Introducing  

Armada  Dynamics  Corpora4on  Corporate  Presenta4on  -­‐  2010  

History

•  Conceived  by  Europes’  leading  developer,  Aimit  AS,  Armada  Dynamics  Corp  has  been  established  as  the  North  American  subsidiary.    Armada  Dynamics  has,  from  its  genesis,  been  strongly  rooted  in  the  premier  equipment  rental  management  soGware  solu4on,  EQM.  

•  With  rental  management  experience  star4ng  in  1995  and  a  large  proven  installa4on  base  in  19  Countries  and  localized  to  over  10  languages  you  can  be  certain  the  EQM  rental  management  soGware  has  been  tested  in  real  world  rental  implementa4ons.  

•  As  a  MicrosoG  Gold  Cer4fied  partner,  Armada  Dynamics  Corp  brings  a  complete  integrated  MicrosoG  Dynamics  NAV  product  that  is  uniquely  tuned  for  the  North  American  equipment  rental  industry.  

Why North America

•  Large  untapped  market  opportunity.  •  Explosive  growth  projec4on  for  the  equipment  rental  industry.  •  Large  established  base  of  MicrosoG  re-­‐sellers.  •  North  America  is  channel-­‐friendly  in  both  commercial  and  

government  markets.  •  Market  is  in  search  of  just  our  solu4on.  •  Product  meets  the  “need  to  have”  requirement.  •  Strong  demand  for  fully  integrated  rental  solu4on.  

Armada Dynamics Mission

•  Provide  best-­‐of-­‐breed  equipment  rental  soGware  solu4on  to  the  clients  we  serve.    

•  Provide  a  US  based  sales,  marke4ng  and  support  team  •  Establish  a  select  group  of  highly  qualified  resellers  in  order  to  

provide  excep4onal  service.  

•  Focus  exclusively  on  NAV  and  the  EQM  product  line  and  value  proposi4on  

•  US  based  local  call  centers  that  speak  the  language  and  understand  the  nuances  of  the  culture  

Industries  We  Serve  

Scaffolding  

Heavy  Equipment  

Shoring  

Medical  Devices  

Storage/Containers  

Trucking/Trailers  

Oil/Energy  

•  Scaffolding  •  Heavy  Equipment  •  Shoring  •  Medical  Devices  

•  Storage/Containers  •  Trucking/Trailers  •  Oil/Energy  

Rental Industries

EQM  Rental  SoGware  Solu4on  

EQM  Rental  Management  Solu4on  

FINANCE PURCHASE FIXED  ASSET    INVENTORY

Microso@  Dynamics  NAV  PlaEorm  

RENTAL  MODULE  

 OBJECT  MODULE  

BULK  ITEM  

MAINTE.  MODULE  

MicrosoG  Dynamics  NAV  Financials  

EQMs’ Rental Software an Integrated Platform

Standard Financial Reporting

General  Ledger  

Accounts  Payable  

Accounts  Receivables  

Order  Management   Purchasing   Inventory  

Control  

The Perfect Union: Microsoft NAV & EQM

Implementa4on  Methodology  

Implementation Methodology

•  Step  1  Analysis/Discovery    Our  in-­‐depth  technology  audit  and  data-­‐gathering  process  gives  us  a  “behind  the  scenes”  snap  shot  of  your  exis4ng  business  process,  opera4onal  environment,  and  technology-­‐related  issues.  We  also  obtain  a  clear  and  objec4ve  understanding  of  your  rental  enterprise  goals  and  how  you  use  technology—this  is  key  to  making  technology  work  for  you.    

Step  2  Design/Recommend    Our  research  and  analysis  is  summarized  and  presented  in  a  detailed  set  of  recommenda4ons  for  a  custom-­‐designed  rental  solu4on  that  fits  your  business.  Our  recommenda4ons  include  a  plan,  resource  planning,  map,  clear  objec4ves  and  a  priori4zed  list  of  ac4on  items.    

Step  3  Implement  &  Train    Whether  we’re  upda4ng  or  reconfiguring  your  current  infrastructure  or  designing  an  en4rely  new  one,  we  handle  all  aspects  of  the  process  including  strategic  planning,  design,  procurement,  consul4ng,  project  management,  implementa4on,  tes4ng,  training,  and  documenta4on.    

Step  4  Monitor/Follow  Up    Cri4cal  to  your  success  is  ensuring  that  your  technology  runs  at  peak  performance  and  is  func4oning  in  the  way  that  it  was  intended—always.  We  offer  several  bundles  for  remote  “push  technology”  monitoring  and  performance  solu4ons  that  con4nuously  keep  us  up  to  date  with  your  rental  business  needs.    

Step  5  Version  Update/Monitor    A  proac4ve  approach  to  systems  maintenance  and  support  helps  you  reduce  technology  costs  by  managing  your  internal  systems  efficiently.  Armada  offers  a  variety  of  support  plans  to  help  reduce  emergency  calls  and  enhance  system  stability  through  scheduled  maintenance  and  soGware  enhancements.    

•     

Speaking The Same Language

Time to get serious…EQM

Armada  Analy4cs  

EQM  Rental  Module  

MicrosoG  Dynamics  

NAV  Pladorm  

Answering the..So What?

If  you  operate  a  rental  enterprise  without  EQM…you  maybe  loosing  sleep  at  night?  Issues  that  may  keep  you  up  at  night..  

•  Do  you  know  where  your  equipment  is  at  this  moment?  •  Do  you  know  what  is  your  most  profitable  piece  of  equipment?  •  Do  you  know  your  costs  and  associated  deprecia4on  for  each  item?  •  Can  you  manage  your  quotes,  invoicing  and  your  business  financials  from  one  

integrated  system?  •  Do  you  know  which  piece  of  equipment  needs  maintenance?  •  Do  you  understand  your  metrics  for  buying  or  leasing?  •  Are  you  able  to  fully  understand  your  opera4onal  cost  and  profit?  •  Feeling  that  you  have  lost  control  of  your  rental  business?  

•  IF  THIS  IS  YOU?  Your  ARMADA  has  ARRIVED!  

Rental Industry Pains

  Object  placement  and  availability  

  Lack  of  informa4on  regarding  cost  of  objects  

  Profitability  of  objects  

  U4liza4on  of  objects  

  Economical  and  Physical  

  Accurate  periodic  invoicing  

  Cer4fica4on  and  Maintenance  planning  

Armada  EQM  Equipment  Management  

EQM Solves(1)

  Rental  of  unique  objects  and  bulk  items  

  Advanced  availability  calendars  

  Advanced  pricing  and  discount    

  Mul4ple  rental  depots  

  Split  of  rental  revenue  

  Advanced  delivery  and  return  

  Workshop  and  maintenance  

Armada  Equipment  Management  

EQM Solves(2)

  Deposit  management  

  Planned  services  

  Combined  invoicing  

  Reloca4on  journals  

  Fixed  Asset  integra4on  

  Contract  sta4s4cs  

  U4liza4on  repor4ng  

Armada  Equipment  Management  

References

  Nordic  Branch  of  Hertz  Equipment  Rental  

•  Aerial,  Earthmoving,  Compac4on,  Material  Handling,                                                                            ForkliGs,  Mini  cranes,  Portable  cabins  and  a  range  of  small  tools  and  equipment  for  rental.    

  IOS  Offshore  

•  Established  in  1986,  IOS  Offshore  is  Norway's  leading  distributor  of  mooring  equipment  and  related  services  to  the  oil  industry  and  other  offshore  industries.  In  partnership  with  the  world's  leading  manufacturers  within  this  sector,  we  provide  complete  mooring  solu4ons  adapted  to  individual  needs  -­‐  for  rental  or  sale.  

Armada  EQM  Equipment  Management  

References continued

  Second  largest  Rental  Company  in  Europe  

•  Leading  machinery  and  equipment  rental  company  serving  the  construc4on  and  industrial  sector  as  well  as  the  private  sector  in  the  Nordic  countries  and  in  Central  and  Eastern  Europe.  

  Largest  Building  Contractor  Company  in  Norway  

•  Network  of  Scandinavian  construc4on  opera4on,  refurbishing  work,  major  heavy  construc4on  contracts  and  development  of  dwellings  for  the  company’s  own  account  

as  well  as  buildings  for  public  use  –  and  more.      

Armada  EQM  Equipment  Management  

Take control of your rental enterprise…give us a call today!

•  www.armadadynamics.com      call  us  at:  1(866)  979-­‐2555  

Info@armadadynamics.com  or  

•  Partner  Channel  Manager:  Partner@armadadynamics.com