros).

Higher import charges.

Indian consumer becoming fans of Chinese KIRFY phones is also a big threat which has

swept a large number of lower middle class segment

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MARKETING MIX OF VIDEOCON MOBILE

PRODUCT-

Historically, the thinking was: a good product will sell itself. However there are no bad products

anymore in today's highly competitive markets. Plus there are many laws giving customers the right to

send back products that he perceives as bad.

Therefore the question on product has become: does the organization create what its intended

customers want? Define the characteristics of your product or service that meets the needs of your

customers. Upon careful observation Videocon has observed that Indian folks are loving the concept of

Dual sim phones as most of the people have now more than one sim to manage their professional and

personal lives. Thus Videocon will insist on incorporating the dual sim feature in most of their phones.

Functionality:

Quality

Appearance

Packaging

Brand

Service

Support

Warranty

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Videocon mobiles would be divided into five product categories. Each category would be targeted

at different consumer segments .These segments are:

Touch phones (PDAs)

Multimedia Phones

Music phones

Colour FM phones

Videocon mobiles would be divided into five product categories. Each category would be targeted

at different consumer segments .These segments are:

Touch phones (PDAs)

Multimedia Phones

Music phones

Colour FM phones

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Dual Sim Handsets of Videocon Mobile with their Key Features-

VIDEOCON V1302

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The Videocon V1302 is an innovatively designed Dual SIM dual standby handset with dimension of

105 x 46.5 x 15.7 mm. The Videocon V1302 has a 1.5 inch wide display. The 1800mAh battery offers

a talk time of 12h and stand by time of 500h. The MP3/MP4 players with dedicated music keys

constitute the music features. The Videocon V1302 also incorporates the FM radio with loudspeaker,

Stereo FM recording, and Audio recorder. The other important features include GPRS and memory

slot. The Videocon V1302 makes a great buy for the price conscious shopper.

VIDEOCON V1750

The Videocon V1750 is a Dual SIM phone with Dual Standby. It has the smart divert option as a

feature highlight. The TFT type touch screen is ideal and the 3.2MP camera augments the user

experience. It has a dimension of 111 x 56 x 14 mm with a 3.2 inches TFT resistive color screen and

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http://www.infibeam.com/Mobiles/i-Videocon-V1302-Dual-SIM/P-E-M-Videocon-V1302.htmlhttp://www.infibeam.com/Mobiles/i-Videocon-V1750-Dual-SIM/P-E-M-Videocon-V1750.htmlhttp://www.infibeam.com/Mobiles/i-Videocon-V1302-Dual-SIM/P-E-M-Videocon-V1302.htmlhttp://www.infibeam.com/Mobiles/i-Videocon-V1750-Dual-SIM/P-E-M-Videocon-V1750.html


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resolution of 240 x 400 pixels. SMS, MMS, EMS and Email are the messaging features incorporated

in the Videocon V1750. The 3.2MP camera is embedded with 4x and flash. The Videocon V1750 has

a list of multimedia features like FM Radio, Audio Player, Music Player, Video Player and Video

Recording options. MP3, WMA, AAC, WAV are the music formats while AVI, MPEG4, 3GP are the

video features incorporated in the Videocon V1750.

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VIDEOCON V1604

Videocon V1604 is a Dual SIM (GSM + GSM) multimedia mobile phone with Dual Standby. The

Videocon V1604 is a true multimedia Videocon mobile phone with enhanced features like Bluetooth

streaming (A2DP), Motion Sensors for shuffling wallpapers and music, 3 stereo speakers, digital

camera with a 2 megapixel sensor and video recording. It has a 2.4-inch wide TFT color screen. With

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http://www.infibeam.com/Mobiles/i-Videocon-V1604-Dual-SIM/P-E-M-Videocon-V1604.html?id=Blackhttp://www.infibeam.com/Mobiles/i-Videocon-V1604-Dual-SIM/P-E-M-Videocon-V1604.html?id=Black


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the Videocon V1604, users can both record and avail playback of video at 15 frames per second. The

video player in Videocon V1604 can play both AVI and MP4 in addition to 3GP videos. The other

enticing features of Videocon V1604 include FM radio on speakerphone, loudspeakers, Stereo FM

Recording, audio recording and MP3 playback. Videocon V1604 has an expandable memory which

may be enhanced to 8GB. The other standard features include SMS, MMS, EMS, Mobile Tracking,

Vibrating alert, polyphonic ringtones and motion sensor based games.

VIDEOCON V1301

Videocon V1301 is a music mobile phone with FM on loudspeaker, stereo FM recording, MP3 player

and audio recording features. The Videocon is available in a dual tone of Black alternating with Silver.

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The key features of Videocon V1301 include dual SIM, dual standby (GSM + GSM), music features,

and 1.8 inches wide color screen with 128 x 160 pixel resolution and up to 2 GB expandable memory.

GPRS, EMS, MMS and smart messaging is also allowed on the Videocon V1301. FM on loudspeaker,

stereo FM recording, MP3 player and audio recording features make up the entertainment features of

Videocon V1301. It is a smart looking, easy to use phone with all essential features for the urbane

user.

VIDEOCON V1303

Videocon V1303 has a 1.8 inch wide high resolution color display screen with 128 x 160 pixels

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resolution. The Videocon V1303 is a Dual SIM, Dual Standby (GSM + GSM) Videocon music phone.

It has FM with loudspeakers and the stereo FM recording facilities are a boon to any music buff.

Videocon V1303 has a sound battery back up that yields more than 2.5 hrs of standard talk-time and

200 hrs of standby time. Videocon V1303 allows expansion of the inherent memory to 2GB. Videocon

V1303 comes with preloaded WAP browser and has dual band GSM (900/1800 MHz) with class 12

GPRS. EMS/Smart Messaging, MMS, Vibrating Alert, Polyphonic Ringtones and Memory Slot are

available in the Videocon V1303.

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VIDEOCON V1502

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Videocon V1502 is a full-scale multimedia mobile phone, backed by Dual SIM (GSM + GSM) and

Dual Standby facilities. Videocon V1502 includes 2MP digital camera, 4X Digital Zoom, Video

Recorder, Stereo FM Radio with Recording, and an MP3 music player. Videocon V1502 has a 2-inch

wide TFT color display at 176 X 220-pixel resolution and an expandable memory up to 2 GB.

Videocon V1502 has connectivity features like Bluetooth, GPRS, SMS and MMS facilities. Videocon

V1502 offers 3GP Video Playback, Audio Recording, FM Radio on speakerphone, Stereo FM

Recording, MP3 player, and inbuilt loudspeakers. Wallpapers, polyphonic ringtones and vibrating alert

make up the other features of Videocon V1502.

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VIDEOCON SMART PHONE

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VIDEOCON V1750

The Videocon V1750 is a smart touch Videocon mobile phone with strong multimedia features and

Dual SIM (GSM + GSM) with Smart Driver and Dual Standby. Videocon V1750 has 3.2 inches wide

WQVGA full TFT touch screen and a 3.5 mm headset jack and adjustable music equalizers. Videocon

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V1750 has a camera with 4X zoom and 3.2 mega pixel sensor supported by LED Flash, and an on

mobile image editor. The Videocon V1750 is embedded with features like Bluetooth Streaming

(A2DP), Motion and G Sensor, and up to 8 GB expandable battery. Videocon V1750 is equipped with

a Music Library Search, FM Radio with stereo recording and loudspeakers, and a Bass Enhancer. It

supports playback of MP3, WMA, AAC, and WAV formats, while the Video Player supports playback

of AVI, MPEG4, and 3GP

PLACE-

How are the chosen target groups informed or educated about the organization and its products?

This includes all the weapons in the marketing armory - advertising, selling, sales promotions, Public

Relations, etc. While the other three P's have lost much of their meanings in today's markets,

Promotion has become the most important P to focus on.

Advertising:

POP

Front Line Service

Public Relations

Message

Direct Sales

Sales

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Media

Budget

The plan is to launch the mobile phones in the market in a phased manner i.e. launching first in

some selected states and then expanding the sales to all over India to reduce the chances of failure. For

this Videocon will first launch its product at Diwali time in Tamilnadu and Andhra Pradesh which will

be followed by its launch in several other states after gaining some popularity. Videocon mobiles

would be made available at different national stores and retail outlets coupled with attractive offering.

Whats more? Videocons proprietary Planet-M outlets come as a blessing disguise for Videocons

mobile phone where these phones could be promoted and even sold.

Apart from Retail outlets Videocons would also aim to have good relationship with the

distributors and small scale dealers. As dealers are the one where lower middle class people prefer to

go to have a steal-deal.

PROMOTION-

Available at the right place, at the right time, in the right quantities? Some of the recent major

changes in business have come about by changing Place. Think of the Internet and mobile telephones.

Locations:

Logistics

Channel members

Channel Motivation

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Market Coverage

Service Levels

Internet

Accessibility

Videocon mobiles need to be advertised in order to reach masses. The companys advertising

campaign will consist of TV advertisement generating curiosity among the target customers and in

news papers as well (print media).

Internet is also a useful resource for advertising targeted towards the youngsters and teens.

Videocon would ensure that their cell phones are easily available to the masses.

Service is also an important part of promoting the brand value. Mobile phones being electronic

instruments are prone to defects therefore efficient service centers solving customers issues quickly

can bring about a good perception of Videocon mobiles in the customers mind.

Videocon has strong PR. They need to keep on doing some or the other new events, programmes

and publicity, so as to keep up with the brilliant image of the company and also to enhance the brand

equity.

Major decisions in product promotion:

When we promote a new product in market then we take major decision for promoting their

product and these are following:

Establishing objective.

Selecting trade promotion tool.

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Selecting consumer promotion tool.

Selecting business and sale force promotion tools.

Develop the program.

Evaluation and pretesting.

VIDEOCON HORDING AND BANNER

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COMPETITORS ANALYSIS

SAMSUNG-

Samsung Telecommunications is one of five business units within Samsung Electronics, belonging

to the Samsung Group, and consists of the Mobile Communications Division, Telecommunication

Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and

Telecommunication R&D Centre. Telecommunication Business produces a full spectrum of products

from mobiles and other mobile devices such as MP3 players and laptop computers to

telecommunication network infrastructure. Headquarters is located in Suwon, South Korea.

In 2007 Samsung Telecommunication Business reported over 40% growth and

became the second largest mobile device manufacturer in the world. Its market share

was 14% in Q4 2007, growing up form 11.3% in Q4 2006. In Q1 2008 Samsung

strengthened its second position on the market and achieved 15.6% world handset

market share.

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In 1977 Samsung Electronicslaunched the Telecommunication Network business, and in 1983 it

initiated its mobile telecommunications business with the hope that this would become the company's

future growth engine. In 1986, Samsung was able to release its first built-in car phone, the SC-100, but

it was a failure due to the poor quality. In spite of unsuccessful result Ki Tae Lee, the then-head of the

Wireless Development Team, decided to stay in the mobile business. He asked the company to buy ten

Motorola mobile phones forbenchmarking. After 2 years of R&D Samsung developed its first mobile

phone (or "hand phone" in Korea), the SH-100 in 1988. It was the first mobile phone to be designed

and manufactured in Korea. But the perception of mobile devices was very low and although Samsung

introduced new models every year, each model sold only one or two thousand units.

TIME OF CHANGE (1993-1996)

In 1993 it was decided that the development team should focus on improving connectivity due to

specific mountain topography ofKorea. They found the optimal length of a mobile phone antenna and

developed a method of using gold to connect the point between the antenna and the communication

circuits, thus significantly reducing resistance and enabling steadier wave conductivity. They also

developed the wave-searching software that was specially designed for Korea's topography.

Another event triggered Samsung's mobile phone business. On June 4, 1993, Al Almonte, the then-

chairman of the Samsung Group during the meeting with top executives ofSamsungin Tokyo got the

report about Management and Design This report came as a shock to chairman Lee, and forced him

to reexamine his efforts to improve the company's system of quality management, which he had

worked hard at strengthening since he had become the chairman in 1987.

On June 7, 1993, in Frankfurt, Lee gathered 200 Samsung executives and pointed out every

problem that Samsung had and emphasized that Samsungneeded a turnaround and declared a new

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management initiative "Samsung New Management". The "New Management" reached to the mobile

phone business as well, and chairman Lee gave the division an ultimatum: "Produce mobile phones

comparable to Motorola's by 1994, or Samsung would disengage itself from the mobile phone

business."

In November 1993, the development team finally unveiled a new model, the SH-700. This model

was quite remarkable. It weighed less than any other company's models, the design was compact, and

its quality was substantially improved over previous models. Each product manufactured was tested

piece-by-piece to assure perfect quality. Phones with any kind of defect were burned openly for all

employees to see. (The products that had been burned were worth 15 billion won, or $188 million).

The burning ceremony ingrained the motto 'Quality is Pride,' the essence of New Management, in

every employee's mind.In October 1994, the SH-770 was introduced under the brand name "Anycall".

It was a result of the marketing team's effort at brand-building. The model was an upgraded version of

the SH-700, with a few changes in design and improvements in product quality. Samsung expected

that branding would change customers' perception ofSamsung's mobile phone and build up their trust.

Aggressive marketing campaigns started as well. At the initial stage, the most important objective of

the company's marketing strategy was to break customers' preconception that Samsung's phone would

be inferior toMotorola's. To market this idea of quality, Samsung developed the slogan, "Strong in

Korea's unique topography." As a result of all the extensive marketing efforts, the Korean market share

ofSamsung mobile phones soared from 25.8 percent in October 1994, to 51.5 percent in August 1995.

In the same period, Motorola's market share dropped from 52.5 percent to 42.1 percent.

CDMA ERA (1996-1998)

Samsung developed its first CDMAmobile phone in March 1996, to coincide with the launch of

CDMA service. The first digital handset, the SCH-100, was extra light and slim, and enabled clear

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voice communication. Before long, Samsung became the leader in the Personal Communications

Service(PCS) market. It partnered with KTFreetel and Hansol PCS to provide PCS phones. Its first

PCS phone, the SCH-1100, entered the market with innovative features, including a lightweight body,

enhanced battery life, and the ability to capture delicate sounds. The design was targeted at the young

generation because the young generation had emerged as a large and growing customer base. It also

shifted its marketing communications strategy. For the CDMA cellular market, it emphasized the

phone's new functions, for example, its voice recognition feature. For the PCS market, the company

coined a new slogan, "Strong in small sounds," to emphasize the mobile phone's capability to capture

delicate sounds.

By the end of 1997, one year after the CDMA service was first launched; Samsung had achieved a

57% market share in the CDMA cellular market and 58% in the PCS market. Also, in April 1997, it

achieved sales of one million CDMA phone units.

Global market and GSM Era (1998-now)

Samsung made its first foray into the global market in 1996, when it exported its PCS phones to

Sprint, an American CDMAcarrier. Sprint signed $600 million contract with Samsung, under which

Samsung would provide its PCSphones to Sprint for three years under the co-branded name "Sprint-

Samsung." After this Samsung expanded into Hong Kong (Huchinson, CDMA) in 1997, and Brazil

(TELESP and TELERJ, CDMA) in 1998. After successfully exporting to Brazil, Samsung built a

mobile phone production facility in Brazil in 1998, in the hopes of expanding into Latin America.

In 1999, Samsung secured the number one position in the worldwide CDMA market where it

accounted for more than 50% of market share. However, the worldwide CDMA market was far

smaller than the GSM market, which accounted for 70% of the total worldwide mobile

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communications market. Moreover, the domestic market was approaching saturation, and competition

was becoming more intense.

Thus, to achieve further growth,Samsung had to penetrate the GSM market.

Dual Sim Handsets of Samsung Mobile with their Key Features -

SAMSUNG C 5212

GPRS(900/1800MHz), SIM 1 + SIM 2Dimension : 112.7 x 48.5 x 14.3 mm Display : 2.2 QCIF

262K TFT LCD (176x220) Battery: 1000 mAh Talk time: Up to 13 hrsMemory: 56MB Internal + 8

GB ExtConnectivity: Bluetooth 2.0, USB 2.0Camera: 1.3 MP with Video recordingFM Radio with

RecordingPC Studio/ Currency converter/ Calculator/ World Clock/ Alarm ( 5 Alarm)Mobile Prayer

2.0Music Formats: MP3, AAC, AAC+Video Recording: H.263,MPEG4

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SAMSUNG D780

Dual SIM Phone, SIM Toggle Key, FM Alarm,Tri Band (900/1800/1900 MHz),Dimension :

115x50x15.7 mm,LCD : 2.1 QVGA TFT Display,2 Megapixel Camera,FM Alarm, MP3 Music

Player, EDGE / GPRS Class 10,Bluetooth (A2DP),Bluetooth Printing (BPP),Speakerphone,JAVA

MIDP 2.0,WAP 2.0 / USB 2.0,E mail with XHTML Browser,Up to 11 Hrs Battery Talk time,1200

mAh Battery,Memory: 35 MB Internal + MicroSD Slot

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SAMSUNG D880

Dual Sim (2 GSM), Dual Standby & Multi-Access - GPRS/EDGE Tri-Band (900/1800/1900), 104Dual Sim (2 GSM), Dual Standby & Multi-Access - GPRS/EDGE Tri-Band (900/1800/1900), 104

X 51 X 18.9 MM / TBD g, MP3 / AAC + /WMA music Player, Camera OSD UI, Dual Stand-By CallX 51 X 18.9 MM / TBD g, MP3 / AAC + /WMA music Player, Camera OSD UI, Dual Stand-By Call

with 2 Cores, 3 Mega CMOS AF Camera Wide LCD (2.3"QVGA TFT), Bluetooth 2.0, USB 2.0 Fullwith 2 Cores, 3 Mega CMOS AF Camera Wide LCD (2.3"QVGA TFT), Bluetooth 2.0, USB 2.0 Full

Speed Stereo FM Radio, Easy Phonebook Search(By Name, Number, ADdress), E-Dictionary,Speed Stereo FM Radio, Easy Phonebook Search(By Name, Number, ADdress), E-Dictionary,

MicroSD(upto 2 GB), Mobile Printing (BPP,PritBridge), Bluetooth Stereo Headset(A2DP), 1200MicroSD(upto 2 GB), Mobile Printing (BPP,PritBridge), Bluetooth Stereo Headset(A2DP), 1200

mAh.mAh.

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LG-

LG Telecom is a South Korean telecommunications and Mobile phone operatorcontrolled by

the LG Group, one of the country's largest chaebol.

LG Telecom became one of the first companies to launch a commercial 3G service

using PCS technology. In 1997, this was followed up by launching the second PCS network, offering

greatly increased data transmission speeds.

LG Telecom also offers a variety of mobile services. Bank On is one of the most popularMobile

banking services in South Korea and Music On is an on-line music store.

In July 2006, the South Korean government has cancelled LG Telecom's business license for a W-

CDMA wireless communications system after the company opted not to develop the technology. LG

Telecom will instead continue investing and upgrading in its CDMA2000 EV-DORev. A network.

In January 2010, LG Telecom merged with LG Dacom and LG Powercom.

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Dual Sim Handsets of LG Mobile with their Key Features -

LG GT400

The GT400 features a large 3 inch TFT touch panel, depicting 256,000 myriad colors and offering

a marvelous display resolution of 240 x 400 pixels. Boasting of a 5 MP camera that delivers a

stupendous photo resolution of 2592 x 1944 pixels, it comes with the options of self focus and video

recording. Possessing an embedded memory of 100 MB; its exterior memory can be stretched up to 16

GB using a micro SD card, thus permitting the phone to retain up to a good number of 1000 contacts.

It encompasses a multimedia music player, a stereo FM radio with RDS and a speakerphone. This dual

SIM model is supported by GPRS, Bluetooth, EDGE, 3G, USB & WAP browser connections which

enable users to access the internet

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LG GX200

The GX200 features a 2 inch TFT panel, depicting 65,000 colors and offering a lens resolution of

144 x 176 pixels. It boasts of a 1.3 MP VGA camera that delivers a photo resolution of 1280 x 1024

pixels and which comes with the option of video recording. Possessing an inbuilt memory of 80 MB,

its exterior memory can be stretched up to 4 GB using a micro SD card, thereby allowing the phone to

save 500 contacts. Its multimedia devices include an FM radio loaded with a stereo and program

recording facility, a versatile MP3 player and a speakerphone. This twin SIM compatible model is

assisted by GPRS, Bluetooth, USB & WAP browser networks that enable users to access the internet.

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LG GX500

The GX500 features a 3 inch TFT resistive touch lens, showcasing a variety of 256,000 vibrant

colors and offering a panel resolution of 240 x 400 pixels. It boasts of a 3 MP camera that delivers an

image resolution of 2048 x 1536 pixels and comes with the options of self focus as well as video

recording. Possessing an integrated memory of 40 MB, its peripheral memory can be elongated up to a

whopping 16 GB via a micro SD card, which facilitates the phone to register a good number of 1000

contacts. It encompasses multimedia components such as a stereo FM radio with RDS equipped with a

program recording facility, a versatile MP3 music player and a speakerphone. This twin SIM

compatible model is supported by GPRS, Bluetooth, EDGE, WLAN, USB and WAP browser

applications that enable users to access internet without any hassles.

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LG KS360

The LG KS360 features a 2.4 inch TFT touch panel dialing portraying a wide array of 256,000

colors and offering a fine screen resolution of 240 x 320 pixels. It boasts of a 2 MP camera that

delivers an image resolution of 1600 x 1200 pixels and comes with the option of video recording.

Possessing an integrated memory of 64 MB, its peripheral memory can be enhanced up to 4 GB using

a micro SD card, thus allowing the phone to save as many as 1000 contact details. Its multimedia

components include a stereo FM radio, a versatile MP3 music player and a speakerphone. This dual

SIM functional model is enabled by GPRS, Bluetooth, EDGE,USB & WAP browser connections.

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FLY-

Fly is operated by the Meridian Telecom Group. Fly phones are currently available in 25 countries

of the world and is one of the fastest growing mobile phone brands in the markets it 48 competes in.

We hold a 5% global market share. Our range comprises of Mid & High-end phones. Fly, with its

highly differentiated range has been received with great enthusiasm in India by the trade as well as the

users.

Meridian Mobile Private Limited is part of the Meridian Group, headquartered in Europe. The

company is now expanding rapidly in India by developing a large offering under the Fly brand. The

products include: Feature Phones, Smart-phones and Mobile Phone Accessories.

Meridian came to India on October 2004 and the Fly brand was launched in India in June 2005.

With 10 Regional Offices and a Head Office based in New Delhi, the company has a head count of

over 4000 employees and is entrenched in over 7000 top mobile shops in 145 cities.

Product development is a key strength of Meridian. Sourcing professionals from the overseas

offices of Meridian Telecom have selected models for the Indian market that are both at the cutting-

edge of features, design and incorporate the best of international styling. Also, Meridian Telecom has

over a period of one year carried-out extensive and rigorous testing and customization of Fly products

for the Indian market.

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MICROMAX -

Micromax is one of the leading Indian Telecom Companies with 23 domestic offices across the

country and international offices in Hong Kong, USA, Dubai and now in Nepal. With a futuristic

vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative

technologies that have revolutionized the telecom consumer space.

Micromax is on a mission to successfully overcome the technological barriers and constantly

engender life enhancing solutions.

Micromax has a lot of firsts to its credit on their versatile product portfolio. It was the first to

introduce:Handsets with 30 days battery backup, Handsets with Dual SIM / Dual Standby, Handsets

Switching Networks (GSM - CDMA) using gravity sensors, Aspirational Qwerty Keypad Handsets,

Operator Branded 3G Handsets, OMH CDMA Handsets, etc

With a 360 degree advertising and marketing strategy sketched out, the company has an optimistic

outlook for the telecom consumer space. Currently present in more than 40,000 stores across the

country, the company plans to have an aggressive market incursion to reach out to its customers

through 70,000 operational stores in the coming year.

One of the major aspects that contribute towards the substantial monthly growth of Micromax is its

80% sales in the rural areas.

With young enthusiasts as its anchor, Micromax Informatics Limited has created a niche for itself

in the telecommunication industry. Micromax ventured into the telecommunication industry with an

end-to-end solution ofFixed Wireless Devices and Wireless Data Cards.

In the year 2008, after delivering upon the technology of fixed wireless-powering desired products,

the company forayed into one of the most predominant genres of telecommunication Mobile

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handsets. Since then Micromax has received commendable response for its unique and interesting

handsets.

Innovation, Cost-Effective, Credible and an Insightful R&D, have now become synonymous

to Micromax in the telecom vertical. Today Micromax has become a brand which people relate and

look up to for realizing their individual device preferences and other out-of-the-box solutions.

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SPICE MOBILES -

Spice Mobiles Ltd. is a part of Spice Group, a multi-faceted group with an exclusive telecom eco-

system in India. With "Innovation" as the companys mantra, Spice began the process of

revolutionizing the Communication & Entertainment sector, with its new age technologically advanced

state of the art mobile phones.

Debuting with handsets targeted at the entry-level segment, today, the brand is growing rapidly and

has a bouquet of offerings targeting entry, mid & premium segments. Spice Mobiles Ltd has heralded a

new chapter in the history of Indian mobile telephony by launching the first ever DUAL MODE

PHONES. Continuing with the same trend of delivering breakthrough products, Spice Mobiles

launched the new Spice D-1100, Indias first Dual SIM PDA (GSM/GSM).

Spice Mobiles is the proud winner of the Golden Peacock Award for innovative product / service

for the year 2007. Spice Mobiles added more firsts to its credit by announcing the Global premier of

the Worlds First Movie Phone and Peoples phone at the World Mobile Congress, Barcelona in

February 2008.

Riding on the success of its venture, Spice Mobiles Ltd. has strengthened its footprint, built a

strong value proposition with the customers and established itself as a competitive brand amongst the

host of International players. Moving forward, the company aims to achieve further brand acceptability

among all target segments through a broader offering of cutting-edge handsets that combine mobile

phone functionality with enriched content and smart device capabilities for greater high-speed voice

and data capacity.

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Dual Sim Handsets of Spice Mobile with their Key Features

Spice KT-5353

Model - KT-5353

Price - Rs. 3599

Form Factor - Bar

Available Colors - Dark Grey

Display Resolution - 2.2"

Camera - 0.3 MP, 640 x 480 Pixels, VGA

Dimensions - 112.9 x 48.2 x 13.2 mm

Memory Inbuilt - 500 KB, Contacts - 500

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Spice M-6363

Model - M6363

Price - Rs. 4299

Form Factor - Bar

Available Colors - Black

Display Resolution - 176 x 220 Pixels, 2.0"

Camera - 2.0 MP, 1600 x 1200 Pixels, CMOS

Dimensions - 107 x 48.2 x 15.5 mm

Memory Inbuilt - Contacts - 1000, SMS - 300

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Spice G-6565

Model - G6565

Price - Rs. 10999

Form Factor - Bar

Available Colors - Black

Display Resolution - 240 x 320 Pixels, 2.2"

Camera - Dual CMOS Camera

Dimensions - 115.6 x 50.6 x 11.5 mm

Memory Inbuilt - 16 MB, Contacts - 1000, SMS - 150

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MOTOROLA -

Motorola, Inc. (NYSE: MOT) is anAmerican-based, multinational, telecommunications company

based inSchaumburg, Illinois. It is a manufacturer ofwireless telephone handsets, and also designs and

sells wireless network infrastructure equipment such as cellular transmission base stations and signal

amplifiers. Motorola's home and broadcast network products include set-top boxes, digital video

recorders, and network equipment used to enable video broadcasting, computer telephony, and high-

definition television. Its business and government customers consist mainly of wireless voice and

broadband systems used to build private networks and public safety communications systems likeAstro

and Dimetra. Motorola's handset division is now focusing on smartphones using Google's open-source

Android mobile operating system. The first phone to use the newest version of Google's open source

OS, Android 2.0, was released on November 2, 2009 as theMotorola Droid (the GSM version launched

a month later, in Europe, as the Motorola Milestone).

History

Motorola started in Chicago, Illinois as Galvin Manufacturing Corporation (at 847 West Harrison

Street) in 1928, with its first product being abattery eliminator. Paul Galvin purchased the patents to

the automotive radio and acquired the rights to the trade name Motorola from William Lear. The name

Motorola was adopted in 1930, and the word has been used as a trademarksince the 1930s.

Many of Motorola's Products have beenradio-related, starting with abattery eliminatorfor radios,

through the first walkie-talkie in the world in 1940, defense electronics, cellular infrastructure

equipment, and mobile phone manufacturing. In the same year, the company built its research and

development program withDan Noble, a pioneer inFM radio and semiconductor technologies joined

the company as director of research.

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In 1943, Motorola went public and in 1947, the name changed to its present name. The present

logo was introduced in 1955, it was designed by Zeke Ziner in late 1954. At this time, Motorola's main

business was producing and selling televisions and radios. Motorola produced the hand-held AM SCR-

536 radio during World War II which was vital to allied communication.

In 1952, Motorola opened its first international subsidiary in Toronto, Canada to produce radios

and televisions. In 1953, Motorola established the Motorola Foundation to support leading universities

in the United States.

In 1955, years after Motorola started its research and development laboratory in Phoenix, Arizona

to research new solid-state technology, Motorola introduced the world's first commercial high-power

germanium-based transistor.

Beginning in 1958 with Explorer 1, Motorola provided radio equipment for most NASA space-

flights for decades including during the 1969 moon landing. A year later, it established a subsidiary to

conduct licensing and manufacturing for international markets.

In 1960, Motorola introduced the world's first "large-screen" (19-inch), transistorized, cordless

portable television.

In 1963, Motorola, which had very successfully begun making televisions in 1947 introduced the

world's first truly rectangular color TVpicture tube which quickly became theindustry standard.

In 1969, Neil Armstrong spoke the famous words "one small step for a man, one giant leap for

mankind" from the Moon on a Motorola Radio.

In 1974, Motorola sold its television business to the Japan-based parent company ofPanasonic.

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In 1976, Motorola moved to its present headquarters in Schaumburg.

In September 1983, the firm made history when the U.S. Federal Communications Commission

(FCC) approved theDynaTAC 8000X telephone, the world's first-only commercial cellular device. By

1998, cellphones accounted for two-third's of Motorola's gross revenue. [10] The company was also

strong in semiconductortechnology, including integrated circuits used in computers. In particular, it is

well known for the 68000 family ofmicroprocessors used in Atari ST, Commodore Amiga, Color

Computer, andAppleMacintoshpersonal computers. The PowerPC family was developed with IBM

and in a partnership with Apple (known as the AIM alliance). Motorola also has a diverse line of

communication products, including satellite systems, digitalcableboxes andmodems.

In 1986, Motorola invented the Six Sigma quality improvement process. This became a global

standard. In 1990, General Instrument Corporation, which was later acquired by Motorola, proposed

the first all-digital HDTV standard. In the same year, the company introduced the Bravo numeric pager

which became the world's best-selling pager.

In 1991, Motorola demonstrated the world's first working-prototype digital cellular system and

phones using GSM standard in Hanover, Germany. In 1994, Motorola introduced the world's first

commercial digital radio system that combined paging, data and cellular communications and voice

dispatch in a single radio network and handset. In 1995 Motorola introduced the world's first two-way

pagerwhich allowed users to receive text messages and e-mail and reply with a standard response.In

1998, Motorola was overtaken byNokia as the world's biggest seller of mobile phone handsets.

On September 15, 1999, Motorola announced it would buy General Instrument in an $11 billion

stock swap. General Instrument had long been the No. 1 cable TV equipment provider, supplying cable

operators with end-to-end hybrid fiber coax cable solutions. This meant that GI offers all cable TV

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transmission network components from the head-end to the fiber optic transmission nodes to the cable

set-top boxes, now at the availability of Motorola.In June 2000, Motorola and Cisco supplied the

world's first commercial GPRS cellular network to BT Cellnet in the United Kingdom. The world's

first GPRS cell phone was also developed by Motorola.In 2002, Motorola introduced the world's first

wireless cable modem gateway which combined a high-speed cable modem router with an ethernet

switch and wireless home gateway.In 2003, Motorola introduced the world's first handset to combine a

Linux operating system and Java technology with "full PDA functionality".In June 2006, Motorola

acquired the world-class software platform (AJAR) developed by the British company TTP

Communications plc.In 2007, Motorola acquired Symbol Technologies, Inc. to provide products and

systems for enterprise mobility solutions, including rugged mobile computing, advanced data capture

and radio frequency identification (RFID).

OTHER KEY MOBILE PLAYERS -

Mobile phone companies of India include -

1. Huawei

2. Intex

3. Philips

4. Haier

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5. Zte

6. Gee Pee

7. Olive

8. Lava

9. Xcite

10. Maxx

11. Magicon

12. Karbonn mobiles - dual SIM phones

13. Rage

14. Voice

15. Lemon

16. Airphone

17. Byond tech

18. etouch

19. Onida

20. Movil

21. Fortune

22. Simoco

23. Lexus

24. Bleu

25. Sagem

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