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Digital Media Solutions 2021
www.armadainternational.com
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OUR PURPOSEThe primary goal of Armada International is to
report, analyse and deliver quality journalism that the defence and
military fraternity can make informed decisions when purchasing and
selecting equipment for their particular needs.
The secondary mission is to make sure that our defence partners
have a robust platform to promote their technologies and services
to our military and defence audience.
We help defence companies achieve the following objectives: 1.
To market your systems and platforms 2. To promote the launch of
your new technology and services 3. To promote your company and
technology at trade shows 4. To generate leads for you without
having to attend trade shows 5.To increase and sustain your brand
awareness 6. To establish your brand as the thought leader in the
industry.
Each marketing objective requires a specific combination of
tools, which are outlined in this media kit.
www.armadainternational.com
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AUDIENCE SNAPSHOT
Average monthly Page Views: 120,000
Average monthly Unique Visitors: 50,000
Newsletter Subscribers: 30,000 +
Average Rates • Open rate: 7.3% • Click rate: 4.1% • Click to
open: 25.6%
Social Media Reach 50,000 + fans
• Armed Forces/Government: 45% • Industry / Engineers: 40% •
Think Tanks / Institutes: 15%
www.armadainternational.com
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ArmadaInternational.com WEBSITE BANNER DISPLAYS Increase your
brand visibility and drive traffic to native content or
advertorials through high exposure advertising positions on
designated sections of the website.
Website Sections include: • Air Power • Sea Power • Land Power •
Radios / Communications • Electronic Warfare • Unmanned Systems •
Special Operations • Specific Event Pages • Special Reports
(Supplements, Podcasts, Digital Magazine Archives)
Positions & Rates • Top Header from USD 3,500 per month •
Top Leaderboard from USD 3,200 per month • Right Hand Rectangle
from USD 3,000 per month • Middle Leaderboard from USD 2,500 per
month • Maximum rotation of 3 banners per position except for
website takeover
HIGHLIGHT OF THE MONTH Only available with purchase of
‘Sponsored Content’
Make sure your sponsored content is visible for the whole month
in the position section called ‘Highlights of the Month’ which is
on the home page.
Price: From USD 3,500 / month
WEBSITE TAKEOVER To increase your brand awareness with our
highest visibility position which is displayed across all website
sections.
Price: From USD 4,000 / month
www.armadainternational.com
Top Header
Right Hand Rectangle
Highlight of the Month
Middle Leaderboard
Top Leaderboard
Website TakeoverWebsite Takeover
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SPONSORED CONTENT
Advertisers provide Armada International 500-800 word articles
with up to 3 pictures to
best explain their products, capabilities and applications and
link to the advertisers website
for more details. This position is most powerful in conjunction
with aligned editorial where
brand message can help decision makers better understand the
proven potential of
deploying these technologies. The unparalleled longevity and
multiple opportunities for fresh
visibility on our website achieved with this position has a
lasting and value impact on the
readers.
Content types include: interviews, articles and videos.
Distribution: this content is posted on our website as well as
distributed through our
weekly newsletter that goes to our full database of 30,000
subscribers as well as social
media groups
Price:
• Interviews / Articles: USD 3,500
• Videos: USD 2,500
• Social media promotion to specific demographic: price
available upon request
www.armadainternational.com
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DIGITAL MAGAZINE
Make sure your advertising message is delivered to over 15,000 +
digital magazine readers.
Options include:
• Full Pages from USD 3,000
• Digital Magazine Sponsorship from USD 4,000 • includes Sponsor
Message with link
www.armadainternational.com
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EMAILING Dedicated eDM / eBlast
A custom, advertiser branded newsletter sent to Armada’s
targeted and segmented database. The articles from each section are
also shared on specific social media groups, with our social media
fans as well as in cross promotions with trade show organisers.
Subscriber Database:
• Air Power - 22.3% • Land Power - 17.9% • Sea Power - 18.4% •
Future Technology (Cyber, AI, Unmanned, Lasers) - 20.7%
Consists of following database in Future Tech: • Electronic
Warfare - 51.8% • Radio & Comm’s - 13.8% • Rotorcraft /
Helicopters - 11.6% • Special Operations - 2.9% • Small Arms - 2.0%
• UAV’s - 18%
www.armadainternational.com
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EMAILING MONTHLY NEWSLETTER BY TOPIC Popular monthly editorial
newsletters are sent out to our specific database based on topic.
Content includes analysis by our renowned journalists, news from
the industry as well as video’s and podcasts.
Schedule
Week 1: Electronic Warfare Newsletter Week 2: Air Power Week 3:
Sea Power Week 4: Land Power Week 5: Joint / Future Technology
(Cyber, AI, Unmanned, Radios, Comms)
Advertising opportunities include:
• Top leaderboard banner - from USD 2,500 • Middle leaderboard
banner - from USD 2,000 • Sponsor message with link - from USD
1,800
NEWSLETTER CALENDAR 2021 on next
pagewww.armadainternational.com
Top Leaderboard Banner
Sponsor Message
Middle Leaderboard Banner
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MONTHLYNEWSLETTERSCHEDULE(topicssubjecttochange)
MONTH ELECTRONIC WARFARE
FEBRUARY Basics of Naval EW
APRIL EW - Electromagnetic Manœuvre
MAY EW Europe Focus
AUGUST Russia & EW
DECEMBER Chinese EW in South China Sea
Each month will have a newsletter on different domain topics
(Air, Sea, Land, Future Technology, Electronic Warfare) - 4-5
articles each newsletter. Below is an example of what we will focus
on for each newsletter. To find out the final editorial schedule,
contact you local rep. All articles from the newsletter are
published on the website.
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MONTHLYNEWSLETTERSCHEDULE(topicssubjecttochange)
MONTH SEA POWER AIR POWER
JANUARY Surface Navy Warfare Rotorcraft
FEBRUARY Naval Weapons Special Mission Aircraft
MARCH Fast Attack Craft Airlift Tanker Counter UAS
APRIL Naval Propulsion MRO for Rotorcract MRO for Aircraft
MAY Naval UAVs, USVs, Comms Rotorcraft Developments
JUNE Naval: European Solutions Air Fighter Solutions from
Europe
JULY Corvettes & OPVs Combat Aircraft
AUGUST Naval Comm's Training Aircraft
SEPTEMBER Frigates & Destroyer Overview Special Operations
Rotorcraft
OCTOBER Naval Simulation & Training Flight Training ISR
(Airborne)
NOVEMBER Naval Missiles Missile Defence from the Air
DECEMBER Command & Control Middle East Air Power
Overview
Each month will have a newsletter on different domain topics
(Air, Sea, Land, Future Technology, Electronic Warfare) - 4-5
articles each newsletter. Below is an example of what we will focus
on for each newsletter. To find out the final editorial schedule,
contact you local rep. All articles from the newsletter are
published on the website.
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MONTHLYNEWSLETTERSCHEDULE(topicssubjecttochange)
MONTH LAND POWER FUTURE TECHNOLOGY
JANUARY C2 for Land Systems Comm Systems (C4ISR)
FEBRUARYArmoured Vehicles - Part 1: AFVs, APCs,IFVs
Border Protection Tech Protecting against IED's
Soldier Communications
MARCHRemote Weapon Systems
Turrets Tanks
Soldier Modernisation Counter UAS
APRIL Armoured Vehicles-Part 2Robotics-UGVs,UUVs
Satelltite Cyber
MAY Armoured Vehicles Developments-Europe Countering Terror:
Comms, Mortars & Artillery, Counter UAS) Simulation &
Training Overview
JUNE Armoured Vehicles Part 3-USA Focus Modernising the
Soldier
Cyber Robotics (UGVs,USVs,UAVs)
Satellite Comm's
JULY CBRN: Fighting the Invisible UAV market overviewAUGUST
Weapons & Munitions Laser Weapons
SEPTEMBER Armoured Vehicles Part 4:-Power Systems Connectors
& Cabling (Sea, Air, Land) OverviewOCTOBER Land Simulation
Special Ops-European Focus
NOVEMBER Armoured Vehicles-Part 5: Survivability C4iSR Solutions
- Part 1
DECEMBER Small Arms Market Night Vision C4ISR Solutions - Part
2
Each month will have a newsletter on different domain topics
(Air, Sea, Land, Future Technology, Electronic Warfare) - 4-5
articles each newsletter. Below is an example of what we will focus
on for each newsletter. To find out the final editorial schedule,
contact you local rep. All articles from the newsletter are
published on the website.
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SPECIAL PROJECTS / PODCASTS Design custom built campaigns
around
• Videos • Podcasts • Special reports • Case studies • Country
Profiles
Offer a premium and fully immersive content experience that can
increase traffic, generate leads and meet advertiser needs.
Price:
• Podcast from USD 4,500 • Special reports from USD 5,000 • Case
studies from USD 5,000
www.armadainternational.com
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ADVERTISING RATES & SPECIFICATIONSITEM RATE NOTE
Website Takeover 4,000 1080 (h) x 1920 (w)
Website - Top Leaderboard Header 3,500 728 (w) x 90 (h)
Website - Top Leaderboard Banner 3,200 728 (w) x 90 (h)
Website - Right Hand Square Banner 3,000 300 (w) x 250 (h)
Website - Middle Leaderboard Banner 2,500 728 (w) x 90 (h)
Newsletter - Top Leaderboard 2,500 728 (w) x 90 (h)
Newsletter - Middle Leaderboard 2,000 728 (w) x 90 (h)
Newsletter - Sponsor Message with Link 1,800 50 words with
picture and link
Digital Magazine - Full page 3,000 286mm height x 213mm
width
Digital Magazine - Half Page 1,500 127mm height x 184mm
width
Digital Magazine - Sponsorship of Full Digital Magazine 4,000
Logo with URL LinkSponsored Content (with placement in Highlight of
the Month section) 3,500
Minimum 300 words with 2-3 jpg pictures under 1mb
Event Announcement/Press Release with Link 1,500 Minimum 300
words with 2-3 jpg pictures under 1mb
Press Release 1,500 Minimum 300 words with 2-3 jpg pictures
under 1mb
Interview (written) 2,500 Minimum 300 words with 2-3 jpg
pictures under 1mbPodcast / Webinar / Videos (discussions,
interviews) 4,500 Confirm with your local rep
Special / Country Reports, Case Studies 5,000 Confirm with your
local rep
eDM / eBlast 3,500 HTML file
Applicable Discounts (within 12 months)
Direct booking (no agency involvement): 10%
3 ad placement: 15%
6 ad placement: 20%
GENERAL TERMS & CONDITIONS
Agency commission: 10% of gross amount
Payments: Accounts due 30 days from date of invoice
All payments must be made to: MEDIA TRANSASIA LIMITED Account
Number: 199-5-602800 Account Name: MEDIA TRANSASIA LIMITED Bank
Name: Hong Kong & Shanghai Bank (HSBC) Bank Address: DES VOEUX
ROAD WEST BRANCH 40-50, Des Voeux Road West, Hong Kong SWIFT Code:
HSBCHKHHHKH VAT Number: N/A
Overdue bills: A delinquency charge of 1% per month will be made
on any bill outstanding for more than 30 days from the date of
invoice
Tax/VAT: Willl be billed additionally where applicable
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CONTACT USGermany Sam Baird Tel: +44 1883 715 697
E-Mail: [email protected]
France, Spain Stephane de Remusat REM Europe Media Service Tel:
(33) 534 270 130 Fax: (33) 53427 0134
E-Mail: [email protected]
India Sanjay Seth Global Exposures Tel: (91 11) 466 965 66
Mobile: (91) 9818 697 279 E-Mail: [email protected]
Nordic Countries, Italy, Switzerland Emanuela Gillberg Tel: +46
735 685602 E-Mail: [email protected]
Russia, CIS Alla Butova NOVO-Media Ltd Tel: +7 3832 180 885
Mobile: +7 960 783 6653 E-Mail: [email protected]
China Morris Chu Tel:+ 86 20 3616 4735 Mobile:+ 86 13 9250
92691(WhatsApp/WeChat) E-mail: [email protected]
Turkey Zeynep Ozlem Bas M:+ 90 532 375 0046
E-Mail: [email protected]
UK Zena Coupe Tel: +44 1923 852537
E-Mail: [email protected]
USA (East/South East)/Canada (East) Margie Brown Tel: +1 540 341
7581 Mobile: +1 703 622 2130 E-Mail: [email protected]
USA (West Coast)/Canada (West)/South America Robert Sitch Tel:
+1 703 856-7612 E-Mail: [email protected]
All Other Countries
Jakhongir Djalmetov
Tel: +66 2 661 6833 ext
125
E-Maiil: [email protected]
Roman Durksen
Tel: +66 2 661 6833 ext 123
E-Maiil:
[email protected]
Editor-in-Chief Andrew Drwiega
Tel: +44 1494 765245
Email: [email protected]
Address Media Transasia
14th Floor, Ocean Tower 2,
Soi Sukhumvit 19,
Bangkok 10110, Thailand.
Tel: + 66 2 204 2370
Fax: +662 204 2391
www.armadainternational.com
